November 25，China Unicom and Tencent jointly released the "2021 China Smart Cultural Tourism 5G Application White Paper" (hereinafter referred to as ";《White Paper》”）。As understood，This is the third consecutive year since 2019 that both parties have jointly released this result，Ministry of Culture and Tourism、China Academy of Information and Communications Technology、Many industry experts from Beijing International Studies University and China Tourism News attended the release ceremony。

▲ 2021 China Smart Cultural Tourism 5G Application White Paper Released

The 2021 "White Paper" has received guidance and support from more than ten top experts and scholars in the cultural tourism and communications industries，Based on the exploration and practice of China Unicom and Tencent in the field of smart cultural tourism，Integrating new digital infrastructure、“Double loop”、“14th Five-Year Plan”Waiting for the general environment，Systematic analysis of the development opportunities of the tourism industry under the new pattern，Summary of the new achievements brought by 5G digital new infrastructure to smart cultural tourism in the past year，And looks forward to the future development trend of 5G smart cultural tourism。

June 2019，The Ministry of Industry and Information Technology officially issued a 5G commercial license，marks China’s entry into the 5G era。2021，Ten departments including the Ministry of Industry and Information Technology jointly issued "5G Application";Sail”Action Plan (2021-2023)》(hereinafter referred to as “Sailing Plan”）。“5G+Cultural Tourism”Listed as one of the important scenes in the field of social and people's livelihood，“Sailing Plan”Key breakthrough technologies，Develop adaptive applications，Building a distribution platform，Promote equipment、Product、Business innovation，Cultivation of new consumption patterns，New requirements have been put forward in terms of creating immersive new scenes。

Although 5G is promoting industrial innovation、Developing rapidly in building the Internet of Everything，But it is still relatively lacking in C-side cultural and tourism applications，Low awareness among mass consumers。Facing“5G+Cultural Tourism”，There are still many questions: What can 5G bring to the 188bet online sports betting cultural and travel industry？What problems are solved？Where is the foothold of the new 5G infrastructure in the cultural and tourism industry？How to expand the application scenarios of 5G in the cultural and travel industry？Challenges and solutions faced by the digitalization of the cultural tourism industry？In response to these questions，The "White Paper" will give some answers。

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Post-epidemic period，The cultural tourism market is undergoing profound structural changes。Under the background of normalized epidemic prevention，Domestic Travel、Surrounding Tour、Micro leisure、Micro vacations become mainstream；Millennials have grown into a new dominant force in consumption；Quality、Personalization、Immersive experience has become a hot market demand；Technology+，IP+，Cross-border integration such as finance + has become an important engine for the development of cultural tourism。

Consumer group、The structural core elements of cultural tourism products and destinations are undergoing innovation, evolution and reorganization，New and old cultural tourism projects、Destination enters new competitive field: marketing channels and methods to attract customers、The composition and conversion logic of product content、Accurate matching of long chain comprehensive experience services, etc.，The gameplay is completely different。

Among them，Digitalization has become a trend that travel companies must face，It is also necessary to hold it“Sharp weapon”。Since the epidemic，The digital cultural tourism industry with digital content as its core has emerged as a new force、Rising against the trend，Become an important starting point for various regions to promote high-quality industrial development。

5G and its large-scale application accelerate the integration of cultural tourism and other industries。5G network“High speed、Low latency、Big Connection”Features and Artificial Intelligence、HD video、Integration of advanced technologies such as AR/VR，Promoted cloud tourism、New business formats such as cloud viewing exhibitions，Scenario time reservation、Electronic Tour、Innovative applications such as contactless services，And products with digital content as the core have fully entered the cultural tourism consumption scene，The digitalization level of cultural tourism industry has been further improved。

According to data released by the Ministry of Industry and Information Technology，China has built more than 1.15 million 5G base stations，Accounting for more than 70% of the world，The largest in the world、The most technologically advanced 5G independent networking network。Leading with 5G，Internet of Things、Big data、Internet of Things、188bet sports betting app download The new digital infrastructure represented by the fields of artificial intelligence and digital security is also constantly being consolidated，Consolidating the digital foundation of the cultural tourism industry，Promote the cultural tourism industry into a new digital transformation。

5G new infrastructure empowers cultural tourism industry upgrade

current，5G and the&ldquo of various industries;Chemical reaction”happening，Different entry points and implementation paths in different fields。As an industry with C-end consumption and experience as its core，In addition to laying a solid foundation for cultural tourism development，5G is improving industry management services、Promoting the development of tourist destinations，It has many applications in promoting cultural consumption and dissemination。

With“一码游”、“One machine tour”is a representative case of digitally improving management services。Currently, there are provincial-level“One code to travel to Guizhou”、“Smart Travel to Hainan”，For districts and counties“Pingtan International Smart Tourism Island”、“One code tour Aksu”、“Mashangjiangyou”，And one-code tour for scenic spots“Lushan Xihai”etc.“一码游”、“One machine tour”Platform is online。By integrating 5G slow live broadcast、5G+AI travel notes and other tourist services are included，“一码游”The platform can help tourists easily obtain tourism products and services。Also，The platform can also provide a cloud warehouse function for tourism resources，Help travel products and suppliers integrate channels、Supply、Traffic and marketing resources，Create newer and more comprehensive tourism products。

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5G also brings new problem-solving ideas to rural revitalization。In Hainan Wuzhishan，China Unicom delivers online special agricultural products to villages、Smart Tourism、5G smart applications such as agricultural product traceability，Open the local agricultural products sales market，Provide a package of solutions，Promoting rural revitalization。Close to &ldquo in the center of Yiyang, Hunan;The first village in Shanxiang to undergo great changes”——Qingxi，Relying on 5G digital new infrastructure to build a smart cultural tourism town，For tourists、Merchant、Operator、Easy to use for government four-terminal customers、Visible、Easy to manage、Strong operational capabilities，Greatly improved the service quality of red rural tourism。

5G integration of culture, agriculture and tourism in Wuzhishan City, Hainan Province helps rural revitalization

5G technology helps destination development，Mainly reflected 188bet Online Sports Betting and Casino in three areas: First, strengthening smart management。In 2020, China Unicom and Taishan Scenic Area jointly established a 5G smart scenic area innovation demonstration base，And launched 5G+ drone inspection products。5G+ drone inspection and 5G+AI mobile law enforcement，Constitute the sky、Place、Human three-dimensional security network，Further improved the efficiency of scenic area management。

5G+AI mobile law enforcement in Mount Tai Scenic Area

The second is to improve smart services。Live Broadcast、AR、AI and other smart services are powered by 5G technology，The birth of 5G+ driverless shuttle bus、5G+AR content cloud、5G+AI travel notes and other new products、New business format，Can bring different smart experiences to tourists。

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The third is to strengthen smart marketing。5G slow live broadcast is also the most intuitive way of tourism marketing，It is for tourists to avoid“Filter Attractions”Effective way。As a unified entrance for China Unicom’s 5G content applications，Wo Video has set up a dedicated 5G slow live broadcast channel，Guangxi Detian Waterfall、Jiangxi Sanqing Mountain and other magnificent rivers and mountains，Guangdong、The scenery of Chongqing and other cities is presented to tourists。5G video ring tone，The tourist destination company can mobilize employees to set scenic spot promotional videos as video ring tones on their personal mobile phones，Carry out all-employee marketing；Can also be combined with big data，For specific areas、Targeted video ring tones for specific groups，Let the general public speak for tourist destinations，Is increasingly becoming an important means of destination promotion。

5G video ring tones promote tourism destination marketing

5G technology creates a richer model for cultural consumption and communication。5G can enrich online content supply and update interactive models。At the National Center for the Performing Arts，China Unicom joins hands with CCTV to provide 5G+4K ultra-high definition live broadcast，Joined to stage the gorgeous collision of traditional Peking Opera and Western symphony，Allows the audience to experience a new live broadcast method that integrates art and technological innovation。A high degree of integration of elegant art and high technology，Let the common people have access to elegant art。Extensive application of high and new technologies，Enable future stage art resources to enter the market in a more diversified way。

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Public cultural facilities integrate 5G、Big data、New technologies such as artificial intelligence，Be able to better improve the level of public cultural services，Promote cultural dissemination。Nanjing Youth Palace is based on the application of 188bet sports betting app download new technologies，Create intelligent management、Smart service and smart interactive experience project，Through 5G digital new infrastructure，Nanjing Youth Palace has become a demonstration site of Nanjing Social Education Cloud Platform、Youth New Media Distribution Center、Important collection point of city database、Green low-carbon life experience center、New business card for urban cultural tourism。

Nanjing Youth Palace

Also，5G is telling red stories，Creating a red tourist business card，There are also many application scenarios。At the Memorial Hall of the Red Army’s Forced Crossing of the Dadu River，Utilizing 5G communication technology，Combining AR space cloud and 3D digital content，Realized the superimposed reproduction of ruins and historical scenes，Viewer via mobile screen，You can see virtual Red Army soldiers firing mortars at the real battlefield site on the bank of the Dadu River to hit targets on the other side，Greatly enhances the scene and experience of the ruins display，The connection between ruins and historical stories is vividly presented。Also why not rebuild it、Without disturbing the revolutionary sites，Provides a new solution to the problem of improving the intuitiveness and attractiveness of heritage display。

Use 5G+AR to tell red stories

Opportunities, challenges and changes in digitalization of cultural tourism

Driven by top-level planning，5G accelerated implementation，New infrastructure enters a stage of rapid development。"Sail Plan" proposed，By 2023, the penetration rate of 5G personal users will exceed 40%、5G network access traffic accounts for more than 50%、Goals such as creating more than 100 5G application benchmarks in each key industry。

Long term，The development of 5G new infrastructure，Can provide a powerful digital base for the digital transformation of the cultural tourism industry，Continue to reduce the industry’s 5G usage costs、Improve utilization efficiency，Thus stimulating innovation to a considerable extent。

However, the digital development of the cultural tourism industry still faces certain problems，The "White Paper" summarizes it into three aspects: First，Digital process focuses on technology、Light content。Many digital cultural tourism projects are only for ";Internet+”、Following trends or gimmicks of popular concepts such as 5G，Excessive focus on equipment、Website and other hardware technology，Insufficient application development and utilization。In terms of tourist experience，Digital cultural tourism services are out of touch with tourist needs，Insufficient depth of technology research and development，Resulting in a single function of the product、Complex operation process、Problems such as low service efficiency。

188bet sports betting app download Part 2，Digital construction focuses on platform、Light ecology。As digital cultural tourism giants accelerate“March”Cultural and tourism field，Super platform relies on capital、Talent、Strong strength in traffic and other aspects，Partial use of monopoly agreement、Transaction refused、Vertical constraints and other methods (such as platform enterprises“Choose one of two”、“Restrict third-party links”），Strategically set barriers to data access and data sharing，On the one hand, it increases user conversion and migration costs，On the other hand, it also increases the threshold and cost for competitors to enter the market。

Part 3，Digital information reuse、Light Protection。Face recognition、Smart tourism services such as refined push notifications improve user experience，There are certain deficiencies in user information security and privacy protection。Previously，Starwood Hotels owned by Marriott International was hacked，Leading to 500 million customer data breach，Causing major user privacy protection issues。

"White Paper" believes，The integrated development of digital technology and cultural tourism industry represented by 5G，Conducive to improving industrial efficiency、Optimize industrial structure、Enhance the momentum of industrial development、Achieving high-quality industrial development，Is an important part of the construction of Digital China，Also“14th Five-Year Plan”Important directions for the development of cultural and tourism industries during the period。Future，The cultural tourism industry will build a circulation and trading system for cultural tourism digital assets、Promote the digitalization of the cultural industry and the integrated development of cultural tourism、Promote the digitalization process of public culture、Accelerate the development of new formats in the digital cultural tourism industry、Building a digital cultural tourism platform, economic and healthy ecology and other aspects to promote digital transformation and upgrading。