May 19, Ctrip announced its unaudited financial results for the first quarter ended March 31, 2021。“Thanks to China’s successful containment of the epidemic，The recovery momentum of China’s domestic tourism market continues to show。”Co-founder of Ctrip Group、Liang Jianzhang, chairman of the board of directors, said at the executive conference call after the release of the financial report。

"Future，Ctrip will continue to focus on four aspects: First, continue to improve the content and quality of services；The second is to deepen content innovation to attract users and drive travel demand；The third is to use the "Planet" as the carrier，Building a “tourism marketing hub” strategy，Help industry partners improve their marketing capabilities；The fourth is to have a global heart，Be fully prepared for the upcoming recovery of the global tourism market。"Introduction to Liang Jianzhang。 

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First quarter of 2021，Ctrip Group’s net operating income is 4.1 billion yuan，Main business recovers steadily。Ctrip’s accommodation booking revenue is 1.6 188bet app billion yuan，Transportation ticketing operating income is 1.5 billion yuan，The operating income of tourism and vacation business is RMB 169 million。Sun Jie also introduced，Ctrip business travel management income has fully recovered，Driven by the rapid growth of domestic advertising and tourism financial services，Other businesses are also recovering faster than before the epidemic。 

 “Although the first half of the quarter was affected by travel restrictions caused by the rebound of the epidemic in China，Our domestic business remains resilient，And rebounded quickly after the Spring Festival holiday。” Wang Xiaofan, Chief Financial Officer of Ctrip said，Domestic alcohol business has fully recovered to pre-epidemic levels since early March，Reached double-digit growth compared with the same period in 2019，The cross-selling rate of machine and wine has also increased significantly。    

Starting from March this year，To Qingming、“May Day” and other tourism consumption outbreak nodes，Ctrip’s performance continues to rise，Multiple businesses hit new highs this year，Users’ strong willingness to travel has made Qingming Festival the first inter-provincial travel peak this year，The May Day holiday has become a huge flash point for Chinese users’ travel consumption。

Sun Jie said: “The overall domestic booking volume for May Day increased by approximately 270% year-on-year，An increase of more than 30% compared with the same period in 2019。Significant growth in many businesses。Compared to 2020，The hotel’s average daily GMV increased by 188bet sports betting app download 390% during the May Day holiday，An increase of nearly 50% compared with 2019。Three days before the holiday this year，Domestic hotel daily GMV hits record high。The average daily air ticket booking volume increased by 190% year-on-year，An increase of approximately 30% compared to 2019。”

Sun Jie further stated，Except for the long-distance travel across provinces on Ctrip’s platform that has been fully restored，Short-distance travel within the province still maintains rapid growth。"May Day" holiday，The average daily GMV of accommodation hotels in the province increased by more than 60% compared with 2019，The average daily GMV of domestic tickets and entertainment doubled compared with 2019。

Four strategic goals point the way and secondary listing adds support

In order to improve service content and quality、Deeply cultivate content innovation、Building a “tourism marketing hub” strategy、And the goals of the four aspects of the "Global Mind" strategy，Liang Jianzhang thinks，Ctrip needs long-term investment in technology and R&D，To improve the efficiency and growth of the entire platform。Financial report data display，Ctrip’s product research and development expenses in the first quarter of 2021 are 2.2 billion yuan，Continues its high investment in R&D。

In depth cultivation of content，Ctrip has also made corresponding progress。First quarter period，The average number of visits to Ctrip’s live streaming rooms in March increased by 40% compared with February、Live broadcast pre-sale GMV achieves double-digit 188bet Online Sports Betting and Casino growth；According to Sun Jie’s introduction，April this year，There are hundreds of live broadcasts on Ctrip platform，DAU of Ctrip App’s live broadcast room also increased by about double month-on-month。

"First Quarter，The number of travel KOLs on Ctrip’s platform increased by more than 50% compared to the previous quarter。Rich content brings higher user visits and longer time spent on content pages。" Sun Jie said，During the May Day holiday，More than 40% of APP users visited Ctrip content page。Ctrip will continue to focus on the production and efficient delivery of high-quality content，Make it a source of travel inspiration for users。

As an important carrier of the “tourism marketing hub” strategy，The upgrade of "Planet" in April this year further broadened Ctrip's marketing channels。Introduction to Sun Jie，Nearly 150 top merchants and destinations in the travel industry have joined Planet，Ctrip also hopes to work with all parties to enrich the value created by the tourism marketing hub。

Although the new crown epidemic still exists，But Ctrip has also made progress in the global market。Financial report data display，International hotel bookings have returned to pre-pandemic levels in recent months，Driven primarily by domestic accommodation growth in each market。"Once cross-border restrictions are lifted、After global markets reopen，We hope to see a massive rebound in bookings。" Sun Jie said。

It is worth mentioning，Ctrip was successfully listed in Hong Kong in April，This marks another 188bet online sports betting milestone in Ctrip’s development。According to Wang Xiaofan’s introduction，As of March 31, 2021，Ctrip cash and cash equivalents、Restricted Cash、The balance of short-term investments and held-to-maturity time deposits and financial products is RMB 66.1 billion (USD 10.1 billion)。With the successful listing in Hong Kong in April，Ctrip’s cash balance further increased by approximately US$1.2 billion。

"Currently，Ctrip’s market share in China’s domestic tourism market is only more than ten percent，And its share of the global tourism market is only single digits，Ctrip is excited about the broad growth space in the future。"Liang Jianzhang said。