Days ago，58.com CEO Yao Jinbo joins hands with JD.com as a lead investor in equity crowdfunding online business travel official direct booking guide platform "188bet sports betting"，As understood，The project will raise RMB 5.5 million through crowdfunding，Only online for one day，The pledged amount has exceeded 7.4 million yuan，Over-funding rate reached 134%。

Yiou.188bet sports betting learned that JD.188bet sports betting’s equity crowdfunding platform was launched on March 31, 2015，To date, the total financing amount of the platform exceeds 300 million yuan，The average financing amount per project exceeds 10 million。According to the investment projects on its platform, we learned that most of them have investment institutions as the lead investors，The joining of Yao Jinbo undoubtedly marks that JD.188bet sports betting’s equity crowdfunding is testing the waters from an investment institution to a successful individual entrepreneur。

Direct booking online on November 15, 2014，Co-founded by Liu Yi, founder of Zhongya Huamei Hotel Marketing, and Dai Zheng, vice president of Qunar。188bet sports betting is a high-end hotel self-media direct sales platform，Committed to providing micro-official website construction for high-end hotels、Hotel Marketing、Member promotion and other services。There is currently an APP available、WeChat platform。According to Yiou.com, the 188bet sports betting has signed contracts with 300 star-rated hotels since its launch，Covered by four and five-star hotels of local and international brands。

According to its team’s public introduction, users still have three pain points in 188bet sports betting travel hotels:

①The cost is too high，You need to pay a large fee to the intermediary during the online 188bet sports betting process；

② Feedback is too slow，There is a big difference in the room after confirming the accommodation order，The price is watery；

③Accommodation information is not transparent，Facility conditions and online introduction are inaccurate。

However, in order to solve these pain points，188bet sports betting establishes a micro-official website for the hotel and directly connects to the official website，Achieve direct order placement。For hotel users，Direct Order Network is committed to optimizing traffic for users to find the most accurate low-cost orders，At the same time, run your own "direct sales" platform。The core principle of the website is to implement naked price sales to hotel users。

To this，Many people in the industry believe that 188bet sports betting has taken full advantage of OTAs’ weakness in not fully embracing WeChat and microsites，Leveraging hotels to quickly acquire territory in this market with a low price strategy，Acquire users and members together。Meanwhile，According to relevant public information，According to the strategic plan of direct ordering network，188bet sports betting is expected to have signed contracts with 12,000 high-star hotels by the end of 2015，By 2017，Direct ordering network will form a direct ordering network platform、Merchant official website、A service-integrated integrated system with registered users as the core，Form an online business travel direct booking ecosystem。And this time Yao Jinbo joins，It undoubtedly adds a lot of luster to the "188bet sports betting"。