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January 20,In order to actively expand the live entertainment business,Promote local cultural exchanges,Recently,International creative studio LINE FRIENDS has reached a strategic cooperation with Xiangban 188bet online live casino, a pioneer in domestic 188bet online live casino investment and operation。The latter's new leading brand of stylish camping lifestyle - Yelin Garden Camp,It will revolve around the globally popular LINE FRIENDS cartoon characters and new story lines,Create the first international cartoon IP cute camping village in Taicang, Jiangsu,Create theme、Immersive、Young people、International pastoral residence and resort complex,Bringing creative leisure inspiration to Generation Z hipsters and young families。
Post-epidemic era,Camping culture is quietly emerging and gradually becoming popular,And gave birth to the lifestyle of GLAMPING。As an internet celebrity camping 188bet online live casino brand incubated by Xiangban 188bet online live casino Group,Yelin Garden Camp integrates stylish camping lifestyle into nature,Create a unique themed diverse camping scene,Loved by countless young people and families。
This cooperation is one of the important measures taken by 188bet online live casino to implement the localization strategy in China。The creative creative team uses a new story line and creative design,Will Brown Bear、Koni Rabbit、Sally and other classic characters have been added to Xiangtang Camping Village in Shaxi Town,Carry out localized story line image innovation,Strive to bring a refreshing offline experience to the vast number of Chinese fans。
LINE FRIENDS project leader said: “The Yelin LINE FRIENDS camping village in this cooperation is the brand’s first step into offline vacation projects,We will cooperate in depth with our hometown partners in the future,Combining different styles and 188bet online live casino characteristics,Create more local characteristics、More diversified offline experience。”
At the same time,Yelin LINE FRIENDS camping village Xiangtang Village, Shaxi Town, Taicang City is also of great significance,Under the new pattern of integrated development of the Yangtze River Delta,Taicang as“Jiangsu connects with Shanghai, an important hub and gateway city”’s urban development positioning,Has great market development potential。The overall project covers an area of 40 acres,Revolving around pastoral features、Suburban vacation、Trendy 188bet online live casino and creative products、Theme park and other content creation。In addition,The project will also integrate art and 188bet online live casino creative districts、Multimedia Light and Shadow Night Tour、Rich business formats such as aesthetic experience restaurants and research and education bases,Presenting a theme resort, leisure and residence complex that integrates aesthetic creativity and interesting experience。
The person in charge of Yelin Garden Camp said: “Dependent on traditional accommodation、Catering、Tourism products for entertainment projects are no longer able to stimulate sustainable user participation,The innovative integration of cultural industries will further promote the development of China’s new 188bet online live casino consumption。This cooperation between the group and LINE FRIENDS,It is the first themed immersive camping village created by introducing IP image,Aimed to target more young people and families,Bring more variety、More personality、Cultural travel experience for younger people。”
The construction of the camping village has started in September 2021,The launch ceremony 188bet online live casino held in the first half of this year,Project details 188bet online live casino fully announced at that time,Please pay attention。
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