Since 2012, China’s economy has declined“Highway”，Adjust structure、Decrease leverage、Destock、Eliminate backward production capacity、Supply-side reform、Double loop、Unify a series of reforms in the national market，Pursue quality、Green GDP。The cultural tourism industry is a green industry、Poverty alleviation tool，Riding on the trend cannot be achieved without the leadership of leading enterprises，Tourism groups established by provincial, municipal and county governments are blooming everywhere，Opened the regional integration of tourism resources。

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This round of integration is led by governments at all levels，Bounded by administrative region，Start from the resource side，Purpose to enhance the intensity of tourism resource development in the administrative region，Make good use of the central government’s policies，Arrangement to realize industrial poverty alleviation and enrichment of the people，Even the more backward the areas, the higher the enthusiasm for tourism development。Subject to resource endowment level、Operational capabilities、188bet Online Sports Betting and Casino Market blocking restrictions，Extremely low asset utilization，It is extremely difficult to recover investment。Market's“Gravity”It’s hard to rely on“How bold are people、The land is productive”'s“Heroic Temperament”Changed，It is becoming increasingly difficult for city and county tourism groups in particular to survive，Confused prospects，Maybe be acquired、Reorganization is the only way out，That is determined by the characteristics of the tourism market。

2. The uniqueness of the tourism market

Resource Level、Density、Economic distance restrictions determined by type and geographical location，Divide China’s tourism market into seven major markets: Northeast、Northwest、North China、East China、South China、Central China、Southwest，The geographical segmentation of its market is obvious，Tourist hotspots will basically rotate between seven sections。

Regions with demographic dividend such as East China、South China、Southwest、Central China、North China has a big tourism market、Strong spending power，The local disk has strong support，Low market customer acquisition cost，Short investment payback period，The poems around you and the distance are more worth looking forward to。

Tourism resources like“Coal”，How many、Development is difficult and easy now，Some places are not suitable for tourism，Forcibly breaking away from market-style development for tourism，The result must be inefficient supply。

Most tourism groups, especially city and county tourism groups、Scenic spots are competition within the area，No or very few foreign customers，The integration process 188bet app download is desperately involved，With no competitors after integrating the monopoly，Entertain yourself。 City and county tourism oversupply and insufficient demand coexist，“Red Sea”It is no longer possible to escape the competition，If it is impossible to escape the city (county) area，Stop the loss in time is the best policy。

三、Travel“Warring States Period”

Travel“Warring States Period”Mainly from the supply side，Mainly provincial tourism groups“Dominate”Provincial supply。City and county tourism groups are not qualified to participate in the war，They are limited to“City and county”Inside the well but too busy to take care of oneself，Except for tourism groups owned by provincial capitals and a few economically strong cities。City and county tourism resources may not be distinctive，But the provinces are very different，There are always some bright spots，To amplify and promote the province’s tourism industry。Population、The dividends brought by the Internet’s growth are gone，The tourist bonus in the general sense has also disappeared，Developing tourists within the province，Attract、Competing for tourists from outside the province has become a compulsory course for all tourism groups。

4. Go out and go to a wider place

Spending small money and spending big money，One egg is different from multiple eggs。Small business intensive farming，High cost of trial and error，Only one egg，Basket selection is very important，Prioritize economic development when doing tourism、Highly populated areas。Large groups should consider the overall situation、System efficiency and security，More eggs and more choices，For travel, not putting it in one basket is an important choice。

188bet app download Large tourism groups should avoid sector risks，Need to configure resources across sectors，Cannot install“Eggs”Packed in a basket，Actively respond to the establishment of a large tourism market，Go out of the province and out of the sector。Like Shaanxi Tourism Group Explore，Going west to Gansu, we have successively obtained the 30-year management rights of Kongtong Mountain and many other scenic spots，But the management is not ideal，Because they are located in the northwest plate，Still in a big“In the basket”，Homogeneous expansion within the region，It is almost impossible to escape from the independent market。Forcibly allocate resources in the same region，Increase investment density，Choose cities and counties with destination potential，Guidance or core product investment，Operate by building a cultural tourism industry cluster。

188bet app download Large tourism groups allocate resources across sectors，Prefer heterogeneous plates，The bigger the difference, the better，Complementarity makes us stronger，Prioritize investment in tourist destinations，Priority to cooperate with 5A scenic spots，Although the valuation is high，But after all, it has been tested by the market，“Successful Person”More trustworthy。

For example, Northeast、Tourism groups in the northwest region are troubled by the low and peak tourism seasons，its scenic spots、Hotel facility utilization is less than 50%，Invest in other sectors，As long as the facility utilization rate exceeds 60%, it is profitable，Financial or strategic investment available。

5. Resources determine development value, and location determines market space

Location is origin，The 188bet app resource level is the appearance，Score based on resource grade and location value accounting for 50% each， Less than 70 points is“Lean oil”The mine has no development value，You can only choose the best investment projects，Good and passing are both discarded options，Use hundreds of millions、Betting billions on probability is too risky，Not worth it compared to the return，It would be good if one of the twenty chosen has investment value。The tourism industry itself has low returns，Investing in projects with high certainty is the first business principle，Most tourism groups that are deeply in losses ignore this point。

City and county tourism is local-oriented，Present a park、Consumption leisure trend。This is something that most cities and counties ignore in their tourism positioning，Servant Ming Miss Xin，Build a group of export-oriented“Scenic Area、Hotel”The result is that the crowd is empty。Everyone is safe“Destiny”、Accept“Mediocrity of resources”As accepted“Children’s mediocrity”Same difficulty，But you will eventually face acceptance。

The east is not bright and the west is bright。A capable tourism group must operate across sectors，“Eastern West”Everyone has a project，This is the most effective second growth curve of the tourism group。