Introduction: The A-level assessment of tourist attractions in my country is divided into five levels，From low to high is A、2A、3A、4A、Level 5A。The higher the level of the scenic spot，Scenic area scale、Visitor reception、Quality of tourism resources、The more advantageous it is in terms of market influence and other aspects。Scenic spot creation is a key to accelerating the improvement of tourism image、Enhance the competitiveness of tourism products、Form supervision of scenic spots、There is an important thrust in guiding the development direction of scenic spots，Therefore，Many scenic spots are working hard to move towards the national 5A standard。

A-level assessment of tourist attractions，Is the most authoritative standard for measuring the current development level of software and hardware in domestic scenic spots，It is also the most intuitive symbol that reflects the comprehensive strength and competitiveness of the scenic spot，Promoting the overall improvement of the tourism environment and development quality of scenic spots。

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The trend of integration of culture and tourism is“Deep water area”、High-quality development of tourism industry，And consumption upgrade、In the context of quality tourism demand，Dynamic supervision of A-level scenic spots is becoming normalized、Strict，Put forward higher requirements for the development of scenic spots and the creation of 5A。What are the development difficulties currently faced by tourist attractions，How to solve the problem to quickly create 5A through layers of reviews，Achieve sustainable development？

1. Operation difficulties

Most scenic spots have formed an inherent development model after development，But the pattern design is dominated by tourist thinking，Can no longer adapt to the new development needs of the scenic spot，The scenic spot has reached a critical point of updating and upgrading，In urgent need of institutional mechanisms、Pattern Design、Making new breakthroughs in top-level design such as operational strategies。
2. Supply difficulties

Digital Economy Era，In consumption upgrade、Leisure vacation、Under the background of a better life，Continuously Upgrading Tourism Market，188bet app Pursuing a more convenient way to travel、More intelligent service equipment、More diverse interactive experience、More aesthetic visual enjoyment、More comfortable leisure scenes, etc.。With the escalation of tourist demand，Need more quality、Intelligent tourism supply。

3. Dilemma of delisting

In recent years，Some A-level scenic spots are frequently punished by tourism regulatory authorities，Even delisted directly。It has become the norm to implement dynamic management of A-level scenic spots，Previous“Stay unchanged to cope with all changes”’s routine、Strategy，It is difficult to adapt to the current increasingly strict regulations、Dynamic、Normalized supervision of scenic spots，Scenic spots need to proactively seek changes，Active self-test、Self-examination，Check and fill in gaps，Scientific response in a more favorable attitude。

Smart scenic spots are a new path for scenic spots to create 5A

Digital era，“Smart Scenic Area”It is an inevitable trend for the development of scenic spots in the future，It is also an important consideration in the 5A assessment standards for scenic spot creation，The intelligent construction of scenic spots has become a new path for scenic spots to create 5A。

In the revised version of the national standard "Classification and Assessment of Quality Grades of Tourist Attractions"，Clearly stated“90 points of intelligence”’s assessment requirements，Gived clear instructions on the construction of smart scenic spots。At the same time，Smart construction is also widely covered in other parts of the scoring rules，Mainly reflected in the construction of the official website of the scenic spot、Digital virtual scenic spot construction、Smart security management、Smart reservation management、Intelligent interpretation system、Intelligent comprehensive management、E-commerce, etc.，All put forward requirements for the top-level construction and functional construction of smart scenic spots。

Details 1: Service Quality and Environmental Quality Scoring Detailed Rules

Description:

1. These rules are worth 1000 points in total，Divided into 8 major items，The score is: 100 points for tourism transportation，185 points for tourist facilities，Tour service 160 minutes，80 points for characteristic culture，90 points for intelligence，Travel safety 100 points，Comprehensive management 110 points，175 points for resource and environmental protection。

2. 5A tourist attractions need to reach 950 points，4A tourist attraction 850 points，3A tourist attraction 750 points，2A level tourist attraction 600 points，500 points for 1A tourist attractions。

Nianhuayun Science and Technology Innovation 5A“Four steps”

Digital Internet Era，The creation of 5A standards for scenic spots has long been closely linked to the construction of smart scenic spots，Dadao Scenic Area Operation Data Analysis，Including statistics on the number of parking spaces。Therefore, to create 5A scenic spots, we should first focus on the overall planning and construction of digital systems，Relying on digital technology to reconstruct the scenic spot production system from the supply side，Improve the level of intelligence to relieve scenic spots“Dilemma of development”，Achieve“Digitizing service experience、Intelligent management、Industrial integration and networking”。

Nianhua Cloud Science and 188bet online sports betting Technology Innovation 5A Solution Passes 5G、AI、Big data、Cloud computing、Blockchain and other new generation technologies empower the construction of smart scenic spots，Combined with the actual needs of the scenic spot and market demand，Customized development on demand、Deploy a series of software and hardware products required for scenic spots to create 5A，Realize scenic spots’ utilization of tourism resources、Service facilities、Visitor Behavior、Operation management behavior、Comprehensive upgrade of production and business activities、Perception，Integrate scenic area big data to support scenic area smart services、Smart Management、Smart Marketing、Smart operations, etc.“Four steps”，Upgrading the quality of scenic spots with intelligence，Significantly improve the 5A pass rate of scenic spots。

Step 1: Smart Service

“Tour”“Travel Shopping”The scores in "Details 1" are as high as 235 points and 50 points respectively，This shows that people-oriented tourist service plays a vital role in the creation of scenic spots。

Nianhua Yunke creates a one-stop customer service digital platform tailored for enterprises in scenic spots，Upgrade and reshape the scenic spot service system，Provide pre-travel consultation to tourists、In-travel service、Full-journey smart amusement park service spread by Youhoubo，Includes: strategy push、Introduction to attractions、Ticket booking、Scan the QR code to enter the park、Smart Navigation、Line recommendation、Performance Reminder、Reservation experience、Food and Shopping、Leave comments/complaints, suggestions, etc.，Create“Enjoy the whole journey with one mobile phone”’s intelligence、Convenient and humanized new tourist experience。

Online booking、Timeshare reservation、Smart queue 188bet app reminder and other functions solve the problem of long queues in scenic spots、Difficulty in store traffic，Tourists don’t know what to do、What to eat、Where to live，Any questions about discounts etc.，Greatly optimized the tourist experience。

The platform supports AR/MR technology，Help scenic spots launch new content、New gameplay，Create a popular new and cool scene and unique culture of the Yuanverse，Provide tourists with“Interactive”“Immersive”Fun park experience，Winning word-of-mouth and new traffic for the scenic spot“Entrance”。

Step 2: Smart Marketing

“Comprehensive Management”The score in "Details 1" is as high as 110 points，Therefore, a mature and efficient integrated marketing management platform for scenic spots can greatly improve the success rate of creating a 5A scenic spot。

Nianhuayunke builds a marketing center for the scenic spot、Data center (smart cockpit、Tourist comprehensive detection and analysis system platform) dual middle platform system and integrated comprehensive ticketing system，Effectively integrate resources such as food, accommodation, travel, shopping and entertainment in the scenic area，Get through travel agencies、OTA、Self-operated、Group purchase、Distribution platform and other cultural travel industry omnichannel，Quickly support various marketing activities in scenic spots，Let travel products be integrated、Sales、Split、Multiple links from write-off to settlement can be completed in one go。

Construction of dual middle stations and integrated comprehensive ticketing system，Resolved the dispersion of tourism resources in scenic spots、System barrier、Problems such as data islands，Help scenic spots conduct data integration analysis、Business integration、Channel connection、Account management and other work，Support the tourism industry and intelligent decision-making that will continue to enrich the scenic spot in the future。

Step 3: Smart Management

For the &ldquo involved in "Details 1";185 points for tourist facilities”“Travel safety 100 points”“175 points in resource and environmental protection”Indicator，How to upgrade scenic spots，Through digital system construction，Discover travel safety in time、Environmental health、Service quality、Market order、Hidden dangers or substandard conditions in environmental protection and other aspects？

Nianhua Yunke creates a comprehensive management platform for scenic spots，Build monitoring and monitoring hardware and other infrastructure，Highly integrate various management tasks of the scenic spot on one platform for unified management，Real-time monitoring and 188bet online sports betting control of the scenic environment、person、thing、All management objects and resources such as objects，Achieve unified early warning across systems、Cross-department collaborative scheduling，realization person、field、Dynamic management and proactive configuration of resource scheduling，Travel safely、Environmental health、Service quality、Environmental protection and other hidden dangers are minimized。

1:1 digital modeling of scenic spots based on digital twin technology，Via video surveillance、Smart Voice、Patrol inspection、GIS positioning and other equipment，Visually display the overall situation of the scenic spot，Achieve“Comprehensive perception in one picture、You can see the whole situation in one screen”，Achieve data sharing、Refined management、Work collaboration、Three-dimensional command、Intelligent services and data-based decision-making，Help scenic spots predict passenger flow、Traffic flow control、Environment detection、Emergency rescue、Abnormal event response、Cross-border warning, etc.，Greatly improve emergency response capabilities and operational management efficiency。

Step 4: Smart Operation

Intelligent construction of scenic spots，It is necessary to maximize project benefits and implementation effects，We have to solve the difficulty of creating a 5A scenic spot、Pain point problem，It is not enough to simply complete the digital construction and upgrade of the software and hardware facilities of the scenic spot，It is closely related to operations。

Nianhua Yunke is in“Operation front-end”Under the guidance of top-level design concepts，persistence“Integrated Operation”Perspective runs through the entire cycle of digital and intelligent construction of scenic spots，Involving the professional operation team at the beginning of the project，With“Operator”Participate in project development and construction with identity，With“Operator”Practical results of position strengthening，Leveraging Nianhua Yunke’s digital intelligent operation model，Solving the lag in digital construction and operation strategies of traditional scenic spots、Old operating model、Common problems such as digital system implementation and idleness，Realize the activation and operation of intelligent construction of scenic spots。

Nianhuayunke“Integrated Operation”Also emphasizes configurability and personalized adaptability，Facing the characteristics and diverse needs of different scenic spots，Provide solutions with flexible configurable options for scenic spots，188bet app Seamlessly integrate overall management and operations，reach dynamic balance，Practice it“Let digital intelligence technology be responsible for the final effect”，Helping more scenic spots enjoy the benefits brought by technology，Finally achieve 5A creation and sustainable development。

Reasons for choosing Nianhuayun Kechuang 5A solution:

Understand technology，Understand cultural tourism better: Relying on Nianhuawan Cultural Tourism’s nearly 30 years of ingenuity in the cultural tourism industry，Based on“Cultural Tourism Gene + Digital Technology”’s unique advantages，Providing cultural and tourism enterprises with integrated solutions for the entire industry chain using digital and intelligent products and services。

Operation front-end，Let digital intelligence be responsible for the final effect: the integrated operation and service model runs through the entire cycle of digital intelligence construction，Professional operation team participates in the whole process，Strengthening the actual construction needs of 5A and high project implementation，Let digital intelligence be responsible for the final effect。

Flexible customization，Efficient execution，Quick delivery: customized on-demand development of software and hardware products required for scenic spot creation 5A and actual needs，Relying on agile delivery method and efficient execution system，Helping scenic spots quickly realize digital and intelligent transformation and create 5A。