Recently，Proposed at the 2023 Hainan Province Promotion Conference on Creating a National Sports Tourism Demonstration Zone，We must build the sports tourism industry into a distinctive feature of Hainan Free Trade Port、Advantage industries with strong competitiveness。Also，In order to fully promote the high-quality development of tourism，Hainan will also build 10 sports tourism internet celebrity check-in spots。

In the opinion of industry insiders，Hainan has unique advantages in developing sports tourism。Hainan creates national sports tourism demonstration zone，Not only a key measure to promote the integrated development of sports tourism，It also promotes the high-quality development of the sports tourism industry、An important starting point for building a world-class international tourism consumption center。

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As the name suggests，As the name suggests，It is an emerging industry form that is deeply integrated with the tourism industry and sports industry，That is, taking sports as the core，Watch the game live、Participate in the experience、Visits and tours are the main form，To satisfy healthy entertainment、For tourism and leisure purposes，A series of economic activities that provide related products and services to the public，Involving fitness and leisure、Competition Performance、Equipment Manufacturing、Facility construction and other business types。

Deputy Director of the Preparatory Committee for the First China Sports Tourism Expo、Secretary-General Chen Xiao’s opinion，Sports tourism is a new field resulting from the cross-penetration of the tourism industry and the sports industry，It is based on sports resources，A new form of tourism that attracts people to participate in and experience sports activities and nature，It is a special leisure lifestyle that combines sports and tourism，It is also an important part 188bet Online Sports Betting and Casino of the sports industry。

With the continuous improvement of residents’ living standards and the improvement of sports service facilities，More and more niche tourism projects are appearing in the public eye，Skydiving、Rock climbing、Shooting and other outdoor sports have become popular choices for people to participate in sports tourism。Back in 2014，State Council Document No. 46 provides top-level design and overall deployment for the development of national fitness and sports industry in our country；2016，National Tourism Administration、Document No. 172 jointly issued by the State Sports General Administration provides guidance on vigorously developing sports tourism。

As one of the first batch of provinces to establish national sports tourism demonstration zones，With unique advantages，Hainan has always been at the forefront of the country in developing sports tourism。Roger said, vice chairman and secretary-general of China Sporting Goods Industry Federation，Unique natural resources are Hainan’s natural advantages for developing sports tourism industry，Whether it is the development of land sports、Both marine sports and aviation sports are very suitable。And as a tropical island，There is no&ldquo in Hainan throughout the year;Winter”，The time available for air tours and flights is about 340 days，First in the country，It is a very suitable destination for the development of aviation sports and leisure activities。

Xie Xiangxiang, associate professor of Hainan University School of Tourism, said in an interview with a reporter from China City News，Hainan has complete tourism supporting facilities，Eat、stay、row、游、Purchase、All kinds of entertainment。At the same time，Hainan has experience in hosting many large-scale sports events，This is also its advantage in developing sports tourism。

Benefit from unique tropical environmental resources、Rich and diverse international events、Strong sports atmosphere，Hainan“Sports + Travel”The model is favored by more and more tourists。As understood，Sanya、Sports tourism revenue in Wanning and other places has accounted for one-third of their total tourism revenue。Among them，Wanning Riyue Bay is a famous surfing resort with high-quality fixed-point waves and beach waves，A total of 65 tourists were received 188bet Online Sports Betting and Casino during the 2023 Spring Festival holiday.1.2 billion yuan，Achieve total tourism revenue 4.1.2 billion yuan，Same caliber increased by 35% year-on-year.84%。

Should develop in a balanced way and make up for shortcomings

As the name suggests，Broad market prospects。The World Tourism Organization has shown that in research，When a country’s per capita GDP reaches US$5,000，Will enter a mature holiday economy period，Sports tourism industry will present“Blowout”’s development trend；When per capita GDP is 8,000 US dollars，Sports and fitness can become a pillar industry of the national economy。According to World Bank data，my country as early as 2011，Per capita GDP exceeds 5,000 US dollars，Already reached $9482 in 2017，The demand for leisure and vacation travel is becoming more and more diversified。As people pay more attention to health，Future，Sports tourism may become one of the important development directions in the tourism segment。

Although the situation is improving，However, Hainan still faces many challenges in developing sports tourism。In the opinion of practitioner Xiaoqi，There is uneven development among regions in Hainan’s sports tourism development、Market chaos、Imperfect legal system and many other phenomena，Plus a single product、Not obvious features、Problems such as lack of talent，He thinks，Hainan should plan rationally now，Achieve balanced development to the maximum extent。

Xie Xiangxiang mainly raised the challenge of talent，For example, lack of professional sports planning and execution and sports brand operation、Talents in sports capital operation。At the same time，He thinks，The existing policy system still needs to be further liberalized。

“Although Hainan often holds sports events，But there are still few major international sports competitions，Insufficient influence。At the same time，Very few important national or international sports organizations have taken root in Hainan。”Vice Dean of the Institute of Government Management, Beijing Normal University、Song Xiangqing, director of the Industrial Economic Research Center, said in an interview with a reporter from China City News，Want to achieve breakthrough development in sports tourism，Hainan needs to rely on the influence of international events and the promotion of large-scale sports organizations。

Roger said，Hainan still 188bet online sports betting needs to work hard to develop the sports tourism industry，Especially in strengthening market entities、Special efforts must be made to cultivate consumer groups。He suggested，Focus on beach sports、Water sports、Aviation Sports、Product development and operation on outdoor sports themes such as tropical rainforest sports，Make full use of Hainan’s excellent natural resources。At the same time，We must vigorously attract well-known sports tourism market entities at home and abroad to settle in Hainan，Improving Hainan’s outdoor leisure sports service level，Create a number of leading leisure sports tourism service bases，And then cultivate Hainan sports tourism industry consumer groups，Injecting long-term impetus into the development of Hainan’s sports tourism industry。

Song Xiangqing expressed，Enrich consumption scenarios、To stimulate market vitality, we should start from two aspects: on the one hand，Outdoor sports consumption scenes should be related to scenic spots、Event、Three points of transportation，This way the scene can be more attractive，Thus forming an agglomeration effect and strong brand influence；On the other hand，The structure of indoor sports consumption scenes can be grafted with new technologies，Let sports no longer be limited to limited venues，Turn to a combination of online and offline“Local(New Sports Space)、Presence (online leisure social space)、Online (Sports and Leisure Virtual Scene)”Field，Produces a stronger sense of experience and technology、New scenarios that pay more attention to consumer experience。

Linked development may unleash maximum effectiveness

Good wind relies on power，It’s time to set sail。actually，Not just Hainan，Many provinces across the country are targeting and developing the sports tourism market，“Sports+”Become a new engine for industrial integration。

Previously，The "Implementation Plan for the Deep Integration of Culture and Tourism Project in Zhejiang Province (2023&mdash" issued by the General Office of the Zhejiang Provincial Government;2027)》proposed，We must cultivate new formats in the cultural tourism industry，Development“Cultural Tourism + Sports”，Advance“Zhejiang Trail”Construction，Accelerate the construction of ice and snow tourism sports base。

As understood，Zhejiang 188bet sports betting app download Province has been awarded a total of 3 national sports tourism demonstration bases、40 national sports tourism quality projects、42 high-quality sports tourism projects in the Yangtze River Delta，There are 30 provincial sports and leisure tourism demonstration bases、23 premium routes、120 excellent projects、47 brand events。Relevant person in charge of the Economic Department of Zhejiang Provincial Sports Bureau said，The bureau will launch the Zhejiang Sports Tourism and Leisure Festival、Zhejiang sports tourism and leisure related content selection、Construction of trails around Zhejiang、Promote the promotion of ice and snow projects and operation of brand events to promote the common development of culture, tourism and sports。

In addition，Guizhou is also one of the first batch of provinces to establish national sports tourism demonstration zones，Promoting cultural tourism、Actively exploring the integration of sports and tourism，And achieved certain results。According to the staff of Guizhou Sports Economic Development Center，Currently，The 188bet sports betting app download Province has been awarded 3 national sports tourism demonstration bases、105 national sports tourism quality projects，And emerge the cave exploration experience、Outdoor development quality training and paraglider low-altitude flight and other products。Yin“Village BA”The basketball game in Qiandongnan Miao and Dong Autonomous Prefecture is an example，Rafting on the Shibing Shanmu River in the state、Zhenyuan Dragon Boat Cultural Festival and other sports tourism projects have also made rural tourism popular；Xiasi Ancient Town, Kaili City、Rongjiang 72 Village Bullfighting Characteristic Town and other five villages and towns were listed as Guizhou Province Sports Tourism Base Creation Points。2022，Qiandongnan Miao and Dong Autonomous Prefecture adds 8 new national tourism brands、38 provincial tourism brands，Achieve comprehensive tourism income exceeding 10 million yuan，“Sports + Travel”Broaden the road to wealth for rural revitalization in the mountainous areas of southeastern Guizhou。

Industry insiders interviewed by reporters from China City News generally believe that，Hainan、Zhejiang、Guizhou plans to integrate sports and tourism，Three places can develop together。“Hainan、Zhejiang、188bet app The three places in Guizhou have outstanding characteristics、Complementary advantages，Completely possible to fuse、Linked and collaborative development。”Song Xiangqing said，Hainan is due south、Zhejiang is in the southeast、Guizhou is in the southwest，Covering areas open to the outside world、Economically developed areas and border areas，Advantages of the three places、Different features。

Song Xiangqing further stated，Hainan is located in the tropics，Wide variety of water sports；Zhejiang except natural resources，Cultural resources are also extremely rich，For example, industrial tourism and traditional folk cultural tourism are very prominent；Guizhou develops sports tourism with the help of mountains，Like rock climbing、Sports such as paragliding have good experience scenes。Therefore，The three places’ joint efforts to create China’s sports tourism golden triangle may create a win-win situation。