A latest report shows，The market share of offline travel agencies fell by 4 percentage points in one year，The share of OTAs (online travel agencies) is rapidly expanding，In the first released ranking of China’s top 10 OTAs，188bet Online Sports Betting and Casino Ctrip、Tuniu、Tongcheng’s top three accounted for about 85% of the share，The scale and strength of Ctrip alone is equal to the sum of the following nine companies。

After raising billions of dollars，The three companies have recently launched a "red envelope war" and summer promotion，Acquire mobile users to expand online market share。

“Internet+” sweeps away 188bet sports betting app download everything，Group travel reports have also been transferred to the Internet and mobile phones，Traditional travel agencies that focus on stores really feel like the wolf is coming。July 17，Latest release from Power Consulting188bet sports betting app download China Online Travel Market Research Report》，Released the transaction size of China’s travel agency market、Latest data on online penetration。

Report Display，Online and offline tourism are experiencing ebbs and flows，The market share of offline travel agencies fell by 4 percentage points in one year，The online penetration rate of China’s travel agency market has soared to 13.1%。

2014，The total transaction volume of China’s travel agency market is approximately 3285.100 million yuan，The online market size reaches 42.9 billion yuan，A year-on-year increase of 46 compared with 29.3 billion yuan in 2013.4%，Online penetration rate 13.1%，9 compared to 2013.2% growth of about 4 percentage points，Online penetration is gradually expanding。

Travel agency includes group tours、Free travel、Visa、Tickets、Car rental and other services。Based on transaction size，The report released for the first time the market share ranking of China’s top 10 OTAs (online travel agencies)，The top ten online travel agencies in my country are: Ctrip、Tuniu Travel Network、Tongcheng Travel、Donkey Mama Travel Network、Aoyou.com、Mango.com、Spring and Autumn Tourism official website、Youya Travel Network、Caesar Travel Official Website、Zhongxin Travel Official Website。

Report data display，Among the top ten OTAs，188bet Online Sports Betting and Casino Ctrip、Tuniu、Tongcheng ranks among the top three，accounts for about 85% share。Ctrip has the largest market share，Proportion is 24.7%，The second is Tuniu Travel Network，The proportion is 11，The proportion is 11.7% and 5.8%，The market shares of the three companies have increased significantly，The total volume accounts for nearly half of the entire online travel agency market。

As per report data，Ctrip、Tuniu、The transaction scale of the three online travel agencies last year was 10.5 billion yuan respectively、5 billion yuan、2.4 billion yuan。

Statistical findings，Among the top ten OTAs，Ctrip alone accounts for about 50% of the share，Group Tour、Business share of independent travel agencies and other travel agencies (24.7%) is worth the sum of the other 9 companies (25.2%），Obvious lead，Also twice that of Tuniu，4 to 5 times the same distance。There is more than 20 times the gap between websites owned by traditional travel agencies compared to Ctrip。

Ctrip, as the market leader, also targets Tuniu、Invest with Tongcheng to become a major shareholder。Online vacation travel，has become Ctrip、Tuniu、Competition game between three Tongcheng and Ctrip companies。Three companies competing to strengthen market penetration，Recently raised US$1.1 billion 188bet Online Sports Betting and Casino respectively、USD 500 million、6 billion yuan，Recently, there has been a “red envelope war” and summer sale，Send travel red envelopes ranging from 500 to 1,000 yuan，Large promotions for mobile terminals to grab users，The price advantage of online booking, especially APP, is getting stronger and stronger。Ctrip’s data display，81.2% of users who participated in Ctrip’s summer sale chose mobile to book travel products。

Experts estimate，The trend of online encroaching on offline shares cannot be stopped，The online penetration rate of vacation travel products will also increase rapidly，Mobile Internet is an accelerator。Consumers will be increasingly inclined to choose the market leader、A brand that provides one-stop service，The small mobile phone screen cannot accommodate multiple APPs，In addition, the money-burning competition in online travel is intensifying，New small and medium-sized companies are facing higher and higher barriers to entry。

Traditional travel agencies will face market reshuffle，Understanding one’s positioning、While consolidating the advantages of products and services，You can leverage OTA to achieve online and offline integration，Quickly integrating into the Internet+ and mobile e-commerce era。