The development of homestays is an important measure for my country to implement its rural revitalization strategy and build a beautiful China，After years of exploration，With the continuous implementation of a series of policies，Rural B&Bs have also become an important tool for targeted poverty alleviation。May 20, 2021，susu.com、Social Science Literature Press jointly released the "Blue Book of B&B: China B&B Development Report (2020~2021)" (hereinafter referred to as the "Blue Book")。The Blue Book highlights the context of the COVID-19 epidemic，Using 2020~2021 as the research period，Important issues regarding the development of bed and breakfasts in China、Key areas，Complete an overall analysis and make suggestions for the development of B&Bs based on questionnaire surveys and objective data，Provide intellectual support for the further development of Chinese B&Bs。

Blue book includes general report、Regional Chapter、Special topic、188bet app download Case Study、Expert Observations and Appendix Six，The general report focuses on summarizing the characteristics of B&B development in 2020~2021、Progress and development prospects。Regional Chapter for Henan Province、Beijing、Jiangsu Province、The development status of homestays in typical regions such as Zhejiang Province and Yunnan Province、Carry out key research on existing problems and future development，Proposed policy suggestions for the development of my country’s B&B industry。Special article uses experts’ research on B&B business model，Problem found，Make a suggestion。The case article focuses on some areas where the development of homestays is more distinctive，And a locally representative case。Expert observation through in-depth analysis of the big health industry，Research based on the integrated development of the cultural tourism and B&B industry，By building a “tourism homestay branding model based on online communities”，Propose a marketing innovation path for tourism B&Bs to “co-create brand value” with consumers。

Findings from the blue book research team，The B&B industry has gone through several rounds of “shuffles”，The 2020 COVID-19 epidemic has brought the homestay industry into a period of reshuffle again，Many B&B hosts left with regret，Closing business and retreating。Meituan B&B data display，February 2020，The number of room nights in the B&B industry 188bet sports betting app download has bottomed out，Compared to December 2019，The maximum decrease exceeds 80%。How to get out of the predicament，Especially the B&B hosts with weak ability to resist risks urgently need to make a choice。

Research also found，Owned properties and B&B brand chains performed well in this major “shuffle”，Strong ability to resist risks，The well-known "second landlords" have become the biggest "sacrifice" group in this "shuffle" movement。Research team survey data display，B&B Property 63.74% are self-owned/self-built，11.64% is collectively owned，The two account for nearly 80%。According to the existing homestay-related policies promulgated by various provinces, autonomous regions and municipalities，B&B owners with their own properties are also targeted for targeted support，An important development target in the development of homestays，Therefore，In a certain sense, it increases its ability to resist risks。

Meanwhile，The advantages of national B&B clusters are obvious。Individual B&Bs are under dual pressure from the market and resources，Gradually sprouting and merging、The idea of ​​forming a B&B alliance。Research team survey data display，44.08% of the respondents expressed their willingness to try or accept sharing the same B&B brand with other B&Bs through franchising，16 more.6% of B&B owners strongly expressed that they are looking forward to forming a joint force。Total of the two, more 188bet app than 60% of B&B owners have plans to form a brand alliance。

The homestay industry, which was pressed on the pause button at the beginning of 2020, is under test，The sudden epidemic inspired B&B hosts、Various business entities such as B&B booking platforms take self-rescue actions。Local governments also issued relevant policies at the same time，Helping the homestay industry tide over difficulties。

Blue Book Research Team Survey Data Display，B&B operators mostly choose multiple online travel platforms (OTA) at the same time for sales integration，70 of them.42% of B&B hosts choose Ctrip，54.01% choose Meituan，22.14% choose Airbnb，32.82% choose Tujia。Meanwhile，B&Bs have established their own self-media marketing channels。Research results show，There are 53.63% of B&Bs have WeChat public accounts，43.32% have TikTok，17.75% have independent websites，17.18% have Xiaohongshu，15.65% have Weibo，It can be seen from these data that self-media marketing methods are generally popular in B&B operations。

The one that resonates with the host is，Major B&B booking platforms are also actively adopting various Internet marketing methods，Convert the “crisis” caused by the epidemic into “opportunities” for development。Research team survey data display，53.82% of the B&B hosts surveyed stated that the customer acquisition contribution rate through online travel platforms is less than 188bet Online Sports Betting and Casino 30%，From this perspective，The platform still needs to continue to work hard on promotion effectiveness，Bringing Internet marketing to a new stage。

188bet online sports betting thisTextComeSource: Chinese SocietyScience Network, original title: "B&B Blue Book: Internet marketing turns B&Bs from “danger” into “opportunities”》.