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Cultural Tourism Benefits Author of this article: Zhihui 2023-12-14
A quick overview of daily cultural and tourism events
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1. Henan Cultural Tourism Investment Group and Fosun reached strategic cooperation

Recently,According to Henan Cultural Tourism Investment Group,Henan Cultural Tourism Investment Group and Fosun recently signed a strategic cooperation agreement,Future,Both parties will cooperate on the brand、Carry out pragmatic cooperation in industrial investment and operation。As understood,Recruit the powerful and attract the powerful,Work closely with domestic advanced head institutions,Mutual assistance and empowerment is the direction and responsibility that Henan Cultural Tourism Investment Group should take in the development,Fosun operates in hotels and resorts、Creation of urban leisure tourism scene、Cultural Creativity、E-sports event、Sports training、Outstanding advantages in film, television and performing arts。Future,Both parties will conduct an in-depth analysis of the actual situation of Henan’s cultural tourism market,Plan projects according to local conditions;Relying on the advantages of both parties,Mutual assistance and empowerment;Establishing time points around the cooperation framework、Roadmap,Real results,Take advantage of this signing as an opportunity,Work together for the high-quality development of Henan’s cultural tourism industry,Contribute to the implementation of Henan’s culture, tourism and cultural creativity integration strategy。

2. The first domestic Accor Movenpick Hotel has recently opened in Qingdao

Recently,Accor Group and Shangmei Digital Technology Group announced,The Accor-Movenpick Hotel Qingdao Summit by Accor-Movenpick has officially opened its doors recently。It is reported,Accor Movenpick is derived from Movenpick, a global high-end hotel brand with a long history of 50 years,As the first flagship store of Accor and Movenpick,Movenpick Hotel Qingdao Summit represents the first milestone in the strategic cooperation between Accor and Summit。As understood,Since the establishment of the brand,Accor and Movenpick have successively opened in Nanjing, including Nanjing、Chengdu、Hangzhou、Suzhou、Shenzhen、Hotel signings completed in popular destinations including Chaozhou and Qingdao。According to the strategic planning of both parties,AccorHotels plans to open more than 400 AccorMovenpick smart technology hotels in major cities and major destinations in China、Resort Hotels and Extended Stay Apartments,The total number of guest rooms exceeds 60,000。

3、Ocean Park Hong Kong turns losses into profits in fiscal year 2022-20231.HK$1.9 billion

Recently,Ocean Park Hong Kong releases 2022-2023 fiscal year performance report。Financial data display,During the reporting period, Ocean Park Hong Kong recorded revenue of approximately 8.HK$3.9 billion,YoY growth of 53.94%;Net profit about 1.HK$1.9 billion,Turn loss into profit year-on-year。Pointed out by Ocean Park Hong Kong,The inbound tourism market will begin to gradually recover after Hong Kong fully clears customs in the first quarter of 2023,But the strategy of creating a new revenue stream is paying off,Add a unique visitor experience focusing on conservation and education,Ocean park and water park business got back on track during the reporting period。During the reporting period,Ocean Park and water park attendance increased by more than 45% from local and overseas visitors,Total attendance reached 2.4 million;Per capita consumption increased by 6% year-on-year。

Destination Investment Barometer

1、Jiangsu promotes the construction of a world-class ecological and cultural tourism area along Hongze Lake

Recently,Jiangsu Provincial Department of Culture and Tourism、Notice of Jiangsu Provincial Development and Reform Commission on Issuing the "Implementation Plan for Promoting the Construction of a World-class Ecological and Cultural Tourism Zone Along Hongze Lake",Combining the protection of water veins with the continuity of cultural veins,Promote the construction of the area along Hongze Lake into an international eco-tourism destination rich in pastoral charm of water towns and historical and cultural connotations。Emphasis in the "Implementation Plan",We must adhere to ecological priority,Creating Jiangsu’s sustainable development“Green Heart Zone”;Adhere to the integration of culture and tourism,Create high-quality products integrating culture and tourism that highlight water charm and modern atmosphere;Adhere to international perspective,Work hard to create melting water、山、Island、View、City、A world-class lake leisure and vacation destination that integrates rural areas;Adhere to joint development,Promote the construction of the sea, rivers and lakes linkage area in the eastern part of the Huaihe Ecological Economic Zone。

2. Sichuan and Chongqing join hands to promote the construction of the Chengdu-Chongqing Ancient Road cultural tourism belt

Recently,The seventh joint meeting of the special working group for the construction of the Bashu Cultural Tourism Corridor was held in Sichuan。The meeting reported on the progress of key tasks in the construction of the Bashu Cultural Tourism Corridor in 2023,And arrange and deploy the key work of the construction of the Bashu Cultural Tourism Corridor in 2024。Meeting clear,Sichuan and Chongqing will jointly promote the construction of the Chengdu-Chongqing Ancient Road Cultural Tourism Belt。Focus on the construction of the Chengdu-Chongqing Ancient Road cultural tourism belt,Sichuan and Chongqing will further sort out resources along the line,Establish and improve the cooperation linkage mechanism,Develop an implementation plan for the construction and improvement of the Chengdu-Chongqing Ancient Road Cultural Tourism Belt,Normal promotion of theme marketing promotion、Improvement of tourism products along the route、Improving the basic supporting facilities for corridor tourism,Strengthening a game of chess along the ancient road,Make greater contributions to strengthening the Chengdu-Chongqing axis。

3. Shanghai launches inbound tourism image promotion campaign

Recently,Shanghai comprehensively launches inbound tourism image promotion campaign,Invite tourists from all over the world to check in“Magic City”,Appreciate the charm of Shanghai tourism。According to introduction,Shanghai’s inbound tourism image promotion campaign is based on “Visit Shanghai”is the theme。During operation,Shanghai Culture and Tourism Bureau will join hands with Chinese and foreign tourism companies、Media,Strengthen international communication narrative capabilities,Vigorously promote Shanghai’s international tourism image to the world,Tell Chinese stories well、Perform the wonderful performance of Shanghai,Let more foreign tourists yearn for it。First three quarters of this year,Shanghai receives 229 inbound tourists.90,000 people,The recovery level of inbound tourism ranks among the top cities in the country。2024,Shanghai Municipal Culture and Tourism Bureau will focus on promoting inbound tourism,To increase the number of tourists coming to Shanghai、Extend your stay in Shanghai、The goal is to improve consumption levels in Shanghai,Planning to launch multiple levels、Differentiated travel route products。At the same time,Strive to improve the city’s image and identity,Strengthen coordination among all parties、Resource aggregation,Optimize and improve inbound tourism services。

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