September 10th afternoon，2021 Guangdong Culture and Tourism Industry Investment and Financing Matchmaking Conference (hereinafter referred to as “Guangdong Matchmaking Conference”) The "County Cultural Tourism Special Promotion Conference" sub-venue was successfully held in Guangzhou。This event is organized by the Guangdong Provincial Department of Culture and Tourism、Sponsored by Guangdong Provincial Local Financial Supervision and Administration Bureau，Organized by Southern Finance Omni Media Group，Guangdong Provincial Tourism Association Investment and Financing Professional Committee、Guangzhou Lingnan Group Holdings Co., Ltd.、Co-organized by Zhihui Group。

Hu Guangwen, Level 2 Researcher, Industrial Development Division, Guangdong Provincial Department of Culture and Tourism，Zhang Xujun, Level 2 Researcher, Industrial Development Division, Guangdong Provincial Department of Culture and Tourism，Zou Feixiang, Deputy Director of Guangdong Tourism Development Research Center，Cai Tao, Secretary General of Guangdong Tourism Association，Deputy General Manager of the Cultural Tourism Division of Southern Finance Omnimedia Group、Chen Xi, Executive Deputy Chairman of the Investment and Financing Professional Committee of Guangdong Tourism Association，Dayu County, Ganzhou City, 188bet Online Sports Betting and Casino Jiangxi Province、Zhenyuan County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province、Jinxiu Yao Autonomous County, Laibin City, Guangxi Zhuang Autonomous Region、Jiangyou City, Mianyang, Sichuan Province、Maoming Gaozhou City and other counties (cities) in Guangdong Province、District) government leaders、Leader of the Culture, Tourism and Sports Bureau、About 100 people including representatives from relevant project parties attended the meeting。

Hu Guangwen, a second-level researcher at the Industrial Development Division of the Guangdong Provincial Department of Culture and Tourism, said in his speech，The Guangdong Matchmaking Conference will continue to be held concurrently with the Guangdong Tourism Expo this year“County cultural tourism special promotion meeting”，Aiming to better build a docking platform for the development of county cultural tourism industry，Continue to guide advantageous capital、Resource、Intelligence sinks to counties，Building marketization、Professional industry-finance docking model and mechanism，Promote poverty alleviation cooperation and counterpart support between the east and west，Promote coordinated regional development，To empower the high-quality development of county culture and tourism industry。

Hu Guangwen’s speech

Liu Zhaohui, founder and chairman of Zhihui Group, said ";New opportunities for county cultural tourism development from the perspective of rural revitalization”is the subject，Analysis of historical opportunities for rural revitalization、Guangdong County Economic Characteristics，Exploring the key points of rural revitalization of county economy，Built through the platform、Think tank construction、Product creation、188bet app download Branding、Digital Management、Talent service and other mechanisms，Promote the integration of agriculture, culture and tourism，Build“Extension + Innovation + Combination”’s tourism industry chain model，Leverage the agglomeration effect of rural tourism industry，Innovative new ecology for rural revitalization。

Liu Zhaohui delivered a keynote speech

Ren Guocai, Vice President of Jingyu Lvmama Group, focuses on “New thoughts on the industrial perspective of county cultural tourism brand operation”Share the topic to，Seventeen years，The county cultural tourism market is developing rapidly，Using the market to force tourism supply-side reform，China Travel from 1.Upgrade version 0 to 4.The era when version 0 IP is king，Consumption value preference has changed。In this case，IP has become the strategic commanding heights of cultural tourism competition，Rebranding and integrated operations in counties are particularly important，Clear brand positioning，Further create products that meet the needs of the modern high-end vacation market。

Ren Guocai delivered a keynote speech

Senior Vice President of OCT Tourism Investment Group、Wu Tong, an expert in Guangdong’s cultural tourism industry and finance, shared with the audience his thoughts on investment strategies for the local cultural tourism industry。Historical opportunities in the face of domestic consumption trends and internal circulation，Competition in the cultural tourism industry is intensifying，Opportunities and challenges coexist。Cultural tourism investors must establish a triple aesthetic，Strengthen spatial thinking、Industrial chain thinking，Realize financial value，Systematic construction of organizational behavior for investment 188bet app download promotion。Prepare resources before local government invites cultural tourism investment，We must shift from exchange behavior to leading development，From project thinking to industry thinking，From capital thinking to development thinking，From point thinking to chain thinking，From attracting investment to industrial construction。

Wu Tong delivered a keynote speech

In the roundtable dialogue session，Partner of Xiangban Cultural Tourism Group、Han Jin, Vice President of South China Regional Company, is the guest host，With Liu Zhaohui, founder and chairman of Zhihui Group，Ren Guocai, Vice President of Jingyu Lvmama Group，Deputy General Manager of Chengdu Tianfu Tourism Industry Investment Group Co., Ltd.、Gao Lei, expert at Guangdong Cultural Tourism Industry and Finance Think Tank，Huang Jianqiang, general manager of cultural tourism projects of GVL Yijing Cultural Tourism Group, said“Integrated development of county cultural tourism investment and industry under the normalization of the epidemic”Open conversation with topic，Discussing the difficulties and pain points in the development of county cultural tourism industry under the epidemic、Opportunities and Challenges，Seeking full cooperation from cultural and tourism enterprises、A development path of symbiosis and win-win。

Roundtable dialogue

Chen Zhangling, deputy mayor of the People's Government of Gaozhou City, Maoming, Guangdong，Deputy Secretary of Dayu County Party Committee, Ganzhou City, Jiangxi Province、Fei Hua, Deputy County Magistrate of the County Government，Su Jing, deputy head of the People’s Government of Zhenyuan County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province，Qin Lingling, Vice Chairman of the CPPCC of Jinxiu Yao Autonomous County, Laibin City, Guangxi Zhuang Autonomous Region，188bet app download Member of the Party Leadership Group of Jiangyou City Culture, Broadcasting and Tourism Bureau, Mianyang City, Sichuan Province、Deputy Director Xu Jiaxiang’s message to the county (city)、District)’s high-quality cultural tourism resources were recommended。

County (city, district) cultural tourism industry investment promotion recommendation

Kuang Ming, Deputy General Manager of Investment of China Cultural Tourism Group，Peng Yuancai, President of Huatang Cultural Tourism Industry Investment Management Company，Deputy General Manager of Chengdu Tianfu Tourism Industry Investment Group Co., Ltd.、Gao Lei, an expert from the Guangdong Cultural Tourism Industry and Finance Think Tank, made a wonderful comment on the investment promotion project。

Comments by Kuang Ming, Peng Yuancai, and Gao Lei