May 4，according to“Voice of Culture and 188bet”WeChat public account message，2022“May Day”Holiday，The cultural and 188bet market is stable and orderly，“Micro-188bet”“Micro vacation”Becoming mainstream，“Yun Zhanyan”“Cloud Performing Arts”Vocal and colorful。Calculated by the Data Center of the Ministry of Culture and 188bet，2022“May Day”5 days holiday，National domestic 188bet travel 1.600 million visitors，30 year-on-year decrease.2%，Recovered to 66 in the same period before the epidemic on a comparable basis.8%；Realize domestic 188bet revenue 646.800 million yuan，42 decrease year-on-year.9%，Restored to 44 in the same period before the epidemic.0%。

一、Increase the supply of excellent cultural products and high-quality 188bet products，Meet people’s holiday travel needs

Under the premise of implementing epidemic prevention and control requirements in various places，Increase the supply of excellent cultural products and high-quality 188bet products，Prevent excessive gathering of tourists，Meet people’s travel needs。This year“May Day”Holiday，A total of 8,716 A-level tourist attractions across the country are open normally，Accounting for 61 of the total number of A-level tourist attractions.3%。The Ministry of Culture and 188bet launches“The countryside has beautiful scenery in all seasons——Spring grows and summer grows, all things are beautiful”113 quality rural 188bet routes nationwide。Fujian carries out“Spring Returns to the Blessed Land ‘Art’Start and go”Themed cultural activities，Launched more than 150 online and offline performances, exhibitions and other activities。Jiangxi carries out“Red May starts again”Cultural 188bet Publicity and Promotion Season Activities，Includes four major activities at the provincial level and more than 1,000 supporting activities in various cities。Xinjiang Union“Ruzi Festival”Hold 120 188bet activities and 87 cultural and artistic activities。All regions further increase efforts to benefit the people，Enhance the people’s sense of gain。Guizhou arranges 10 million yuan to issue colorful Guizhou cultural 188bet consumption coupons in 2022，Introducing 50% off tickets for state-owned A-level tourist attractions、Series of preferential measures such as package discounts。Sichuan carries out“A good place to go on May Day and walk comfortably in Sichuan”Activity，122 paid tourist attractions in the province implement ticket discounts、Preferential measures such as discount packages。Chongqing held“Chongqing people visit Chongqing”——Activities to benefit the people in tourist attractions，35 districts and counties in the city、94 scenic spots launch ticket discounts。

二、Spatial distance between urban and rural residents traveling、Stay time and consumption activity further shrank

The dynamic adjustment of epidemic prevention and control policies has a great impact on the 188bet and leisure consumption of urban and rural residents nationwide。Jiuzhaigou、The passenger flow in Hangzhou West Lake and other scenic spots has dropped significantly compared with previous years。Sanya hotel average occupancy rate 20.57%，Decreased by more than 60% year-on-year。City Park、Open scenic spots and surrounding villages bear the main leisure needs，The leisure space of urban residents in the main source of tourists is transferred from the city to the surrounding areas。Outing and admiring flowers、B&B vacation、Intangible Cultural Heritage Experience、Outskirts camping has become the mainstream of the market，Family parent-child leisure self-driving travel continues to be popular。Jiangsu、Shanxi、Hubei and other places have launched a series of special products based on the characteristics of the short-range market，Local travel、Outdoor activities such as rural tours and exquisite camping have become the first choice of citizens。During holidays，318 Sichuan-Tibet Line、Hulunbuir Grassland Line、Hainan Island Circle Line、Gannan Longnan Ring Line、Shangri-La、Guangdong Coast、Yizhao Highway、Qinggan Grand Ring Line、Qiandao Lake and other areas，It is popular among self-driving travel enthusiasts for its unique natural scenery。

三、Rural 188bet becomes more popular，Local tourists become suburban B&B、Main consumer of campsites

Suburban and peripheral 188bet drives rural 188bet to become more popular，Mountain Guesthouse、Appreciating flowers and picking fruits、Agricultural research and other green、Healthy leisure experience activities are popular among tourists。Family group picking、BBQ、There is a significant increase in picnics and other leisure activities，Special resort style B&B、Farmhouse drives 188bet consumption，B&B prices in various places are rising steadily。Tourists have higher requirements for the quality of B&B software and hardware。Camping becomes a trend，“Flower viewing + camping”“RV+camping”“Open-air concert + camping”“Travel Photography + Camping”and many other exquisite camping products are popular among tourists。

four、Innovation and upgrade of local 188bet products，“Yun Zhanyan”“Cloud Travel”Enrich cultural and 188bet experience forms

Market entities actively innovate to enrich the holiday market。Luoyang Luanchuan Wangfu Bamboo Sea、Hangzhou Chenghuang Pavilion Scenic Area and Wushan Scenic Area、Nanjing Dabaoen Temple Ruins Park、Creating real-life outdoor scripted killings in Gansu Hekou Ancient Town and other places，Visitors change clothes，Play the entire scenic spot according to the main mission line，The innovative entertainment scene has been well received by tourists。Under the normalization of epidemic prevention and control，A large number of offline activities have been converted to online，Henan launched“Yun Zhanyan”“Cloud Travel”，Holding a series of online performances。“Anhui Cultural 188bet”WeChat public account launches online special promotion event，Let citizens travel around the beautiful scenery of the Jianghuai River，Feel the unique scenery of Jianghuai land。Guangzhou passes rural 188bet season activities，Invite Internet celebrity bloggers、Travel expert、Photography enthusiast、Media representatives went to the countryside of Guangzhou for in-depth interviews，Showing the beauty of the countryside through live broadcast。Beijing、Liaoning、Many scenic spots in Shaanxi and other places use Douyin、Kuaishou and other live broadcast platforms start live broadcast，Pass“Commentary while traveling”Guide tourists“云游”。