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Cultural Tourism Benefits Author of this article: Dadi Scenery 2015-07-20
Leshan Giant Buddha in its own resources,Ecological Standard、Market positioning、National policy、Scenic area construction、Humanistic design, etc.,They are all more in line with the connotation and requirements of 5A scenic spots。
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Leshan Giant Buddha Scenic Area mainly includes Leshan Giant Buddha、Lingbao Tower、Lingyun Temple、Haishi Cave、Nine Bends—Lingyun Plank Road、Giant Sleeping Buddha、Oriental Buddha Capital、Buddhist paradise、Ma Hao Cliff Tomb、Wuyoushan and others,Area of ​​about 8 square kilometers。

In 1982, it was rated as the first batch of national scenic spots and national key cultural relics protection units,It was listed as a "World Cultural and Natural Heritage" in 1996,In 2011, Leshan Giant Buddha Scenic Area was rated as a national 5A tourist attraction by the National Tourism Administration。

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1. Strengthen awareness and overall linkage

In order to effectively complete the 5A creation work of the scenic spot,Strictly follow the adjusted 5A standards and creation application procedures of the National Tourism Administration,Research carefully,Implement item by item,Formulated the "Mount Emei-Leshan Giant Buddha Scenic Area Leshan Giant Buddha Scenic Area Work Plan for Creating a National "5A" Level Tourist Area",Established a creation work headquarters with the main leaders serving as commanders。

Subordinated Publicity and Service Facilities Improvement Group、Basic (tourist) facilities construction team、Travel Safety Group、Environmental Appearance Group、Education and Training Group、6 working groups of the inspection team,Decompose the created indicators into layers,Implement it to people,Make responsibilities clear,Highlights,Comprehensive advancement。

At the same time,Multiple meetings,Strengthen the awareness of innovation 5A,Require everyone in the scenic area to fully understand the importance of the creation work,Calmly analyze the advantages and existing problems of creation work,Realize overall linkage。

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2、Master the standards clearly and completely

Can the creation of 5A be successful in one fell swoop,The key is to be clear about the standards,Insist on doing things according to standards,High standard construction、High standard construction、High-efficiency management,Comprehensively promote the quality of the six elements of scenic tourism、Personalization、Humanized 188bet Online Sports Betting and Casino construction。Leshan Giant Buddha requested at the 5A mobilization meeting,Standards must be carefully adhered to during creation,Contrast standard,Working hard、Pay close attention、Work hard。

Get real,It is necessary to strictly control the standards,Anything specified in the standard,All must be implemented item by item,Really make sure there is no shortage of items、No missing items,Continuously strengthen the work of checking for leaks and filling them,Avoid missing items、Points will be deducted for missing items。

Pay close attention,We must always focus on humanistic care for tourists,Start with the details of the tourism link and management service process,Strengthen process control,While improving daily management service quality standards,Strive to do every detail in the creation work,Strive for perfect scores against the standards,Strictly follow the "software does not deduct points",Less points for minor injuries,The overall requirements for "features seeking extra points" are well established。Hurry means completing the creation work in strict accordance with the schedule and ensuring quality and quantity。

3、Seeking strong support from the National Tourism Administration and Provincial Tourism Bureau

Leshan Giant Buddha is in the initial stage of creating 5A,Invited provincial tourism bureau leaders and experts many times to inspect and evaluate the scenic spots,The expert group is checking the creation information、On-site inspection、After listening to the report,Highly praise the work of Leshan Giant Buddha Scenic Area in creating a national 5A tourist attraction,At the same time, he also put forward many practical opinions and suggestions,Laid the foundation for the success of 5A acceptance in the later stage。Leshan Giant Buddha Creation Group Passed and Inspection Group、The in-depth communication between the expert group and the strong support from the leaders of the Provincial Tourism Bureau。

On the other hand,The Leshan Giant Buddha Scenic Spot has also received policy support for post-disaster tourism recovery and reconstruction to achieve 5A status。“5.12”After the Wenchuan Earthquake,Sichuan tourism has suffered a heavy blow,The Mount Emei-Leshan Giant Buddha Scenic Area is far away from the epicenter,Tourist resources and facilities are basically undamaged,The recovery growth of tourist arrivals after the disaster ranked first in the province,And to a large extent, assume the important task of tourism recovery and reconstruction in the province。

At the same time,National Tourism Administration、The Sichuan Provincial Government has also issued major plans and decisions to promote the recovery and revitalization of the tourism industry,In this situation,The Leshan Giant Buddha Scenic Spot creation as a 5A scenic spot has 188bet app received strong support from the National Tourism Administration and the Provincial Tourism Bureau。

4、Learn from Emeishan’s 5A experience

Emeishan Scenic Area was rated as one of the first batch of national 5A tourist attractions in 2005 with the first overall score,Provided rare experience and example for the creation of Leshan Giant Buddha,This advantage comes after the integration of scenic spots,In brand effect、Management Mode、Create concept、The performance in work system and preparation for inspection is more outstanding and obvious,Opens a shortcut for this creation。

5、Tourist attraction infrastructure project construction

In 2005, Leshan Giant Buddha Scenic Area started the creation of a national 5A tourist attraction,Continuously improve the various tourism service functions and hardware infrastructure of the scenic spot,Cumulative investment 700 million yuan,Newly built Giant Buddha Museum、Big Buddha Theater、Visitor Center、Director’s Lounge、Ecological parking lot, etc.,Completed the renovation of core scenic spots、Construction of key tourism infrastructure projects such as landscape renovation on the east bank of the Minjiang River in the scenic area,Strengthen ecological environment protection in scenic spots。

Leshan Giant Buddha Infrastructure Construction Map

6. Deeply explore the cultural connotation of tourist attractions

In order to further improve the quality of the scenic spot,Scenic spot managers deeply explore the cultural connotation of scenic spots,Highlight cultural characteristics,Integrate the theme culture of "Oriental Buddha Capital" into the construction of scenic spot projects、Scenic spot identification system and guide explanation system。

7. Strengthen employee training

Improving the service quality of scenic spots,Optimize the soft environment of scenic spots,Managers continue to establish and improve various management systems,Pay great attention to the education and training of tourism employees,Improve the professional quality and service awareness of scenic area personnel,Create a good tourism environment for tourists。

2. Key points for the creation of 5A religious and cultural tourist attractions

The evaluation standards of 5A-level scenic spots are compared with those of 4A-level tourist attractions,Pay more attention to humanization and details,Better reflects tourists’ psychological needs for tourist attractions,Highlight the focus on tourists,Emphasis on people-oriented,This is especially important for religious and cultural scenic spots。

Religious and cultural scenic spots are landscape environments created with religious buildings as carriers,It is the spiritual symbol of social group belief,Therefore tourists pay more attention to psychological feelings,This requires this type of scenic spots to pay more attention 188bet online sports betting to people’s needs in the process of upgrading。

1、Join with mature and homogeneous tourist attractions to enhance resource value

Resource value is the basic condition for creating 5A,Therefore, improving the resource value of scenic spots is the key breakthrough to achieve 5A。There are many religious and cultural scenic spots nationwide,There are many、Chaos、Complex phenomena,Therefore,For wanting to create A,Especially for 5A scenic spots,We must first achieve a breakthrough in resource value。

There are two main ways to achieve resource value breakthroughs: one is to jointly improve with mature and homogeneous scenic spots。For example, the Leshan Giant Buddha has made the Emeishan-Leshan Giant Buddha Scenic Area a "world-renowned,First-class in China,The best tourist destination in Sichuan,Binding the Leshan Giant Buddha to Mount Emei,Further improve scenic area management service level and environmental quality,Improve the element value and market value of tourist resources in scenic spots。

The second is to deeply explore the connotation of religious culture,Mainly focusing on religious origin culture,Get psychological recognition,Increase influence and visibility。Like Wudang Mountain, dig deep into Taoist culture,Via Impression Wu-Tang、Cultural Wudang、Martial arts Wudang gains social recognition,Establish brand image。

2、Clear theme positioning

Religious culture is the cultural core and theme of this type of scenic spot,But how to do a good job in culture is one of the most difficult things to accomplish in a scenic spot。For quasi-5A scenic spots,Deeply dig into the connotation of religious culture,Clear topic positioning。

For example, Leshan Giant Buddha focuses on Maitreya Buddha,Legends and legends about the excavation and construction of gods and Buddhas,For example, the legend of the Big Buddha when the Buddha statue was built,Make Leshan Giant Buddha justice in the hearts of the people、Upright、Keep peace、A symbol of blessing。

At the same time, explore the artistic value of Buddha statues - the artistic masterpieces of Moyan statues in the Tang Dynasty、The largest stone statue of Maitreya Buddha in the world,This laid the cultural foundation for the Leshan Giant Buddha to create 5A。This shows that religious and cultural scenic spots need more in-depth exploration in the process of creating 5A,Refined theme,Clear positioning。

3、Create an overall harmonious and unified religious and cultural atmosphere

Tourist attraction municipal engineering and service supporting facilities planning are two important components of infrastructure engineering,Among them,Municipal projects include water supply、Drainage、Energy、Transportation、Postal and Telecommunications、Six major disaster prevention 188bet online sports betting projects,And flood control according to actual needs、Environmental protection、Planning of sanitation and other projects。

Convenient infrastructure is the focus of 5A inspection in scenic spots,So increasing infrastructure construction is a common denominator for all quasi-5A sceneries,However, religious and cultural scenic spots need to pay attention to the following points during the infrastructure construction process:

a.Intelligent integration of infrastructure and architecture、Landscape combination,Such as the drainage system of Leshan Giant Buddha,Not only will it not make tourists feel stiff,It is an art;

b.Scenic area highway reconstruction、Travel Trail、Visitor reception center and other construction structures require harmony with the surrounding environment,If using religious and cultural architectural forms or religious and cultural signage systems,Achieve the overall coordination of the scenic spot;

c.Added religious and cultural themed landscape,As a place of worship、Watch、rest、Tour platform,But at the same time, attention must be paid to protecting the unity of the theme culture of the scenic spot,Avoid high altitude、Big、empty、Miscellaneous;

d.Theme cultural modeling landscape,in material、Style、Color、Coordinating appearance and other aspects with the environment,To complement the surrounding landscape。

4、Strengthening humanistic care

Religious culture is mainly to meet the spiritual needs of tourists,Give tourists psychological hints and psychological comfort,So detail management is more important。For example, Leshan Giant Buddha pays special attention to detail management in the process of creating 5A,Strengthen human care,Practice humanization、Personalized and value-for-money services。

5、Integrating religious culture into the tourist attraction identification system

The identification system is an important part of creating 5A,49 points,So in the process of creating 5A,Special attention should be paid to the construction of the identification system。

How to integrate the signage system into culture has always been one of the problems that plagues many scenic spots,But religious and cultural scenic spots have their own unique advantages in this aspect,You can give full play to your own distinctive cultural characteristics in patterns、Appearance、A signboard with unique design in terms of materials and other aspects、Tour guide panorama、Navigation map、Scenery introduction boards, etc.,And according to the main entrance,Main Road、Secondary Road、Road intersection、Introduce the different features of the scenery and make changes。

In addition,In the identification system language, it is usually Chinese and English,At the same time, the scenic 188bet app spot can add language categories that conform to the habits of the target source market according to the main source markets。

6、Prevent excessive commercialization

Religious and cultural scenic spots make tourists spiritual、A place to find psychological comfort,Therefore,Consider the psychological needs of tourists when setting up commercial layout,Control the rational layout of business activities,Improve the service awareness of employees,No soliciting、Hacker phenomenon occurs,Regulating business activities。

7、Strengthening ecological and environmental protection

Many religious and cultural scenic spots are in a primitive state of development with good ecological environment,Therefore, we should pay attention to strengthening ecological and environmental protection,Take a good ecological environment as a gift from nature,Don’t do it for infrastructure construction、Landscape constructed but man-made destruction,A good ecological environment will allow review experts to naturally integrate into the scenic spot,While ensuring the ecological environment without losing points,Increase scenic spot impression points。

Also,Ecological environment protection also includes strengthening ecological and ecological-like tourist trails,Construction of special tourist trails,Integrating culture and nature。

8、Strive for strong support from the Tourism Bureau and religious leaders

Winning the support of superior leaders is what every 5A scenic spot should do,But religious and cultural scenic spots are in the provinces and cities、While supported by the National Tourism Administration,You can also fight for the State Administration of Religious Affairs、Support from religious associations and other institutions,These may become the driving force for the scenic spot to create 5A。

(Content source refers to the "A-level Tourist Attractions Improvement Planning and Management Guide")

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