Good morning everyone，Speaking of industrial changes，188bet online casino games we need to spend some time talking about macroeconomics。

April 15th is the time when the Price Bureau releases first quarter data，10 people participated，188bet online casino games are 5 economists among them，We haven’t seen the final data before going，But everyone knows，This year’s GDP is the worst data since the outbreak of the US financial crisis in 2014。

The Prime Minister held a two-and-a-half-hour meeting，All the ministers are here，5 economists’ opinions on the Prime Minister，Actually, there is only one opinion，The currency must be looser。And 3 out of 5 people think that China and the world are in a new normal，The global economy will not get better 188bet online casino games next five years，Each country’s currency issuance is more tolerant。After the meeting, I said that interest rates will be cut in less than a month，There is not much solution at the macro level，I think this should be the rise of the largest asset bubble 188bet online casino games past ten years。

The entire data is from the fourth quarter of last year to the first quarter of this year，All data are 188bet online casino games declining stage。From a macro perspective，The industry is going down，The bubble is rising。One of our country’s most important economic think tanks、Liu Shijin, Deputy Director of the Development Research Center of the State Council，There was a judgment at last week’s economic forum，He believes that China’s economy will successfully hit the bottom 188bet online casino games next two years。

This is a very important decision-making judgment，He believes that we will be in a bottoming channel 188bet online casino games next two years。How to achieve this bottom line?He used another word "high investment treatment"，Large-scale investment through currency，To promote industrial transformation。This time, the methods used by Premier Li 188bet online casino games economic recovery process are very new，Just pull the net to catch fish。There are many fish 188bet online casino games lake，A network，The boat squeezes toward the middle，All fish will jump by themselves，The government says that a considerable part of investment will be transferred to the real economy 188bet online casino games future。

There is a New Third Board in Beijing，More than 2,000 companies have gone public this year，Then accelerate direct financing，The government drives funds to the capital market through a dragnet，This is what the economy looks like today，Then the problem of industry appeared。Our current real economy enterprise，The scene we will face 188bet online casino games next two to three years is a very exciting thing，Because the entire macro is in a bubble period，The future is very volatile。

Three major 188bet online casino games transformations

1978-1997: Transformation from heavy 188bet online casino games planned economy to light 188bet online casino games

1998-2014: Transformation 188bet online casino games light to heavy/transformation 188bet online casino games domestic trade economy to export-oriented economy

2015--Future: Transformation 188bet online casino games industrial heavy-duty to "Internet + New Finance"

Let’s look at the changes 188bet online casino games industrial economy，I found that China’s industrial economy has shown very interesting wave changes 188bet online casino games past 30 years，In different stages，Different people make different money in different ways in different industries，This is a scene of more than 30 years。

1978-1997，The first characteristic is that all those who have made money 188bet online casino games past 20 years have made money from the Chinese local market，It is the transformation of China's domestic demand market from a heavy-industry planned economy to a light-duty industry，Military development was rapid during the Mao Zedong period，Heavy industry is developing rapidly，Northeast、North China Heavy Industry Project is under investment，But the people are very poor。What should people do if they need to live?Mao Zedong started issuing bills，There are cloth tickets、Food stamps、Gas stamps... China began to cancel the stamps in 1993。

Deng Xiaoping said we should catch, eat and wear，I also need a refrigerator、Air conditioner、Washing Machine。The previous 20 years were the transition from the Communist Party-style planned economy to industrial light-weighting，By 1997，China is already a very prosperous country。We all heard "transformation and upgrading" - these four words appeared 188bet online casino games central document for the first time。

Why a major industrial transformation occurred in 1997，There was an Asian financial crisis in 1997，At that time, China’s economy suffered a great impact，Especially in 1998，For the first time 188bet online casino games history of China’s private enterprises, there has been a large-scale collapse，At that time, one was the monetary tightening，The second is market depression。From now on，Private entrepreneurs are beginning to be wary，My business will go bankrupt，There are risks in running a business。

Comprehensive reconstruction of China’s industrial economy in 1998，Published three very important policies: the first，Cancel welfare housing allocation。Before，The first thing I did when I entered the workplace was that there was a house for me，All the houses in that year were provided by the work unit，Welfare housing allocation was canceled in 1998，Then the mortgage started。After the commercial housing is launched，China 188bet online casino games enter the currency bubble stage，Then I buy a house every year，Following the bubble and rising to this day，This is just a judgment on the macro economy。

So，The first driver of China's economic development at that time was household consumption, which was mainly real estate，Look at the rich list in 1999，Most of the top 60 companies in China are real estate developers。This phenomenon lasted until 2013，Five of the top ten richest people last year were engaged 188bet online casino games Internet。In a few years，I think the top ten richest people in China should be from banks，Be healthy，Energy maker，Big changes 188bet online casino games future，Basically all in this cycle。

The second driver was the government gradually lifting restrictions on foreign trade entering China in 1998。188bet online casino games foreign trade was very poor at that time，Hundreds of thousands of small and medium-sized foreign trade companies support the second driver of 188bet online casino games economy。In 1998, the central government issued 600 billion treasury bonds，China starts building highways。When the highway starts to be repaired，At the same time, local governments began to sell land to developers，When stipulating that the government expropriates farmers’ land，His highest price is 6 times the crops grown on this farmland last year。

So after 1998，The proportion of land finance in local fiscal revenue continues to increase，Accounting for 48% today。So we say urbanization construction started after 1998，All changes in your hometown are basically after 1998，There was not much change before 1998。Real estate boomed after 1998，We have a lot of coal behind us、Rebar、Electricity，The entire energy industry makes a lot of money，When the energy industry rises，188bet online casino games economy is moving from a food and clothing industrial economic institution to a heavy-duty economy。

Today，If we have a plan to make a time shuttle back to 1998，What is the first thing 188bet online casino games have to do?It’s too late to buy a house，The first thing 188bet online casino games should do is go to Shanxi to find a small coal mine to sign an agreement，Being a coal boss，This is the bonus issue，Transformation from light to heavy duty，Transforming from a domestic trade economy to an export-oriented economy。

Four new driving forces: new industries、New 188bet online casino games、New Finance、New urbanization

One of the four new driving forces: New 188bet online casino games

Today in 2015，It’s difficult to be a real estate boss，The boss of foreign trade too，188bet online casino games we still see large-scale urbanization??Cannot see，Explanation that today we have reached a new transition point of industrial economy，The money is no longer in these three places，This is a new industrial cycle in 2015 that we 188bet online casino games discuss next for the next 10 years。We have experienced the first 20-year long-wave band industry cycle and the second 15-year long-wave band cycle，Now we have entered a new long wave band cycle，I think this band should be more than 10 years。After we said goodbye to the Troika，Where is the new driving force for China’s economy?

I think China’s economy is very difficult，Looking at the two largest economies in the world，One is the United States，One is China。Look at how bad our economy is now，188bet online casino games are traveling，188bet online casino games come to the United States、Europe，Those places where time stops，The most people on the road are during parades，Normally no one，These countries are currently experiencing economic difficulties。We are still a developing country，What do 188bet online casino games think is the difficulty?It turns out there are many ways to make money、The ideas and industry are no longer there。

I met entrepreneurs born after 40 in China，I have also met some old friends 188bet online casino games past two years，I don’t want to drink tea with them，Because I felt bad when I saw them，Sighing when seeing them，They all said it was difficult，All the original ways of making money have changed，These worlds no longer belong to them。So where is the world?I think there are four new development drivers in China’s economy: new industries、New consumption、New Finance、New urbanization。

Why add a "new"，The biggest difference between China’s industrial transformation in the next 10 years and the past is that it will be “from scratch”，It turns out there is none，Not available in the textile industry，Not available in the home appliance industry，There used to be commercial housing but now there is commercial housing，We substitute through import，Through brand creation，Through market development，The past 30 years have been a process from scratch，From scratch is the era of opportunism，As long as 188bet online casino games are brave enough to rush over there，188bet online casino games will succeed。

China is now the world’s largest manufacturing country，We are already very developed，China now has a surplus of everything，Almost all the largest workshops 188bet online casino games industry are in China。From leather shoes、Jeans、Home appliances、Mobile phone，70% of the mobile phones we use are produced in China，The most fashionable thing now is to buy an Apple watch，All Apple Watches are produced in Langfang，We have very excess capacity，This is industry。

The second is consumption: our consumption is very prosperous，The financial industry is very developed，Urbanization is also very developed，All future changes will be developed on the original basis，There will be some new human beings using new methods and new capital to revolutionize the original business strength，Carry out a covering revolution。When an era changes from old to new，Barbarism is useless，Need brain。188bet online casino games future, intelligence and learning ability will play a greater role in business competition than before，Farmer entrepreneurs will definitely not be successful 188bet online casino games future，It’s time to rely on your brain to eat。

188bet online casino games in crisis

Let’s take a look at the details，What changes have occurred。Let’s look at the manufacturing industry first，We talk about Made in 188bet online casino games，Actually, they are two nouns，One is called cost，One is called scale，Made in 188bet online casino games is the great victory of cost + scale。The cost is land and manpower、Taxation、Environment。Our land is very cheap，Labor cost is very cheap，The tax incentives and exemptions given to us by the government。

The fourth is environment，We do not need to bear any responsibility for environmental protection，My hometown is Hangzhou，My mother is from Shaoxing，My mother、The Jiangsu and Zhejiang provinces my grandpa gave me are green mountains and green waters，When I was speaking here today，The groundwater 188bet online casino games entire Yangtze River is not drinkable，Our economic rise this time has paid a very heavy environmental price。The scale of China's large enterprises is thousands of people、tens of thousands，Thousands of acres of land 188bet online casino games industrial park，Today, costs and scale have experienced crises one after another。

The first cost is basically finished，188bet online casino games are renting a land to build a factory in Shanghai today，The cost is very high，Labor costs are also high。I met someone from Foxconn two days ago，Foxconn employs 1.2 million people in China，China’s largest home appliance company Midea has 120,000 employees，In the past 50 years, the average income of front-line industrial workers has increased by 13%。

The second one is scale，We have built many of the largest workshops in the world，We rely on scale to make money，The greater the similarity between enterprises，188bet online casino games find that the larger your scale, the greater the risk，China has a surplus of everything，There will be danger if 188bet online casino games work harder，When both ends squeeze China, there will be problems。

2015: The 188bet online casino games of Crisis for Big Businesses

The crisis faced by China’s large enterprises is systemic、Ecological。is in production mode、There is a crisis in the marketing model。188bet online casino games discover your market environment、Marketing environment、Consumer structure、Transmission form、Even the definition of the brand itself is problematic。Talent、Capital Strategy Transformation，It is a systemic problem，In other words, 188bet online casino games used the successful method in the past to get to where 188bet online casino games are today，188bet online casino games will find out if 188bet online casino games don’t make changes，188bet online casino games will definitely be eliminated，Many experiences in the past are no longer valid today。

Li Ning: The 188bet online casino games example of idol marketing and the classic dilemma of traditional marketing

Do 188bet online casino games know this person?This is China’s greatest athlete after 1949，We will host the Olympic Games in 2008，The whole country was looking for someone to light the torch, so they invited Mr. Li，He started his business in 1990，He is the first person in China to do personal brand marketing。In 1990, I turned my name into a brand，The earliest person in brand marketing。

I have a publishing company called Blue Lion，We started writing albums for Chinese companies in 2005，Our company is not strong either，By the end of this year，100 companies have been registered。In 2010，Li Ning wants to write a book for the 20th anniversary of his founding，I sent two researchers to write it，After finishing writing, I went to Beijing to meet Zhang Zhiyong (Li Ning CEO)，He has a large R&D center 188bet online casino games suburbs of Beijing，He said that the Chinese market has been conquered，He said I want to enter the European and American markets，So he invited NBA players to endorse him，We helped him write a book in 2011，Mr. Zhang stepped down。

Successful appearance formed over 20 years，The clothing industry is the first to be hit by the crisis。Zhang Zhiyong said that my company has already cooperated with Nike、Adidas is almost the first clothing company，But why did I fail?We are actually 188bet online casino games brand、Market、Industry Trends、No need to invest heavily in technology，Many large enterprises in China，From drinks to clothing，There are many R&D departments，When I opened it, I saw nothing，Because we don’t need it，For a long time, imitation has been the biggest innovation for Chinese companies。

Imitation makes me improve quickly，When 188bet online casino games run to first place，188bet online casino games realize that no one imitates me，I am already in the lead。What are the trends in this industry，Where is the core technology of this industry，We don’t know how to develop this brand。So if we want to defeat Chinese brands, we must defeat European and American brands。

Return to the Chinese market，188bet online casino games have many chain stores，Your friends gathered together today and said that they can buy shoes on Tmall、JD Buy。I asked my daughter if she knew the brand Li Ning?Ask her if she knows Li Ning?My daughter said she knew Lee Myung Ho。Post this person here，Those born in the 1990s may not know each other。

Home appliance companies and 188bet online casino games life cycle

He is not the only one facing difficulties today，Home appliances、Clothing、A series of enterprises such as catering are facing such difficulties，This is the cycle of the industry。Due to limited time, I cannot tell 188bet online casino games in detail today，Just a dot，Same refrigerator and air conditioner、Washing Machine，He lived in different ways in different eras，In the 1980s, just try your best to improve the industrial line，In 1990, I worked as a reporter to cover home appliances，I wrote a manuscript，The boss thinks it’s very good，He said Reporter Wu, please come over，I have something for 188bet online casino games，I’m going by bicycle，He gave me a color TV ticket，My salary at that time was 170 yuan，He gave me two months’ salary with a color TV ticket。

By the mid-1990s, Li Dongsheng (former deputy minister of the Ministry of Public Security) was carrying a red bag to sell color TVs in front of Wangfujing Department Store。Because there is a surplus of color TV sets，Chairman、The general manager must rush to the front line to sell color TVs，188bet online casino games have to make a film at this time，To do marketing and fight price war。Later, I couldn’t sell the color TV even if I hung a red bag，Only color TVs are sold all over the world。Now it is no longer possible to sell color TV sets all over the world，How to make color TVs and refrigerators now?

I went to Haier，People say，There is a compartment for eggs in the refrigerator，Place a sensor next to the grid，When 188bet online casino games have eaten and only two eggs are left，He will tell 188bet online casino games there are only two left，Do 188bet online casino games need to add anything。If your milk is in it for the 7th day，He will tell 188bet online casino games not to drink anymore。The refrigerator of the future will become a family meal management tool，The entire profit model has changed。

But the scene I am talking about belongs to Alibaba?Belongs to Suning?Still belongs to Haier?So different eras，Same industry，Almost 188bet online casino games industries are the same，Some big changes are happening。

Zhang Ruimin and Haier Crisis: "Suicide is reborn, suicide is eliminated"

Mr. Zhang Ruimin from Haier，188bet online casino games once said a very wonderful thing，Suicide and rebirth，Elimination by homicide。We Chinese have a saying: a broken arm is reborn，There is also a strong man who broke his wrist，It is difficult to break even one finger。Zhang Ruimin said 188bet online casino games had to commit suicide to be reborn，Report to the Prime Minister last month，Mr. Zhang is sitting next to me，I was very emotional when 188bet online casino games reported it，China’s manufacturing industry today is only supported by this generation，A 68-year-old man told me that 188bet online casino games would commit suicide and be reborn，188bet online casino games can even quit using the golden basin。

He reported to Prime Minister Li，I have been working as Haier for more than 30 years，I always think there are two killer weapons，First，I have 8.20,000 industrial workers，After 30 years of training，The most refined workers 188bet online casino games world are from Shandong，Very disciplined。Second，I have thousands of Haier chain stores across the country, all of which are directly operated or franchised Haier stores，He said these two were the weapons I used to kill the whole country，He said these two almost killed me today。

So 188bet online casino games broke up all Haier and turned it into small and micro enterprises，Then do channel innovation。188bet online casino games said my profit、Personnel、Production line、R&D、Logistics、Brand、Management creates crisis，The Prime Minister was very moved after 188bet online casino games finished speaking，The Prime Minister said that even a company dares to do that，This is the hero of China’s big business generation，In its last years，Facing the biggest crisis in life，There is nothing more terrifying than this。

Manufacturing transformation: professional 188bet online casino games + information transformation + small manufacturing

Is there any change?I think when large companies are in crisis，The manufacturing industry is undergoing a very interesting change，A major innovation。But probably within a long time，The transformation of 188bet online casino games manufacturing industry has gone into a misunderstanding，I think I was taken into the ditch by Comrade Ma Yun。

I gave a lecture in Shanghai the year before last，A clothing boss in Wenling, Zhejiang listened to my lecture，I said that the Internet has a great impact on the industry，I said we need to transform，He transformed when he returned。Come and listen to my lectures at the beginning of this year，He said he lost 5 million，His turnover is 60 million。He said it is more difficult to do online than offline，First of all, online and offline prices are different，The dealer system cost me half my life，When I went online, I found that the cost online was higher than offline，188bet online casino games want to buy the page，We are going to do Singles’ Day promotion，The goods are sold，Can’t make money。

I asked why I can’t make money?Let me tell 188bet online casino games what is Alibaba’s net profit in 2014?Alibaba’s net profit is 46.8%，46.8% is the tuition fee paid by my classmate，Alibaba makes money because of the tuition fees paid by our traditional enterprises。

I think the Internet transformation of traditional enterprises，Whether it is brand or market transformation，If 188bet online casino games have not made any changes，188bet online casino games make clothes、Milk powder、Beverage，When 188bet online casino games go online，If there is no quality and differentiation competition，188bet online casino games will face a price war，The money in this price war was made by the platform，188bet online casino games are still dead。So traditional enterprises must not only have a crisis in marketing channels，The crisis 188bet online casino games are facing is an ecological crisis，So the transformation 188bet online casino games want is an ecological transformation。

Zhang Ruimin went to a company in Qingdao 9 times 188bet online casino games past year and a half，This is a shoe and clothing company that has been in business for more than 30 years。The boss’s daughter came back to take over 5 years ago，It turned out to be a pair of sneakers、Make 50,000 pieces of a suit and sell it. If it doesn’t sell, it will stay 188bet online casino games channel。His daughter said，Look at a piece of clothing coming out of my production line for 200 yuan，Sold 188bet online casino games mall for 2000 yuan，Half of which is channel cost。

Why did Zhang Ruimin go 9 times today, 5 years later，Because this company has undergone a comprehensive systematic transformation，If I say I need a suit，188bet online casino games sent a man over to measure my size，After measuring, turn all my data into a product and throw it on his production line，This suit can be customized for me in a week，188bet online casino games can now accept 2,000 items a day。When these 2000 data are thrown online，means his supply chain、Data calculation、All processes of material distribution must be reengineered。So his project is called 3D smart clothing factory。

I asked 188bet online casino games, what is the relationship between this factory and the original factory，She said it doesn’t matter a dime，is completely new。This means when he can do it，In fact, it breaks the basic logic of large-scale intensive production of traditional home appliance companies or clothing companies，The logic of intensification is that I mass-produce standard styles to obtain profits，This model is a single customized mass production method。

We also saw a company in Shunde，A book was published specifically for him，We discovered this case two years ago。Shunde is the place where home furnishing companies are located in 188bet online casino games，The sofa we sit on、Table、The stools are all produced in Shunde，All businesses are difficult。Over the past two years，Several companies have appeared in Shunde to make customized home furnishings，There is a very small company that achieved more than 2 billion by the end of last year，How do they make furniture?

Original stool、After the chair is produced, go to Red Star Macalline，Discount if not sold out。188bet online casino games run into his store now，188bet online casino games see many young men and young girls bringing an Ipad to discuss with 188bet online casino games，Based on the area of ​​your home，European style according to your needs、American、Japanese style，He said there are 180 styles of living rooms in China，Chinese kitchens all over China，No matter how 188bet online casino games adjust it，100 styles only，He is all digitized，Then tick，Pay a deposit of 20,000 after checking the box。

Nowadays, large-scale manufacturing industries are changing from mass customization to personalized customization。Hannover Industrial Exhibition last month，The largest booth Siemens，There are two exhibits，One piece is a bottle of perfume，Everyone who passed by，188bet online casino games choose a bottle 188bet online casino games like on the circuit，Sign a name on it，Like a fragrance，He can produce for 188bet online casino games alone。Next to it is a big Maserati，A racing car，Everyone who passed by，188bet online casino games want to buy this car，188bet online casino games can color it、stool，Various details，As long as it does not violate traffic rules and the basic performance of the car, it can be modified，After improvement，Maserati and Siemens customized this car just for 188bet online casino games。

188bet online casino games can imagine Chinese furniture companies，Clothing company，Facing the same problem as Siemens, the world's leading fourth industry company，We also need to complete the above transformation。First, if 188bet online casino games want to run a business in China, 188bet online casino games must be a professional business，Be sure to use information technology to transform the internal and external aspects of your company，Use information technology to transform all your internal processes (production lines、Logistics、Management、OA、Finance、Study)，188bet online casino games must first improve efficiency and reduce costs，Rebuild the relationship with consumers through information technology。

When 188bet online casino games are done, 188bet online casino games will change from a large-scale manufacturing enterprise to a small-scale enterprise，All front-line companies are thinking about this now。I have a friend who makes milk powder in Zhejiang called Beingmate，The last time I had dinner with my boss，I said what are 188bet online casino games thinking about now?He said I want to do something in the next three years，All children in China can undergo a genetic test and body bias test after they are born，I can customize milk powder for this child，Because every child’s physique is different，I will do a test for your physical fitness，After testing, I will customize milk powder for 188bet online casino games。

Milk powder can be made like this，After 188bet online casino games finishes customizing，In fact, this child will always eat his milk powder。So all Chinese companies are thinking about these issues，Informatization、Small manufacturing。

188bet online casino games Upgrading: Performance + Brand Innovation for the Middle Class

This is part of the transformation we are talking about，Let’s talk about the upgrade part，I mentioned earlier that transformation and upgrading first appeared in China in 1997 in a central government document。But for a long time we met boss friends who told him about the transformation and upgrading of the enterprise，No one pays attention to 188bet online casino games，What does he mean by transformation and upgrading?My business is doing very well now。Everyone knows this today，Information Revolution，188bet online casino games will definitely die if 188bet online casino games don’t transform，But can 188bet online casino games turn around，No way，188bet online casino games must upgrade。

The Chinese boss said what level should I upgrade to?，Chinese consumers only believe in four words: "cheap and good quality"，Cheap and good quality means that I have high-performance products while keeping the price low，This is possible 188bet online casino games early days。Cheap and good quality must be a false proposition today。A very interesting thing happened in China，The middle class has been born in China。

I wrote a column in January this year，Have 188bet online casino games ever read the column about toilet seats?This is the highest click-through rate for a single self-media article I did last year，1.61 million hits that day，It is the record of all financial self-media。Actually, I was on the plane back from Japan，Written in two hours。Because I brought more than 20 senior executives to Japan for a senior executive meeting，In this day and a half，My colleagues are mainly born in the 1980s，My vice president is 85 years old，They are buying things like crazy。Then they buy a rice cooker，Six thousand、10,000 rice cooker，And buy a nano hair dryer，I also want to buy a thermos cup，There are also kitchen knives to buy，A classmate bought 12 kitchen knives，There are still people buying toilet seats，I came back carrying the toilet seat。

Japanese toilet seat sales increased 10 times in the first quarter of this year。We found that the largest producers of everything he bought were all in China，Before I went to JD.com，I am writing an article for Midea，40 million rice cookers a year，The world’s largest toilet seat production base is in Taizhou, Zhejiang，The world’s largest thermos cup company is in Changzhou，I’ve been there。Why our friends who were born in the 1980s，I spent my masturbation money to go to Japan to buy these messy things and come back?Have 188bet online casino games ever used a Jinfu kitchen knife，There is a bookstore in Guangzhou called Xueeryou，She sent me a WeChat message，He said he no longer enters the kitchen，After using the Jinfu kitchen knife，I’m interested in the kitchen again。

My wife bought a thermos cup，I’m going to check this thermos cup company，This company has been making thermos cups for 86 years。Then I wrote an article，I am made in China and must have a future，But we lack a lot of research on technology，Because the Chinese market has long been a diaosi market，The diaosi market is all about high quality and low prices。So many of our companies have been serving the diaosi market for a long time，Diaosi exists。From toilet seat to thermos cup to kitchen knife，Now there is another market in China，Mainly male executives，Annual income of more than 100,000 RMB，So-called 188bet online casino games middle-class market。

I met his president at HSBC Bank in Hangzhou yesterday，188bet online casino games said that China now has high net worth people，All real estate equity is not counted，81 million people have 5 million in cash every year that can be used for financial management。Then China adds up all equity and real estate to 1 million US dollars，Or all households with a couple’s annual income of around US,000 are included，There are 100 million，This is China’s middle class。(There must be hundreds of millions of diaosi)，100 million people here are scary，These 100 million people are the first group of people in China who are willing to buy things for performance。

I wrote an article 4 years ago，I went to attend the annual meeting of China’s leather shoe industry，Sitting next to me is the boss of Wenzhou Kangnai，188bet online casino games said that I now sell the shoes I make to the best Chinese market。188bet online casino games said that there are people in China today who are willing to spend 600 yuan to buy a pair of Chinese brand leather shoes，It turned out that I was buying foreign leather shoes。Because 188bet online casino games thinks Chinese leather shoes are expensive at 100 yuan，I have been exporting before，I was bullied by Walmart，Then I won’t make any money，Earn from a pair of shoes，This is the logic of China。

So I wrote an article after my boss told me 4 years ago，We had already seen the emergence of the middle class。The biggest difference between 188bet online casino games current middle class and the older generation，Those who go to Japan to buy these things are basically college graduates，This middle class is not about the amount of money，It’s about knowledge。Why do those people only buy expensive ones，Don’t buy the right one，Because they are farmer entrepreneurs。

188bet online casino games can’t deceive these people today，Japanese rice cookers have not invested a penny in advertising in China，Because when he went to Japan，Aunt Wang next to me said that the rice cooker our family bought in Japan is very good，188bet online casino games must buy one when 188bet online casino games go，This relies on word of mouth。After I buy it，I found that the rice cooked by a 6,000 yuan rice cooker tastes the same as the rice cooked by a 1,000 yuan rice cooker，I will definitely not be friends with that Aunt Wang，I will go online to complain，Why don’t 188bet online casino games do that?Because I believe in my experience。

So these are two great blessings for Made in China，The first is transformation，Second China has a middle class with a population of 100 million，Creates space for our upgrade，So what do we mean by new manufacturing，What is old manufacturing，Is there any sunset industry in China，Are there any traditional enterprises in China?I think there are no sunset industries in China，There are no traditional enterprises in China。Everyone must not say that they are traditional companies when they go back today，If only one tradition is traditional，That’s why 188bet online casino games have a traditional head。

Then are 188bet online casino games a new manufacturer or an old manufacturer，Go back and measure four things，The first one is pricing，The pricing of future products must be decoupled from cost，How much our products sell for is based on our raw materials、Channel、Tax costs add up，Gross profit 35%，This model definitely won’t work，Because all your costs will increase，Your cost price will definitely be curbed due to competition in the same industry，Your gross profit was 35% three years ago，Three years、Competition will definitely intensify in five years’ time，Your costs increase，Your 8% profit becomes 3%，We must decouple in the future。

The second thing，Consumer relationships must be rebuilt interactively。One-way type is called consumer，Interactive calling user。Everyone has studied Kotler’s marketing，The biggest cost of marketing is the first marketing，If your sales are always driven by advertising，Definitely not successful。After 188bet online casino games sell your things，I can never find 188bet online casino games again，This is single-item marketing，Interactive marketing must be formed。Why I want to do self-media，I said I published a new book，188bet online casino games can pre-order，I can sign，This completes the reconstruction of interaction with readers。

The third thing is called production，Have 188bet online casino games changed from large-scale production to customized production，A set of furniture、A suit、The transformation will be successful when a bottle of milk powder can do it。

The fourth thing is technology，Is the last 1% your own core technology?。With transformation，With the emergence of the middle class，As 188bet online casino games becomes the world’s largest manufacturing country，A new generation of manufacturing city，The ultimate trump card is core technology。Future manufacturers must have such determination in their ability to invest in technology，This is the change we are seeing in manufacturing。

The second 188bet online casino games four new driving forces: new consumption

Industrial retail service 188bet online casino games in crisis

The changes 188bet online casino games consumer industry may be similar to those 188bet online casino games manufacturing industry，Four such big changes have taken place，The first is the flattening of channels。13 years ago I wrote a book called "Extraordinary Marketing"，I write about Wahaha，This is the best time for marketing in China。Zong Qinghou did two things that year，Solved a very important problem in marketing in China，The first is the dealer’s channel chain。A bottle of pure water in Hangzhou costs 1 yuan a bottle，When I sell it to Lhasa, I can still sell it for 1 yuan，Intermediate distributor、Retailers can make money，This is called a production and marketing consortium。

He forms a sales channel through pyramid method。Today 188bet online casino games hold a performance meeting at Wahaha，I have been doing business with him for basically 20 years，The pyramid has formed a very good benefit distribution system。Procter & Gamble、Coke proposes a plan for thousands of cities and towns，It took 10 years。The second thing，China is so big，Sell your things to Liaoning，Should 188bet online casino games deliver the goods first or should I pay first，He requires everyone who sells his Wahaha to pay for one quarter first here，He can calculate the bank interest to the other party，Through this incident, he created China’s pyramid profit distribution model，As long as 188bet online casino games can do these two things in traditional channels, 188bet online casino games will definitely be king。

Wahaha’s profit dropped by 8% in 2014，This is the first decline since starting the business，It was also in his twilight years that he encountered the biggest problem 188bet online casino games industry，Because the channel has changed，A large number of sales are completed through the Internet。Alibaba is now building a rookie network technology company，Ultimate target Chinese anywhere in China，Cainiao Network delivers to your home 24 hours a day，When this happened，All traditional models have been turned over。

188bet online casino games will ask a question，Why?Why does he know he wants 15 bags of rice，How long does it take to ship here?My home is in Yunnan，I want to eat Wuchang rice from Northeast China，Why can he deliver it within 24 hours?He knows based on big data。Within the past year，In two years，How many people in Yunnan eat Wuchang rice in three years?What is the purchase volume in January?What is the purchase volume in February?He pulled up the sales data of the past few years，Distribute rice to warehouses near Yunnan，Just waiting for 188bet online casino games to place an order。

Second consumption socialization。Everyone who makes brands，There are two reversal phenomena in China’s consumer brands today，The first brand reversal。188bet online casino games past agricultural civilization period，If I want to open a store，My main service targets are our fellow villagers within a radius of 20 kilometers，Whether I open a pharmacy or sell shoes，So the traditional Chinese farming period brands are all related to people。I use Wu Xiaobo’s name to endorse this product，I am 188bet online casino games acquaintance economy。

When the Great Industrial Revolution took shape，When the shoes and medicines I produced started to be sold in the Northeast，It has nothing to do with my name。But today in the Internet era，A person’s name becomes more valuable。Watch my channel，Why is my name Wu Xiaobo Channel，Because when 188bet online casino games watch my channel，Every article 188bet online casino games read has been screened by me，When 188bet online casino games block this channel，It means 188bet online casino games blocked me, Wu Xiaobo。

This is a reversal of personal branding，Because the entire communication era is a social network。The second one is word-of-mouth reversal，During the farming period, tell me whether these shoes are good or not，Word-of-mouth communication relies on word of mouth from the people。When my things are sold to Northeast China，I want to pass CCTV，I want to pass the newspaper。If 188bet online casino games have a car to post today，188bet online casino games are going to have a press conference，The scariest thing now is that when there is a press conference, I can’t find who the reporter is。

It turns out that when we hold a press conference, we invite someone from China News Service，Shanghai Business News invites one person，At most I invite some portals，Invite them to a meal，Everyone in the world will know about your car the next day。Now 188bet online casino games have invited 80 people，Consumers still won’t know that 188bet online casino games have launched a new car，Because the media has become completely fragmented。

The third online payment。My father is 76 years old this year，is an old professor at Zhejiang University，188bet online casino games turned out to be the deputy dean of the School of Economics，After retirement, the old man will not care about worldly affairs，Walking birds every day。His two grandsons will come back for the Chinese New Year this year，Said to send WeChat red envelope，The old man started to install WeChat，Then start grabbing red envelopes online。After grabbing the red envelope，188bet online casino games started buying tickets，Then 188bet online casino games can buy things at No. 1 Store。

Do 188bet online casino games think a 76-year-old professor was forced by his grandson to go online，Everyone here will use their mobile phones to pay，This matter did not happen three years ago。When the parents transfer to the mobile phone，The first thing，The cloud knows what brand of soy sauce a 76-year-old man like me uses，All consumption records will be recorded，Finally formed a big data。I recently went to Baidu Research Institute，I said what are 188bet online casino games doing now?He said there are many things I do now that others don’t know。

Two things，The first thing the little girl wore was a dress，188bet online casino games think this dress looks good，Take pictures of your clothes with your mobile phone，The phone will tell 188bet online casino games immediately，How much does this dress cost，Where can 188bet online casino games buy it，This is called image search system。One more thing，I said to the phone，I think I need a bouquet of flowers costing about 200 yuan within an hour，I purchase directly，This is a very typical sales form in the future，People are moving、Entertainment、Consumption occurred during leisure。So all brands and sales channels must be embedded in the social and payment environment，If 188bet online casino games are outside the spring tide，188bet online casino games can’t find it at all。

The fourth supply chain socialization。Make anything in China now，Everything from production to channels has been socialized，The entire supply chain has been socialized，When I want to spend 1 billion to make a smartphone，I don’t have to worry about where my factory is，I just need to answer what is the difference between my mobile phone and other mobile phones，Is there competition?This was unimaginable 10 years ago。So now channel、Consumption、Payment、Great changes have taken place 188bet online casino games four areas of the supply chain。All are doing chain stores、Friends 188bet online casino games channel are facing serious difficulties。

Service 188bet online casino games transformation: heavy vertical + community scene + O2O

I think the future transformation of the service industry will be heavily vertical。This is the same as a professional company，In the future, each of us can only do one thing with one brand in our lifetime，The future says I want to open a restaurant，None of this sentence is true，188bet online casino games must say which field of catering company 188bet online casino games want to open。It is also wrong to say that I want to open a clothing store，Do 188bet online casino games want to open a men’s clothing store or a women’s clothing store，Are 188bet online casino games selling middle-aged clothing or elderly clothing?

The second 188bet online casino games community scene，The third is O2O，These three logics are undergoing great changes。The picture on the left is a second-hand housing agency，In fact, his logic is very simple，So I came to Hongqiao，I work here，I want to rent a house with two bedrooms and one living room，I want to find a real estate agency，They make money with asymmetric information，Now we have the company Fangduoduo，The entire real estate agency company has no business。

So if your business in the future is related to information asymmetry，Then your company must have no future。All future standard brands，Future insurance、Car、Books，As long as it is a product related to standards，188bet online casino games are trying to gain profits through information asymmetry，Your profits are getting lower and lower，Your business will return to zero in the future。The legend in the middle of the venture capital industry last year，This boss is born in the 50s，Have been a laundromat for 30 years，Opened dozens of stores，Laundries are very profitable。

Two years ago he announced that he would make a mobile APP，188bet online casino games have clothes to wash，188bet online casino games click on Service，I will send someone to your house，Then get a bag，188bet online casino games can stuff all your laundry in there，99 yuan per bag，It will be washed within 48 hours and delivered to your home，Last year’s valuation was 200 million。I asked the boss，Why does the capital market value 188bet online casino games?He said it was actually a home entrance。An extremely traditional Rongchang laundry，Complete a heavy vertical，Related to the community scene，When this is completed，He can say that I am the entrance to a family worth tens of billions。

The "mutation" 188bet online casino games consumer generation: 8090 + niche stratification + cross-border value-added

What we talked about earlier was the business model，Let’s come back and talk about the consumers themselves，Consumers themselves 188bet online casino games past two years，I think there has been a change, the first one is called 890ization，The second is called niche circle stratification。What is 890ization，I gave a speech in Shanghai last year "Leave the world to the post-80s generation"，These people have received a complete university education，Kill the previous generation within 10 years。

I watched a movie "Return" last year，I think the photo is very good，It turned out that I was completely disappointed with Zhang Yimou，I write articles specifically to support，Result box office 1.600 million，I asked those born 188bet online casino games 90s why they don’t watch this movie，He said he couldn’t understand，I don’t know what to write，Why does a woman hold up a sign at the train station door every day?，Then he said he couldn’t understand the poster，I don’t recognize these two characters，Post-90s generation do not understand traditional Chinese characters。When I build a brand 188bet online casino games future，Never use traditional Chinese characters。

Watch "Tiny Times 3" after watching "The Return"，I was escorted there by my daughter，I said it’s not shameful to watch “Tiny Times”，I think it will be out in 20 minutes，My daughter watched it very enthusiastically，I only play with my mobile phone，The movie is over，The phone is also out of battery。But the box office is more than 500 million。What is the shape of a bottle of drink we sell now?Selling a costume，Selling a car his color、Performance、What is consumer demand?All born 188bet online casino games 80s、Mainly those born 188bet online casino games 1990s。

China is a big country for entrepreneurship，100% of entrepreneurs are born 188bet online casino games 1980s，80% of China’s tourist population are born 188bet online casino games 1980s，The whole era has changed。I am a lot of people born 188bet online casino games 60s、Friends born after 50 met me，He asked me how I understood the post-80s generation、Post-90s，I don’t know how to answer this question。Later I went home to have dinner with my dad，I saw his aging face，I said this old man has never understood me in his life，I can’t understand my dad either，Dad and I can at most reach a reconciliation，But understanding cannot be achieved。

I think I am facing my daughter who looks like a flower，Can I understand her?I can’t understand her，She can’t understand me either，The most we can reach is reconciliation。Another generation after 50、When friends born 188bet online casino games 60s ask me，I said reconciliation，Don’t understand those born 188bet online casino games 1980s、Post-90s，We will leave the world to him，How to make a brand，How to make channels，Leave this to those born 188bet online casino games 1980s、Post-90s。

The second circle formation，We are all brand experts today，I think there will be no mass brands from now on，No mass marketing。Do 188bet online casino games know these two people?Do 188bet online casino games know the one on the left??Little Tiger Team，Idol from 20 years ago。The one on the right，So young，People born before 1995 rarely know them，Three little fresh meats。When the Little Tigers were popular 20 years ago，Their "Green Apple Paradise"，Everyone likes it。

Now 188bet online casino games ranks first in Baidu search，These are the three children，They are now posting on Weibo，The average number of comments on a Weibo post is 2 million。The current niche is that they are in a certain circle，They are God-like people，But in another circle they are ordinary people。

188bet online casino games current high net worth class is 2 million，Rich class 10 million，Middle class 100 million，Student、Diaosi、Farmer，Everyone is in a different circle，I like classical music，There is a classical music circle，I like football and have a football circle，When the Little Tigers were popular，There are many industrial chains that are eating the product of Little Tiger Team。

If TFboys said today that they will hold a concert with 50,000 seats next month，Buy tickets online，I think it will be sold out in 15 seconds，And everyone here can’t get tickets，The votes were divided among his thousands of fans，So 188bet online casino games doesn’t need an intermediary institution at all。188bet online casino games and his fans realize all profits through the sales platform，Channels are also rated。So today’s TFboys are much happier than the Little Tigers back then，This is the benefit that the Internet brings to them。

Four questions about new consumption or old consumption: whether the proportion of middle-class consumption in total revenue has increased?188bet online casino games social communication become the main mode of secondary marketing?Have community relations been O2O-oriented?Is the added value of soft capabilities higher than the increase in store and labor costs?

The third 188bet online casino games four new driving forces: New Finance

The third one is the financial industry，The changes in the financial industry are similar to those in the manufacturing industry，I think China will have an era of industrial capitalism from now on。Over the past 30 years，The money China makes is all in industry，From now on，All industries appear in the form of financial products，188bet online casino games are either a listed company，Either financial derivatives，This is a very large space。Within the next 10 years，All industries will be financial industry。

China’s future is diversified、Globalized market，Our personal ability to face wealth and financial management is also improving。We must actively embrace the industrial bubble。By 2020,Traditional banks 188bet online casino games lose 35% share，A quarter of banks 188bet online casino games disappear。Twenty years later，Traditional banks may disappear。

Transformation of the financial 188bet online casino games: online banking + online payment + big data management

In July 2014, Alibaba launched a product Alibaba Unsecured Loan，Alibaba started its business in 1999，There are hundreds of thousands of small and medium-sized enterprises engaged in foreign trade，Alibaba says foreign trade companies need loans，188bet online casino games do 0 million in business on this platform，I can lend 188bet online casino games a loan，The maximum loan amount is 10 million，He does not need interest、Mortgage。But it was opposed by several major banks，Because he completely violates the lending logic of traditional banks，Need to see assets，Look at your production line，Is there any land?、Mortgage、Guarantee。

This year Ali said no mortgage is needed，I only want 188bet online casino games in the past ten years、Eight years of your business credit record。I think I want to lend money to another person，How much money his family has has nothing to do with me，What matters is whether 188bet online casino games paid back money when 188bet online casino games borrowed money in the past，Your credit is the most important basis for whether I can lend 188bet online casino games money，Not how many houses and land your family has，Why can Ali do this?Because there is big data。

It’s fun to have an insurance company in the United States，Launched a product earlier this year。We all have cars, right，Car insurance must be paid every year，Everyone thinks of one thing when we pay for car insurance，My car has only been driven for three months this year，But I have to pay car insurance for one year。The taxi driver next to me has been driving for 12 months，He paid the same amount as me。This company will install a sensor in your car，188bet online casino games drive more，Much payment，The less 188bet online casino games open, the less 188bet online casino games pay。

The fourth 188bet online casino games four new driving forces: new urbanization

The fourth is urbanization。After 1999，All urbanization achievements in China are basically reflected 188bet online casino games top 7 large cities in China。Large and medium-sized cities are the driving force for real estate growth，This may change 188bet online casino games future，The future is the transformation from urbanization to urbanization。The construction of urbanization has transformed 70 cities into 2,900 counties，The sinking of industry and the migration from west to north，Improvement of public facilities，Human modernization。

Today，I spent more than two hours talking to 188bet online casino games about the current situation in China，This is China today，No sunset industry，No traditional industry，There is endless innovation and subversion of old models。All traditional manufacturing industries in the future、The service industry will undergo very painful transformation and upgrading，I think at least more than half of the people will leave this venue in 5 years，But those who stay will see a completely new China，I also hope that everyone will win in this round of transformation，Thank 188bet online casino games！