Under the pressure of three years of epidemic，The cultural tourism industry is wailing，Especially in scenic spots、Hotel、Traditional tourism industries such as aviation，Among them Huangshan Tourism、Guilin Tourism、Changbai Mountain and other 13 listed scenic spot companies saw a cliff-like decline in the number of tourists in the first half of the year，In terms of profitability“The whole army was wiped out”，The total loss exceeds 900 million yuan。Guilin Tourism Loss 1.3.4 billion、Zhangjiajie lost 1.1.7 billion、Lijiang Shares’ net profit dropped by nearly 600%、Sante Cableway and Tibet Tourism Net Profit Dropped by More than 100%......Occupy all“The right time and place”This is the case for 4A or 5A scenic spots，You can imagine the difficulties experienced by other unknown scenic spots。

Low moment，Every scenic spot tries its best，Place your hopes on operations management，In addition to traditional cost reduction、In addition to improving efficiency，They may speed up the launch of digital services and products，188bet Online Sports Betting and Casino Issue digital collection，Or on Douyin、小红书、Video number、Kuaishou and other short video platforms carry out live loan marketing activities，Or build an IP matrix，Expand light asset business and services，Output brand operation management，Explore new growth points。

Who should be responsible for the operating losses of the scenic spot？Investment、Planning、Construction、Operation？Everyone has his own reason。Is operation a sea?？Can accommodate“Investment, planning and construction”'s“Wrong and wrong”?？Is operation a panacea？Can it solve all the worries of the project？Obviously not，Business model innovation has very limited ability to enhance resource value。For investors，Full process management、I hope to spread it among various links instead of betting，A prudent approach is preferable。

The result is not good，It doesn’t necessarily mean that the last relay run was not good，It is more likely that the players in front are too far behind。

According to the cultural tourism industry development process, it can be divided into investment options from front to back、Planning、Construction、Four stages of business，Can also be seen as an ecology，Investment options are at the top of the ecological food chain，Planning、Construction is in the middle ecological niche and has obvious advantages，Under the slogan that culture and tourism is a rising industry, we can escape safely，Because of investment options、Planning、Construction business belongs to TOB or G，Earn money from companies or governments，Belongs to carnivores，Has ecological niche advantage；Operation in the business stage is the basic ecology of the cultural tourism industry，TOC makes money from tourists，188bet Online Sports Betting and Casino Belongs to herbivores。The current cultural tourism industry is experiencing basic ecological deterioration，Preliminary estimate of 80% loss in more than 30,000 scenic spots，Already severely saturated，Market clearing is an inevitable trend，The transmission of basic ecological deterioration will accelerate the integration of the industry，It is foreseeable that the concentration of tourism companies will gradually increase。

Where is the way out？Operation，Currently cultural tourism operation is still a slogan，The position has not yet been found in the fragmented business chain development process，The cultural tourism industry needs to popularize operations and operations management。

Operation is the planning of the operation process、Organization、Implementation and Control，is a general term for various management tasks closely related to product production and service creation。From another perspective，Operations management may also refer to the design of systems that produce and deliver a company's primary products and services、Run、Evaluation and improvement management work。Operation management is a systematic project，It is not a simple process of switching from one process to the next，System design needs to be checked and accepted step by step。

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The secret is hidden in the numbers。The cost structure of the business stage explains everything，Approximately financial costs account for 50% or higher，Adopt actions to optimize cost structure later，It is better to choose control items that start with the end in mind、Investment scale、Preferred business format，188bet online sports betting Solve it from the source，Inseparable、Look at each link of work in isolation，Ensure that every stage can be run well，The key is the consensus on performance rating indicators。Poor project quality，Selection quality of contract subject matter，Blind Pan-tourism asset investment and expansion, etc.，Investment、Business must bear the first responsibility；Poor industrial format，It is a problem of planning quality，No innovation，Simple imitation，I don’t know the reason why tangerines grow in Huainan and become tangerines and those in the north become tangerines，Planning is the first responsibility；The business operation stage is the integration of the quality of the previous processes (stages)，The done deal is now，100% effort can only affect 30% of the results。

Who will control the final quality？Fragile foundation for countermeasures in business operations，Downstream status，Weak organizations or departments in the market or enterprise，No professional right to speak，Suffering from the violence of the professional discourse system。A domestic enterprise famous for its military management，The operation projects of subordinate scenic spots are basically replaced every six months，Promote efficiency by replacing people，Congenital defects，People work hard，Zhuo Shizhi made an investment mistake、Project with planning defects，Even if 100% of the efforts in business operations can only affect 30% of the results，The doctor’s mood is understandable，The behavior is questionable。

Bury poetry and distance, only care about food and vegetables

188bet Online Sports Betting and Casino Economic winter，Reduce redundant actions，Reduce expenses，Cutting down bloated business lines is standard action。Layoffs in various industries are not news，Take listed travel companies as an example，Ctrip laid off 23 people in two years.9%、10568 people，China CYTS two-year layoff 28.3%、2767 people。Chinese tourists have more tourists than tourists，Walking around without consumption is not tourism，Not having enough to eat and being lazy in the sun is not leisure。

The cost of travel increases

No business trips unless necessary、Do not leave the city unless necessary、It has become an unspoken rule not to travel far unless necessary，Interrupted flow of people。Isolation at own expense，Hainan sky-high price isolation room，It makes traveling no longer easy。The cost and risk of travel have more than doubled，Therefore, it is foreseeable that tourism will not be popular until the new crown epidemic is eliminated。