April 24，The first Peppa Pig outdoor theme park project in Asia, which is fully introduced and invested and managed by Shanghai Maichi Cultural Development Co., Ltd., has officially announced that it has settled in Shanghai，The official announcement ceremony of the project was held grandly today。

Deputy Director of Shanghai Culture and Tourism Bureau Zhang Qi、Cai 188bet sports betting app download Xiaofei, full-time deputy director of Shanghai Changxing Island Development and Construction Management Committee、Zhang Zhitong, deputy director of the People’s Government of Chongming District, Shanghai、Xue Feng, Director of Shanghai Foreign Investment Promotion Center、Hasbro Group Global Experience、Matt Proulx, Senior Vice President, Partnerships and Music、Zhao Yang, President of Shanghai Maichi Cultural Development Co., Ltd., and NEE NELLIE L, Chairman of Shanghai Peiqi Enterprise Management Co., Ltd., attended the meeting。

This project is currently the largest Peppa Pig outdoor theme park in the world，Coming to settle on Changxing Island, Chongming District, Shanghai，The project covers an area of ​​290 acres，Estimated to be completed and opened in 2027。

Zhang Zhitong, deputy director of the People’s Government of Chongming District, Shanghai、Cai 188bet sports betting app download Xiaofei, full-time deputy director of Shanghai Changxing Island Development and Construction Management Committee、Deputy Director of Shanghai Culture and Tourism Bureau Zhang Qi、Hasbro Group Global Experience、Matt Proulx, Senior Vice President, Partnerships and Music、NEE NELLIE L, Chairman of Shanghai Peiqi Enterprise Management Co., Ltd., and Zhao Yang, President of Shanghai Maichi Cultural Development Co., Ltd. (from left to right)

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Shanghai Peppa Pig Outdoor Theme Park is located in Changxing Island, a unique landscape tourist island in Shanghai，Not only has it received all-round support and great attention from the local government，It has also received active participation from local investors。The investment in this project exceeds 2.4 billion yuan，After completion, it will surely become another iconic business card of Shanghai’s urban tourism，Not only created a new map of Shanghai tourism、Enriching citizens’ leisure and cultural life，At the same time, it will also radiate surrounding areas、Promote the comprehensive development of various business types in the region。

Schematic diagram of Shanghai Peppa Pig Outdoor Theme Park

Cai 188bet sports betting app download Xiaofei, full-time deputy director of Shanghai Changxing Island Development and Construction Management Committee, delivered a speech at the ceremony: “Always，Shanghai as an international metropolis，Always committed to providing local citizens and domestic and foreign tourists with rich and diverse tourism products and high-quality cultural and tourism experiences。This time，A new outdoor theme park built with the internationally renowned IP Peppa Pig as its core content has settled on Changxing Island, Chongming District, Shanghai，While improving the international visibility of cultural tourism products in the 188bet app download northeastern part of Shanghai，It will also give domestic and foreign tourists a more diversified immersive themed entertainment experience during their trip to Shanghai。We are very happy to witness that Peppa Pig Theme Park will be located on Changxing Island。The implementation of the project will inject another boost into the unique landscape tourism island。”

Cai 188bet sports betting app download Xiaofei, full-time deputy director of Shanghai Changxing Island Development and Construction Management Committee

Licensed by Hasbro、The world’s largest independent Peppa Pig Peppa Pig independent outdoor theme park settles in Shanghai

The "PEPPA PIG" cartoon was introduced to China in 2015，The film quickly became popular、Household name，Now it has become the most popular preschool brand in China，At the same time, its wide range of peripheral products are also available in all major retail channels。

The Peppa Pig Outdoor Theme Park is about to be settled in Shanghai，By IP owner、Hasbro Group, a leading toy and game company, is authorized by Shanghai Maichi Cultural Development Co., Ltd.，And it is fully introduced and operated by Maichi Culture。

Hasbro Group Global Experience、Matt Proulx, Senior Vice President of Partnerships and Music, said at the scene: “The settlement of Peppa Pig Outdoor Theme Park in Shanghai，Marks an important milestone for Hasbro Group in China，Also in line with the development momentum of the Peppa Pig brand，It also represents Hasbro’s great emphasis on the Chinese market and consumers。Maichi Culture is an important authorized partner of Hasbro Group’s live entertainment projects，We will continue to cooperate closely，Developing more projects in China，Including bringing Peppa Pig Outdoor Theme Park to more cities，Bring unforgettable joyful experiences to more Chinese children and families。”

Hasbro Group Global Experience、Matt Proulx, SVP of Partnerships and Music

International-level hot IP + creative content empowerment + full industry chain，Maichi Culture boosts the rapid development of China’s themed entertainment industry

Maichi Culture has long been committed to providing Chinese consumers with international high-quality IP themed entertainment and interactive play experience。This time，While Maichi Culture is the IP introducer of Shanghai Peppa Pig Outdoor Theme Park，Also participates in project investment and creation and all-round operation management。Zhao Yang, President of Maichi Culture said，The main part of Shanghai Peppa Pig Outdoor Theme Park will in-depth restore the colorful scenes in the "Peppa Pig" cartoon，Combined with Shanghai’s local elements，Bringing unique immersive play and interaction to tourists。Also，This project is also equipped with an independent Peppa Pig themed hotel，will provide a one-stop international theme park experience for parents and children。

Zhao Yang also pointed out: “Maichi Culture has been deeply involved in the international IP real-life entertainment industry，Committed to bringing the world’s top IP projects to China。Peppa Pig is loved by consumers around the world，This time，Maichi Culture is very honored to bring this high-quality IP outdoor park project to the Chinese market，Bringing global IP experience to Chinese children and families。Shanghai Peppa Pig Outdoor Theme Park will fully demonstrate the regional cultural characteristics of China and Shanghai，Integrating outdoor IP theme park and theme hotel，Provide one-stop entertainment、Accommodation and dining retail experience，With‘International-level hot IP + creative content empowerment + full industry chain’’s operation and management form，Mainly‘Immersive parent-child entertainment format’188bet app download 。In the near future，Maichi Culture will also bring more real-life entertainment projects of well-known IPs under the Hasbro Group，Further boost the international development of China’s theme entertainment industry，Bringing Chinese consumers more creativity and fun。”

Zhao Yang, President of Shanghai Maichi Cultural Development Co., Ltd.

NEE NELLIE L, chairman of Shanghai Peiqi Enterprise Management Co., Ltd., the paradise project company, expressed high confidence in the project: “Through the cooperation of all parties，I believe that Shanghai Peppa Pig Outdoor Park will definitely become another landmark in Shanghai。Looking forward to 2027，Meet everyone at Peppa Pig Outdoor Theme Park in Shanghai。” 

NEE NELLIE L, Chairman of Shanghai Peiqi Enterprise Management Co., Ltd.