Co-founder, Managing Director, President of 188bet login Design,

Li Fangyue, founder of Luojia Children’s Space Brand

Dragon Boat Festival，Henan has swept the entire internet with its underwater flying Luo Shen dance "Prayer"，The entry “Henan Satellite TV went crazy” became the top trending topic on Weibo，This is also after the launch of "Tang Palace Night Banquet" at the beginning 188bet login year，Henan Satellite TV once again "breaks the circle" on social networking sites。

Henan TV provides a reference for the activation and innovative expression of traditional culture that is in trouble。Five Thousand Years of China，Leaved an extremely rich historical and 188bet login heritage，However, this 188bet login "rich mine" has not yet formed a relatively mature development and creation model。

“Many cities have rich culture，But most of them stay 188bet login museum、Stay underground，How to transform culture into economy and industry，It is a common topic that needs to be faced in current urban development。”

In the recently held "Stork Tower Summit Dialogue·Insights into the New Decade of Yongji" forum，Co-founder, Managing Director, President of Oya Design,Li Fangyue, founder of Luojia Children’s Space brand, published a speech on "188bet login Upgrading，A speech on the theme of “Creating a New Business Card of Yongji City”，And proposed to create a new business card for the city，We should start from the spirit of finding the venue，Use international aesthetics and local spirit to create a vivid IP for the venue。

188bet login inheritance must break the "imitation of ancient times" thinking

With my country’s urbanization rate exceeding 63%，The pace of urbanization is gradually slowing down，Urban construction will also be driven by the incremental era of large-scale expansion，Transition to the stock era focusing on urban renewal。188bet login 14th Five-Year Plan，Urban renewal rises to national strategy，Optimizing and adjusting urban spatial layout and stock space has become the focus。

How to preserve urban culture，Revitalize the old 188bet login、Aging stock properties，Inject new vitality into urban development，Is the key to solving problems in the new round of urban construction。

In Li Fangyue’s opinion，Currently many people’s understanding of 188bet login remains in form。Take the “ancient town craze” that has emerged in recent years as an example，On the one hand, it marks people’s inheritance and return to traditional 188bet login and regional 188bet login；But on the other hand，Many places blindly imitate antiques when doing construction，No innovative expression from a modern aesthetic and functional perspective。

“The function of many 188bet login buildings may be worship，The space setting does not consider the needs of ordinary people，If you fall into the misunderstanding of blindly imitating antiques，Can only stay at the level of sightseeing，Cannot retain customers、The effect of activating space。”

In addition，The value of ancient buildings and 188bet login relics is largely reflected in its precipitation of time and history，Although the buildings produced in antique style are similar to ancient buildings in appearance，In craft、But it is completely incomparable with the former in terms of cost and historical and 188bet login deposits，Lacks the beauty of time。

“Culture is a spirit we want to inherit，But it needs to be expressed in modern language。”From Henan Satellite TV to Forbidden City 188bet login and Creative Industries，Everything stays in the story、Artifacts in museums and underground、Culture is developed and disseminated using new means and methods，Extract traditional culture from abstract concepts and grand narratives，Integrate into modern life，Traditional culture is better protected and passed on as a result。

In Luoyang Luoyi Ancient City Project，As a native of Luoyang，Li Baozhang, chairman and chief designer of 188bet login Design, first hopes to inject the urban atmosphere and historical culture of the old city into the ancient town environment。

Luoyang Luoyi Ancient 188bet login

He once said，“If we want to improve Luoyang’s lifestyle，You can simply copy Shanghai’s Xintiandi、Taikoo Li in Chengdu, etc.。However，188bet login new consumption format，Old residence、Street shops are more attractive。”Respect regional life and culture，Form an environment with a "Zen" spirit like "I have nothing but myself"，It has more universal value。

Spatial design is another focus in urban renewal。Li Fangyue talked about，In ancient Greece and Rome，The square is a gathering of citizens、Important place for discussions，The streets are distributed radially from this center，Create a lot of public space，And further stimulate the vitality of the 188bet login through people’s gathering and interaction。The basic principle of urban renewal should also be to create a human scale in the 188bet login、Urban space at the scale of the 188bet login and the scale of human communication。

How to make the 188bet login have more human elements，Let there be more fireworks in urban space？

In Luoyi Ancient City Project，188bet login design draws on the layout of ancient European cities，A number of square spaces of different sizes have been created in the ancient city，Abandoned the linear space design of the street，Created a courtyard where many people can stay。At the same time，Many changes have also been made to the building facade，Via Tang Dynasty、Ming and Qing Dynasties、A mix of architectural styles such as the Republic of China，Enable visitors to enjoy more scenery while moving。

The ancient 188bet login of Luoyi after the renovation，Not so much a scenic spot，More like a 188bet login living room。There are multiple public spaces to accommodate gatherings of local people、Play、Watching drama、Shopping and other lifestyle，There are also special contents such as ancient 188bet login scenery and Hanfu to meet tourists’ check-in needs。When the park opened in 2017，The ancient 188bet login of Luoyi received more than 2 million tourists。Li Fangyue revealed，Because it is located in the center of the 188bet login，The ancient 188bet login has also become a leisure space for many local Luoyang citizens。

Urban Competition in the New Culture and 188bet login Era

Economic development enters the second half，The development environment of the 188bet login market has also undergone new changes。Li Fangyue thinks，There are six major trends in the new 188bet login era: First, the shift from material pursuit to spiritual value，Return to the essence of life；The second is the rise of the new consumption era，Niche brands going to the mass market；The third is the end of high turnover and barbaric growth，The era of quality has arrived；The fourth is the support of the three-child policy，Return to family values；The fifth is to return to nature、Health、Ecology、Safety；Sixth, technology enters life，Propose new possibilities for the industry as a whole。

These trends correspond to the post-epidemic 188bet login market，Exhibited in 188bet login consumption moving towards mid-to-high-end、Personalization、Quality Transformation，Micro vacation、Family-child tour、The rise of niche games，Smart tourism accelerates penetration into destinations。In the context of the domestic cycle，On the one hand, various changes in the market have brought a development window period for the 188bet login industry，On the other hand, it also drives the scene update of the destination。

Entering the 14th Five-Year Plan period，Investment in 188bet login projects in various places is becoming more frequent，The size is also larger，Complex、Theme parks and other projects appear more frequently。The reason，188bet login consumption is no longer the traditional journey to “distant places”、Going to a different place，The strong demand for local/surrounding city tours drives up urban 188bet login consumption，Construction of supply and demand system around cities and local residents，Put forward higher requirements on both the form and content of the project。

Take the theme park as an example，188bet login integration、IP leads、Content is King，are the three major driving forces for its development。In recent years，Although the number of domestic theme parks has increased significantly，But due to the lack of IP and content homogeneity，Most theme parks lack brand bargaining power，It is also difficult to attract incremental customers、Enhance consumption stickiness。

Tangshan Shadow Puppet Theme Park created by 188bet login，Answers to the above questions to a certain extent。2018，188bet login received an invitation from Tangshan City，The other party hopes to use Tangshan culture to create a parent-child project。

Tangshan 188bet login Park

Through the extraction and excavation of Tangshan culture，Oya proposes to build a Tangshan shadow puppet theme park，Combining local traditional shadow puppet culture with modern Western sculpture、Light show and other combinations，Integrated parent-child education、Ecological 188bet login and other functions，And position it as: an international Chinese shadow puppet parent-child theme park、The largest low-carbon environmental protection experience park in the Beijing-Tianjin-Hebei region、Weekend family micro-vacation destination radiating the Beijing-Tianjin-Hebei region。

As a new attempt to explore the revitalization of intangible 188bet login heritage，Li Fangyue said，In addition to extracting shadow puppet elements，The theme park project construction deliberately distanced itself from the shadow puppets at the beginning，Avoid being too specific。But after the park opens，Many children and parents express their love for shadow puppets，This has inspired the Oya team，under construction，The shadow puppet theme can be made more distinct，The inheritance of culture is also more obvious。

In terms of IP creation，Oya designed the shadow puppet IP for the shadow puppet theme park，A series of derivatives are extended based on this，The shadow rabbit has also become Tangshan’s urban 188bet login ambassador。

The construction of the shadow puppet theme park has achieved greater success。As a case of urban renewal，The predecessor of the shadow puppet theme park is also an entertainment venue，But even if admission is free, there are few customers。The number of visitors to Tangshan Shadow Puppet Paradise in the first year of its opening in 2019 reached nearly 300,000，Achieve profit for the year，Become the first destination for Tangshan people to walk their children on weekends，It is also a veritable new business card of the 188bet login。

Stepping into 3.0, 188bet login’s “long-termism”

1999，Oya established in Hong Kong，Enter Oya Design 1.0 period。This period，Oya is the pioneer and leader of ecological humanistic landscapes，is the founder and promoter of the new Chinese style landscape，The emphasis is on the excavation of 188bet login landscapes and the return of lifestyles。

Since 2010，188bet login enters 188bet login Consulting 2.0 period，Become a comprehensive service provider for new urbanization。This stage，188bet login created Zhangzhou Bihu Ecological Park、Changsha Jinxia Xiangjiang River Scenic Belt、A series of landscape design projects including Guangming Green Ring Concept Planning in Guangming New District, Shenzhen。

2015，Oya officially enters 3.0 Cultural and Creative Period，By design、Build、Finance、Operation closed loop，Oya successfully upgraded to a cultural, creative and tourism developer and operator，And create a happy pastoral in Guangming Town, Shenzhen，Wuzhen·Henggang International Art Village and other 188bet login projects。

Wuzhen Henggang International Art Village

By raising 1.0、2.0、3.0’s strategy，Li Fangyue put forward a relatively clear framework and thinking on the development of Oya，And led Oya to start from Oya Design，Go to Oya for consultation，Towards the breakthrough and transformation of Oya 188bet login and Creative Industries。

Period，Luojia children’s space brand was born under Oya，The first to propose the concept of a non-powered children's paradise in the country，The first to propose the concept and framework of child-friendly design and child-friendly cities，Promote Shenzhen to become the first city to declare a child-friendly city to the United Nations，Making an impact in the field of parent-child 188bet login。

Luojia Children’s Space

In addition，Wuzhen Henggang International Art Village produced by 188bet login Design，Conducted a large number of attempts to intervene in the countryside through art over a period of five years。Li Fangyue said，This period，188bet login established a system and team for natural education and rural operations，Start to implement the closed loop of DBFO，The smile curve of 188bet login appears。

Promoted from landscape，To City Update，Then to the creation and operation of 188bet login projects，Li Fangyue thinks，Oya participates in various projects，But they are all based on the premise of inheritance and innovative development of local culture and spirit。This includes a vibrant revitalization of the city’s public spaces，Integrate new era elements into traditional culture，As well as making public spaces more accessible and enjoyable for citizens and visitors。

The real estate industry is different from the incremental era，Urban renewal and 188bet login industry in the stock period are mostly high-cost investment、Heavy asset project with long return period，In the design of market entities、While placing high demands on operational capabilities，It also tests their values。Lack of professional management team、188bet login projects that are eager for quick success have been gradually eliminated in recent years，Long-termism and sustainable development business models are increasingly recognized by the market。

In Li Fangyue’s opinion，188bet login is based on social value、Industry Trends、Judge projects from multiple perspectives such as market demand，“For example, rural parent-child project，Although it does not make money or even loses money in the short term，We still think it makes sense，But at the same time, we also emphasize the need to meet market demand，To find the business model，This is determined by the long-term values ​​of 188bet login。”