There is currently a boom in long-term rental apartment investment in the hotel industry，Masters from all walks of life are spending huge sums of money in this emerging field。Compared to traditional hotels，Long-term rental apartment with low rent，Low management fee，No limit on the number of rooms，Diversified properties，The advantages are obvious。The ultimate rise of this business format is directly related to the current environment，Specific reasons，can be classified into the following points:

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According to statistics，my country’s floating population exceeded 200 million in 2014，More than 70% have medium and long-term rental demand (expected to reach 1.500 million people)，The rental market exceeds one trillion yuan;In addition，The number of new college student renters every year reaches more than 188bet Online Sports Betting and Casino 3 million。The rental market demand is extremely huge。
2. Few suitable products
According to statistics，Among the young people who occupy the majority of renters，77% under 30 years old;Most of them are born after 1985、Post-90s，Highly educated，High requirements for housing and living conditions，Advanced consumption concept，70、The rental demand of post-80s customers is also constantly escalating，However, there are generally low prices in the available housing in the market、small、Bulk、Chaos、Pain points of poor quality，Difficulty meeting their rental needs。
3. Small brand size
The main force is still professional second landlords (small intermediaries) and individual landlords;The brand apartment is small，Small quantity;And brand apartments in European and American countries account for more than 60%，Big brands such as Airbnb, etc.，House volume exceeds 1 million units，China’s leasing demand is much higher than that of European and American countries，But the largest brand apartment，The number of houses is only over 100,000 units。
4. There are many policy benefits
One Belt, One Road、AIIB、Yangtze River Economic Belt、Implementation of national strategies such as Beijing-Tianjin-Hebei integration，Foreign executives、There are more and more domestic long-term rental customers，Mid-high-end service apartment、The demand for hotel apartments is growing。
5. Large number of rooms available
The vacancy rate of urban household housing nationwide in 2013 was as high as 22%.4%，More than 70 million self-owned vacant houses，Provide massive housing resources for the expansion of residential apartments;In addition，The full promotion of urbanization strategies in various places，A new round of city building has begun，The incremental apartment supply will show explosive growth。
6. Good investment opportunities
Because there are many vacant houses，In addition, the hotel's "star chasing trend" is no longer，Developers in various places need to destock，Property-owned apartment projects are growing rapidly;Private capital is also affected by the volatility of the stock market，Investment gradually turns to rationality，Stable return on investment，Refinedly decorated property apartment projects with higher returns are becoming more and more popular，Apartment investment welcomes golden opportunity。
7. Diversified choices
With the rapid growth of middle-income groups，Staycation becomes the new normal，More diverse vacation product choices，Meet the vacation needs of young couples or families of three or more，Superior location，The cost-effective short-term rental service apartments are increasingly recognized by vacation tourists，Great growth potential。
8. Competition in Blue Ocean
Strong brands 188bet app for centralized and decentralized apartments have not yet been formed，Especially the competition among chain service apartments is still in the blue ocean。
9. Networking of consumer behavior
It is reported，Currently 76.9% of users use mobile phones to search for properties;60.1% of landlords are willing to put property information online。The time is ripe to build an O2O platform for apartment rentals，Therefore，Everything is ready for the take-off of the apartment industry，I only owe Dongfeng (brand)。However，Even though the environment has matured，But long-term rental apartments need to be developed，The pressure is still there，And it will get bigger and bigger，This is determined by the characteristics of the apartment product。

The hotel is going to be an apartment，The first choice is more conducive to leveraging the advantages of the hotel group's key customers and members as well as the central reservation channel，Concentrated apartments that pay more attention to hotel butler-style service experience。Hotels need to highlight their own management and service advantages，Need to consider both long-term and short-term rentals。

This is very different from the scattered short-term rental apartments currently on the market，There are still many problems in offline quality control of decentralized apartments，If the hotel does it，It will be more manageable。Anyway，Accommodation is 188bet Online Sports Betting and Casino a traditional service industry after all，Even an apartment，At best, it is still an extension of the accommodation industry，There is still a lot of room for business model innovation。