In recent years，More and more industries are looking for second growth curves in third- and fourth-tier 188bet，Hotels are no exception。However，As a service industry，From the bustling urban area to the sinking market，The first thing in front of you is“One-click triple connection”: Can the passenger flow be sustained?、Can you make money during the epidemic、Can it be developed sustainably?？

To this，Gu Ran, investor of Jiangsu Haian Hanting 188bet said，Same investment，It will take 4-5 years to pay back in urban areas，But counties and towns are generally 2.You can get your money back in 5-3 years。Xu Zhonghui, an investor in Hanting 188bet in Simen Town, Yuyao, Zhejiang, mentioned，Relatively independent 188bet，Hanting is well-known，Even if the price is higher than the competitor next door，But it was full as soon as it opened，Remaining profitable since its establishment。

Is opening a 188bet in the county really a good business?？How did they find gold？

The rent in 188bet half that of the urban area, and the labor and procurement costs are low

Gu Ran’s first 188bet opened in Yangzhou in 2005。2020，He opened his first county-level 188bet in Haian, Jiangsu (a county-level city in Nantong)。

“Under the epidemic，The 188bet industry is undergoing a reshuffle，Many independent hotels are difficult to survive。The cost of property in first- and second-tier cities is rising，The county seat is a depression to be developed。”Gu Ran mentioned，Property and labor costs in urban areas continue to rise，These two items account for 30% of the turnover。Relatively speaking，The cost of opening a 188bet in the county is low，Especially the cost of rent，Only 50% of the urban area，Even 35%。

Gu Ran settled an account，Take a room with an investment of 80,000 yuan as an example，The rent is 1 yuan per square meter，The daily rent cost in the urban area is more than 30 yuan，But the 188bet town only has about 15 yuan，The final income value of a single room will vary by 10-15%。Also，Compared to urban area，Not only is the cost of personnel and material procurement low，There are plenty of parking spaces。

Xu Zhonghui is also one of the hoteliers who made gold in the sinking market，He entered earlier，In 2016, a Hanting 188bet was opened in Simen Town, Yuyao, Zhejiang。Moved from Ningbo city to counties and towns，His reason is that the urban area is too ";Volume”了，Too many competing hotels，Consumers have too much choice，Business in the city center is not as good as in counties and towns。Currently，He is in Zhouxiang Town, Cixi, Zhejiang、Zhangqizhen，There are hotels in county-level cities such as Yuhuan and Wenling in Zhejiang。

What should you consider when opening a store in a 188bet town?

Third and fourth tier cities“Gold Rush”Following China’s urbanization development、Related to the rural revitalization strategy and the gradual sinking of the industrial chain，And this momentum 188bet continue unabated。According to the "2021-2022 Business Travel Management Market White Paper"，Enterprise business trip destinations have been declining in recent years，such as retail、E-commerce、Infrastructure、Smart cities and other fields，The company is due to business saturation or business strategy adjustment, etc.，Shift the goal to expand into third- and fourth-tier cities。

Essence Securities analysts believe，Under the comprehensive promotion of rural revitalization and other related favorable policies，With aviation、Improvement of transportation facilities such as high-speed rail，188bet bring more business cooperation and business travel opportunities in the future。As business trip destinations gradually shift to third-tier and lower-tier cities，Corresponding demand for accommodation has also increased。

However，The costs and growth space vary greatly in different regions，Which 188bet or town to bet on，There are many factors to consider。

Gu Ran chose Jiangsu Haian。In his opinion，Haiansheng has convenient transportation，Radiation Nantong、Yancheng、Three major cities in Taizhou，Ningqi Railway within the territory、Xinchang Railway passes through the country，The Yantong high-speed railway under construction 188bet also pass through Hai'an。Hai’an’s population and economic situation are also more advantageous。Data display，End of 2021，Hai’an has a population of about 90.770,000，GDP is 1343.0.9 billion yuan，9 year-on-year increase.1%，The growth rate ranks third in Nantong，Industrial taxable sales 238 billion yuan，No. 1 in Nantong。

Xu Zhonghui also shared his “Secrets of choosing spots”。First，Pay attention to what industries are the main industries in the county，For example, there are many industrial factories around Yuyao, Zhejiang (a county-level city under the jurisdiction of Ningbo)，5 A-share listed companies，The 188bet just meets the needs of business guests。Secondly，Consider whether the population of the county or town is more than 100,000，What is the per capita consumption in the surrounding area。Again，Be sure to find core locations in counties and towns，And inspect the surrounding business conditions，Is there any KTV、Fast food, etc.。

The strong attraction of 188bet brand

City and location determine market space，The depth and height of brand influence on market expansion。Industry opinion，Explore the sinking market，Chain brands are operating in a standardized manner、Own channel traffic、Brand premium capabilities have significant advantages。Both Gu Ran and Xu Zhonghui chose to join Hanting 188bet。

This is easy to recall，Ji Qi, founder of Huazhu Group, once said，We want to open Hanting to every county，Become“From migrant workers、Driver、Military、Professor、Entrepreneur、A national 188bet where civil servants can stay”。

“My partner and I spent a month，In Ningbo City‘Sleep’All major brand hotels，Experience dining、Service，Finally chose Hanting。What impressed me was Hanting’s service、Quality and powerful membership system。”Xu Zhonghui mentioned，I sank earlier，Services of many independent hotels in the county、Hygienic standards are far below the standards，The Hanting 188bet is well-known，Even though the room price is 60 yuan higher than the competing 188bet next door，But it was an instant hit，Fully packed every day。

Gu Ran also values ​​Hanting’s brand effect and services，For example“One city, one characteristic”’s breakfast，Strong breath of life。He also said，Hanting is not a simple economic 188bet chain，Smart toilet with heated seat, antibacterial and automatic flushing after leaving the seat、Electric curtains、Smart light control、The addition of innovative products such as ambient lights，The style and products are always changing and improving。

“These used to be only available in five-star hotels，Who would have thought that in third- and fourth-tier cities，You can enjoy these services in a 188bet with more than 200 yuan，These constantly innovative services are what attracts us to Hanting。”Gu Ransheng，When there is no epidemic，The 188bet’s occupancy rate is basically above 95%，General 2.The cost can be recovered in 5 to 3 years。If based on the current situation，It is expected to pay back the capital in about 3 years，“But the same investment，It will take 4-5 years for the urban area to recover its capital。”

Xu Zhonghui also shared his investment income from the 188bet in Simen Town, Yuyao, Zhejiang。According to his introduction，Property area of ​​2600 square meters，The total investment cost is 5.4 million，RevPAR is 201.8 yuan，The operating cost of a single room is 80 yuan，Annual revenue is 574.About 520,000 yuan，The investment return period is only 1.9 years。

“Planning to open two more 188bet hotels in counties and towns”

Li Baoen, who has been engaged in 188bet investment for 24 years，After 2015, it will also be opened in Boxing County, Shandong、Hengtai County、Qingyun County and other counties and towns have invested in 6 Hanting hotels，Three of them will be opened after 2021，RevPAR has remained around 180 yuan since opening，Currently all costs have been recovered。

Li Baoen 188bet mentioned，Last three years，Affected by the epidemic，Many hotels are facing great operating pressure，But these hotels located in counties and towns in Shandong are relatively capable of withstanding stress，There are 188bet dividends。

“Although the 188bet industry cannot make a fortune，But the income will grow steadily，For landlords，Properties are maintaining their value again。”Gu Ran revealed，Already looking at the property situation，Preparing for "&ldquo" in third- and fourth-tier cities in Jiangsu, Zhejiang and Shanghai next year;Blank area”，Especially in some county-level cities with relatively good economic foundation in northern Jiangsu or Anhui, two Hanting hotels will be opened，It is best to bring travel resources。Not only must fill the gap in the market，We must also introduce Hanting’s best products to third- and fourth-tier cities。

It is worth mentioning，August 20，At the signing ceremony of the 100-store project in East China held by Huazhu Group，Huazhu Group Co-COO Xu Haochun said，In recent years，The impact of the epidemic on the cultural tourism industry is widespread。Hanting will sink more firmly，Use new products、New operating methods to generate new consumption，Through the cycle to reconstruct the blue ocean of the 188bet industry。