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Currently,B2B in the tourism market is booming,Driven by capital, competition among platforms is also in full swing,You subsidy 3%,He will subsidize 5%;Your account period is 45 days,He will change it to 25 days。After all, I just want to attract all sales volume to my 188bet app download。
The current B2B 188bet app download in the tourism market,Burning money for subsidies has become the norm,But the purpose of burning money,There are different ways to burn money,The reason behind this should be related to the different models of each 188bet app download。
One type is a 188bet app download purely for fund collection。This type of 188bet app download does not take the transaction itself seriously,Accuracy of transaction data,Don’t care about orders and products。As long as there is one order,As long as you can pay the money to the 188bet app download。This type of 188bet app download has high subsidies,Can reach 5%,The billing period is generally about 30 days。
The second category is rich in products,Especially the richness of outbound products as a comparative advantage,Coupled with relatively high 188bet app download,Attract group terminal customers。Subsidy 3-5%,This type of 188bet app download still has an account period of about 30 days。
The third type of 188bet app download is carrying out subsidies to attract transactions,Assisted by ground service,Solve the actual needs of some group terminals。Subsidy ranging from 3% to 5%,Account period 30-45 days。
The fourth type of 188bet app download hopes to provide a pure trading 188bet app download and trading tools。I hope that the ecosystem I create can promote transactions between buyers and sellers。But,Such platforms still rely on 188bet app download to attract users,The subsidy is generally 1.5%---3%,But the difference is that the supplier is paid immediately,No billing period。
No matter which B2B 188bet app download is currently,The profit model is not very clear。
The first three types of platforms basically regard capital accumulation as the main profit mining point。But 188bet app download is where the risk lies,Funds obtained from high subsidies,What kind of investment should I look for to make money back,Everyone who understands should understand。If there is a problem with funds in 188bet app download case,The amount involved and the impact will be huge。But if you don’t make high-risk investments with the funds exchanged for high subsidies,It is inevitable to burn money。
The fourth category is those who just want to be a 188bet app download,Currently also trying to explore how to provide value to users,And it must be able to dig out the value that at least one user can pay。This effort should be valuable,But still can’t find a profit point in the short term,We still have to do some activities to retain users。
Facing the competition and struggle of the 188bet app download,Sales side、Suppliers and channel providers have different attitudes towards the 188bet app download,Each of them is also considering their own interests。
1. Let’s talk about the sales side first
Whether it is a small or medium-sized travel agency or a large-channel store,There is almost no resistance to the high subsidies provided by the 188bet app download,The profit-seeking instinct makes the sales terminal want to hand over the transaction volume to the 188bet app download。Whether the supplier is willing or not,Regardless of whether the channel to which it belongs agrees,You must pay the 188bet app download,Just look at which 188bet app download has the highest current subsidy,Just to see if it is public or private。Because in the entire business model design,The sales side is designed to be subsidized,The enthusiasm for participation of the party being subsidized is often easily mobilized。
2. Let’s take a look at the supplier side
Suppliers are actually in this business model,Most of them are designed to charge fees,Many platforms not only have payment terms for suppliers,There is also a commission of 1-3% from the supplier。Why do suppliers still cooperate with the 188bet app download in this case,Participate in the business?
The main reason is that competition among suppliers is very fierce,Everyone hopes to increase their market share。Because the sales side has the desire to give transaction volume to the 188bet app download,If you don’t cooperate with the 188bet app download,It is likely to lose sales volume,So they passively cooperate with purely subsidized platforms。Once cooperation begins,The account period design quickly caused the 188bet app download to incur considerable accounts payable to suppliers,Suppliers are even more controlled by the 188bet app download。
Of course,There are also some suppliers who want to improve their competitiveness and actively cooperate with the 188bet app download,Or those who have needs and cooperate with certain services provided by the 188bet app download。
3. Large 188bet app download
Especially large suppliers that mainly focus on outbound operations,Because of its advantages in resources or products,In a relatively strong position in transactions with terminals。This type of supplier is unwilling to accept the account terms proposed by the 188bet app download,Unwilling to cooperate with such platforms。
Overall,Most suppliers still participate in the 188bet app download business due to market competition pressure。On the one hand, they have obtained a lot of transaction volume under the high subsidies of the 188bet app download (although for some suppliers, these are originally their transaction volumes),On the other hand,While they are not satisfied with the funds being occupied,Still worried about the safety of his funds,Worried about what happens to the 188bet app download funds,My group money was wasted。
4. Distributors, large group organizations, etc.
Finally, the channel provider,Large group organizations, etc.,The original intention is not to accept the 188bet app download’s involvement in its business links with stores and suppliers。The main reason is the conflict between interest demands and business processes。Only when each other sets trading rules and respects each other’s processes can we have the opportunity to cooperate。I have discussed this specifically,I won’t expand on it here。
Last,For the current market situation of 188bet app download B2B,I would like to share some personal opinions。
一、Travel B2B platforms should pay more attention to the value provided to users,Discover the value that the 188bet app download should bring to users。Whether these values are the richness of the product,The information is still highly transparent。Whether it is a solution management tool,Or improve the security of transaction funds。Whether it is an online service,It’s still an offline service。Users must really solve their needs。This should be what B2B platforms should insist on。
二、B2B users (especially the sales side) are even less sticky than 2C users。The B2B sales side is highly sensitive to subsidies,It’s hard to say anything about using stickiness and loyalty,Once the subsidy is stopped,Or competitors increase subsidies,I will choose a 188bet app download that is relatively more tempting。Therefore, it is difficult to realize the desire to form user habits through subsidies,Even if you have formed the habit of using B2B platforms,But it’s not a habit to only use your home 188bet app download at all。If no value is provided to the user,Cannot solve users’ business needs,Rely on subsidies to attract users,Often "Eli gathers together",Everyone is gone"。
三、188bet app download is an industry with abundant cash flow,It is also an industry with low gross profit margin。These two factors added together,It is easy to attract a large amount of funds with a subsidy of 3-5%。If these funds are used improperly,Or it is originally intended to invest in high-risk areas,Without supervision,Easy to generate financial risks。When something goes wrong,The destructive power to the industry is also huge。
The tourism B2B market has just begun to develop,Let a hundred flowers bloom,A hundred schools of thought contending is also good。But we need to find a good operating model,Find the path to sustainable development,All 188bet app download companies should still be on their way。
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