“Standing at the intersection of the golden decade of new independent travel，Who can accurately understand user segmentation needs，Provide personalized gameplay products，Who can take the lead in the next era of tourism industry development。”Founder of Mafengwo、CEO Chen Gang is“2023 Earth Discoverers Conference”Indicated above。

December 8，Hosted in Mafengwo;Earth Discoverers Conference”Part 1，Over 600 overseas tourism bureaus、Guest from Domestic Culture and Tourism Bureau、Industry Expert、Media、Travel service provider、Creators gather together，From content、Community、Product、Discussing the new tourism era from multiple perspectives including marketing，“New gameplay”How to reshape the tourism ecology。

The independent travel big data joint laboratory jointly established by China Tourism Academy and Mafengwo released the "Global Travel" at the meeting;New gameplay”Research Report 2023》(Global Travel Tips)188bet Online Sports Betting and Casino ，Provides a new reference example for the industry。Report release link，Dai Bin, President of China Tourism Academy, specifically mentioned: “After three years of deep depression，The tourism industry has entered a period of rapid recovery。We expect，The recovery level of the domestic tourism market this year will reach more than 90% of that in 2019，This is amazing。See the smiles on tourists’ faces，It is also the happiest thing for me。But it makes me happier，A tourism operator who sees a hornet’s nest，After all the hardships, I still maintain a young heart to explore、To innovate，They deeply observe the needs of tourists，Summary personalization、Theming、Experience、Quality and other keywords，These detailed requirements，All make up today’s travel‘New gameplay’'s cornerstone。So I keep talking，It is tourists who define tourism，Where they go is the future，When‘New gameplay’The original intention and motivation to become a new generation of travelers，Then‘New gameplay’，It’s the future。”

It is reported，“How to play 2023”Through strict selection of tens of thousands of gameplays from 130 countries around the world，Finally compiled“Top 100 new ways to play domestic tourism”and“Top 100 new ways to play abroad”Two major lists，Recommend more unique travel experiences for travelers，Guide industry partners to create more attractive tourism products。

Left: Dai Bin, President of China Tourism Academy；188bet online sports betting 右：Chen Gang, founder and CEO of Mafengwo

2023，It’s a year of rapid recovery for the tourism industry，New travel behavior preferences are gradually becoming clear。According to Mafengwo CEO Chen Gang，Over 76% of Mafengwo users have searched for gameplay at their intended destination in 2023，The popularity of customized travel searches increased by 245% year-on-year，The demand for high quality continues to rise、Reservations for cost-effective products also increased significantly，This means，Local travel experience (Local) has become the main factor affecting people’s consumption decisions。

“But we can’t use ‘Travel experience’Simple understanding means eating better、Have more fun，For today’s young people，Any claim that enhances their self-expression，All are plus points for travel experience，We will collectively refer to them as‘New gameplay’”。Chen Gang said，“So we are in the North Star Guide、Specially extracted&lsquo based on core content such as strategy groups;New gameplay’Content，Every destination has Mafengwo strategy experts to compile a detailed map of new gameplay，And updated in real time according to changes in fashion trends。What’s more important，At present, Mafengwo has matched the corresponding services and products for the gameplay map through a new supply chain，Form‘One kind and one thing’’s one-stop travel service closed loop，Helping consumers achieve the ultimate experience of what they see is what they get。”

Chen Gang, founder and CEO of Mafengwo

188bet app The Mafengwo community also revolves around “New gameplay”Start comprehensive upgrade。In the opinion of Ni Jia, the head of Mafengwo Content Community，Facing the new personalized travel needs，The best response formula is to target different segmented groups，Provide different new gameplay communication positions，“For example，For looking forward to socializing、Generation Z who advocates freedom‘New Youth’，Mafengwo not only launched a large number of new ways to play weekends in cities，Also provides the opportunity to find travel partners；For those who prefer light luxury gameplay、Focus on emotional value‘New middle-class families’，provides a series of new ways to play in subdivided categories including long-distance travel and parent-child travel；For those who value in-depth experience and humanistic value‘Senior Traveler’，Mafengwo continues to develop outbound travel content、Design various novel overseas experience routes，And initiate activities to send them back to a new world。”Ni Jia said，Based on different groups of people、New gameplay community ecology created by different circles，will better meet personalized travel needs。

Ni Jia, head of Mafengwo Content Community

simultaneously，“New gameplay”It has also become a favorable starting point for marketing。Said Liu Tingting, head of commercial marketing at Mafengwo，The core of Mafengwo Marketing，It is to help destinations and brands find the right people、Getting it right、188bet Online Sports Betting and Casino Spread it to more right people，“Community and this year’s upgraded strategy group，This is the first step for Mafengwo to find precise marketing groups。And the so-called‘Correct content’，It is driven by the new gameplay，Explore or even create the ultimate destination experience，And create new theme products、Trigger IP linkage，Let users see、Buy、Feel it，Spread it to more right people。”According to Liu Tingting，Mafengwo has created a new gameplay experience for many domestic and foreign destinations in 2023，And promote through various channels and forms，“New gameplay is like a key that opens the door to new tourism marketing，Bringing new life to traditional destinations，Bringing mature destinations to a new level，Let brands find new scenarios for tourism marketing，We are also looking forward to working with more destinations and brands，Open together‘New gameplay’’s infinite possibilities。”

Liu Tingting, head of commercial marketing at Mafengwo

Three years of epidemic，Mafengwo never stops exploring，From Polaris Strategy to“New gameplay”，The starting point comes from in-depth insight into user needs。As understood，Mafengwo will continue to be committed to meeting the needs of tourists in various interest circles、Theming requirements，Continue to explore new ways to play global tourism，Regularly included in“How to play guide”中，And passed the guide、Community、Provide users with one-stop service in the form of 188bet sports betting app download local entertainment products，Work with global partners to serve hundreds of millions of outbound travel users。