“There are so many people”“It’s so beautiful”“What exquisite Hanfu”……In Henan Yuntai Mountain Scenic Area，In addition to the themed exhibitions where you can check in and take pictures，Wonderful event content，What China Tourism News reporters feel most is the uncontrollable sighs from the tourists around them，And all this dizzying is brought about by the 5th Yuntaishan Hanfu Flower Festival in 2023。

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Hua Chao Festival is referred to as Hua Chao，Also known as“Hundred Flowers Birthday”“Flower God Festival”“Flower God’s birthday”，One of the traditional Chinese annual festivals。In recent years，More and more activities related to the Flower Festival are being launched across the country，This year’s fifth Yuntai Mountain Hanfu Flower Festival is undoubtedly the best among them。

Yuntai Mountain Hanfu Flower Festival brings tourists a grand visual feast，In addition to the fluttering clothes, the flying flower god is as graceful as a king，Everyone beats the fou and sings to welcome guests from all directions、The heroine takes the lead、The majestic armor and martial arts performance and other key performances amaze the tourists。

188bet sports betting app download The Yuntai Mountain Hanfu Flower Festival also creates integrated art in the scenic spot、Poetry、Immersive Chinese style art space with ink and other elements，Use freehand brushwork in a distinctive artistic form、Enter the picture、Expand the volume、Vividly presented poetic scenes such as exploration，Dynamic depiction of mountain flow、Cloud and mist water system、The beautiful scenery of thousands of mountains dyed in spring，Let tourists from all over the country“Step”Into the picture，Through the past and present，Experience the wonderful look and feel of picture-in-picture。

Reporter noticed，On the roadside entering the main venue area，There are many beautiful clothes、Hanfu、An antique kiosk selling flowers, wine, etc.，In addition to various Hanfu，There are also Tibetan costumes for rent。The stall owner told reporters: “Because we only have dozens of sets of clothes，So whether it is off-season or peak season，Basically more than a dozen units can be rented out every day。Today is the Flower Festival，Business is particularly good，You have to queue up to put on makeup。”A tourist who had already put on makeup and put on Hanfu said to the reporter with a smile: “I was quite interested in Hanfu before，But I can’t find the opportunity to experience it，I’m too embarrassed to wear it，I feel like I don’t want to wear anything now when I get here，When will we wait?。”

There are many tourists who have the same idea。Everywhere in Yuntai Mountain Scenic Area，You can see people wearing Hanfu walking through it，Some actors came to participate in 188bet app this event，There are many Hanfu enthusiasts from all over the world，They call each other “fellow robe”，There are also tourists who don’t change into Hanfu until they arrive at the scenic spot，In addition to taking pictures of landscapes，Still lining up to check in and take photos at various Chinese style art spaces set up in scenic spots。

In this atmosphere，Everyone took photos with each other，Except the actors will cooperate，Even tourists who had never met before quickly became familiar with each other，Maybe it’s just because of each other’s clothes、Headgear，Or makeup。A tourist from Jiaozuo shyly said to a tourist from Beijing: “Miss Sister，Can I take a photo with you，I like your clothes so much，And your hairstyle and hair accessories。”

Wu Peimeng, deputy general manager of Jiaozuo Yuntai Mountain Tourism Development Co., Ltd. told reporters，This series of Flower Festival activities will last until early April，Different cultural themes every week，Carefully planned Hanfu wedding、Armor Experience、Rites and Music Performance、The Banquet of Skirts、National style and folk music、Intangible Cultural Heritage Market、Cyber ​​Hanfu Show and other special Hanfu experience activities。

Interactive experience

The 2023 5th Yuntai Mountain Hanfu Flower Festival attracts more than just ordinary tourists，There are many Hanfu among them“fellow robe”。Two tourists from Luoyang Hanfu Society told reporters，“We fell in love with Hanfu when we were in college，I don’t have so much time after work，You can only use weekend time to participate in Hanfu activities，This 188bet online sports betting event is held in the beautiful Yuntai Mountain，Happiness upon happiness。”

Another little girl born in the 2000s ran around the venue happily，Also took the initiative to introduce the performance to reporters“Seven Sages of the Bamboo Forest”“Twelve Flower Gods”’s Hanfu experts。She knows almost all the actors，For example, the person who plays the heroine Liang Hongyu is a Hanfu expert“Niu Niu Niu”、The person who plays the plum blossom god is a Hanfu expert“廻夏夏”、The person who plays the role of the flying narcissus flower god is a Hanfu expert“Participating merchants”……After introducing the styles and characteristics of each Hanfu master’s short video one by one，She admitted that she was ";Chasing”Come here with these Hanfu masters。“However，Yuntai Mountain is an unexpected surprise for me，I didn’t expect this scenic spot to be so beautiful。”

“This is my second time to participate in 188bet sports betting app download The Yuntai Mountain Hanfu Flower Festival，The biggest feeling this year is that there are more people。“Niu Niu Niu”Pointing to“廻夏夏“Talk to your clothes，“Every time we participate in an event，They will be carefully designed and color matched according to the role they play，I will also learn about the characteristics of the role played，Try to let more people feel the beauty of Hanfu and traditional culture。”

Introduced by Wu Peimeng，This year’s Hanfu Flower Festival not only allows these Hanfu masters to vividly restore the ";Seven Sages of the Bamboo Forest”“Twelve Flower Gods”Other characters，There are also 188bet sports betting app download dressed men、Tang、Song、Hundreds of people who made Hanfu in different shapes in Ming Dynasty“fellow robe”Visit the flowers with thousands of tourists、Immersive interaction，Let tourists experience the beauty of Hanfu and the sea of ​​flowers in spring mountains more immersively，Experience the story of slowly walking through the scrolls across thousands of years。

Marketing assistance

In recent years，Yuntai Mountain Scenic Area is led by culture, tourism and creativity，Based on the creative transformation and innovative development of China’s excellent traditional culture，around“Seven Sages of the Bamboo Forest”and other core cultures continue to create IP activities and hot products，Enriching new immersive cultural tourism formats，Hanfu activities attract more than 200,000 visitors every year，Triggering spring outing craze，has become a popular event among traditional culture enthusiasts across the country。According to introduction，On platforms such as Weibo and Douyin，The topics related to 188bet sports betting app download The Yuntai Mountain Hanfu Flower Festival were exposed over 500 million times。

The host of this event, Zhang Xiaofu, is also one of the Hanfu enthusiasts，This is the third time he has hosted 188bet sports betting app download The Yuntai Mountain Hanfu Flower Festival。In his opinion，This event deeply integrates culture and tourism，Can attract Hanfu“fellow robe”Our attention，It can also attract more tourists to pay attention to Hanfu culture，Multiple things achieved with one stone。

In an interview with a reporter from China Tourism News，Wu Peimeng said，Tourists are getting younger and younger in recent years，Yuntaishan firmly grasps market changes，To create a hot product 188bet app as the core goal of marketing promotion，New marketing techniques are helping brand influence to rise。She said，around“Generation Z”，Yuntai Mountain Hanfu Flower Festival continues to create“Seven Sages of the Bamboo Forest”“Twelve Flower Gods”Core Culture，Invite tens of millions of internet celebrities to join，Gained a lot of attention，Triggering a nationwide boom in Hanfu culture，Ranked to the top of the national Douyin search。In addition，New media marketing continues to develop，Focusing on new media marketing such as short videos，Continuous planning of creative hot spots，Multiple platforms、Multiple channels of publicity form traffic overlay，Let the influence of the scenic spot continue to expand，It also attracts more tourists to Yuntai Mountain“View the beautiful scenery、Taste delicious food、Zumisu、Night Tour、Visit the small town”，Continuously optimize visitor participation and experience。