Think about it，How many travel apps do consumers hope to have on their mobile phones？The answer is one。Look at your own phone again，How many weather APPs are there、Mail APP、Where’s the calendar APP？All one。
Very simple，Consumers want to purchase travel products through their favorite travel APP or website。
They don’t want to go to Marriott’s official website to book a hotel after booking a flight on Lufthansa’s official website，I also want to go to other travel websites to buy other products。
Why metasearch sites like Skyscanner are developing rapidly？The reason is that they provide the convenience and user experience that consumers want。
It’s not difficult to imagine，When metasearch sites like Skyscanner integrate the booking process into their website，Link clicks to travel supplier websites will drop rapidly，Because the experience of getting everything done at once on a website they love is what consumers really want。
But Lufthansa went in the opposite direction，They made a "stupid" decision (to charge an extra fee for every booking made through GDS)，If consumers book through other channels，will be punished。
Marriott Hotels also plans to provide free WiFi only to guests who book the hotel through direct sales channels。
When I stay at a Marriott hotel，I can only use the personal hotspot on my mobile phone to access the Internet。

However, this move by Marriott Hotel was not successful，It can even be said to be a failure。Because I will compare the Marriott experience to other hotels with free WiFi，For example, Hilton Hotel、Holiday Inn, etc.，Marriott’s “little cleverness” will only cause me more trouble。
Will I still book Marriott hotels through direct sales channels?？Obviously 188bet app not。Because of Internet access problems，It makes it even more troublesome for me not to be able to book hotels through my favorite APP。
Travel suppliers must stay awake in the face of two fundamental shifts in distribution:

• The future of distribution lies in APIs (tools for creating software applications，Share content and data between different communities and applications)。The tourism industry needs to open API，Embed content directly into the websites consumers love，Thus reducing distribution costs，Because the cost of distribution is far lower than the marketing cost of direct sales channels。

• Travel suppliers must understand，Consumers have different needs and preferences，Not just the choice of cabin and room type，Also includes their preferred travel search and booking tools and processes，At this stage the customer experience will most likely need to be shared with a third party。Tourism suppliers must strengthen cooperation，Work together to create a good experience for consumers。

Lufthansa obviously did not realize these two major changes，They don’t have an API 188bet Online Sports Betting and Casino policy，And they seem to think somewhat arrogantly，They can dominate consumers，Book tickets through direct sales channels as per their wishes，Otherwise, consumers will be punished。
They are just crazy.

Note: This article only represents the personal views of the author, Simon McLean, co-founder and executive director of Click Travel。(Compiled by Zoe)