In recent years，Kaiyuan Hotel Group has successively established luxury and high-end resort brands“Guan Tang”、“Yangcaodi Resort Hotel”and“Fangwai”，Brands all start from a Chinese perspective，“Qiju”In the mountains and waterside of rural China，To deeply reach consumers’ Chinese life feelings，At the same time, invest hundreds of millions of yuan，Directly promotes rural economic development，Bringing long-term positive impetus to the environmental improvement and sustainable development of traditional villages。

Driving out of the city，Away from the hustle and bustle，Walking around the lush mountains and forests of Hangzhou，You can always see cages of bamboo trees spread out like ink paintings。Continue to travel along the distant Fuchun River,“you”You can find a row of small courtyards standing at the confluence of the three rivers，Cangrun、Leisurely，Somewhat otherworldly flavor。

here，It is the Fuchun Fangcaodi Resort Hotel that started construction in 2017。

Five years of rooting and development，Making this ordinary, nameless mountainous area a hub for health and leisure、Forest Sightseeing、Retirement Vacation、Parent-child entertainment、A high-end vacation destination integrating agricultural and sideline products incubators，More than 140 local Jiande residents have obtained stable job opportunities at their doorstep，Also allows tourists from all over the country to appreciate Jiande“The best landscape in the world，Recommend Fuchun in ancient and modern times”'s beautiful scenery，And the thousand-year-old and profound cultural heritage of Meicheng Town。

The business format of high-end resort hotels is highly consistent with the excellent ecological environment and relaxed cultural environment of the countryside，make“Country vacation”Become an effective path for rural revitalization。Transform beautiful countryside into a beautiful economy，188bet sports betting app download Rural development can produce visible benefits，Only with lasting vitality。

As the pioneer of high-end vacation experience in China，Kaiyuan Hotel Group and Baidawu Group promote modern rural construction based on hotel resources，Outside、Guantang、Resort hotels represented by Fangcaodi Resort Hotel，Living in the mountains and rivers of rural China，The investment in these hotel projects is hundreds of millions of yuan，Directly promotes rural economic and social development，Bringing long-term positive impetus to the environmental improvement and sustainable development operations of traditional villages，It also helps the local government create a new landmark business card。

so far，Kaiyuan Hotel Group joins hands with Baida House Group，Already in the Yangtze River Delta、Jiangxi、Chongqing、Gansu、Tibet and other regions，Construction and operation of more than 200 tourist resort projects，The total project investment is nearly 30 billion yuan，Bringing more than 7,000 local jobs，We receive nearly 20 million tourists annually。Use cultural tourism to drive development，Promoting rural revitalization，Benefiting a wider range of people。

1. Fuchun Fangcaodi: Using Internet+ to upgrade the traditional rural tourism model

What are the difficulties in rural revitalization？It’s not a lack of production capacity，But the production value is insufficient。The core demand for rural revitalization is not to increase production，Instead of increasing income。What can increase rural income？The answer is the transformation of rural productivity，It’s Internet+，It is the brand premium。

From an unknown mountain to becoming a sensation on social media;Come to Fangcaodi for fun”The trendy Internet celebrity hotel，Fuchun Fangcaodi Resort Hotel relies on its own Fuchun River、The natural geographical advantage of living close to the mountains，Added the digital operation upgrade and integrated marketing capabilities of Internet+，Re-reform rural production technology and production relations，Upgrading the traditional rural tourism model，Become a benchmark case of beautiful rural construction。

Specifically，Kaiyuan Hotel Group joins hands with Baida House Group，Use your own Internet technology endowment，Integrated public account、Mini program、Video number、Live Broadcast、Community and other abilities，Continuously activate private domain traffic；At the same time, import the video number，To be more vivid、Convey the grassland in a more concrete way“Explore nature，Create beautiful memories”’s service and product philosophy。Regular live streaming events，Further revitalize the precise users attracted by online and offline hotels。As a phased achievement，During the 2021 Summer Challenge Event，The average direct sales ratio of Hangzhou Fuchun Fangcaodi Resort Hotel reaches a surprising 85%。

Benefit from the Internet + integrated marketing empowerment，The additional attributes and brand awareness of Fuchun Fangcaodi Resort Hotel have been comprehensively improved，The beauty of the mountainous area at the intersection of Jiande and Sanjiang has also been seen by more people。

2. Dayu Guantang: Reconstructing the aesthetic appearance 188bet sports betting app download of rural space，Build Shaoxing Culture“Living Museum”

Dayu Temple at the foot of Kuaiji Mountain，The current site was originally a descendant of Dayu“娰surname”The place where the family thrives，Descendants of Dayu have guarded the tomb here for generations、cultivation，Thousands of years of history。

This is more than just a hotel，More like a relic of the Tang Dynasty，The Jiangnan water town of Song River。The architecture with white walls and ink tiles and the original ecological atmosphere of the water town attracted many consumers to pay a special visit，And stay here。Guantang Hotel，Thus becoming the destination itself。

No plants or trees will be destroyed in the first phase of Dayu Guantang，The guest room utilizes the original old bricks、Laowa、老Window、Old Home，Not only maintain the original architectural style，Also maintains the wood and brick structure of the village rooms。Dayu Guantang is mainly composed of residential buildings with white walls and ink tiles，Small bridges and flowing water interspersed among them，Ancestral Hall、stage、Patio、Old Street、The stone alley and other scenery complement each other。

Lai Shaojun, general manager of Shaoxing Dayu Guantang, mentioned: “We invest millions every year in the overall protection of old houses。There are many typhoons in Jiangsu and Zhejiang areas，In order to make the old house safer，Will spend a lot of energy and money on the roof、Repair of walls and floors。Another one looks like an ancient stage、Stone Arch Bridge，There are also many verandahs，It is also the focus of our repair and protection every year。We have been researching and developing the repair process，Strive to repair the old as before，Restore the texture of the old building。”

In addition to reconstructing the aesthetic appearance of rural space，How to inject new blood into Dayu Village，Study the story logic and system of local culture，It is also an important issue before the management of Dayu Guantang。The entry of an excellent brand，More than just the protection of architectural culture，There is also a reflection of one’s own taste and tonality，And the exploration of local traditional culture、Interpretation、Innovation and Presentation。

As a historical and cultural city，Shaoxing has profound cultural heritage，Rich cultural resources，Dayu Guantang takes root in Shaoxing，Taking Yu culture as the main tone，Deeply dig into the original ecology of Shaoxing water town culture、Wine Culture、Yu culture and calligraphy culture。

In the Temple of Dayu，Consumers can visit local Yue Opera performances，There are also folk sugar paintings、Tie dye、Paper cutting；Learn to make stinky tofu、Reunion and other special snacks，Taste authentic Shaoxing cuisine；Watch the intangible cultural heritage ceremony of worshiping Yu、Taste Shaoxing’s classic ten-bowl banquet、Visit the Yu Yi Museum where the relics of Dayu are stored......

These traditional folk 188bet online sports betting skills and customs have become an important part of rural cultural experience，The rich local culture is packaged into the popular local culture，Thus getting inheritance；Consumers are experiencing local folk customs，You can also get a high degree of spiritual enjoyment。Dayu Guantang，Thus becoming Shaoxing Culture“Living Museum”。

Thriving traditional culture and renewed living environment，Not only enhances the connotation and competitiveness of Dayu Village，Also drives healthy economic growth，This originally very remote small village at the foot of Kuaiji Mountain，After settling in Dayu Temple，Annual revenue of more than 70 million，It has also led to the formation of the Kuaiji Mountain area as a gathering place for tourism and vacation，The number of tourists and tourism revenue has increased significantly every year。

3. Fang Wai: not only promotes local employment，Let employees develop their strengths、Find your home

“I am the boss of Fangwai’s ship，Sail the boat every day，Every time the yacht docks safely，It is the happiest thing for me。”On the pier of Fuchun Fangwai Hotel, Hangzhou，Chen Jintu is introducing guests to the unique way of arriving at this hotel——Enter by boat。

Chen Jintu is 44 years old this year，Originally a local fisherman，“I have been fishing since I was a child，Is there any fish in the net，I’ll know after I mention it”。Because he is familiar with the local waters，Chen Jintu was hired as captain by Fangwai Hotel，Responsible for picking up and dropping off every guest who comes to our country。When not at work，He likes fishing and painting，Also painted watercolor scrolls for hotel events。

While providing adequate protection for employees，Also allow employees to give full play to their personal strengths，And help local people with disabilities get reemployed。According to Jiang Bin, general manager of Fangwai Hotel，The hotel currently has more than 90 employees，The proportion of local employees exceeds 75%。

Zhang Chaolong, 55, is from Qiantan，Formerly a maintenance worker at a local machinery factory，Disabled due to leg injury in the accident，Unable to do heavy work。The factory was later relocated due to environmental reasons，His employment has also become a problem。

“I felt that life was gloomy at that time，Fortunately Fangwai accepted me，And provided me with systematic training and learning opportunities。”With maintenance and electrician skills，Zhang Chaolong was hired by the hotel operations and security department when he applied for Fangwai Hotel at the beginning of the year，After receiving systematic hotel service and comprehensive maintenance skills training，Currently serves as the technical backbone of the hotel’s comprehensive maintenance department。

188bet online sports betting “I used to have single days off in the factory，Working 12 hours a day in shifts。Now working 8 hours a day in the hotel，Overtime pay is payable for overtime work，There are also weekend breaks and five insurances and one fund protection。You can also receive carefully designed small gifts during holidays，Very heartwarming。”Zhang Chaolong’s face is filled with a smile，He expressed that he is very satisfied with his current life。

Xiao Shu, 29, is a local from Sandu，Also the security manager of Fangwai Hotel Operations Department。After graduating from the Computer Department of Hangzhou University of Electronic Science and Technology，Xiao Shu has been living in Hangzhou。“It turns out that the local area is full of factories，There are no jobs suitable for young people。Friends who grew up together when we were young，Most of them work hard in big cities。”

Later due to father’s health，Xiao Shu wants to return to his hometown to take care of his parents。It just so happens that Kaiyuan Hotel Group is preparing to build the Fangcaodi Resort Hotel in Meicheng，“Big news locally，Everyone knows，See recruitment news，I’m here to apply”。Xiao Shu has worked at Fangcaodi Hotel for more than a year，Later transferred to Fangwai，Participated in the entire preparation process of Fangwai Hotel，“It only takes 30 minutes to get home now。”

Xiao Shu said，The arrival of Fangcaodi Resort Hotel and Fangwai Hotel，Provides many jobs suitable for young people，Attracted a group of local college students to return to their hometown for employment。Xiao Shu’s girlfriend also works outside Fang，Fangwai can be said to be his second home。It is worth mentioning，Xiao Shu also took in a stray dog ​​outside the square，And this cute dog has now become Fangwai’s welcoming angel，Bring countless warm memories to guests。

Rural revitalization is inseparable from talent revitalization，Fangwai Hotel, located in the west side of Fuchun River in the hinterland of the countryside, provides local people with jobs at their doorsteps，Upgrading by promoting the integration of culture and tourism，Retain local people and provide them with career development space，Thus helping to solve the problem of rural hollowing。

4. Cultural tourism revitalizes the countryside，Kaiyuan Hotel joins hands with Baida Household Industry to promote sustainable development

2021 is“14th Five-Year Plan”The first year of planning，It is also the starting year for consolidating and expanding the results of poverty alleviation and effectively connecting rural revitalization。This year’s Central Document No. 1，Proposed full implementation“Rural Revitalization Strategy”。After China completes poverty alleviation，Rural revitalization is the latest top-level design and national strategy related to rural areas。

As a company rooted in China，Caiyuan Hotel Group and Baida House Group have always emphasized a resilient and sustainable growth path，Looking for paths and models that closely integrate tourism vacation and rural reality，Cooperating with the country’s great project of rural revitalization。

How to use your own Internet 188bet sports betting app download technology、System Management、Talent、Diverse advantages in resources and other aspects，Create a high-end resort format integrating culture and tourism，Helping rural areas achieve high-quality development，Kaiyuan Hotel Group and Baida House Group summarized their own set of methodologies。

First，Leverage the resources and advantages of Internet+，Provide digital upgrade operations of rural resort hotels。Building an Internet precision marketing matrix，Achieve full link、All media、Full data、Omni-channel consumer mind marketing，Comprehensively enhance the additional attributes and visibility of the rural resort hotel brand，Increase the output value and brand premium of rural cultural tourism projects。

Second，Empowering rural cultural tourism talents。While providing a large number of jobs for rural areas，Relying on a systematic talent training mechanism and salary incentive system，Improving the comprehensive management capabilities and innovative thinking capabilities of rural cultural tourism operators，Acquire talent for sustainable development。

Third，Create a unique holiday destination，Inherit and cultivate local traditional culture。Cultivating cultural characteristics、Focus on realizing differentiated management through cultural inheritance、Create a unique tourist vacation destination，At the same time, make local culture have stories, content and carriers，Improve the core competitiveness of rural cultural tourism projects。

Fourth，Protect the ecological environment，Renew the aesthetic look of rural space。From both the aspects of architecture and ecological protection，Carry out overall planning for rural cultural tourism projects，Displaying diverse rural aesthetic samples under the background of rural revitalization strategy。

Future，Kaiyuan Hotel Group and Baida House Group will continue to use the Internet + brand advantages，Actively practice corporate social responsibility，Use Internet big data to activate the continuous transformation and upgrading of traditional tourism accommodation formats，Actively looking for paths and models that closely integrate tourism vacation and rural reality，A great strategy to help the country’s rural revitalization。