ShanghaiJanuary 2, 2024 /PRNewswire/ -- Now，Consumption is more than just buying goods，More purchasing experience。

For accommodation products，Consumers hope that hotels can go beyond accommodation needs，Provide them with diversified 188bet app experiences。Keep up with consumer demand，188bet app brands are also paying more and more attention to user experience，Hope to provide various lifestyle scenarios，Provide users with diverse lifestyle experiences，To match and even lead their 188bet app service needs.

The 188bet app industry has entered the era of stock competition，At the same time, the new consumption era is coming，Facing consumers’ diverse consumption needs，How to break homogeneity，Further innovation，It has become a common topic in the 188bet app industry。BTG Home Inn Group conducts user value upgrade，Launched the "Local Life" service to help members discover local highlights within 3 kilometers of the 188bet app to reach consumers，Build a deeper and better life ecosystem for it，Thus increasing member loyalty，Realizing sustainable development of hotels。In a market where opportunities and challenges coexist，The innovative measures of BTG Homeinn are expected to become the development path to maximize the value of "188bet app+"。

Part One188bet app, injecting more"Lifestyle"Living water

"Competition in business models is changing now，Is gradually transforming from pure product management to user management，Members are our most loyal users。"Sun Jian, general manager of BTG Home Inn Group said，"In the past (the industry) regarded operating products as its core competitiveness。For example, guest rooms are the core business of a 188bet app，188bet app management、Services are all centered around it。Now we are focusing more on operating users (members)，Increase the frequency of interaction between hotels and users through life experience content，For example, talk show、Reading Club、E-sports competitions and other lifestyle activities。Let hotels give full play to their social connection functions，Thus creating the possibility for more business opportunities in the future。"

Focus on user experience and build"188bet app+"New business format，Opening up multiple lifestyle scenarios has become a certain business opportunity for the 188bet app industry。

Take BTG Homeinn 188bet app Group as an example，As the leading 188bet app group in China，While sensing new changes in the consumer market, it has taken the lead in making innovative attempts。From the birth of "Rucoffee"，Add to E-Sports 188bet app，Come to the launch of "Home Inn's Bowl of Noodles"，As well as hotels nationwide around "this city、Local、Our store's "feature" has implemented thousands of free activities for members with the concept of "local life"，In fact, BTG Home Inn is consciously injecting "lifestyle" water into the 188bet app，Continuously increase the frequency of links between hotels and guest groups。

Wang Minghui, head of local 188bet app project of BTG Home Inn Group said，As of the end of November this year，Boutique Home InnFree membership launched around the concept of "local 188bet app"ActivityalreadyAcross the country16Cities successfully held super events1200fields, cumulative attractionSuper2.5ten thousand namessuch as188bet appClub member arrivesParticipate offline.According to statistics，Hotels that successfully implemented the event include the mid-to-high-end brand Yi Fei 188bet app、Jianguo Platinum 188bet app、Puyin 188bet app、Yizhishang 188bet app and Feiman 188bet app, etc.，There are also mid-range brands Home Inn Select 188bet app and Home Inn Business 188bet app，And resort complexes such as Home Town around the city。

In the environment of stock competition，User value is becoming the new focus of 188bet app groups。Sun Jian’s judgment，When leisure tourism is based on the so-called localization、When the localization feature is the driver，The market will slowly change，The products and services provided by the 188bet app should also be upgraded accordingly。Changes in demand and business environment have made hotels no longer just serve the function of a single accommodation，Change to life service scene。

On the basis of continuing to meet user accommodation needs with high quality，BTG Homeinn has also begun to explore the value innovation direction of lifestyle scene creation and user experience。April this year，BTG Homeinn completed its membership system——Like the new upgrade of LIFE Club，With the help of "Ruyuan Bean", we have fully opened up member 188bet app accommodation、Ecological consumption and interactive social scene，Increasing the frequency of member interactions，While increasing member stickiness and loyalty，Improving the perception of member value and rights in an all-round way。

Part Two Open around the 188bet app3Kilometers"Local 188bet app"

With the changing trends of the times and the accumulation of lifestyles，We are ushering in a new era of diversified travel。People talk about traveling more than just looking into the distance，It turned into a concert、An exhibition、A gourmet experience。People not only hope to gain a broader life experience through travel，I also hope to gain a rich perception of diverse lives during the journey，Find the resonance of the same lifestyle or the sharing of different lifestyles。The 188bet app is the core node of the journey，Have enough time and space to facilitate the realization of these life experiences and social needs，Thus providing users with lifestyle value beyond accommodation functions。

Looking for the unique culture of the place，Exploring the unusual beauty of the niche，Looking for new things in non-traditional tourist cities has become a new way of 188bet app nowadays——On the road、Or discover the fun of "local 188bet app" where you live。

Under the upgrading of consumption concept and fast-paced lifestyle，"Local 188bet app" service has gradually become a sales market with rigid demand。According to iResearch data，The size of China’s local living market in 2020 is 19.500 million yuan，Projected to grow to 35 by 2025.3 trillion yuan。Nowadays, the emotional value of people’s shopping and consumption is increasing，"Local 188bet app", which provides various service activities for people's daily 188bet app, advocates returning to offline experience，Open 188bet app scope circle，Just what consumers want。They want to pass"Local 188bet app"Service Platform，Discover more interesting things、Quality、Careful product，And be able to share and communicate with other users to generate social interaction。When there is new demand, new markets will be expanded，The "local living" market is coming to 188bet app。

Meituan、Douyin、Kuaishou……Major OTA platforms are focusing on this trillion-dollar market，Use online and offline integration，Meet user needs，Acquire real economy。Douyin focuses on the "short video + live broadcast" method，Overlay platform centralized traffic，During merchants to attract users to the store for consumption；JD.com layouts local 188bet app with instant retail and home delivery services such as "JD Home" and "Hourly Shopping"；After Alibaba split its internal organizational structure，Choose to operate the local 188bet app business independently，Incorporate word-of-mouth into Amap，Form a closed consumption loop with local 188bet app business as the core through the map search function。Although various platforms continue to compete in the local 188bet app track，But since Meituan and Kuaishou Unicom，After Douyin and Ele.me join hands，Easy to find，Each platform is working through cooperation，Make up for respective shortcomings，Improve local 188bet app business under existing competition。

The track of local life，Not only the competition among major OTA platforms，188bet app groups have also found opportunities。It is precisely because consumer trends determine the business trend of hotels，BTG Homeinn is built with the 188bet app as the center of the circle"188bet app+Local 188bet app"ofCreation188bet app business format, discover hotels for users3188bet app highlights within kilometers,Through its membership club——For example, LIFE Club builds an interactive communication platform，Under the head concept of "local life"，Introducing various free activities for members，To improve the space utilization of 188bet app public areas and the frequency of interaction between members and the 188bet app。

Sun Jian, general manager of BTG Home Inn Group, thinks，"Localization is the key，A sense of community is also important。What is within the 3-kilometer living circle of the 188bet app，What’s happening，What people want to know。Let them discover something about the present、Living things，And feel they are participating，Thereby creating a meaningful sense of dependence。"Therefore，Local 188bet app activities launched by BTG Homeinns，Organically integrate with local culture and community，Revolving around the interests and hobbies of the new generation of consumer groups、Modern hot spots have launched more than 40 types covering leisure and entertainment、Culture and Art、Diversified innovative activities for 188bet app appreciation。As long as it becomes like188bet appClub members can participate for free.

/Leisure and entertainment

Through and King of Glory、Fanshu (formerly Fan Deng Shu)、Impromptu Club、Cooperation with Shanghai International Comedy Festival，BTG Homeinn "Local 188bet app" provides membersTalk show、Improvisational comedy show、Board Games、E-sports games、Handmade Salon、Watching moviesand other rich and personalized activities.

In Shanghai，BTG Homeinns and Shanghai International Comedy Festival held an improvisational performance show in the small theater of Homein Select 188bet app (Jinling East Road)，Use humorous comedy elements to create a relaxed and pleasant atmosphere，Not only attracts local talk show、Member users and 188bet app guests interested in comedy，Also brought the surrounding residents to enjoy the fun。In addition，Members can also watch talk shows and open mics at Home Inn (North Bund)，Listen to the actors of the Happy Twist Improvisers Alliance discussing the social phenomenon of "showing off and turning back" at the Yi Grand 188bet app (Xuhui District Branch)。

/Culture and Art

Culture and art are an important part of the development of human society，Not only can cultivate sentiment，You can also feel the profound heritage of historical civilization during the activity。Boutique Home Inn and Guozi Context、Toastmaster performsLecture、Himalaya and others join hands to create Chinese Studies Salon、Reading Club、English Corner、Impromptu speech、Drama Healing、Soul salon and other cultural and artistic activities，480+ events attracted more than 8,000 members to participate offline。

/188bet appTasting Category

Since this year, BTG Homeinn has launched many events in its hotelsFood tasting, red wine tasting, healthy light food salonand other activities。The artistic style and elegance of Shanghai Jianguo Platinum 188bet app's quiet, luxurious and elegant "our store"、The combination of mellow wine，Member users can enjoy the romance of Spanish wineries，Enjoy the elegant and leisure life experience。

Part Three Local life, a new growth engine for leading 188bet app groups

China’s 188bet app consumer market has changed，The new consumer group, mainly "Generation Z", is becoming the main consumer in the market，Facing them with higher quality、Diversified needs，The infinite possibilities of "local life" are providing new growth momentum for leading 188bet app groups。

/Increase space floor effect

"Per square meter efficiency" is usually an important indicator that 188bet app investors pay attention to，However, under the traditional concept，The biggest utilization of the 188bet app is the "guest room" space，Most of the other supporting spaces have become low-frequency areas。Introduced by BTG Homeinns"Local 188bet app"Services are created through scenarios，Long-term fixed activity frequency，Reduced the idle rate of 188bet app space，Invigorated the 188bet app’s public spaces，Increase space floor effect。

/Increase the frequency of member interactions

Members are an important source of long-term development of 188bet app business。Always，188bet app groups have established their own membership systems，Aimed at cultivating members’ loyalty，Hope to increase repurchase behavior and bring stable income to the 188bet app。Members’ emotional belonging has always been the focus in the development of BTG Homeinn Group’s membership system。

Free membership activities carried out by "Local Life"，Jiang Coffee Class、Cheongsam Salon、Tasting、Introducing various lifestyle businesses such as trendy e-sports into the 188bet app space，By building a "188bet app +" life scene，Provide members with more life content besides accommodation。Rich local 188bet app content increases member participation，Allows the interaction between members and hotels to transform from low frequency to high frequency。

As of November 30, 2023，If the total number of 188bet app club members exceeds1.500 million，The number of new members will exceed 12 million in 2023，Up 260% year-on-year。

/Provide differentiation"Ecosystem"

Adhere to "this city"、Local、Our store's "three principles"，BTG Homeinn provides local 188bet app services by exploring local cultural characteristics、Customs and customs、Historical story，Strive to create unique features for member users、A rich and diverse "ecosystem"，We hope that members can feel the local cultural heritage and regional characteristics through special activities，And in rich and interesting interactive activities，Establish a circle culture with a sense of belonging，Finally forming a connection between communities and communities。