March 30，Ctrip releases "2022 Tomb Sweeping Day Travel Trend Insights"。Due to the different epidemic prevention and control situations in different places，This year’s Qingming Festival travel shows different regional characteristics，Sahuanyou、Bounce Tour、Fancy local tour、Cloud tourism has become the four most eye-catching gaming trends。

Ctrip data display，This year’s Tomb Sweeping Day holiday, tourism in the west resumed 20% ahead of the east，The gap between eastern and western tourist destinations has narrowed significantly；Some areas previously affected by the epidemic after the lockdown，There is a significant rebound in users’ willingness to travel，Limited to the form of short-distance travel，Users’ Qingming Festival travel consumption also appeared“Compensation Psychology”、Consumption power has increased significantly。

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Ctrip data display，This year’s Qingming Festival，The top ten popular tourist cities in China are: Beijing、Guangzhou、Hangzhou、Chongqing、Shenzhen、Wuhan、Xi’an、Changsha、Sanya、Nanjing。According to destination popularity，Regional travel usually presents eastern tourism>Western Tourism>Characteristics of tourism in central China (Note: In this article, the northeast and the east are included in the statistics of the east)；But due to the small impact of this round of epidemic，The western tourism market has become a highlight of Qingming travel in 2022。

Ctrip data display，2022 Qingming Festival holiday，The total number of tourism orders in the west accounts for 67% of the tourism in the east，The number in 2021 is only 33%—188bet online sports betting —The gap between the eastern and western tourism markets has narrowed significantly；Judging from the year-on-year recovery of overall order volume，The recovery of western tourism is also nearly 20% ahead of eastern tourism，Belongs to the regional tourism market that was least affected during this Qingming trip，Become a travel user“Sahuanyou”'s primary destination。

Judging from the popularity of accommodation bookings，The advantages of western cities are also very significant。Ctrip data display，The top 10 cities in the national Qingming Festival travel accommodation booking popularity list are: Deyang、Luzhou、Loudi、Dazhou、Guang’an、Zhuzhou、Suining、Neijiang、Guangyuan、Nanchong，Eight of the western cities are on the list。

Focus on the western tourist destination itself，Data display，The top 10 most popular western tourist destinations during Qingming Festival are: Chongqing、Xi’an、Kunming、Urumqi、Guiyang、Mianyang、Leshan、Nanchong、Nanning、Yibin。

Rebound travel: Shenzhen Qingming travel bookings surged 7 times month-on-month，Greater Bay Area user spending power increased by 10%

In addition to traveling to the west“The scenery here is unique”，As the epidemic situation has eased in some areas recently，Qingming tourism demand has also begun to rebound。Represented by Shenzhen，Ctrip platform display，March 21，After Shenzhen announced the restoration of social production and living order in many districts，The number of visits from Shenzhen users on the Ctrip platform increased significantly by nearly 80% that day。The week of March 21st-27th，Shenzhen users’ Qingming holiday travel product bookings increased by 718% compared with last week。 

Since short-distance travel is still the mainstream form of travel during Qingming Festival，“Bounce Tour”It quickly heated up the surrounding area。Report Display，March 21-27，Shenzhen drives nearby travel orders to increase by 48% compared with the previous week，Obvious spillover effect。From point to surface，Greater Bay Area Central，Guangzhou、Macau、Huizhou、Shantou mainly undertakes the spillover tourism 188bet sports betting app download demand from Shenzhen，Showing the characteristics of regional tourism economic cycle。

It’s worth noting，Rebound travelers also show “Want to play，More high-quality play is required”’s compensatory psychology。Platform data display，The consumption power of users in the Greater Bay Area increased by more than 10% year-on-year，Seaside Hotel、Car theme hotel、Boutique B&Bs have become the most popular accommodation products among users in the Greater Bay Area during Qingming。

Same，In Nanjing、After Nanchang announced that the number of cases had been cleared last Friday，Users’ pent-up travel enthusiasm is released。Ctrip data display，Weekend of March 26th-March 27th，Nanjing、Travel orders around Nanchang showed double-digit growth month-on-month。

The increasing convenience of travel booking，Superimposed epidemic situation has a negative impact on travel“Variables”Increased influence，Travel users since 2019-2021“Place an order on Qingming Festival”The proportion of orders continues to increase，from 51.18% increased to 61.63%——And Ctrip predicts that the proportion of same-day orders for Qingming trips in 2022 will continue to rise to 71.22%。This means“Bounce Tour”The potential energy of the trend in a specific area，It may be further revealed during the Qingming Festival。

Fancy local tour:“Small but beautiful”The proportion of hotel orders tripled before the epidemic，Camping“One South and One North”The two ends are the hottest

This year’s Qingming Festival，Tickets for scenic spots in this province on Ctrip platform、Resort hotels and other travel orders account for over 60%，But those who are used to short-distance travel“Player”Continuously unlocking local fancy ways to play: small and beautiful boutique B&B、Exquisite camping、Local guides and other niche groups、Novel travel methods are popular in the market。

Ctrip data display，Theme Hotel、“Small but beautiful”Hotel、Boutique B&Bs become a popular hotel type during Qingming Festival，Among them，Small but beautiful hotel bookings accounted 188bet app for more than three times more than before the epidemic，Boutique B&B order volume increased by more than 50%，Parent-child theme hotel bookings account for nearly 40%。Not willing to push、Unique experience、Niche luxury has become the new pursuit of users in travel under the normal epidemic situation。

Including mountains and fields、Natural、Exquisite camping with green space elements，Quite popular during this Qingming trip。Ctrip data display，The booking volume of camping products during Qingming Festival in 2022 increased by more than 3 times year-on-year；where“One South (Guangdong) and One North (Beijing)”The hottest camping site，Guangdong camping product orders increased 2 times compared to the Spring Festival。

“Camping+”’s diversified travel product formats are popular among users，Flower viewing + camping、RV + camping、Open-air concert + camping、Travel Photography + Camping、Stargazing + camping with many unique and exquisite camping products，Becomes a beautiful scenery during the Qingming Festival。On Ctrip platform，Guangzhou Liuxihe Campground Overnight Camping Products，Near mountains and rivers and an art museum、Study Area，Can shoot arrows、Catch loaches and feed small animals, etc.，The order volume of this product during the Qingming Festival increased by more than 5 times compared with the Spring Festival。

In addition，Hire a local guide at your doorstep“Have fun”，It has also become a new trend in Qingming Festival travel，Visit the flower-viewing villages and ancient towns around Chengdu with a friend’s perspective、Go to Nyingchi to see the Secret Ten Miles of Peach Blossoms in Tibet、Encountering the Millennium Castles；Or roaming in old Beijing，Listening to Heshen’s life and daily life in the palace of the Qing Dynasty are both popular among tourists。Ctrip data display，Lingzhi、Beijing、Guilin、Xining、Urumqi ranks among the top 5 cities for Qingming guide booking。

Cloud Travel: The popularity of spring themed live broadcasts soared by 170%，Follow the guide“Traveling around the world”Into a new fashion

This year’s Qingming Festival，There are still some users in areas with severe epidemics who are unable to travel，Cloud tourism has become an 188bet Online Sports Betting and Casino alternative。Recent，Ctrip live broadcast "Outing Season"、「Live in Spring·Flower Viewing Season" and other themed live broadcast rooms have increased in popularity by 170% compared to last week；「Travel to Hubei at a good price」、Activities such as "Fun in Wuxi" also bring together many pre-sale products at favorable prices，Let cloud travel users plant and pull weeds in one stop。

Follow the gold medal guide“Traveling around the world”has also become a popular choice。Introduced by the person in charge of Ctrip’s local guide，Since this year，Ctrip launches treasure guide illustrated book project，via live broadcast、Short video and other forms，Explain the history that could only be experienced offline、Online travel experiences such as special experiences are shared through Ctrip and external content platforms——One week before Qingming Festival，The number of views of related content has exceeded the same period last month by 200%。

According to statistics，The audience who follow the guide cloud travel are mainly from East China。“Local travel will be the first to be relaxed after the epidemic situation stabilizes，This is the audience that missed the flower viewing due to the epidemic，will be the first batch of registered local guides、Catch the tail of spring，The main customer group exploring local niche secrets。”The person in charge of Ctrip’s local guide said。

As many destinations have gradually recovered from the local epidemic，Ctrip has also recently launched new destinations“Star Reaching Plan”，Focus on promoting Suzhou、Chengdu、Wuhan、Kunming and other regions have become destinations for low-risk areas again since March，Grow popular local scenic spots for users、Internet celebrity hotel、Wonderful travel photos and other travel products。

Xie Xiaoqing, senior researcher at Ctrip Research Institute, thinks，This Qingming Festival，Whether it is the outbreak of tourism in the west、Shenzhen rebounds and recovers、Popular local travel、Cloud Travel，Both show that the demand for mass tourism consumption will not disappear，Only accumulated temporarily、188bet sports betting app download Or the phenomenon of transformation。Increasingly segmented user preferences、In a complicated situation，The tourism development model should change from the previous resource-driven to innovation-driven，Intensive cultivation of the tourism industry chain will also usher in greater value。