Oliver·Alser (left) Thomas·Mark (right)

Awards ceremony

Liu Zhaohui:

As far as I know，Eatrenalin, which just won the TEA Thea Award, was hailed as "the most futuristic fine dining experience" by the Michelin Guide，How do you define this experience product？What’s unique about it meeting the diverse needs of tourists？ 

Thomas:

I think，We have created a new dining experience product，More than a restaurant，The biggest feature is the riding system，The "floating chair" produced by Mack Rides Amusement Equipment Company、Multimedia content and creative restaurant composition，Why Eatrenalin is unique，It perfectly blends these three elements，So I think we have created a new species of fine dining。

You can imagine，Visitors 188bet sports betting app download sitting on chairs，Automatically move from one room to another (eating)，This is a major feature of Eatrenalin。

Eatrenalin

Liu Zhaohui:

Mr. Oliver，From a foodie’s perspective，What needs of consumers do you think Eatrenalin meets?，Can successfully attract different customer groups，Especially young consumers？

Oliver:

Yes，Eatrenalin is a project that particularly attracts young customers。With "Floating Chair"，Each guest’s seat can be adjusted according to needs，Dining with different people throughout the evening，The seats keep changing，Novel elements are constantly being added，The menu in the dining room where the guests are located is also constantly changing，The whole dining process is very interesting。

Floating chair

Liu Zhaohui:

The Mark family not only owns theme parks Europe Park，There are also hot springs、Theme Hotel、Immersive dining and other projects。You also mentioned it in your previous speech，Plan to promote Eatrenalin, a new dining experience project, globally，Including Southeast Asia、China and other markets，Do you have any plans to promote this kind of project in the Chinese market？What do you think of the Chinese market with a population of 1.4 billion？

Thomas:

Let me first tell you some background information about our family。I am the eighth generation inheritor of the family business，Our company is famous throughout the world for manufacturing roller coaster equipment，Also provides many roller coaster products for Chinese cultural tourism companies，China’s market potential is very large。

This is also the basis for the success of the Eatrenalin project，We have many different businesses，188bet sports betting app download Put them in a box，Leverage each other’s strengths，Create an excellent project like Eatrenalin。The Chinese market has great development potential，We also conduct research in many markets，Although no contract has been signed yet in China，But we have been maintaining dialogue and communication，Maybe one day this project will appear in China。

Different from most international IPs entering the Chinese market，Our European Park is in Europe，But there is only one theme park in Germany，We must hold on to that part of the market，But in the process of selling roller coaster equipment，We remain open to building new parks with other markets，Also open to expanding new Eatrenalin projects outside of Europe，We think it’s a good choice。

Restaurant

Liu Zhaohui:

China is a big market with a population of 1.4 billion，What do you think is the difference between the consumption needs of Chinese consumers and consumers in other parts of the world？

Oliver:

I think guests from every country and region have their own consumption preferences，I stayed in Hong Kong for three years，Have some understanding of Cantonese food tastes。So，Eatrenalin wants to go international，We must deal with localization related matters。

If the Eatrenalin project enters the Chinese market，Definitely need to hire a local chef，We will find local investors、Operating Partner，Because we don’t understand Chinese culture，We need to find partners who understand local culture and local consumer preferences。

Operation Team

Liu Zhaohui:

As of the end of last year，According to data from the National Bureau of Statistics of China，China’s catering market 188bet app reaches US0 billion，Currently, China's catering market is a "Red Sea"，Competition is fierce，Chinese people are also very picky about food，If your project enters China，What do you think is your unique advantage or core competitiveness？

Thomas:

Mr. Oliver said just now，If this project enters the Chinese market，We need to find the right partner，Adjust the existing catering concept，Need to understand Chinese people’s consumption habits in catering。

The entire project of Eatrenalin is a system，There are many things in common，But there is a lot of content inside，For example, topic、Design of each room, etc.，Can make corresponding adjustments according to different markets。

Specialty Restaurant

Liu Zhaohui:

actually，Although Eatrenalin has not yet entered the Chinese market，But the reputation in China has spread on social media such as WeChat。The project has been such a success，How and when did this idea begin？What challenges did you encounter during the project creation process？

Oliver:

The creation of Eatrenalin’s immersive dining experience product originated from an idea 5 years ago。For us，The biggest challenge in building the project is，How to connect dining routes to each other，This is a big problem after the idea was proposed，Later, Mack Rides Amusement Equipment Company proposed to produce“Floating Chair”After，The problem of interconnecting catering lines has been solved。

Specialty Restaurant

Liu Zhaohui:

In the process of building this project，Do you have any interesting stories that impressed you？

Thomas:

I think，Even now，The content of the experience is difficult to convey in words，It can bring 188bet app download people a very good feeling，And this feeling can only be experienced by those who come to the scene，In order to understand，Because this is a brand new experience product。

Although in the process of making，As described by Oliver，Encountered many challenges，But we are very happy to find the "key to open the door";。We see now，The vast majority of guests have positive comments about the experience products，The repurchase rate of the product is also very high。They will constantly bring family or friends over to experience together，They said "I can't describe it in words，You have to come with me to experience it on site”。

Source: Lanyu Culture、Mark Amusement Equipment Co., Ltd., etc.