With the rise of the younger generation of consumer groups，The 188bet generation of business travelers have undergone structural changes，80、Post-90s generation has become the main force on business trips，And the trend is becoming younger year by year，This generation of business travelers regard the quality of hotels、Having higher pursuit of aesthetics，I also look forward to integrating into a refined and comfortable lifestyle during my business trip。Crystal Orange, a mid-to-high-end hotel brand under Huazhu Group, has been upgraded，Create an exquisite experience and comfortable space for business travel life with the 188bet concept of "quality" and "feeling"，And with "five-star experience、Four-star price、Samsung’s cost” is the core，Helping brands to break through in the mid-to-high-end market。

188bet Orange Hotel Lobby

Five-star experience，Four-star price, the best interpretation of 188bet business travel quality of life

“188bet Crystal” targets the mid-to-high-end market segment，Give guests a “five-star” quality experience at a “four-star” price。The first store of "188bet Crystal" is located in Changfeng Business District, Shanghai，Opened recently to welcome guests。

On the design of public areas，“188bet Crystal” returns to essence and purity，Made of walnut、Bronze、Glass element，Create a more textured and high-end space atmosphere。Whiskey lounge in the lobby，Elegance yet businesslike，Overall improvement of crystal quality characteristics。Room interior，Combining oil painting-like texture with smooth and elegant lines，Clean and bright，Pure texture、Quiet space，Shows the style and taste of crystal。

Public area space of 188bet Orange Hotel

Except for aesthetic upgrades，“188bet Crystal” has achieved quality transformation and upgrade from multiple dimensions，The hardware facilities are benchmark-level！The "urban living room" in the lobby is flexible、Privacy and efficiency，Meet guests’ business travel needs from multiple aspects。A professional gym and laundry room that combines functionality and design in the hotel’s public area，Let the journey be as normal as possible without losing your composure。Hand-brewed coffee in the room、Essential oil aromatherapy、Comfortable bedding, etc.，Also provides guests with a high-quality stay experience。30 seconds to check in and 0 seconds to check out、Intelligent services such as robot delivery，Provide a more personalized lifestyle for the 188bet generation of business travelers while also improving the efficiency of business travel life。

Samsung’s cost sets off 188bet investment trends in the hotel industry

While insisting on upgrading product quality and aesthetics，“188bet Crystal” also always pays attention to the balance between product upgrades and operating costs，Low cost、Low cost、High returns empower investors and franchisees。According to Cao Juan, CEO of the Orange Family Business Department of Huazhu Group，The average cost of each room of "188bet Crystal" is controlled at around 160,000 yuan，Far superior to related competing products，True realization of cost control and efficiency increase。Essentially，This is due to Huazhu Group’s strategic measures such as “modularization + centralized procurement and price reduction”: Orange Crystal emphasizes the continuous optimization of processes，Enable industry standard modular production，Realized unified customization and installation of factory-based products，While shortening the construction period，Also reduces labor costs。

Orange 188bet Hotel Room

Not only that，Huazhu Group also provides strong support to franchisees in terms of centralized supply chain procurement，The "Huazhu Easy Shopping Platform" launched by it helps franchisees enjoy cost-effective supply and complete supporting services。Backed by Huazhu Group’s “brand + technology + traffic” trinity strategic advantage，The platform advantages of efficient operation and refined management as well as the continuous deepening of digitalization，188bet Orange’s room ratio has also changed from the original 0.Controlled from about 35 to now 0.22，Further reducing operating costs。

Continue to make efforts to create a quality leader 188bet mid-to-high-end hotel market

Talk about Orange Crystal’s future expansion strategy，Ms. Cao Juan has a very clear plan: "The development of Orange Crystal implements the 'three-step strategy': the first stage，Complete the overall style change and function upgrade，Realize the positioning transformation of high-quality business hotels；The second phase is finalized: Upgrade ‘188bet Crystal’，Pay more attention to improving consumers’ accommodation experience；The third phase will continue to build a ‘crystal boutique’，Making Crystal Orange a quality leader in the mid- to high-end hotel market。”simultaneously，Cao Juan said: "Currently，Crystal Hotel has completed the strategic layout from positioning to finalization，We are actively instigating more franchises and developing diversified strategic cooperation，Strive to reach 400 stores in about 3 years。”

In Huazhu’s brand strategy，Orange Crystal has always been an important player in the mid-to-high-end market。Joined Huazhu Group since 2017，Orange Crystal works silently、Move forward steadily，Sent a stunning answer to the market with 188bet products。This product upgrade also opens a 188bet chapter in the orange crystal quality experience，“188bet Crystal” will continue its flagship effect in the high-end market，Continue to take 188bet steps toward high-quality development。