More and more young people from Beijing, Shanghai and Guangzhou choose to return to Guiyang after graduation，This city is not only attracting a steady stream of emerging industries to settle in，There is also a&ldquo going on;Trend Experiment”——Local young people，With cool companies like Mafengwo，Driving the city towards a more dynamic future。

In the campsite by the Yachi River on the outskirts of Guiyang，The summer breeze carries the fragrance of plants，Someone is quietly waiting for a fish to take the bait，Someone challenges the new and exciting paragliding for the first time，“Old child”Chasing a Frisbee with the kids。Nightfall，People started dancing around the bonfire，An outdoor movie under the stars is being shown……This is“Yu Yao·Yachihe Campground”Frequently occurring scenes，Guiyang people have regarded camping as an important way of life for daily leisure and fun。

“I love this city more and more。”Xiao He, born in the 1990s, returned to his hometown of Guiyang after graduating from Beijing Jiaotong University。He said，There are more and more people who can hang out with him in Guiyang。Not just camping，He has a wide range of hobbies and also joined the local baseball club，In music arrangement、Frisbee and other areas of interest，He also made many friends in the same city。From these young people，It is not difficult to see the new vitality of Guiyang city，They are also the driving force behind new consumption 188bet sports betting app download trends in Guiyang and even Guizhou as a whole。
China’s largest travel and entertainment community Mafengwo since it landed in Guiyang in 2018，Cooperation with Guizhou gradually deepens——Create high-quality new scene experience、Introducing well-known entertainment IP to Guiyang——This is an effective practice for new economic platforms such as Mafengwo to promote the tourism industrialization process in Guizhou。

Yuyao·Yachihe Camp Real Scene

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Guizhou has unique camping conditions，Mountain conditions are ripe、Rich natural resources、The transportation network extends in all directions、The best spring for camping、Xia、The three seasons of autumn have refreshing climate……Starry Sky Camping、RV camping、Hot spring camping is springing up like mushrooms after a rain。Sweet Guiyang、Liupanshui, Liangdu、Zunyi、Qiandongnan、There are well-known campsites in southwestern Guizhou and other places that attract tourists。Guiyang alone，Whether it is in the city or in the suburbs，There are many camping options，And frequently listed on major camping lists。

In Qingzhen City, an hour’s drive from Guiyang City，Mafengwo has built a "ldquo" on the banks of the Yachi River, surrounded by mountains and rivers.;Yu Yao·Yachihe Campground”，This is its own camping brand “Yeah Glamping”First appearance，Also since signing a strategic cooperation with the Guizhou Provincial Department of Culture and Tourism in May 2021，Mafengwo further promotes the active exploration of the implementation of the Internet in the tourism industry。May Day”May Day”Since trial operation，The camp uses a series of new marketing methods，Create a trendy scene that young people like，Promote Guizhou’s trendier and cooler new gameplay to a wider audience、Younger market。

“Do you dare，Prove love with one action after 5 hours and 20 minutes！”，Mafengwo, who is good at new tourism marketing, "this year";5·20”A&ldquo was posted during the period;Love gathering”，Successfully transformed 188bet Online Sports Betting and Casino the fledgling “Yu Yao·Yachihe Campground”Sent in front of young people in Guiyang——Mafengwo issued an assembly order at 12 noon on May 20: the first ten couples who arrived at the camp at 5:20 pm that day，You can win a free one-night surprise experience from the camp。Dragon Boat Festival，Yachi River Campground launches“GO High Go Yeah”Outdoor camping party，BBQ、Hand-brewed coffee、Frisbee、Swing dance、Concert、Open-air movie、Baseball and softball……Many new ways to play are presented at the party，City tourists who come to camp can participate in the experience。

Yu Yao·Yachi River Campground“5·20”Special Event

Camping is not the end，Guiyang“Love to play”Also“Can play”

The "2022 Camping Quality Research Report" previously released by Mafengwo showed that，Compared to simple camping，“Camping +”This is the most attractive new gameplay to young people，Camping + Frisbee、Camping+Paddle Board、Camping + Hiking、Camping + Yoga、Special experiences such as camping + paragliding are gradually becoming standard for camping。When selecting a campsite，Having a unique gameplay experience has become an important factor affecting young people’s consumption decisions。

Use Yachi River Camp as the base camp，Mafengwojiang“Camping +”Push to the extreme，Frisbee、Paragliding、Kayaking、Paddle board、Hiking、Rich and professional leisure and entertainment experiences such as stargazing constitute the truly interesting &ldquo of the camp;Soul”。

May this year，Mafengwo acquires well-known city event IP“Please get in the car on weekends”Introduced to Guiyang。Before，“Please get in the car on weekends”Has gained the love of young people in Beijing，Almost synonymous with trendy activities，Every activity will be“Second Sale”。Summer starts，“Please get in the car on weekends”Arrived in Guiyang and Chengdu，First event in Guiyang——“Camping + Softball&188bet app rdquo;It has captured the hearts of many young people in Guiyang。

One year ago，Mafengwo has launched large-scale subway advertisements in first-tier cities such as Beijing to "ldquo;Before going out to play，Go to Mafengwo first”’s new slogan is introduced to the market。From long distance to local，From travel to“New gameplay”，Mafengwo gained insights into the changes in real needs of travelers after the epidemic。In order to satisfy young people’s pursuit of personalized gameplay、Relieve stress、Seeking fun and socializing needs，“Please get in the car on weekends”The brand is born in the summer of 2021。Currently，“Please get in the car on weekends”Camping has been successfully held、Fly Fishing、Paddle Board Yoga、Frisbee、Curling、Underwater Hockey、Caving、Cycling、Spike ball (mini volleyball)、Improvisational comedy、Vinyl、Swing dance、Indoor surfing and other weekend trendy activities with different themes。

“Please get in the car on weekends”Guiyang’s first baseball and softball event

“Please get in the car on weekends”Sun Yunlei, the person in charge of Guiyang Station said: “Young people in Guiyang are very trendy and fun-loving，Many college students who graduated from first-tier cities in Beijing, Shanghai and Guangzhou choose to return to their hometown in Guizhou，These young people are the driving force of urban vitality。They are not only very enthusiastic about new things，A little more leisurely enjoyment of life。We hope to use trendy gameplay to meet their higher demands for quality of life。Similarly，Play with them，It can also create more fresh gameplay inspiration。”

“Please get in the car on weekends”Trend Lab in Guiyang

As a well-known IP of Mafengwo,“Please get in the car on weekends”We are co-building a leisure and entertainment trend laboratory with Guiyang。In the hearts of young users，The most representative brand of local entertainment activities，It’s Mafengwo’s“Please get in the car on weekends”。

The person in charge is“Please get in the car on weekends”Essential key elements，They are mainly composed of cutting-edge institutions in specific fields，And urban play experts with excellent professional 188bet Online Sports Betting and Casino skills and strong community foundation。“Please get in the car on weekends”Sun Yunlei, person in charge of Guiyang Station，It took less than a month，Quickly connect with influential professionals in various fields in Guiyang“Player”Contact established，And develop the institution with the most advantages in service capabilities and operational capabilities into a “Please get in the car on weekends”'s“Manager”。Through various majors“Manager”Cooperation，The&ldquo of Guiyang;New gameplay”Recommended to local tourists。

Guiyang’s unique mountain activities“Manager”Determined that this place has a &ldquo that goes beyond first-tier cities;New gameplay”Space。Qinchuan of millions of young people、Zhou Yuanjie from Guiyang Diving Club、Song Yuanqiao and others from Qiaomu Tour，These representatives of new ways of playing in Guiyang，Both “Please get in the car on weekends”’s manager。In addition，And a Frisbee、Baseball and Softball、Lu Chong (skateboard)、Caving、Diving、Yoga、Rock climbing、Tea Art、Handmade、Manager of city exploration category，We are working with Mafengwo to create a unique play experience。

It is reported，Next“Please get in the car on weekends”We will also cooperate in depth with local managers，Create Guiyang’s unique “Camping + rappelling”、“Camping + Waterfall”、“Camping + Canyon Scenery Hiking”、“Camping + Jungle River Tracing”Other series of mountain features“Camping+”How to play，While meeting the needs of local young people for trendy gameplay，Further stimulate Guizhou’s huge potential in travel and entertainment。

“Guiyang’s rich group of managers is why we choose to be here‘Set up camp’One of the main reasons，These managers are the wealth of Mafengwo，It is also the wealth of Guiyang’s cultural tourism industry，We hope to grow stronger together with our hosts。”Sun Yunlei said。