The latest "2014-2015 China Online Travel Market Research Report" released by Jinlv Consulting，Report Display，2014，The total transaction volume of China’s travel agency market is approximately 3285.100 million yuan，The online market size reaches 42.9 billion yuan，A year-on-year increase of 46% compared to 29.3 billion yuan in 2013.4%，Online penetration rate 13.1%。

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(1) China’s travel agency market size and online penetration rate in 2014 - statistics by transaction volume

2014，The total transaction volume of China’s travel agency market is approximately 3285.100 million yuan，3189 compared to 2013.500 million yuan, a year-on-year increase of 3%，The online market size reaches 42.9 billion yuan，A year-on-year increase of 46% compared to 29.3 billion yuan in 2013.4%，Online penetration rate 13.1%，Compared to 188bet app download 9 in 2013.2% growth of about 4 percentage points，Online penetration is gradually expanding。

　　Figure 1: China’s travel agency market size and online penetration rate in 2014 - by transaction volume

Due to the complex product mix in the travel agency industry、The service line is longer，Low standardization，The online travel market is growing slowly，However, the overall market size of the travel agency industry is growing rapidly，With the expansion of domestic residents’ travel demand、Deepening and the increasing popularity of the Internet，The future market size of the online travel industry will continue to expand、Spread，Big room for development。

(2) Competition landscape of China’s online travel agency market in 2014

2014，China’s online travel agency market size is approximately 42.9 billion yuan，Among them，Ctrip has the largest market share，The second is Tuniu Travel Network，Tongcheng ranks third，The proportion is 24.7%、11.7% and 5.8%，The combined size of the three companies accounts for almost 1/2 of the entire online travel agency market。

Figure 2: Competition landscape of China’s online travel agency market in 2014

二、2015 China Online Travel Agency Market Operation Situation Analysis and Forecast

2015，China’s online travel agency market will present the following characteristics:

The integration of online and offline travel agencies is accelerating: with the help of capital，Online travel agencies and offline travel agencies are accelerating each other’s in-depth layout。

The independent travel market is growing rapidly: younger people、Tourist groups with high travel experience value promote personalized tourism，Make independent travel gradually become a mainstream travel method。

The group travel market is growing steadily: tourists from first- and second-tier cities visiting medium and long-term destinations for the first time or several times，As well as third- and fourth-tier cities and the increasingly affluent rural market with a population of 800 million，The potential of group travel is still huge，Will maintain steady growth in the next few years。

The cruise tourism market will continue to develop rapidly: cruise tourism will rely on its good market prospects，has become the focus of competition between online and offline travel agencies。

Parent-child travel will become a new growth point in the tourism market: with the differentiation of tourist needs and the 188bet app increase in the professional requirements for products and services，Parent-child travel has gradually become an important product category for online and offline travel agencies。

Strong demand for comprehensive services in destinations，Market competition is becoming increasingly fierce: integrating fragmented tourism products and services in domestic and foreign destinations，There is huge potential to provide tourists with convenient and free travel service experience，Many companies are pouring in，Competition will become more intense，But it is still in the early qualifying stage in 2015，Expected to enter the knockout rounds in two years。