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LoginNovember 24, 2021,Huazhu Group Co., Ltd. (NASDAQ: HTHT and Hong Kong Stock Exchange: 1179) announced its financial results for the third quarter ended September 30, 2021。
The third quarter of 2021,Huazhu Group’s hotel revenue increased by 15% year-on-year.4%,Income increased by 11% year-on-year.6%,The number of hotels in operation reaches 7,466 homes,The number of rooms exceeds 700,000,Up to 722,983 rooms。
Huazhu Group’s adjusted EBITDA (non-GAAP) in the third quarter of 2021 was RMB 3.8.5 billion yuan,Achieved 109 year-on-year.24% growth。
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Since late July,Delta variant virus spreads from Nanjing to many provinces and cities in China,Leading relevant government departments to implement a new round of travel restriction policies,Having a huge impact on the entire hotel industry。Early September this year,With the new crown epidemic under effective control,Huazhu China’s RevPAR (revenue average available rooms) continued to rebound in September,Reached approximately 188bet app download 92% of the same period in 2019,Maintain consistent development resilience。
DH aspect,Benefiting from the popularization of vaccines and the gradual relaxation of travel restrictions,DH’s business begins to recover in the second quarter of 2021。Third Quarter,Driven by leisure tourism business,DH’s performance continues to rebound。Financial report display,The third quarter of 2021,The occupancy rate of all DH hotels in operation is 48.6%,10 year-on-year increase.7%;RevPAR increased by 35 year-on-year.9%。
Jin Hui, CEO of Huazhu Group, said: “In the context of the epidemic,Huazhu adjusted its strategy,Pay more attention‘Lean Growth’。Except hotel size,We now pay more attention to customer satisfaction and franchisee profitability。”Relying on the empowerment of digital technology,Huazhu can provide franchisees with accurate store finding、Brand adaptation and other services,Improving the operating efficiency of franchisees throughout the entire process。In addition,In the third quarter of 2021,The number of members of Huazhu Club has also grown steadily to 1.8.9 billion。The powerful membership system provides the group’s hotels with stable guest delivery capabilities。
Currently,Huazhu has a total of 29 hotel and apartment brands,Covering multiple ranges from economy to luxury。The diverse product matrix not only helps Huazhu target more target consumer groups,188bet sports betting app download Increase market share,Also provide more choices for potential customers。
The hotel network is steadily expanding, and the mid-to-high-end market has achieved initial results
The third quarter of 2021,Huazhu Group has 7 hotels in operation,466 homes,The number of rooms exceeds 700,000 for the first time,Up to 722,983 rooms。Huazhu China,481 new hotels opened in the third quarter。As of September 30,Huazhu China Hotels in Operation 7,345,Number of rooms reaches 698,668 rooms。
What deserves attention,Huazhu’s hotel network is also growing healthily。The third quarter of 2021,Huazhu China has 2,788 pipeline hotels,Demonstrates Huazhu’s consistent strategic determination。Among them,The proportion of mid-range and above reached 50.7%,This shows Huazhu Group’s determination to expand into the mid- to high-end market。
Currently,Huazhu has Orange Crystal in its mid-to-high-end hotel market layout、Manxin、Huajiantang、Xiyue and many other brands。2021,Shibage、Songpin and other high-end hotel brands have also been officially put into operation。The diverse brand matrix provides more imaginative space for Huazhu Group’s future performance growth。
Recent,Huazhu Group is making frequent moves in the high-end hotel market。July,Joining forces with Porsche,Launching an innovative hotel brand in the luxury lifestyle category——Steberger Porsche Design Hotel;September,Huajiantang, a high-end brand under Huazhu, releases a new sub-brand——Flower Series,Focus on 188bet app parents and children in the vacation market、Pets、Research、Personalized needs of different segmented groups such as health care;October,Succeeded in signing 22 high-end hotels through the joint venture Yongle Huazhu。
Practice corporate social responsibility and strictly control the quality of closed stores
Facing the impact of the epidemic,Huazhu Group practices its corporate social responsibility。From September 1st,Huazhu Group launches franchisee care policy,Pass“Monthly management fee is charged in half”、Delay in payment collection and other measures,Help franchisees in medium- and high-risk areas“Reduce burden”。
2021,Huazhu continues to deepen the creation of qualified stores,Upgraded“Anxin 360”,From“Epidemic Prevention Safety”and“Guest Experience”Start with two aspects that guests are most concerned about,Using a combination of platform online big data management and offline quality inspection,Strictly control the quality of closed stores。Recent,Huazhu pioneered industry standard for qualified laundry providers,Provide 100% clean linen commitment to guests。Future,The hotel’s quality and service will become an important part of Huazhu’s future lean growth strategy,Huazhu“Anxin 360”Will continue to be optimized and upgraded,Provide customers with a better check-in experience。
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