May 17，Chongqing Happy Valley recently announced，Chongqing Happy Valley Phase 2 and the world’s first “Super Wings” real-life 188bet Live Casino area，Will be officially opened on the 29th of this month。

This is the leading domestic 188bet Live Casino chain brand under the central enterprise Overseas Chinese Town Group， New brand strategy for Chongqing market released in March 2019，And reached a strategic cooperation with Aofei Entertainment, the owner of the "Super Wings" IP。Afterwards，Related developments have been attracting much attention - August last year，The news of the start of the project was described by local media as “a brilliant move of ‘188bet Live Casino + well-known IP’” in the high-quality integrated development of Chongqing’s cultural tourism industry；February this year，OCT Group said in response to investors’ questions，Chongqing Happy Valley "Super Flying Man" project "is under intensive construction，Estimated to open on June 1 this year”，Basically consistent with the current information。

In recent years，The 188bet Live Casino is a kind of leisure、Happiness、Romantic form，Integrating culture and tourism、City promotion、Economic Transformation、Rapid development through promoting consumption，But there is also a unclear concept、Blind construction、Imitation and plagiarism、Problems such as low-level duplication。

For consumers，Passive sensory stimulation can no longer meet their needs，Traditional amusement equipment no longer attracts their attention。In-depth integration with IP、The 188bet Live Casino is more prominent、A business format with stronger participation and experience，With the arrival of the "big IP era"，Becomes a new breakthrough path for local 188bet Live Casino parks。

Some people in the industry in Chongqing think，The next "fierce battle" in the 188bet Live Casino industry will indeed revolve more around IP。In the current era of the strong rise of “national IP”，How to import in a targeted manner，Inspire “chemical reactions” based on cultural confidence，Give the brand values ​​that are synchronized with mainstream customer groups、Exciting、Vitality，will be the main focus of the future development of local theme parks。

The world's first "Super Wings" real-life 188bet Live Casino area will welcome guests

"Super Wingman is around，Magical World，ever-changing，Discovered together..." in recent years，Some chubby characters in the domestic cartoon "188bet Live Casino"、The cheerful “little plane”，Strongly “dominating the screen” of hundreds of millions of families。

If scenes from cartoons are implanted into a 188bet Live Casino，What effect will it produce?

In Chongqing Happy Valley，The world's first "Super Wings" real-life 188bet Live Casino area is about to open for guests，It is based on the popular original animation IP "Super Wings" with over 39.4 billion views on the entire network，Total area of ​​40,000㎡，Total investment exceeds 600 million yuan。Chongqing Happy Valley also regards it as the main content of the second phase of construction，Recreational items in the park、188bet Live Casino Performing Arts、188bet Live Casino Landscape、Themed products、Comprehensive upgrades in parent-child interaction and other aspects，Create a comprehensive "tour"、Entertainment、act、A world of children’s fun that integrates shopping and other diversified entertainment。

“Super Wings” real-life theme area project，Co-produced by Chongqing Happy Valley and Aofei Entertainment。OCT Group to which the former belongs，It is the vanguard of state-owned enterprises with culture and tourism as its main business。In the "2019 188bet Live Casino and Museum Report: Report on Visitors to Major Global Attractions" jointly released by the Themed Entertainment Association (TEA) and AECOM Economic Consulting Team last year，OCT ranks third in the world in terms of tourists、No. 1 in Asia。The latter is China’s most powerful national animation and cultural industry group，Has successfully created a number of super Chinese comic IPs such as "Pleasant Goat and Big Big Wolf", "Super Wings", "Balala Little Demon Fairy" and "Armor Warrior"。

188bet Live Casino confidence leads “IP empowerment”

Counting from the opening of "Splendid China", the first 188bet Live Casino in mainland China in Shenzhen in 1989，my country’s theme parks have been developed for more than 30 years，Has miniature landscape class、History and Culture、Equipment amusement class、Animal theme class、Fantasy Cartoons、Nearly 3,000 sports and entertainment theme parks，Lots of people、The complexity of types，Ranked among the best in the world。

In recent years，With Disney、Universal Studios、Lego and other internationally renowned brands have entered China，my country’s 188bet Live Casino market has set off a new wave of “craze”，Industry competition is becoming increasingly fierce，It also makes the concept of local theme parks unclear、Blind construction、Low level duplication、Missing "explosive point"、Problems such as single profit model，More or less revealed。

How to "break out"？Sharp operators discovered: The reason why international brands can stir up the market just after they arrive，The huge appeal of “188bet Live Casino + IP” is the key！

It is worth mentioning，Unlike international 188bet Live Casino brands, which generally rely on a deep proprietary IP matrix to "harvest" economic benefits，“IP empowerment” of local theme parks，Choose a more realistic path: organically grafting with domestic IP、Deep Fusion。

In fact，Superheroes have emerged one after another in recent years、Second dimension、国文、Internet literature, etc.，A total audience of "400 million+" has been formed in our country，It also cultivated a number of originalities、High traffic、With topic、Sustainable “national IP” – these distinctive IPs，Exactly based on Chinese culture、The unique market advantages of Chinese brands，It is also the "IP exploration" of the paradise economy to practice 188bet Live Casino confidence、An important means of telling Chinese stories well。

“Specific to the Chongqing market，The soon-to-open ‘Super Wings’ real-life theme area of ​​Chongqing Happy Valley is an example。But this is just the beginning。" said a local industry insider， Enterprises should also consider next: in this round of cultural tourism consumption upgrade，How to make the “188bet Live Casino + IP” model effectively connect consumers with increasingly diverse needs？

Let tourists "play often and always be 188bet Live Casino"

The "Super Wings" real-life theme area is launched，This is an important step for Chongqing Happy Valley to implement the integrated development of "188bet Live Casino + IP" culture and tourism - the two major national brands join forces，Will fill the gap in the deep integration of "brand 188bet Live Casino + national animation IP" in Southwest China，Thus significantly improving the overall industry level of theme parks in the western region。and，Benefited from the influence of "Super Wings"，The market of Chongqing Happy Valley is expected to expand from the local to the whole country。

“The project helps us link market demand on a ‘family’ basis，Provides a carrier to fully implement the new operating concept of "family + technology + experience"。"The person in charge of 188bet Live Casino said。

As understood，The "Super Wings" real-life 188bet Live Casino area vividly restores the "Flight Control Tower", "Super Wings Plaza", "Super Wings Home" and many other classic scenes from the "Super Wings" cartoon，More than 20 themed immersive family entertainment projects。The most eye-catching one，There is nothing better than the three ace amusement projects and a major themed parade that combine the mountain city culture and Chongqing's urban style - the first domestic six-degree-of-freedom immersive dynamic platform theater "Ledi Mountain City Chase"，The largest outdoor children’s climbing exploration project in Southwest China, “Duoduo Climbing Camp”，The southwest ultra-long aerial monorail "Super Wings Cruise" overlooking the entire 188bet Live Casino area，And a Super Wings-themed parade based on classic character stories。

Except for theme landscapes and amusement projects，Performance in the theme area、Catering、Peripheral derivatives and other products have achieved deep integration with the "Super Wings" theme。Stated by the above person in charge，As the strategic cooperation between Chongqing Happy Valley and Aofei Entertainment continues to deepen，It is not ruled out that more “big IP” will be launched in the future。Chongqing Happy Valley will also take this opportunity，Give local cultural tourism products and their own brand image more new connotations，Assist the group to accelerate the creation of a world-class 188bet Live Casino chain。

“The exploration of leading companies deserves recognition。”Some tourism experts in Chongqing believe，Effectively solve tourists’ “aesthetic fatigue”、Let tourists "play often and always be new"，It is the foundation for the future of the 188bet Live Casino。The domestic 188bet Live Casino industry is entering the "knockout" stage，Visitors will focus on projects with IP。“Hot in the cultural tourism market、Chongqing has a strong demand for integrated development，This day may come sooner than people think。”

*188bet Live CasinoWen LaiSource: Xinhuanet, author: Shao Yinan, original title: "[Boiling Point] The 188bet Live Casino’s “IP breakthrough”》.