Recently，Sanxiang Impression (000863, a pioneer in the domestic tourism, culture and performing arts industry and a leader in green technology real estate.SZ) discloses 2021 interim report，公司“Accelerate the integration of culture + real estate and continue two-way empowerment.Interim report display，Sanxiang Impression achieved operating income of 26.2 billion yuan，An increase of 430 compared with the same period last year.04%，Net profit attributable to shareholders of listed companies 200 million yuan，169 more than the same period last year.19%，Basic earnings per share 0.17 yuan。

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With the introduction of the national “14th Five-Year Plan” series of special plans for culture and tourism and other policies，Confidence in the domestic cultural tourism industry has been steadily boosted，The cultural tourism consumer market is stable and improving，Sanxiang Impression bursts out new momentum of strong growth while leading the recovery of the industry。Interim report display，The company’s series of cultural, tourism and performing arts projects have experienced strong recovery。During the reporting period，The cumulative number of visitors increased by 456 compared with the 188bet app same period in 2020.80%，The overall box office revenue increased by 519 compared with the same period in 2020.24%。The company is producing high-quality content、Product model innovation and advantageous resource cooperation, etc.，The leading effect is highlighted。

As one of the top cultural performance editing and copyright operating organizations in China，Sanxiang Impression created China's first real-life landscape performance "Impression Liu Sanjie"，The first large-scale situational experience performance project "Seeing Pingyao Again"、China’s first drifting multi-dimensional experience drama "Zhiyinhao"，And presented the first "City Impression" performance in Qiantan, Shanghai。During the reporting period，Sanxiang Impression is based on the original live performance and immersive performance，In-depth study of the development trends of cultural industry，Focus on content research and development、Model innovation、Strengthen editing ability、Refining internal strength in building operational capabilities and other aspects、Laying a solid foundation。

Stills from its performing arts projects

While cultural business mature projects are making rapid progress，Sanxiang Impression is also accelerating the advancement of projects under development，High growth potential。It is reported，The creation and production of the much-anticipated "Most Reminiscent of Shaoshan Chong" is basically completed，"Impression Tai Chi" has also entered post-production。When epidemic prevention and control measures permit，Both projects are expected to premiere within this year。

It is worth mentioning，Sanxiang Impression is actively exploring new 188bet online sports betting models of fulfilling social responsibilities through cultural and creative products。Recently，Sanxiang Impression is based on "Impression"、"Return"、Classic self-owned IPs such as "See You Again" launched "Cultural and Creative Masks"，Let consumers appreciate the beauty of Chinese cultural creativity in their breath，Also protects the audience’s viewing experience。Company representation，In the future, we will continue to cooperate with its performance projects to develop customized derivative products，In-depth expansion of the IP industry chain。

“Culture + Technology” Resonance  The new immersive cultural tourism industry is ready to take off

Digital cultural tourism is becoming a high-quality development of the cultural tourism industry、An important engine driving the internal circulation of the economy。Days ago，The "14th Five-Year Plan for Cultural and Tourism Market Development" issued by the Ministry of Culture and Tourism clearly stated，We must promote the digital transformation of cultural and tourism market entities。Meanwhile，Domestic immersive cultural tourism is exploding，The script killing that is loved by Generation Z has given birth to a new outlet in the cultural tourism market。

Early this year，Sanxiang Impression and Hunan Radio, Film and Television Group Co., Ltd. (abbreviation: Hunan Radio and Television) launch the "Sanxiang-Mango" plan，Both parties bind content、Cultural and tourism binding、Cultural and tourism binding、Reach consensus on four levels of future binding。Afterwards，Sanxiang Impression joins hands with Hunan Radio and Television’s Mango TV to jointly develop a large-scale immersive “10,000-person 188bet online sports betting script killing” project in Miluo，Effectively implement the “Sanxiang-Mango” plan。It is reported，The two parties also plan to carry out the cooperative operation of the offline immersive experience project of Mango TV’s flagship variety show "Escape Room"，This project will be implemented in the Mango Plaza jointly developed by the company and Hunan Radio and Television in the future。

With rich experience in live performance and continuous innovation in the immersive cultural tourism industry，Sanxiang Impression focuses on exploring “culture + technology” projects。By introducing virtual and augmented reality、HD imaging system、Naked-eye 3D、Holographic projection and other multimedia technologies，Making steps in developing various high-tech immersive experience products。Multi-sensory surround、Multi-sensory surround、Interactive narrative、Multiple categories such as social need fulfillment and self-discovery，and immersive digital art gallery、Flying Cinema、Immersive IP drama、A variety of cultural and tourism products such as scene-based catering are expected to continue to emerge。

Future，Sanxiang Impression will be based on immersive experience projects，Continue catering、Travel、Casual、Entertainment、In-depth integration of accommodation, etc.，Building “technology + cultural tourism”、“Performing Arts + Cultural Tourism”、A cultural and tourism complex with multiple formats such as "script killing + cultural tourism"，Building an IP ecosystem。

Some pictures come from the Internet

Interim report display，Sanxiang Impression will rely on urban renewal、Opportunities such as 188bet app land expansion，Integrating cultural tourism products and real estate business，The implementation of a cultural and tourism complex project that can directly face the consumer side and can be replicated in various cities，Providing travel to people、Entertainment、Performing Arts、Education、One-stop cultural and health consumption services such as health care，Inject new vitality into the company’s high-quality development。

According to the report of the Foresight Institute，Next 3~5 years，my country will form a new blue ocean of cultural tourism consumption with more than 8 billion tourists and a consumption scale of 10 trillion yuan。It’s time to work hard and forge ahead，It’s time to work hard and forge ahead。Facing the opportunities of the times，Sanxiang Impression continues to expand its cultural and tourism layout，With new business formats、New model helps create cultural tourism IP、Cultural tourism consumption upgrade，Accelerate the leap-forward transformation and upgrading of enterprises。