Recently，Sanxiang Impression (000863, a pioneer in the domestic 188bet, culture and performing arts industry and a leader in green technology real estate.SZ) discloses 2021 interim report，公司“Accelerate the integration of culture + real estate and continue two-way empowerment.Interim report display，Sanxiang Impression achieves operating income of 26.2 billion yuan，An increase of 430 compared with the same period last year.04%，Net profit attributable to shareholders of listed companies 200 million yuan，169 more than the same period last year.19%，Basic earnings per share 0.17 yuan。

188bet business rides the wind and waves High growth potential

With the introduction of the national “14th Five-Year Plan” series of special plans for culture and tourism and other policies，Confidence in the domestic 188bet industry has been steadily boosted，The 188bet consumer market is stable and improving，Sanxiang Impression bursts out new momentum of strong growth while leading the recovery of the industry。Interim report display，The company’s series of cultural, tourism and performing arts projects have experienced strong recovery。During the reporting period，The cumulative number of visitors increased by 456 compared with the same period in 2020.80%，The overall box office revenue increased by 519 compared with the same period in 2020.24%。The company is producing high-quality content、Product model innovation and advantageous resource cooperation, etc.，The leading effect is highlighted。

As one of the top 188bet performance creation and copyright operating organizations in China，Sanxiang Impression created China's first real-life landscape performance "Impression Liu Sanjie"，The first large-scale situational experience performance project "Seeing Pingyao Again"、China’s first drifting multi-dimensional experience drama "Zhiyinhao"，And presented the first "City Impression" performance in Qiantan, Shanghai。During the reporting period，Sanxiang Impression is based on the original live performance and immersive performance，In-depth study of the development trends of 188bet industry，Focus on content research and development、Model innovation、Strengthen editing ability、Refining internal strength in building operational capabilities and other aspects、Lay a solid foundation。

Stills from its performing arts projects

While 188bet business mature projects are making rapid progress，Sanxiang Impression is also accelerating the advancement of projects under development，High growth potential。It is reported，The creation and production of the much-anticipated "Most Reminiscent of Shaoshan Chong" is basically completed，"Impression Tai Chi" has also entered post-production。When epidemic prevention and control measures permit，Both projects are expected to premiere within this year。

It is worth mentioning，Sanxiang Impression is actively exploring new models of fulfilling social responsibilities through 188bet and creative products。Recently，Sanxiang Impression is based on "Impression"、"Return"、Classic self-owned IPs such as "See You Again" launched "188bet and Creative Masks"，Let consumers appreciate the beauty of Chinese 188bet creativity in their breath，Also protect the audience’s viewing experience。Company representation，In the future, we will continue to cooperate with its performance projects to develop customized derivative products，In-depth expansion of the IP industry chain。

“Culture + Technology” Resonance The new immersive 188bet industry is ready to take off

Digital 188bet is becoming a high-quality development of the 188bet industry、An important engine driving the internal circulation of the economy。Days ago，The "14th Five-Year Plan for Cultural and Tourism Market Development" issued by the Ministry of Culture and Tourism clearly stated，We must promote the digital transformation of cultural and tourism market entities。Meanwhile，Domestic immersive 188bet is exploding，The script killing that is loved by Generation Z has given birth to a new trend in the 188bet market。

Early this year，Sanxiang Impression and Hunan Radio, Film and Television Group Co., Ltd. (abbreviation: Hunan Radio and Television) launch the "Sanxiang-Mango" plan，Both parties bind content、IP binding、188bet Binding、Reach consensus on four levels of future binding。Afterwards，Sanxiang Impression joins hands with Mango TV, a subsidiary of Hunan Radio and Television, to jointly develop a large-scale immersive "10,000-person script-killing" project in Miluo，Effectively implement the “Sanxiang-Mango” plan。It is reported，The two parties also plan to cooperate in the operation of the offline immersive experience project of Mango TV’s flagship variety show "Escape Room"，This project will be implemented in the Mango Plaza jointly developed by the company and Hunan Radio and Television in the future。

With rich experience in live performance and continuous innovation in the immersive 188bet industry，Sanxiang Impression focuses on exploring “culture + technology” projects。By introducing virtual and augmented reality、HD imaging system、Naked-eye 3D、Holographic projection and other multimedia technologies，Making steps in developing various high-tech immersive experience products。Substitutional scenario、Multi-sensory surround、Interactive narrative、Multiple categories such as social need fulfillment and self-discovery，and immersive digital art gallery、Flying Cinema、Immersive IP drama、A variety of cultural and tourism products such as scene-based catering are expected to continue to emerge。

Future，Sanxiang Impression will be based on immersive experience projects，Continue catering、Travel、Casual、Entertainment、In-depth integration of accommodation, etc.，Create “technology + 188bet”、“Performing Arts + 188bet”、A cultural and tourism complex with multiple formats such as "script killing + 188bet"，Building an IP ecosystem。

Some pictures come from the Internet

Interim report display，Sanxiang Impression will rely on urban renewal、Opportunities such as land expansion，Integrating 188bet products and real estate business，The implementation of a cultural and tourism complex project that can directly face the consumer side and can be replicated in various cities，Providing travel to people、Entertainment、Performing、Education、One-stop cultural and health consumption services such as health care，Inject new vitality into the company’s high-quality development。

According to the report of Foresight Institute，Next 3~5 years，Our country will form a new blue ocean of 188bet consumption with more than 8 billion tourists and a consumption scale of 10 trillion yuan。Feng Jinfan Mantu New Journal，It’s time to work hard and forge ahead。Facing the opportunities of the times，Sanxiang Impression continues to expand its cultural and tourism layout，With new business formats、New model helps create 188bet IP、188bet consumption upgrade，Accelerate the leap-forward transformation and upgrading of enterprises。