March 30，The 2nd INNOLAB Commercial Space New Species Release Conference and the 5th China Cultural 188bet Online Sports Betting and Casino Accommodation Innovation Forum jointly organized by Zhihui and UBM Exhibitions were held at the Shanghai International Hotel。The theme of this forum is "Immersion in the Future、Infinite Evolution" as the theme，Opportunities for the accommodation industry under the new normal of "dual cycle"、High-quality development of Chinese accommodation brands、Innovative and diversified management in the hotel industry、Discuss topics such as "accommodation +" cross-border integration，Joint Industry Association、Big names in the industry、Domestic and foreign hotel groups、B&B brand、Investment institution、Service Provider、Marketing agencies and other industrial forces，Aims to integrate the cultural 188bet Online Sports Betting and Casino industry chain，Build a market-oriented platform、A comprehensive external cultural display platform for the integration capabilities of global accommodation destinations in capital and industrial development，Provide more insights and references for the innovative development of the large accommodation industry under the new economic trend。Zheng Guangqiang, Chairman of the Original House of Xiangban Cultural 188bet Online Sports Betting and Casino Group, attended this conference and delivered a keynote speech "Sustainable 188bet Online Sports Betting and Casino under the New Situation"。

Original house was established in 2011，Is currently the largest boutique B&B brand in China，It started from Mogan Mountain，Now all over Jiangsu、Zhejiang、Sichuan、Yunnan、25 stores including Shandong。He thinks，Different from standardized hotel chains，Country B&B with strong local cultural experience。As one of the important starting points for 188bet Online Sports Betting and Casino revitalization，How to adapt country B&Bs to local conditions，Achieve sustainable development？Zheng Guangqiang said，The store the team is currently working on，Each store has its own IP，The common point is to create a 188bet Online Sports Betting and Casino boutique B&B based on the "B&B + micro vacation destination" model。

Zheng Guangqiang thinks，B&B is currently a very good entrance to rural 188bet Online Sports Betting and Casino，And Xiangban is exploring independent B&Bs，Build the B&B into a micro-vacation destination。On the development of single-site B&Bs to clusters，Zheng Guangqiang takes “Ideal Village” as an example，He thinks，B&B is an entrance，But B&B is not the end，In the future, we will build a community that combines rural 188bet Online Sports Betting and Casino destinations，There are users in this community、Merchant、Customer、Consumer，There are also people who have lived here for a long time，Contrast Hotel is an iterative destination for short-term stays。Comparative comparison of the differences between country B&Bs and city hotels，The scene of the B&B will impress customers more。

In Zheng Guangqiang’s opinion，With rural revitalization、Rural 188bet Online Sports Betting and Casino and new cultural 188bet Online Sports Betting and Casino in the post-epidemic era、New destinations and other keywords will appear，There will be more possibilities for B&Bs in the future。The original house will continue to pay attention to rural 188bet Online Sports Betting and Casino and rural revitalization。He thinks，Because of the expansion of the hometown companion project、Resource import、Financial support、Platform empowerment in terms of talent support and other aspects，The original hotel has the opportunity to take the lead in the scale of B&B、The road to branding and chain development，Provide reference for the overall development of the homestay industry。

The following 188bet Online Sports Betting and Casino full text of Zheng Guangqiang’s speech:

(188bet Online Sports Betting and Casino article is compiled based on the speech transcript，Zhi Hui is the editor)

Thank you very much for coming to 188bet Online Sports Betting and Casino exhibition，Everyone is talking about homestays now，Everyone’s understanding of hometown companions，The first one is to do rural areas，The second one is to be a B&B。We know that B&Bs seem to be standardized、Chainization doesn’t have much to do with it，Many B&Bs are non-standard、Personalization，Or with strong owner characteristics、Local cultural experience。It will be our tenth anniversary 188bet Online Sports Betting and Casino year，We have done a lot of exploration in these ten years。In the past two years, I was doing more single-site B&Bs，Especially last year, the epidemic had a huge negative impact on us，I have done a lot of exploration starting from the B&B，The original hotel has the opportunity to take the lead in the scale of B&B、The road to branding and chain development，I would like to briefly share with you our business that combines non-standard accommodation business with rural culture in the past ten years。

My theme is "Rural 188bet Online Sports Betting and Casino under the New Situation"，I think B&B is a very good entrance to rural 188bet Online Sports Betting and Casino at present，My subtitle is "From B&B to Ideal Village"。We are different from traditional hotels，Look at this picture，The boundary between light and dark，This is Shanghai、Suzhou、Kunshan，All of our hotel locations are outside major cities，We have deployed 25 points，A place where you can see the stars at night。

When it comes to the original home, it is inevitable to mention the hometown companion，We have a small mission，Promote Chinese rural civilization。This year is the first year of rural revitalization，Poverty alleviation has been completed，Comprehensive entry into rural revitalization。What we are doing now is actually integrating with civilization，Good accommodation included、Good infrastructure、Good aesthetics，Must have an aesthetic that suits the middle class，And the people who will return to rural creativity in the future。We currently operate more than 20 stores，No store is the same，188bet Online Sports Betting and Casino a big challenge for us，The projects are all in the Yangtze River Delta，In Jiangsu、There are more places like this in Zhejiang，Currently in the southwest is Chengdu、Yunnan has laid out more points。

Just mentioned B&B，It took 10 years to open 25 businesses，But the speed of advancement may be accelerated。Houses in Jiangnan Water Town，You will find it very distinctive，Related to local rural revitalization and local culture，188bet Online Sports Betting and Casino the place where gold bricks are produced，The gold bricks in the Forbidden City were first produced in this place，188bet Online Sports Betting and Casino called Yuanshe Zhudian，Now it has become an international internet celebrity attraction in the countryside，We have a rather western-style kiln restaurant。188bet Online Sports Betting and Casino also an old house renovated from the original Pinghu house，Sujia Ideal Village in Nanjing，There is a lake in front called Bailu Lake。

188bet Online Sports Betting and Casino in Songyang County, Lishui, Zhejiang，Everyone defines it as the last secret place in Jiangnan，Very difficult to construct，188bet Online Sports Betting and Casino only one issue，The second phase will be fully completed this year，Nearly 180 rooms in the end，188bet Online Sports Betting and Casino also the first time that our single B&B has expanded to the same size as a five-star hotel。188bet Online Sports Betting and Casino in Quzhou，An abandoned primary school，Won the first batch of gold-level B&Bs in Zhejiang。188bet Online Sports Betting and Casino the original Azheke in Yuanyang, Yunnan，The best place we have chosen，What you see here is a world-class landscape。

What I just mentioned are some of our more representative ones，We opened Moganshan Original House in 2011，The construction of Wangshan Yitian started 10 years ago。It was originally an abandoned primary school，At the beginning, what we did was more focused on the designer’s aesthetic，Including material selection，Including the de-decoration advocated at that time，Very simple but very suitable for the aesthetic of returning to nature。We have more series of B&Bs to come，Three issues have been done now，Added a farmland、Swimming pool。Here we made a daylily garden，Brings new lifestyles and more possibilities for rural 188bet Online Sports Betting and Casino。

Since 2017, we have made more breakthroughs in homestays，Towards a micro-vacation destination。188bet Online Sports Betting and Casino an Internet celebrity project called Tree Frog Tribe，A wild and luxurious holiday camp。In Ningbo Yuyao，4 hours drive from Shanghai，We also have relatively few guest rooms，Hard to order，We have done a lot of designs，It took a lot of thought，We also cooperate with Shanghai Sanlian Bookstore，Open 20 offline reading spaces in rural areas in the future，188bet Online Sports Betting and Casino the first point。

One more try，It is an attempt to integrate forest sports and tourist attractions。Now we are starting to make camp，The first camp has been opened，At the foot of the Zibo Qi Great Wall, the oldest Great Wall in China。There is another market segment，I started doing parent-child natural education in 2017，The countryside is the most suitable for parent-child nature education themes。This place is at the gate of Zhouzhuang，Opposite the project is Zhouzhuang Ancient Town，We built a 20-room parent-child B&B and a 100-acre parent-child paradise。Because it is a parent-child attribute，We made a lot of fairy tale boxes，Everything will be combined with natural education。We also have our own IP，All online and offline spaces，Picture book first、Storyline，Start construction again。I have done about 100 courses in this area，One of the courses is called Baizao Laboratory，Teach children how to make building structures。188bet Online Sports Betting and Casino the natural treasure box we cooperated with the Shanghai Museum of Natural History，Future classroom hidden in a box，Each box is a course。188bet Online Sports Betting and Casino the content of our treasure box，There are different series，The finale of Hunan TV’s “Mom is Superman” was filmed here，I divided the 20 guest rooms into 3 series，Every room is different，Many children come here once and actually want to stay in other rooms。

I just talked about some of the explorations we have done in the independent B&B over the years，Is it possible for a single point to develop into a cluster，188bet Online Sports Betting and Casino a product called Ideal Village that is being pushed forward together with the current Xiangban products，“A person’s dream is called a dream，The dream of a group of people is called ideal”，There are currently 30 ideal villages in progress across the country。The first ideal village we built is called Jijiadun，Village of more than 100 acres，More than 100 households。It has become a destination for urban people to return to rural life，Accommodation becomes its package，Finally it becomes a community。

The difference between a country B&B and a high-end city hotel is that its scene will impress you。There are white geese in the village，Each village has an IP，Each style is different，But the whole is just the green tiles and white walls of Jiangnan。188bet Online Sports Betting and Casino another ideal village in Nanjing，We have an IP called "Su Xiaoxing"，Every village will become an attractive community。

B&B is an entrance，But in the end the B&B is not the end，In the future, we want to build a community that combines rural 188bet Online Sports Betting and Casino destinations，There are users in this community、Merchant、Customer、Consumer，There are also people who have lived here for a long time。

Operation is our most important aspect，We collectively call it a small complex of rural 188bet Online Sports Betting and Casino，It is difficult for you to define whether it is a hotel or a scenic spot。We have a rice field art season every year。

Our expansion may be faster starting in 2021，We only opened 25 stores in the first ten years，I may open 25 stores 188bet Online Sports Betting and Casino year，But each store will still maintain its personalization and characteristics。If you want to ask what are the advantages of the original house，Simply put it is "warmer than a hotel，More professional than a B&B”，188bet Online Sports Betting and Casino warmth comes from natural, considerate and sincere service，And professionalism is whether it is from product creation，Or training for professional personnel，Work hard on every B&B，Let guests learn about the original property、Feel the original house and fall in love with it。

Due to the impact of the epidemic in 2021，Our influence is slightly different from that of hotels in the city，We were closed for 3 months last year，But our occupancy rate increased significantly from March and April to December。The first very important reason is，Everyone needs to be released，Especially the 200 million middle class who cannot go abroad，He needs a place to go on vacation、Leisure life and long-term multi-frequency consumption。Our products within an hour’s drive from the suburbs are very suitable，The occupancy rate in March this year has reached the best result，With rural revitalization、Rural 188bet Online Sports Betting and Casino and new cultural 188bet Online Sports Betting and Casino in the post-epidemic era、Some keywords such as new destination，There will be more possibilities in this area in the future，Whether it is a meeting or leisure、Vacation、Relax and wait。

I will share these with you，Our slogan is "Design changes the countryside、Dream country life”。In the future, we will build valuable communities and bring together the most valuable people and communities，Products that create a new future rural 188bet Online Sports Betting and Casino destination。Thank you。