The popularity of outbound 188bet mobile exceeded nine times year-on-year, and new Chinese users doubled month-on-month

Released in the third batch of outbound group 188bet mobile destination countries、International routes are resuming at an accelerated pace、Under the combined effect of a series of favorable factors such as the National Day and Mid-Autumn Festival 8-day holiday，China’s outbound tourism is in full swing，The "Super Golden Week" may be ushered in this November，Chinese travelers will once again become a new force driving global tourism consumption。Airbnb platform data display[1]，The search interest among Chinese users planning to 188bet mobile abroad during this year’s Golden Week has soared to more than nine times that of the same period last year，The outbound tourism recovery progress bar is further accelerated based on the summer。

Kong Zhiqiu, head of Airbnb’s China business, shared: “The demand for outbound 188bet mobile is growing more rapidly than that of outbound 188bet mobile，Is the increase in the number of Airbnb users in China。We are delighted to see，Second quarter of 2023，The number of new Airbnb users in China nearly doubled from the previous month[2]。On the supply side，We have created a "deep Japanese treasure play" in a targeted manner、"Chinese Host Listing Selection" and a series of localized products that meet the needs of Chinese travelers。188bet mobile tourism business realizes the flywheel effect on both sides of supply and demand。Recently，We also launched the following「The world has entered autumn」Integrated marketing activities with the theme，Actively promote China’s 188bet mobile tourism to explode in the golden autumn and October。"

Japan and South Korea、Indonesia、188bet mobile Zealand is so hot，Nordic、The Middle East stands out，Workers fight to avoid hot people and follow the crowd

Airbnb platform data display，The top ten most searched destinations during this year’s Golden Week are Japan、South Korea、Thailand、UK、Indonesia、United States、France、Italy、Malaysia and 188bet mobile Zealand。where，Japan、South Korea、The four countries of Indonesia and 188bet mobile Zealand have further surged in popularity based on summer，Potential to become a hot item during Golden Week，Asia-Pacific destinations continue to gain momentum。

Meanwhile，Nordic、The Middle East and other relatively niche areas、Long-term tourist destinations stand out。On 188bet mobile platform，includes Denmark、Norway、Nordic countries including Iceland，And Egypt、UAE、Destination in the Middle East represented by Türkiye，The most significant increase in popularity compared to the same period in 2019 before the epidemic。Its unique regional characteristics and cultural heritage are attracting relative pioneers、Senior Chinese travelers are coming in droves。

In terms of 188bet mobile time，Airbnb users show a significant tendency to 188bet mobile during off-peak hours。Data display，The weekend before the holiday and the last three days of the holiday，All have peak occupancy，And there is a higher proportion of medium and long-term stay searches (7 days and above)。Judging from the crowd，Backbone workers aged 30 to 39，More willing to take advantage of annual leave to 188bet mobile during holidays，Cleverly avoid the crowds，Enjoy a rare long vacation，Get a comfortable and in-depth outbound 188bet mobile experience。

Generation Z prefers Japan, South Korea and Thailand，Unique properties with humanistic attributes are popular；Millennials 188bet mobile to Europe，Leave daily life behind and join nature

From summer to autumn，The outbound 188bet mobile demand of Generation Z and Millennials will further iterate and upgrade during this year’s Golden Week。In comparison，The enthusiasm of Generation Z users for outbound 188bet mobile is growing faster than that of Millennials。

For Generation Z，If summer is the season for friends to get together and 188bet mobile，Then during the National Day Golden Week, we are more inclined to initiate an intimate two-person tour，Even a chic one-man trip。Gen Z travelers are eager for more private space during their autumn travels，Create more exclusive memories。On destination selection，The 188bet mobile radius of the younger generation is relatively small，Japan、South Korea、Thailand、Asia-Pacific destinations such as Malaysia and Indonesia are popular among Generation Z travelers。

Research shows[3]，In-depth experience of local culture is a major motivation for Generation Z to 188bet mobile abroad，They want to explore more lesser-known destinations，Experience more unique and non-standard accommodation。Take Japan as an example，Co-created by Airbnb and MUJIA century-old folk house in Kamogawa, with a strong sense of history and a sense of storyHirado Castle, Not only can you offer incense but you can also stay thereTemple Shukubo，These are the properties that Generation Z is eager to book，Some accommodation reservations have been scheduled until 2024。Also，Super cost-effective "188bet mobile room"、"Hanok" of destination attribute、Sporty "Surfing Resort"、As well as the "Master Design" and "Triangle House" that are released every minute, these are 188bet mobile's special housing categories that Generation Z particularly prefers。

Left: MUJI Kamogawa century-old private house；Center: Hirado Castle；Right: Temple shukubo

For many Millennials，Experienced a summer with extremely high baby content，They are more inclined to 188bet mobile with friends or partners during the National Day Golden Week。Destination，Stronger economic strength、Millennials with more 188bet mobile experience，Relative preference for long-distance destinations。France、Traditional European destinations such as Italy and Spain，New Zealand and Australia with unique natural scenery，and to Iceland、Nordic countries represented by Norway，Both have relatively higher search popularity。"Beautiful landscape"、"National Park"、"Close to ski resort"、"Golf course" and "vineyard" are their preferred specialty property categories。Research data is also displayed，Millennial travelers are more eager to escape daily chores and work pressure through outbound 188bet mobile，Get fully close to nature、Explore various outdoor activities，Recharge your body and mind at 360 degrees。

Generation Z has gradually become the main force in outbound 188bet mobile consumption，New users are willing to spend money on 188bet mobile，But also focus on value for money

Same as other consumer fields，Generation Z is accelerating to become the main consumer of China’s outbound 188bet mobile。Airbnb data display，Proportion of Generation Z among search users during this year’s Golden Week，Doubled compared to the same period in 2019。Among new Airbnb users in the first half of 2023，The proportion of Generation Z is higher than the average，The group of young workers who have just entered the workplace is particularly significant。Having free time and money，What they desire most now is to say Hi to the world。

Viewed from a dependent place，The fastest growing number of new outbound 188bet mobile users from first-tier and new first-tier cities。Business consumption、Chasing the trend、Jiangsu, Zhejiang and Shanghai, which are particularly active in foreign exchanges, are typical representatives，Shanghai、Hangzhou、Nanjing、Ningbo and other cities rank among the top in terms of new user growth rate。CityWalk city roaming、Music Festival Concert、IP filming location holy land tour、Cultural activities such as food and store exploration are powerful motivations for them to start their first overseas trip。

Strong willingness to 188bet mobile，Drive strong consumption power，The average single booking amount of new Airbnb users even exceeds that of existing users。But what cannot be ignored is，New users often spend a lot of money based on the premise of getting value for money。Airbnb data display，The per capita room night consumption of new users is 10% lower than that of old users，At the same time, the average number of nights booked per time is 20% higher than that of old users，Under the combined effect，New users actually spend more per booking。High quality, price-effective and diverse selection of properties，Overlay an immersive experience that goes deep into the local community，Becoming an important factor for the new generation of outbound travelers to choose Airbnb。