Morning of June 16th，2021Zhoushan Islands•China Marine Culture Festival and Fishing Moratorium and Ocean Recognition Ceremony were held at China Haitan, Lulan Qingsha, Daishan。

Many ocean cities are developing tourism culture，will integrate local festival resources，Take advantage of these local ocean festivals，Develop cultural experience-based tourism。

Most of the festivals with ocean themes are marine, fishery and folklore、Ocean Landscape Category、Marine food specialties、Mainly marine sports, leisure and comprehensive categories。

On the one hand, holding a marine festival is a way to strengthen the local marine culture，Strengthening the sense of identity and belonging of local residents，It is the inheritance of culture，At the same time, it also attracts a large number of tourists to the venue，To enhance the visibility and reputation of the host city、Expand information exchange、Promoting regional economic development、And expand the tourism market、It plays an important role in promoting tourism development。

Currently，There are quite 188bet app a few marine festivals in China，For example, Qingdao’s International Ocean Festival，China (Xiangshan) Fishing Festival，China Zhoushan International Sand Sculpture Festival、Hainan International Coconut Festival, etc.。

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Festivals and activities have special cultural environment and regional characteristics，It is more likely to be recognized by residents of tourist destinations。Compared with foreign festival experiencers，Destination residents have inherent advantages in geographical location and information acquisition，Therefore, the participation level and number of visits of local residents are relatively high。

Last month，Ministry of Commerce、Twelve departments including the National Development and Reform Commission and the Ministry of Culture and Tourism jointly issued the "Opinions on Promoting the Construction of a Quarter-Minute Convenient Living Circle in the City"。Festival activities are important for developing surrounding tourism and creating ";15-minute convenient living area in the city”It also plays a big role in promoting。

The problem of festival brand continuity

It can be seen from the tourism destination life cycle theory，The vitality of any type of destination cannot always remain in the vigorous stage，Therefore, adopting different development strategies for different stages has become an effective means for the long-term development of tourist destinations。

Development of tourist destinations、Construction、188bet sports betting app download Organization、Management and other work is a long-term dynamic process，We must continue to carry out product development from multiple perspectives according to market changes，The sensational effect and focus effect of festivals and activities can bring hot spots to the destination again in a short period of time，Be able to reactivate the attractiveness of the destination。

But at the same time，The festival itself will also experience a process of diminishing brand effect and tourist scale。

Holding festivals generally goes through three stages: 

The first stage: the preparation stage for festival activities，It starts from the successful application of the host site for major events and continues until the opening of the festival。The main task of the city at this stage is to build festival activity venues，Promote the festival venue and festival activities，Let the public understand the significance of the festival and the image of the city where it is held。

The second stage is the stage of holding festival activities，That is, the period from the beginning of the festival to the official conclusion of the festival。This stage is usually when festivals and activities receive the most tourists，So it is also the stage that organizers of festivals and activities pay most attention to。

The third stage is the stage after the festival。This stage of the festival is over，Reduced number of tourists，The brand of the festival is gradually decreasing。

If the later tourism marketing or the venue lacks planning for post-event tourism development in 188bet app download the early stages of event preparation，This often causes the host place to face problems such as reduced festival branding and a sharp drop in tourists in the third stage of the festival。

The problem of festival brand continuity

Want to create a long-lasting festival project，It is necessary to effectively integrate existing or potential local characteristic tourism resources，Let festival activities have resource support and cultural connotation。

1. Actively serve as a platform for local cultural construction。By strengthening the construction of local culture，Promote B&B culture、Preservation and research of food culture，Encourage cultural innovation。 

2. Let culture become the real protagonist。There is no accurate grasp and positioning of the accumulation of regional culture and the characteristics of cultural resources，It is impossible to give festivals soul and lasting vitality。

3. Continuously enrich the modern significance of festival activities。There may be a deeper meaning behind the festival，Or awe of nature，Or the yearning for a better life, etc.。By giving the culture behind it a new era connotation，Advancing with the times，Combined with new means，Bringing festivals to life。

4. Pay attention to practical results，Promote development through festivals。Festival activities are all designed to attract customers，Promote the development of cultural tourism，Promoting economic development as the goal，In the process of building，To combine with local cultural characteristics，Integrate with the overall development dynamics of the destination。

188bet online sports betting 5. Establish“Propagation is greater than the scene”’s philosophy。Good publicity is very important。Through new media new media，Promote through professional media，Expand the communication effect，Enhance brand value。