Because the concept of 188bet sports betting is too big，So first of all, let me give you a definition of the 188bet sports betting platform we are talking about based on my own understanding:

The community platform is the infrastructure and services that provide transaction-related functions。The community itself consists of traders、188bet sports betting of transaction、The rules of the transaction are jointly determined。

The key words of platform in this definition are “transaction-related functions” + “infrastructure”，The core 188bet sports betting of the community is "people" + "188bet sports betting" + "rules"。

In my opinion，The community platform is the market，The market is generally a trading place。For example, a vegetable market，A piece of land plus a few cement platforms is the infrastructure；Management of stall usage rights provided by the wet market，or security、Firefighting and other related services are all services；Fruits and vegetables are the 188bet sports betting of the transaction；Vegetable farmers and people who come to buy vegetables are traders；Buy with money、Weighing is the trading rule；Since this example is offline，So we ourselves are satisfied with the transaction-related functions，For example, being able to speak，Can understand，Can count money, etc.。So a vegetable market can be regarded as a vegetable trading community platform。

The community is powered by "188bet sports betting"、“人”、Decided by "rules"。Where there is a vegetable market, there is also a grocery market，There is a department store，There is a computer market，Different platforms can be divided according to different transaction contents；With e-commerce，No need to pay one hand and deliver the goods，You can pay first and then have it delivered to your home，This is a new platform because of different trading rules；People who buy things also have things to sell，There is a flea market，At this time, the roles of the supplier and the consumer among traders have changed，Another new platform。

The platform itself is not the subject of these objects，But provide them with a "trading place"，Infrastructure and services for transaction-related functions，These functions、Facilities and services need to be based on the “people” in the community、"188bet sports betting"、“Rules” to design，Provide services to them。We will discuss “people” in online communities in detail later，"188bet sports betting" and "Rules"。

Everything is for profit

In a 188bet sports betting platform，Every participant has his or her own demands，In the final analysis, it is profit。Only interests can bring "people" together on this platform for a long time。For example, the vegetable market，For vegetable farmers，The market effect of the wet market attracts more consumers，Enable vegetable farmers to have more transaction opportunities；The basic services provided by the market allow them to take advantage of the situation、Save the cost and energy of paying protection fees，Focus on purchasing and sales；More vegetable farmers can exchange information together，Know the market conditions at any time，And have the opportunity to do some "group buying" with wholesalers；

For consumers，There are many vegetable farmers in the market，You can buy a wider variety of products；There are multiple suppliers of the same product，You can shop around；Fixed market location supply is stable compared to street stalls，You can get a discount for building a long-term relationship。

These are the interests of both parties，is not available outside 188bet sports betting platform，188bet sports betting increases the platform’s attractiveness to both supply and demand parties，Bind them to the platform with benefits。

188bet sports betting benefit is not just financial，People’s lifestyle、Spiritual pursuit、Habits determine different needs，Experience included、Public opinion even goes so far as to say that self-realization can be benefits。People will choose the platform that maximizes their own interests，So platforms are always competing，People always measure according to their own interests。

For example, a new organic vegetable market has been opened next to the vegetable market，On the consumer side, many consumers who pay attention to healthy eating may choose 188bet sports betting market，Even the original vegetable market has several farmers selling organic vegetables，But the segmented market brings together more organic vegetable varieties，The market effect will give it a comparative advantage in the consumption of organic vegetables。

At the same time，On the supply side，If 188bet sports betting organic dish has greater profits，Or the organic market is subsidized by the government，Provide lower booth fees and services，That may also attract more vegetable farmers to convert to organic vegetables，Come to 188bet sports betting market。

So in the design and operation of the platform，Need to consider the interests of both suppliers and consumers，And balance the conflicts of interest between them，Achieving a balance point that maximizes overall interests will enable the platform to develop more healthily，At the same time, it is also necessary to balance the platform’s own interests。

Gathering of platforms

There is a famous Akihabara Electric Street in Japan，Collecting hundreds of electrical appliance merchants, large and small，Similar to the former Zhongguancun Computer Street in Beijing，They all bring together a large number of the same platforms in one geographical area，For example, Hailong in Zhongguancun、dinghao、eWorld，They are all the same type of computer stores。

Why they gathered is not discussed in 188bet sports betting article，You can refer to a leisure economics book called "Buying a Large Cup of Coffee at Starbucks"。The theory behind 188bet sports betting is Market Thickness，The basic principle is that when both supply and demand sides of the market increase，The possibility of transaction will increase，Increase the efficiency of the market。When market efficiency increases，Both the supply side and the consumer side will benefit。

So，Over time，The continuous integration of platforms can produce greater power，Being bigger or bigger in a field is crucial for a platform，188bet sports betting will create scale barriers for the platform，It can provide both supply and demand parties with lower cost and larger-scale benefit acquisition possibilities。

In summary

As a platform, we need to consider the direction of the entire 188bet sports betting，In the design, the chain of interests and balance of multiple parties in the platform need to be considered。

Platform design requires a comprehensive design of the social structure on the platform，i.e. "person"，"188bet sports betting"，Three aspects of "rules"，Provide them with various infrastructure (tools) and services (support) through products，And by operating，Use various means to attract “people” or “188bet sports betting”，To increase the market thickness of the platform，Also develop "rules" to control various transactions of "people" or "188bet sports betting"，Let them trade efficiently on the platform，Healthy operation。

At the same time, the platform itself is in a competitive environment。How to explore market opportunities？How to design a community that can attract specific target users (including suppliers and consumers)？How to make “rules”，Which “people” to guide，What “188bet sports betting” is encouraged？This is a question that every platform designer needs to clarify。

Core elements of 188bet sports betting

In the core elements of community，person、188bet sports betting、These elements of rules actually influence each other and are intertwined，For example, the people in the community determine the 188bet sports betting produced by the community，What kind of users does the 188bet sports betting of the community also attract?，The rules of the community are behavioral guidance for different people and 188bet sports betting。So the relationship between these three needs to be considered as a whole in product design。This article structurally separates these three，The impact of each point will be integrated during the discussion。

“人”

People play a decisive role in the entire 188bet sports betting，Because users are human，So behind any information and relationship, people play the decisive role，In the broad definition of 188bet sports betting, "188bet sports betting refers to groups of people with a common culture，Living in the same area，And the resulting interactive effects。”，Understand the subject of all activities。The role of the human element in the 188bet sports betting will be discussed below。

Type of user

Generally speaking，People are divided into two roles in a community: suppliers and consumers，Contributors contribute 188bet sports betting to the community，188bet sports betting of consumer consumption community。

On Web 1.0 era，The mainstream Internet product is Sohu、Sina portals，They rely on professional editors and writers for 188bet sports betting production，Consumers are ordinary Internet users，Just reading and consuming the 188bet sports betting。Later, the rise of independent blogs gave more people a chance to speak out，Having my own audience，Produced the first batch of self-media creations and。Generally，In such a system, suppliers and consumers are two completely separate groups，188bet sports betting propagation is one-way。Such a product is not a community。

Arrived at Web 2.0 era，Forum、Blog Community、SNS、Weibo、Community-based products such as Qingbo are emerging one after another，In these communities users can be both suppliers and consumers，Users can consume 188bet sports betting，You can also publish 188bet sports betting yourself and become a 188bet sports betting provider。

In normal products，The number of 188bet sports betting consumers is far greater than that of 188bet sports betting providers，And the more professional the community 188bet sports betting is、The higher the production threshold，The greater the disparity between consumers and suppliers。

188bet sports betting user role

Relationship between 188bet sports betting users

In any community，There is a relationship between users，The design of user relationships affects community 188bet sports betting discovery、Transfer、Interaction method。Everyone has a natural tendency to communicate，User relationships can be divided into stranger relationships and acquaintance relationships。

Acquaintance relationship 188bet sports betting due to its particularity，Generally, only oligarchs dominate，And they will all be organ-grade products，Like WeChat Moments and Facebook，It’s all this kind of acquaintance relationship。Weibo due to its own media attributes and the squeeze from WeChat，His acquaintance relationship is also fading，Media attributes are more prominent。

The stranger relationship community is formed with 188bet sports betting as the link，Mostly gathered based on interest，Attracted by 188bet sports betting，Use more single focus structure，Or even adopt an unrelated structure like the forum。The vast majority of communities belong to stranger relationship communities，Pinterest like pictures (petals)，Light blog Tumblr（Lofter），Q&A community Quora (Zhihu)，Blog Medium (fifteen words)，Design Community Behance (UI China)，These communities are based on vertical fields or specific scenarios to gather users，Use 188bet sports betting as the overall link of the community to develop relationships between people，And this relationship also serves the purpose of subsequent 188bet sports betting interaction，The possibility of transforming into a mature relationship is not high。

Platform user relationship here mainly refers to the one-way supply platform，Such as e-commerce platform (Tmall、JD Development Platform)、O2O Platform (Helijia、Meituan、Dianping)、Development platform (Baidu open platform、Tencent Open Platform)、Application Platform (AppStore、Wandoujia) etc.。In these platforms，The user relationship is in what we call "suppliers and consumers are two completely separate groups of people"，Suppliers and consumers will not establish a relationship。Consumers just use the platform’s channels to find the services they need，Even with limited interaction，It is also mainly concentrated among consumers。Platform user relationship will not be the focus of the text。

User’s demands

As stated in the definition of 188bet sports betting at the beginning of this article，Everything is for profit，So it is necessary to fully consider the demands of users when designing the 188bet sports betting，Balance the demands of multiple users to attract users to the greatest extent。In the discussion of user demands，We proceed from both the supplier and consumer perspectives。

Contributors provide 188bet sports betting to the community，According to the professional level of 188bet sports betting provided, it can be divided into UGC (User Generated 188bet sports betting) providers and PGC (Professional Generated 188bet sports betting) providers。They contribute 188bet sports betting to the community，The supplier has been recognized、Communication、show off、Self-promotion and other feedback，This kind of feedback can satisfy spiritual needs or resource or financial needs。

Every community has its own honor system，Accumulating your own honor is also a kind of virtual reward feedback。By publishing 188bet sports betting in vertical communities，You can create your own 188bet sports betting business card，Can even be used as part of a resume or endorsement。

For example, a blogger on Weibo，The 188bet sports betting produced has been forwarded by users、Like or comment，This is a spiritual encouragement for his 188bet sports betting contribution，As “quality” 188bet sports betting continues to be produced，He has gathered more and more fans，The increase in voice and influence brought him a sense of accomplishment and self-realization，Maybe you will call yourself a famous blogger when introducing yourself to others。

At the same time，If this number is large enough，Can cover enough people，His 188bet sports betting has certain channel attributes，The publication of some advertisements or soft articles can bring him some direct economic income，Monetize 188bet sports betting and influence。When money is mentioned，This has certain work attributes，Even those who are numb to spiritual encouragement or don’t even have spiritual needs，There may also be ongoing motivation to contribute 188bet sports betting。

Of course, communities that can provide strong 188bet sports betting monetization capabilities are generally larger fan communities，such as WeChat、Weibo, etc.。So you can see that many communities or media products will add links to Weibo or WeChat on the user’s personal homepage，This can be used when your own community cannot provide 188bet sports betting monetization capabilities，Convert exposure in the community into resource diversion back to WeChat or Weibo as much as possible，Provide feedback to 188bet sports betting providers。For example, the application Mono，In fact, it is a WeChat public account aggregator with a literary and artistic temperament，Engage users through curated 188bet sports betting and innovative layout and experience。

But for these public accounts，Why are I willing to give you the 188bet sports betting for Mono use？Because there is no self-built subscription system and user system in Mono products，All articles will have a clear link to the producer’s WeChat or Weibo account，Allows users to easily track the publishing platforms that these 188bet sports betting providers really rely on for their survival，So the existence of Mono can effectively enhance their brand awareness and import subscribers to the main site，The number of subscriptions to the main website will directly affect their advertising revenue，So Mono is acting as a media channel at this time，Redistribute the trapped users。

(Just imagine，If Mono is big enough，Then his own traffic can bring considerable advertising revenue。If you can share this part of the advertising revenue with these self-media，That will further encourage self-media to cooperate with Mono，Bring more high-quality 188bet sports betting)。

Consumers get the information they need from the community，Feelings、Consumption、Share this 188bet sports betting。There are ever-changing needs for how users consume 188bet sports betting，But never depart from the same origin，For a community，The 188bet sports betting itself is the core attraction that gathers consumers。

Most of the current communities are free for consumers，Consumers pay attention、The value of consumption and communication，The platform obtains the user lifetime value (LTV: Lifetime Value)。

(Here you can read two more books, "Long Tail Theory" and "Free"。) For example, Didi taxi app，Use huge subsidies to attract 188bet sports betting on both sides of the platform，The purpose is to form a platform monopoly，In this way, it can become a long-term entrance in the strong demand scenario of taxi hailing，In this way, the user’s LTV will be very large，Plus a huge number of 188bet sports betting，Has huge expected income，That’s why investors are willing to bet huge sums of money。

Introduction of 188bet sports betting

There is a saying that the era when traffic is king is coming to an end，Mobile Internet is an era where users are king。This is especially true for a community product。In the community，Suppliers are extremely important，The 188bet sports betting they publish determines the tone of the community，Determines the 188bet sports betting consumed by consumers，Injecting vitality into the community。In 188bet sports betting operation，Need to attract target suppliers，Guide them to provide 188bet sports betting in line with the tone of the community，Give them encouragement，Help them find their audience，Let them "settle down"。When there are suppliers to produce high-quality 188bet sports betting，In order to attract more consumers to consume，With the increase of consumers、Increase in audience，In turn, attract suppliers to publish 188bet sports betting here。In this way, the market enters a virtuous cycle and self-growth。

For a user，Entering a 188bet sports betting and settling in will go through a process:

• Enter the community，Explicitly attracted by the 188bet sports betting of the community，Become a consumer (the point I want to mention here is that many consumers are attracted，In fact, because it is also a potential supplier，Intensive users especially)。

• After being attracted by the 188bet sports betting of the community for a period of time，The desire for self-expression，Want to share my own 188bet sports betting。

• After sharing my own 188bet sports betting，If we can get good feedback and communication，will generate positive incentives，Continue to contribute 188bet sports betting。

• After generating a certain amount of 188bet sports betting，These accumulated contents will give users a sense of belonging。

Every step of this process is important，Just like the AIDA law in marketing，In every step of product design, 188bet sports betting need to be guided and given feedback。

When a new user enters the community，When he does not have any subscriptions or other personalized 188bet sports betting，The 188bet sports betting displayed should be the community’s selection or popular，Let him feel the style and tone of this community，The UI and experience design of the product also need to have tonal unity；Once the user is interested and registers，He should be guided to subscribe、Personalized operations such as collection，To build attention for yourself and your product，And remind him appropriately to come back often，If this step can be done，Then the target users are likely to become consumers of the community；

One step further，Guidance through icons or text prompts，Encourage users to post their own 188bet sports betting，If the previous steps allow users to clearly perceive the style and tone of the community，Users are likely to continue posting in this style，When a user posts “qualified” 188bet sports betting，Need some likes、Comments and other feedback allow users to interact with indigenous people，This involves the mechanism of how to "discover" good 188bet sports betting，We discuss this in the Rules section；If there is good feedback from the previous 188bet sports betting sharing，Users will be happy to continue sharing in the community，Gradually "settling down"。When the 188bet sports betting is large enough，Even if there is competition on similar platforms，Users will also be difficult to convert due to huge transfer costs。

When Instagram was blocked in mainland China in September 2014，Related picture applications have been heavily promoted，Trying to steal 188bet sports betting through this opportunity，And launched a photo moving service to reduce 188bet sports betting’ transfer costs。

Lofter’s powerful moving function

UOC Administrator

There is also a user role in some communities，They are the organizers of UOC (User Organized 188bet sports betting)，It can be said that management is also a kind of supply。UOC organizers are generally relatively intensive users of the community，For some products that use UOC as the main 188bet sports betting discovery method，These managers are vital to the community。

UOC does not produce new 188bet sports betting，But in the process of organizing the 188bet sports betting，Added own judgment、Filter or rate，In this process, the 188bet sports betting has actually been added in value。On the one hand, the role of UOC is to classify and organize 188bet sports betting from different dimensions，On the one hand, it makes it easier for users to discover relevant 188bet sports betting。Although algorithms can do a lot of UOC work，But adding people will make the whole process more emotional。

Typical functions of UOC such as forwarding、Recommended、Rating、tag、Collect。Forward、The recommendation function allows users who subscribe to you to obtain the 188bet sports betting you screen for them at a low cost，Of course you need to be responsible for your forwarding，Because users can unsubscribe from you。Rating functions such as Netflix and Douban’s rating system，The evaluation of a 188bet sports betting is generated by the ratings of countless users，Due to the existence of recommendation algorithm，It also forces users to rate carefully in order to obtain more accurate personalized recommendations。Tags are actually a supplement to the search dimension，But in actual operation，For more popular tags, a more manual method will be used to maintain the recommended 188bet sports betting of the tags，Admins who have tags such as tumblr and lofter，Similar to a traditional forum moderator。

This function is relatively large，Talk about it separately，Collection is a function with a certain degree of mediaization，UOC managers are like personal editors，Even if you don’t produce 188bet sports betting, you can gain your own audience by discovering and organizing other people’s high-quality 188bet sports betting。

Currently a large number of in-depth 188bet sports betting products are using this UOC method，Such as Medium’s Publication (short book、Special topic of fifteen words)，Douban’s Douban List，behance’s Collection。The advantage of collecting is，Users can continue to receive relevant 188bet sports betting by subscribing to several distinct collections，It is equivalent to selecting several editors in the community to help them select 188bet sports betting，This greatly reduces the “discovery” cost for users。Especially when the collection joins the concept of collaboration，It can really be a small editorial department。The following is the UOC structure diagram of the Ultravisual application。

Ultravisual’s UOC logic

"188bet sports betting"

Scope of 188bet sports betting

A community is made up of people，Contents，It relies on people’s exchange needs。In a nutshell，The 188bet sports betting is to satisfy people’s material needs、Media for spiritual needs，So all information or physical objects that can be used for transactions between people in the community are 188bet sports betting。

For example，In the picture community，The picture is the 188bet sports betting，Likes and comments on pictures are also 188bet sports betting；In the video community，Video is 188bet sports betting，Channels for video organizations are also 188bet sports betting；In Weibo or blog community，Image and text articles are 188bet sports betting，Forwarding is also 188bet sports betting；In the knowledge community，Questions and answers are 188bet sports betting，Like or dislike the answer is also 188bet sports betting；In the e-commerce community，The description and price of the item are 188bet sports betting，Buying user reviews are also 188bet sports betting。

But in every type of community, it is centered around the core 188bet sports betting，Like the picture just mentioned、Video、Article、Q&A, etc.，They are all core 188bet sports betting forms in a user’s demand scenario。188bet sports betting format combined with different target markets，These two dimensions divide different 188bet sports betting communities。

188bet sports betting is part of the product

188bet sports betting runs as an information intermediary in the community and runs on the platform，But from a product perspective，The 188bet sports betting itself is part of the product，Product functions + 188bet sports betting are provided to consumers as a whole service，The two are inseparable。And the 188bet sports betting is explicit，And the product is hidden，When users use community platform products，The design of the product itself、Interaction、Structure may not necessarily constitute the core element of attracting users，It is the 188bet sports betting that constitutes a continuous attraction for users。In other words，The community product itself is just a platform，The exchange of interests must be through 188bet sports betting，So the product serves 188bet sports betting to a large extent。

In product design，You need to first clarify the needs of community users and the positioning of the product，To determine the format of the 188bet sports betting，Then use the product method to design around this form，The purpose is to present this 188bet sports betting to users with the best possible experience。

UGC, PGC

UGC and PGC are both the core of the community，The community is formed by the participation of every community user，UGC and PGC are contributors to the 188bet sports betting，Provides the flesh and blood of the community，Their existence and stability are barriers to competition for community products，No matter how good the product is，No high-quality 188bet sports betting provider，It can only be an empty shell。

For the high-quality 188bet sports betting produced by PGC，The community wants it，But the number of PGC is only a small number after all，Without the participation of UGC, it will be difficult to scale up the quantity of 188bet sports betting，And if the 188bet sports betting is too high，It is easy for users to “dare not post”，Reduce participation。If the UGC 188bet sports betting is not filtered and controlled，It will cause the 188bet sports betting quality of the community to be too low，Harming the overall quality of the community，And may make PGC disdain to settle in。

So，The balance between PGC and UGC is still a matter of quality and quantity of 188bet sports betting，PGC can actually be understood as highly professional UGC，So as long as the community has good mechanisms，Can make high-quality 188bet sports betting more easily delivered to more people，Low-quality 188bet sports betting is not easy to find，Such good 188bet sports betting will "float" on its own whether it is PGC or UGC。

But relying solely on mechanism is not enough，Community guidance needs to be operated，If in the early days of community establishment，Insufficient 188bet sports betting producers，It is necessary to artificially introduce PGC to drive community popularity and guide the tone of the community，And the publisher behind PGC will bring original fan users，For example, when Sina Weibo was in its initial operation，In order to attract a KOL to settle in，Employees will be sent to deliver an iPhone，And explain step by step how to use Weibo to publish information。So we should pay attention to the awareness of "service" in the operation of PGC。

Quality and quantity of 188bet sports betting

There are two issues that have been in conflict in the community，Quantity and quality of 188bet sports betting。Amount without 188bet sports betting，This will limit the 188bet sports betting consumers can consume，Unable to meet more needs。When the 188bet sports betting is large，The quality control of 188bet sports betting will become more difficult，A large amount of 188bet sports betting will create redundancy，It will become more difficult to deliver the right 188bet sports betting to the right consumers，So the 188bet sports betting quality in the eyes of users will decrease。

Traditional media 188bet sports betting is generated through professional editing，Quality is sufficiently guaranteed，But the output quantity is limited，It is difficult to cover the needs of enough users。The Internet blog that appeared later，Give self-media an opportunity to independently disseminate 188bet sports betting，188bet sports betting production is no longer just for professional editors，The magnitude of 188bet sports betting has improved，Users can filter through aggregation tools such as blog links or RSS。

Social Network afterward，Let every ordinary person have a chance to speak，Everyone is a self-media，While the 188bet sports betting volume is growing exponentially，188bet sports betting quality varies，A lot of noise，The platform uses user relationships and algorithms to allow users to find the 188bet sports betting they want。But when the platform continues to grow，When the amount of 188bet sports betting increases，The cost for users to discover 188bet sports betting they like will become higher and higher。

So when the 188bet sports betting capacity continues to increase，How to allow users to better discover suitable 188bet sports betting to overcome the inherent contradiction between quantity and quality has become very critical。

Discovered

The so-called role of discovery is，Methods and functions that allow users to find 188bet sports betting they are interested in，The purpose is to reduce the cost for users to obtain valuable information。For example in traditional media，Both books and magazines will have a table of contents，Some even print some important article pages directly on the cover，An article that allows users to quickly locate key points。To the Internet community，The 188bet sports betting base is very large，How to discover becomes more important。

The main methods to help 188bet sports betting discover in product design are，Classification、tag、Channel、Algorithm recommendation、Several artificial recommendations，The following will discuss these mainstream methods。

Classification is the most instinctive way of organizing，Put them in the closet with the same clothes、There is a reason to put pots and pans in the kitchen，Classification uses a similar collection method to divide each 188bet sports betting unit，When using it, you can quickly narrow down the search scope based on classification。Usually classified browsing belongs to browsing with generally clear goals (corresponding searches belong to browsing with clear goals)，When the 188bet sports betting is large，Classification is the fastest and most brutal way for users with different interests to find the 188bet sports betting they are interested in。

Classification has some inherent limitations，That is, it has a strong structural nature，Not very scalable。When the 188bet sports betting is large，If you want to classify more fully，Multiple levels and multiple dimensions may be required，It will be too complicated when there are more than two levels。So the generally adopted classification is still a very abstract classification。

The classification is mostly found in news media products and products in highly professional subdivisions，The Paper News、NetEase News、Artsy、These products of Hummingbird.com all use classification as the dividing dimension of 188bet sports betting。Another characteristic of classification is that it requires manual control，Because classification has a certain degree of professionalism，Generally, operations personnel are required to carry out classification planning and determination。

Label is an extension of classification，Essentially, labels are also a classification，But it breaks the dimension and level restrictions of classification，has strong scalability，So generally there are categories first and then tags。In tag system，Different levels of classification have been flattened into one dimension，Such as photography and black and white photography、Landscape photography can be an independent label，They can and art、Painting、These labels for oil paintings coexist equally。

Tags can reshape the structure of categories and at the same time refine the hotspot categories that some users focus on，Get more direct exposure，Instead of hiding in the structure。In addition，Label has another crucial feature，It’s UGC，Users can create labels by themselves，Let the ecology grow naturally，For some hot spots that users are concerned about，Can be aggregated by tag，Spontaneously forming communities and subdivisions，And it directly reflects the user’s wishes rather than the human judgment of product operators，Close to the needs of users to the greatest extent and leverage the power of the 188bet sports betting。

Since the tag is open，So quality control is also a level one，The generally adopted method is for administrators to screen high-quality 188bet sports betting，Put it in front of the tab or separate a column such as featured，It is said that lofter and tumblr have volunteer tag managers，A bit like the moderator in the previous forum。

Channel is a more stylized classification，Added more media attributes。such as a channel on a video website、Douban’s Douban List、Medium’s Publication、The fifteen-word topics all belong to the channels mentioned here。The channel is more like a traditional magazine，formed their own themes and styles based on their own choices，To attract specific users，And the 188bet sports betting inside may not be produced by you，It can be collected。

In fact, logically，There is no difference between channel and individual user forwarding，Enter the categories of UOC mentioned above，For example, users of Sina Weibo can generate their own 188bet sports betting or forward other people’s 188bet sports betting。

But the main body of the channel is from someone，Transformed into a carefully maintained 188bet sports betting window，Separate the relationship between people with 188bet sports betting，This extra layer has three functions，

First，Mediaization，Let the window become the spokesperson to establish style、Brand and other characteristics；

Second，Allows one person to have multiple windows at the same time，Exhibit different styles，This cannot be done in a structure based on human-188bet sports betting relationships；

Third，Allow multiple people to operate a window together，Form a gathering of strength。The channel also has strong 188bet sports betting classification expandability。The subscription relationship of a channel is closest to the subscription relationship of a person，But with richer 188bet sports betting，So it can also reduce some discovery costs for new users。

Algorithm recommendation is a technology-intensive method，So I didn’t do any in-depth research。You may also like Douban movies，The magical radio station of Xiami Music，Random radio station from Pandora (Douban FM)，All are algorithm recommendations。

There are two main forms of algorithm recommendation:

The first is recommendation based on user behavior，That is, recommendation based on the correlation between the user's liking for the 188bet sports betting，For example, from the user behavior log analysis, it is found that many users who like movie A also like movie B，So when you like movie A，The system will recommend you movie B。Of course the specific algorithm is not that simple，It will also involve data analysis、User model and a series of theories，But generally it can be summarized as recommendation based on the behavioral logic of a large number of users，So this recommendation algorithm requires a large amount of user behavior data as a basis，Otherwise the sample is not large enough and the accuracy will be difficult to guarantee；

The second algorithm is based on the 188bet sports betting itself，For example, by analyzing the similarity of music，Recommended based on the similarity of pictures。This type of recommendation is highly professional，Need to extract features from the 188bet sports betting，Model again，Recommend based on matching strategies，But this recommendation algorithm itself does not require user information，is a causal relationship。Of course the recommended strategy can use both the first and second methods，Weigh the two results to determine the final recommendation result。

Manual recommendation is to manually select high-quality 188bet sports betting to present to users，This method has strong media properties。Like Staff Picks in many products、XXX Editorial、Featured，There are also manual recommendations by moderators in traditional forums。

The first purpose of this form is to help new users who have not formed their own personalized subscriptions quickly discover high-quality 188bet sports betting，The second is to continue to guide the tone of the community through 188bet sports betting recommended by editors。

Generally, new products use this method more，The recommended 188bet sports betting can be the 188bet sports betting itself、person、tag、Channel etc.，The user will be guided to subscribe to these recommended contents，Especially for products with waterfall flow，This ensures that users will not only have a big whiteboard when they come。Another way to discover is the so-called popular recommendations，But I think this can also be classified into the category of manual recommendation (there is no real picture in the world of benefits，Everything is operations)。

The above are several mainstream discovery methods，Of course there are some products that will be around、Discovery methods such as shaking，But that is mainly based on discovering people，Not in the 188bet sports betting community category we are discussing today。Discovery is just the beginning，Subscription after discovery、Forward、Collection、Likes allow users to create their own personalized products，As mentioned above, the 188bet sports betting is part of the product，Personalized 188bet sports betting will give users a better user experience，And bring greater transfer costs。

The charm of the Internet lies in the interconnection，will more people、More 188bet sports betting connected together，So a platform in the true Internet era must be able to accommodate "a large amount" of 188bet sports betting，The discovery system can be said to be the cornerstone of carrying this quantity。

Recommended here is Abei talks about Douban 2.0’s article，The article specifically talks about the discovery of Douban。

"Rules"

Starting from the earliest Code of Hammurath，Rules have always accompanied the development of civilization，In an online community，There are also rules everywhere。Since Internet products are all written by programs，Users are not so arbitrary，There are only a few actions to choose from，So the main function of rules is not to restrict，It is about guiding people and 188bet sports betting to trade more efficiently and happily。

Encouragement

Even if there is no escape from the fact that human beings are just a speck of dust in the universe，People also crave attention。Encouragement，That is, feedback and honor system，It is the driving force for the harmonious 188bet sports betting to move forward。The 188bet sports betting should give users a "sense of presence"，Users who have no sense of presence in life should give them a sense of presence in the 188bet sports betting，Users who already have a sense of presence in life should give them a sense of presence in the 188bet sports betting。

Any relevant actions in the 188bet sports betting should try to give feedback to users。For 188bet sports betting products，The messaging module is generally written into the version plan as the first priority in product planning。And generally the weight of message entry in the information structure will be very high，App is usually placed in the first-level menu，No matter how restrained it is, it is still a secondary menu，Web is generally placed directly on the global Header。As long as there is new feedback，Remind you to go see it as soon as possible。

The power of news is huge，So many products are not satisfied with just putting messages on the first-level menu，I will send you an email instead，Send push，Even texting，Use new news to draw you back to the product。President Xi will not care if someone recognizes him in the bun shop，But for ordinary people，Meeting friends on the street，Or being falsely praised by a stranger is still a very sunny thing，It is human nature to communicate and expect attention。

人人人、The actions of people and 188bet sports betting will be turned into messages and fed back to you，The records of these exchanges will also be recorded quantitatively，Form your personal data。Just like scoring in the NBA、Backboard、Assists and other statistics are the same，Like in the online community、Subscribe、Forwarding also has the same statistics，These data will be posted on your wall as your achievements，When someone else comes as a guest，You will see these data at first glance，So you will also be happy to see these numbers growing and work towards it。

Speaking of this，Effort is the purpose of this rule，That is, users work hard to get more achievements，Strive to write better 188bet sports betting？Still trying hard to forward other people’s 188bet sports betting？Still trying to socialize in the community？Still working hard to share your 188bet sports betting externally？The direction of efforts to achieve the goal is the meaning of rule design。

For example, in the school network (Renren) of that year，Social networking is the core of the community，So the number of visits to the space is used as a core honor system，This encourages users to update 188bet sports betting frequently while visiting other people’s spaces and adding friends，To increase space access，And launch some popular star titles to encourage users。

And in the relatively closed circle of the school, this kind of honor will even affect offline people。Another example is a media-oriented social network like Weibo，The number of fans is not only an honorary data but also a reflection of a person’s influence，Surrounded by likes on every Weibo post、Forward、Number of comments etc.，But the ultimate core purpose is to convert to fans。So this will also drive users to post more on Weibo and improve the quality of 188bet sports betting to get more opportunities to repost。

Transfer

In the community，Let good 188bet sports betting be circulated efficiently。On the one hand, it can allow more users to consume this 188bet sports betting，On the one hand, it can encourage 188bet sports betting producers，Improve user participation in the entire communication chain。Of course a piece of good 188bet sports betting can be broadcast to all users through methods such as manual recommendation，But when the community is big enough，The number of such broadcasts will soon reach the upper limit，And users’ tastes vary greatly。

So more transfers should occur between users，i.e. forwarded by user。There is a six-dimensional space theory in psychology，That is, a person only needs an average of six intermediaries to contact any stranger in the world。Especially in interest communities，The relationship between people is connected through common interests，The dissemination of this kind of high-quality 188bet sports betting will also be more efficient。

But there is also a drawback to frequent forwarding，It’s information redundancy，If a piece of good 188bet sports betting is simply forwarded frequently, it will generate a lot of noise in a social network with a high degree of overlap。So the user topology of the community should also be considered when designing forwarding。

For example, in a community like Weibo where there are a large number of acquaintances and cross-relationships，When forwarding, the information and comments of the forwarder will be added，This way, even if a hotspot is forwarded by multiple of your friends，The comments from different people when forwarding will also give this 188bet sports betting a richer experience，Instead of being overwhelmed by the same 188bet sports betting，And Weibo’s 140-word low-cost publishing design，It also makes the amount of information input large，Imagine if you see three or four identical cars passing by on the highway, you won’t feel very bothered。Another example，In light blogging communities like Tumblr or Lofter，Most of the people in the community are strangers，And the focus of one-way attention is relatively concentrated，So although the amount of information is not as large as Weibo，But it is also difficult to create redundancy for a single user。

Zaru，Like a blog that generates 188bet sports betting more slowly，Although it is also one-way attention，But the in-site forwarding function is generally not applicable，Even the new generation of blog Medium has made this function very important，What it does is add likes、Forward、Comment function integrated，Let you operate with caution，Avoid information redundancy。

There are also some products that do not have forwarding function，But a dynamic module will be opened，To share the actions of friends，Like it、Follow etc.，This will not interfere with the main browsing 188bet sports betting，Also provides the function of obtaining new 188bet sports betting from user relationships。Instagram、Jian Shu and others use this method。

So，Although information flow is very important, it should be designed with restraint according to the nature of the community (people and 188bet sports betting)。

In addition，The Internet industry is becoming more and more stable，Organ-level applications like WeChat and Weibo have become unshakable giants，It is also crucial to make full use of the spreadability of these social media，There may be hundreds or even thousands of potential 188bet sports betting behind each user on WeChat and Weibo，So the web app also needs to have powerful functions，Allow 188bet sports betting to try your product at a low cost。Nowadays, some products even choose to be lightweight and only make a web app embedded in WeChat，To rely on these huge ecology。

Rights

The right in the 188bet sports betting is often the right to speak，If you have a large number of subscribers。First of all, these large volumes directly reflect the size of a 188bet sports betting ecology，Also because of their voice in the 188bet sports betting，The product must be better balanced than these large sizes，As a PM of a start-up product, I currently have no experience in this regard。

As a growing 188bet sports betting，Accurate communication of tonality is crucial，So in the early stage of operation, you should keep the rights in your own hands as much as possible，For example, through strong manual recommendations or algorithmic intervention to guide the 188bet sports betting to sprout。

Platform infrastructure and services

Product features

The functions provided by the platform as infrastructure have been introduced in each previous link，In the final analysis, we are still the "people" in the community、"188bet sports betting"、"Rules" provide services，Based on their relationship，Design features and guide how they interact with each other。These functions cannot be too complex，Users need to clearly understand the rules of the game，And help encourage them to use these rules。

Regardless of any new technology or new model，The core business essence has never changed，It is to create value。So product functions should allow 188bet sports betting to obtain more benefits while paying as little cost as possible，In this way, we can form our own competitiveness to compete with other platforms。

Service

I remember that when we were young, netizens all bought cards，Later, Shi Yuzhu took the lead in making the game free and using in-app purchases to make money，In an interview, he said, "We just let 100,000 diaosi play with a few rich people"。

Not just the gaming industry，Among many users in the 188bet sports betting，There is always a group of people who are crucial，Big Vs like those on Sina Weibo，Lofter’s top photographers，Those celebrities from Meipai。For these VIPs，Need to provide a full range of services from online to offline，Even the binding of money or interests，Because there is no shortage of channels for talented people。

Mediaization VS Socialization

In the development of the community，You can prefer the media operation of PGC or the social operation of UGC，I think the two are mutually exclusive。Both directions have their own characteristics，There is no such thing as good or bad，Mainly depends on the overall design how to choose。Both media and social platforms meet the different needs of users，The product may show different operating methods at different stages。Their differences are mainly reflected in 188bet sports betting operation costs and community 188bet sports betting control。

Media operations require a large amount of operating costs to attract producers who maintain high-quality 188bet sports betting，Even pay them to produce 188bet sports betting，This way when the scale expands，188bet sports betting production、Filter、Classification and other costs will increase proportionally；In contrast, social operations use relatively little manual intervention，Use rules to achieve high scalability of the 188bet sports betting ecosystem，Theoretically when the scale is large enough，The cost can approach zero。

At the same time，The integrated operation of media can more fully control the quality of 188bet sports betting，Have a stronger attraction to specific users，Easier to form your own style and brand；Social operation is more difficult to strictly control the 188bet sports betting due to the magnitude and dispersion of the 188bet sports betting。

From a market perspective，Mediaization satisfies the main market，Socialization tends to obtain value from the long tail market。

An early conclusion

I wrote a lot without realizing it，I can’t write anymore，Get ready to have a happy last night of May Day。As mentioned in the beginning，188bet sports betting platform design is like designing a small society，The bigger the ecological development is, the bigger the architecture is required，The complexity will also increase，But once the 188bet sports betting enters a virtuous cycle，The lower the proportion of human intervention required，The corresponding theoretical operating cost ratio will also approach a very low value。

This group of users in the 188bet sports betting can bring huge value to the platform。Design、Creation、Care for a 188bet sports betting，Watch it continue to develop, grow and evolve，It’s a very interesting thing。

Nowadays they say you should hide your clumsiness，As a person who has taken many detours in life，Internet PM who has just joined the industry，I hope I can share some of my own ideas with more people，I also hope to have a frank communication with everyone，Continuously improve your own understanding。The article is a bit messy，Not comprehensive in many places，Showing my clumsiness here，Hope we can discuss together。