“Her power”、“She is economical”is a hot word that has continued to gain popularity in recent years，And“She travels”confirms the importance of female consumers to the tourism industry。March 7，Tongcheng 188bet Live Casino released the "2022 Women's 188bet Live Casino Report" (hereinafter referred to as “Report”），Analysis of domestic women’s 188bet Live Casino consumption。

Tongcheng 188bet Live Casino Platform Big Data Display，Nearly 70% of 188bet Live Casino consumption decisions are made by women。Theme parks in terms of 188bet Live Casino preferences、Museums are no longer a common choice for women，Pet Hotel、Ski Resort、E-sports hotels and other hotels also attract the attention of women。Report Display， 52.7% of female travelers prefer“One person”188bet Live Casino。Among them，Post-90s、Female travelers after 00 have become“One person”The main force of 188bet Live Casino。At the same time，Compared to men，Female travelers combine saving money with quality of life，It has become necessary to receive coupons before consumption。However，In comparison of consumption among women of all ages，“Money and leisure”The post-70s generation is more prominent，They have become the leading female hotel spenders by virtue of their average hotel room night spend.。

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Comprehensive Tongcheng 188bet Live Casino Platform Big Data，Women’s most popular cities (destination)，Except Beijing, Shanghai, Guangzhou and Shenzhen，Chongqing in order、Chengdu、Kunming、Sanya、Suzhou、Hangzhou、Xi’an、Changsha、Zhengzhou、Xiamen, etc.，Especially Chongqing、Chengdu、Xi’an and other internet celebrity check-in places，More and more popular among women。Viewed from women’s main 188bet Live Casino departure points，Basically the new line、Mainly second-tier cities and regional central cities，Highly overlapped with the main destination。

Tongcheng 188bet Live Casino data display，The proportion of female users on the platform，Users before 70 account for 13%，Post-80s generation accounts for 24%，Post-90s generation accounts for 45%，Post-00s account for 18%。Research and Analysis of "Report"，The largest proportion of female travelers are office workers，Post-80s、Total users born in the 1990s account for 69%，Show this group outside of work life，Also have a strong desire to 188bet Live Casino。Facing various pressures in society，Natural scenery that can make people enjoy a pleasant mood has become the most popular scenic spot theme favored by women，Zoo and Botanical Garden、Theme Park、Humanities and Monuments、Leisure and entertainment categories are also popular among women。

Female travelers think，The only way to relax is to appreciate the natural scenery，Relieving stress through experiences such as ice and snow sports is also a good choice。"2021 China Ice and Snow Industry Development Research Report" shows，Female users have increased by 10% in 4 years，Among them，Post-90s、The post-80s generation has become the main group of ice and snow sports。Tongcheng 188bet Live Casino platform data also reflects this，Among people who are keen on ice and snow sports，Female bookings accounted for 58%。

This is also reflected in the choice of hotel booking types。"Report" display，Compared to ordinary star hotels，E-Sports Hotel、Different types of theme hotels such as pet hotels are popular among female users。After EDG wins the championship in 2021，Tongcheng 188bet Live Casino platform data display，Within one week，Female search“E-sports room”、“E-Sports Hotel”and other related keywords increased by 58% month-on-month。Take Ai Esports Hotel, which ranks first in brand influence, as an example，The number of female users among existing e-sports users is growing，The proportion of female members has increased from the initial 14% to the current 22%。

Be able to spend a lot of money and be prudent at the same time，&188bet Live Casino;She is economical”Multi-faceted development
Although women especially like to buy, buy, buy and buy，But he has his own set of clear standards when it comes to spending choices，“She is economical”Starting in the 188bet Live Casino industry。

On 188bet Live Casino choices，Except airplanes、Train、In addition to high-speed rail and other conventional 188bet Live Casino tools，Women use cars more frequently。Tongcheng 188bet Live Casino data display，Female consumer users’ preference for car products on the Tongcheng 188bet Live Casino platform has increased significantly，Consumer users increased by nearly 30% year-on-year。Female consumers have shown considerable spending power on cars and other products。Data display，In terms of car use，In the past year，Female users on the platform place orders more than 400 times at most，Cumulative consumption of nearly 20,000 yuan in one year，Average daily consumption 49 yuan。The most expensive car order for a female user is even as high as 3,000 yuan。

Interesting thing，Discovered by "Report"，Women are more likely to be attracted by short videos and other content“Growing grass”，They are willing to participate in various live broadcast activities，Easier to place orders in the live broadcast room。They are also good at economics，Likes to participate in various activities on the platform，Let’s save money and improve the quality of life at the same time。Tongcheng 188bet Live Casino Platform Big Data Display，Female users under 30 years old are very good at coupons、Use of membership rights and other rights，Post-90s generation has the highest proportion of receiving coupons on the platform。Currently，In addition to car products, daily taxi discount coupons，3.The various special 188bet Live Casino red envelopes in the 8-yuan Jimei Spring Tour Card event have attracted the attention of many female users。

“One person”Pay more attention to safety，“She needs”Become a 188bet Live Casino concern

As the main force in 188bet Live Casino consumption，Female Diversity、Personalized needs have also become an important focus of 188bet Live Casino。Tongcheng 188bet Live Casino Platform Big Data Display，Female“One person”Proportion 52.7%，The proportion of multi-person trips is 47.3%。In terms of 188bet Live Casino preferences，The peak air 188bet Live Casino period for female travelers is from March to May、July、September to October，The proportion of these periods is nearly 50%，The peak 188bet Live Casino season is mainly concentrated on May Day、Summer and around National Day。In terms of specific itinerary arrangements，Female travelers are more likely to choose daytime flights，The overall proportion choosing to depart between 6 am and 6 pm is 76.4%。

For women traveling， “Safety”The question is crucial。Tongcheng 188bet Live Casino Platform Big Data Display，The top 5 keyword searches for hotels by women are safety、Convenient 188bet Live Casino、Quiet、The food tastes good、Comfortable bedding。Among them，Safety firmly occupies the top spot on the list。It is worth mentioning，Female travelers born in the 1970s especially value safety and service，So they are more likely to pay for these preferences in consumption decisions。Take hotel consumption as an example，They rank first in terms of average hotel night spend，Therefore, they become the age group that prefers high-priced resort hotels。