The GDS (Global Distribution System) in the 188bet online sports betting industry is at least a billion-level market，This may be the goal of Lixing and her founder Lin Donghong。

Lixing is a company that sells destination “eat, drink, play and shop” products (such as one-day tours、Restaurant Package、Diving, etc.，Hereinafter collectively referred to as destination products) B2B 188bet online sports betting startups，Responsible for connecting with underlying suppliers in the early stage、Ground agencies and wholesalers (hereinafter collectively referred to as "merchants")，And enter these products into your own resource library，Then distributed to OTAs and platforms that sell destination products。

RecentlyCompleted a pre-A round of financing worth tens of millionsAfter，Lin Donghong shared the latest trend with 36Kr - T+ 188bet online sports betting (meaning Tour+ all destination products): Lixing is providing a complete set of modular solutions for product providers such as local travel agencies and wholesalers，Official website including front-end、And the standardized resource library of the backend、Fund management verification and cancellation and other modules，All free。Currently, more than 10 large-scale merchants have accessed this 188bet online sports betting。

Lin Donghong said，In the process of building a distribution 188bet online sports betting，Li Xing contacted more and more local agencies or wholesalers (after securing the first batch of cooperative merchants，The remaining merchants will take the initiative to find them，This is also the rule of the industry)，It is found that these merchants have natural deficiencies in their understanding and efficiency of online distribution，Product release and information delivery are still the most traditional methods of email and fax (even QQ groups and WeChat groups)，The company’s internal communication efficiency is lacking，Employees lack control over inventory dynamics，Oversold or overstocked inventory often occurs。In addition, the corporate finance of many local agencies also lacks standards，The current account is not clear enough。

These things that outsiders cannot see，Most merchant websites appear to be in a zombie state。There are also some overseas travel agencies whose website servers are set up overseas，Domestic customers are either blocked or opened slowly when purchasing。So Lixing came up with such a complete solution，Lin Donghong said that it only takes two days to deploy a T+ 188bet online sports betting，Basically they are relatively well-formed templates，For those merchants who have already used the T+ 188bet online sports betting，Systems can be directly connected in the background。

Lin Donghong said，This 188bet online sports betting can help suppliers improve efficiency，Help overseas merchants open up the Chinese market，At the same time, it increased its own inventory。

It’s free to do such a complicated thing，Of course 188bet online sports betting not a charity，I roughly summarized these values:

Deepened the binding between Lixing and merchants，Help Lixing obtain more product categories (SKUs): by building websites and backends for merchants，Improved the efficiency of merchants selling products to existing customers，But merchants also need a B2B 188bet online sports betting to acquire more customers and complete distribution，Li Xing can also increase the product categories on his own 188bet online sports betting。

Strengthening understanding of supply chain: most 188bet online sports betting products，Especially the most common tourist routes，They are all composed of several "particles"，After the product library resources are increased，Lin Donghong hopes to increase his understanding of the product，Find out universal standards for product management，Finally try to smash these products，Master every "particle" at the lowest level，Make a detailed definition，and standardize it。

Has the potential to set standards for the industry in the future: This must be the most important step in the process of becoming a destination product GDS，When Li Xing has mastered enough、High enough granularity、After standardized products (actually enough merchants use the T+ 188bet online sports betting)，Have the ability to set standards for the industry。

Lin Donghong said frankly，Hope to get into the core of the supply chain through this T+ 188bet online sports betting，Transmit the demand characteristics of independent Internet users to upstream suppliers，Assist in upstream management of products，And solidify upstream service standards。

“188bet online sports betting is originally in our understanding，Always hard to standardize，Lack of intermediate specification service provider，That’s because it hasn’t penetrated the real core supply chain。”

The Lixing T+ 188bet online sports betting also hopes to include some group tour and charter flight resources，Because Lin Donghong believes that group tours will not disappear in the short term，Wholesalers who control these resources、The inventory management capabilities of charter flight suppliers and other parties are still at a relatively backward stage。

A recent comment on 188bet online sports betting B2B in Global 188bet online sports betting NewsQuite popular in the industry，The two points mentioned are very valuable，This is also a problem that Lixing may encounter when promoting the T+ 188bet online sports betting in the future。One is that large wholesalers are unwilling to participate in the 188bet online sports betting，Because they have established information distribution channels；The second is that industry concentration is increasing rapidly，As a result, small and medium-sized travel agencies are gradually disappearing，But they are the main supporters of the T+ 188bet online sports betting。Li Xing may need to seize this time window。

Lin Donghong thinks，188bet online sports betting products have strong regional characteristics，So a cross-regional distribution platform is definitely needed，This is also the logic of starting a business through hard work。This view is also recognized by the industry，Because this kind of platform not only solves regional problems，More aggregate fragmentation、Functions of long-tail products。

What we are doing now，It’s a GDS story，But a little closer，188bet online sports betting is also a good way to strengthen the ability to control upstream resources。