After the May Day holiday，Many wine management groups have successively posted “Battle Report”，One set of figures is particularly eye-catching and has attracted the attention of the industry: the average daily occupancy rate of Dongcheng Group's stores in East China is as high as 97%，Over 70% of stores are fully occupied。

In recent years，Dongcheng Group is rapidly rising in the East China market，His performance not only caused waves in the industry，Extraordinary competitiveness shown as a dark horse，It has attracted heated discussion in the industry。

Explore Dongcheng’s outstanding performance in East China，Easy to find，This is in line with the group’s strategic layout ——“Chongcang East China”Closely related。See the essence through phenomena，To truly understand the reasons behind this effect，This article will provide an in-depth analysis of Dongcheng Group’s strategy in East China，Revealing his courage“Heavy warehouse”Internal logic，And discuss the impact of this layout on the market structure of East China’s wine and tourism market and the source of confidence behind it。

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The rise of Dongcheng in East China，It’s a long-standing“Premeditated”’s journey，The establishment of the East China company in 2022 is a clear signal of its deep penetration into the East China market。

As understood，East China is the second curve of the development of Dongcheng Group，With“Highest configuration、Optimal resources”Start the pilot as an independent individual。So the pace is very fast，Less than 2 years，Dongcheng’s brands have entered many core cities，Excellent performance，Now during the May Day holiday this year，The super large half store is fully booked，In Shanghai、Nanjing、Hangzhou and other places have set new highs in average daily income，Yishang Hotel Nanjing Confucius Temple Branch REVPAR exceeds 1,000 yuan，City Convenience Hotel Changzhou Railway Station Branch’s REVPAR is nearly 600 yuan and other outstanding performance of super income，Visually demonstrates the strong appeal of the brand，More proof of the forward-looking direction of this strategic direction，Accelerate the realization of past strategic deployments。

▲Picture note: The picture on the left is Yishang Hotel Nanjing Confucius Temple Branch，The picture on the right shows City Comfort Inn Changzhou Railway Station Branch

188bet app download Of course，Dongcheng’s heavy position in East China goes beyond geographical expansion，More on strategy optimization、Brand influence、Comprehensive promotion of service innovation and investment experience。The new year，Dongcheng Group East China Company moves frequently，First, it was announced that Cheng Yihua, the co-founder of the group, will serve as the chairman of East China Company，Directly leads the strategic deployment of East China，It is enough to highlight the group’s emphasis on the East China market and its all-out attitude，Ensures efficient execution of strategic decisions and optimal allocation of resources。

Meanwhile，Dongcheng Group East China Company has made a strong landing in Shanghai Hongqiao Hub，And make clever use of this location advantage，Efficiently integrate upstream and downstream resources，Efforts have been made to create a "ldquo" of nearly 2,000 square meters;Five functional centers”，Comprehensively drive the improvement of brand influence and market penetration，Especially the display center、Delivery Center and Communication Center，Not only an important link connecting investors in East China，Strengthened the interaction and cooperation between the two parties，Provides solid support for Dongcheng’s sophisticated operations and market expansion in East China。East China Company settles in this time，Symbolizing Dongcheng“Second Headquarters”14632_14638，It also marks that Dongcheng’s in-depth layout and resource optimization in East China has reached a new level，Powerfully promotes the sustained and steady development of Dongcheng's stores in the fierce market competition in East China。

Also，Dongcheng East China Company’s empowerment of investors cannot be ignored，For investors who are interested in signing flagship stores and benchmark stores，Introducing a series of enhanced empowerment policies，To support its rapid development and successful operation，Inject strong impetus into brand expansion in the new era。

Taken in charge from co-founder Cheng Yihua，A new team has settled in Shanghai Hongqiao Hub，A series of high-profile actions such as unprecedented resource gathering and policy support，It all shows that Dongcheng is taking advantage of the strategic high ground of Shanghai，Gradually realize a breakthrough layout in the East China market。

▲Caption: Dongcheng Group East China Company“Five functional centers”Gradually implemented

Why is East China the most important place?

As of now，Dongcheng City Convenience、Yishang、Berman、Yicheng’s four main brands have nearly 200 operating stores and nearly 100 stores in preparation for construction in East China，Rapid development momentum。From South China to Central China，Dongcheng passed“Iron network deep cultivation，Copy across provinces”，Weaving a strong brand 188bet Online Sports Betting and Casino network step by step，After developing through the 18-year cycle，Increasing positions in the East China market at this time，Not only Dongcheng’s strengthening and promotion of existing successful models，It is also about capturing and proactively adapting to future market trends。

In terms of regional advantages, East China contains endless market potential.As a national economic vane，East China consumer market is huge、Mature industrial ecology，Has huge potential for consumption upgrade；simultaneously，Hotel orders in Wuyi County market increased by 68% year-on-year，“Small City, Big Cultural Tourism”Model creates a blue ocean market to be tapped，East China occupies a significant share in the comprehensive tourism competitiveness of the top 100 counties，The business opportunities are self-evident，Become two&ldquo of Dongcheng;234”Key pieces of strategy (mainly 234th tier cities，With 200、300、The price is mainly 400 yuan)。

Secondly，With economic development and urban upgrading，East China has ushered in the construction of a large number of high-tech industrial development zones，Not only drives local economic growth，Also stimulates demand for high-quality hotel services。At this critical moment，If there is a hotel store with standardized services, it will be settled in time，You will have the opportunity to seize market opportunities，Rucheng Convenient Xuancheng Guangde Development Zone Store，With a superb stay experience，The selling price occupies the first place in the price shopping circle，The comprehensive occupancy rate is nearly 95%，The selling price of Yishang Hotel Changshu Southeast Industrial Park store is even more than 60 yuan ahead of the business district，The comprehensive occupancy rate exceeds 90%。

Currently，Imbalance between supply and demand in these emerging regions，Obvious desire for high standards of service，Combined with the data that consumers in China’s third-tier cities and below account for more than 70% of the country，The hot land of East China，No doubt looking for "Dongcheng";Second Growth Curve”Provides an ideal battlefield。

▲Picture note: The picture on the left is Yishang Hotel Changshu Southeast Industrial Park Branch，The picture on the right shows City Comfort Inn Xuancheng Guangde Development Zone Branch

On the consumer side，Dazhong Hotel Zhengcheng“香饽饽”。As the economy enters an era of steady growth，The consumption environment is gradually“Reduce fever”，It can be seen from the hotel’s cumulative revenue per available room index statistics in 2023，Domestic high-end hotels encounter“Dilemma”，Even Shanghai is known as a prosperous metropolis，Their consumers are also becoming more rational，Pay more attention to cost performance，Also，"2023 China Consumer Insights and Market Outlook White Paper" shows，Consumers spend money on accommodation，60% choose budget hotels.5%，Especially when young people become the mainstream，“Pragmatism”is their focus，Shortage of mid- to low-end hotels，The craze for high-end hotel clusters has receded，Shortage of mid- to low-end hotels，House prices of 200-400 yuan will become the mainstream investment in the future。

 “Long term，Cost-effective products and services are king，Good and cheap are constant business interests。”In Dongcheng’s value proposition and product genes，The price/performance ratio is not just low price，Customers should be allowed to purchase better quality products at reasonable prices。Facing the evolution of the consumer market，Dongcheng adheres to the principle of cost-effectiveness in product iteration and service practice，It coincides with the current market demand for cost-effective accommodation，Added advantages to Dongcheng’s market positioning。

“Excellent value for money！Meeted all my needs for a hotel experience。”Observed through social platforms，Search Nanjing、When staying in cities such as Suzhou，Amway patches from four major brands appear together，Behind this phenomenon，Explains that Dongcheng’s brand influence and market acceptance are both increasing。

Secondly，Survival of the fittest in the East China hotel market，It also brings new opportunities for stock transformation。current，Hotel growth in first- and second-tier cities slows down，As some stores become obsolete and competition intensifies，Many hotels are gradually withdrawing from the stage of history，Under market innovation，Chainization has become a trend，Estimated within the next five years，The hotel chain rate in East China may exceed 50%。Industry insiders pointed out，Dongcheng focuses on East China at this time，It also further changes the pattern of East China hotel market。On the one hand，Dongcheng takes advantage of the east wind of market integration，To revitalize the existing market，Strengthening the chain trend of East China’s hotel industry，On the other hand，Through differentiated operation strategy，Meet the needs of market segments，Also further promotes the development of popular hotel chains，This will have a profound impact on the hotel tourism market in East China and even the whole country。

Six arrows are fired accurately, the East China market is bound to be won

Different from the past，Under the dual drive of today’s industrial upgrading and market changes，The hotel industry has fallen into an unprecedented “Involution”whirlpool，So at this critical point，For Dongcheng“Gamble”East China’s actions，The industry has received mixed reactions。Some people have high expectations，Think this will be a major attraction in the industry，Some people are also worried about the risks behind it，These 188bet sports betting app download voices actually reflect the uncertain anxiety and considerations of the entire industry in the face of transformation and upgrading。

The competition in the East China hotel market has always been fierce，Not just a competition between brands，It is a game between enterprise development model and innovative thinking。How to ensure accurate implementation of strategy，Hit the bullseye？In response to issues of concern to the industry，East China Company’s six detailed strategies，Show more solidity to the market、More trustworthy“family assets”，Clearly communicates its roots in East China、Strong determination to move forward steadily，Inject confidence into investors who pursue long-term sustainable profits。

1、Build a full-featured business dojo in East China，Provide investors with solid income guarantee:Relying on“Five Centers”Building a full-service system，Create integrated development、raised、Operation“Trinity”’s full-featured business dojo，And set up a full-scale territorial team，Efficient fundraising、Fast climb、Quick response，Achieve seamless connection of all links，Provide investors with full life cycle services。

2、Service team expansion，Build an elite service matrix that can both identify opportunities and respond quickly:In addition to spending heavily to introduce experienced investment consultants and operation experts，Introducing top senior consultants in the industry，Through comprehensive market research、Problem diagnosis and strategic planning，Customized solutions for hotel projects，Provide strong resource support for property matching and renovation and upgrade of existing stores。

3、Establishment of main brand localization division，To achieve the goal of maximizing brand value and asset allocation:Brands at different levels have dedicated business units for independent operation and management，Don’t eat mixed brands，Ensure that the decision-making and execution of each link can be close to market reality，Better support and services for stores，Investor with zero experience，You can also open a hotel smoothly。

4. Adhere to the principle of high-quality development and build a benchmark flagship store:Aiming for long-term operation，Plans to launch nearly 10 benchmark flagship stores this year，From project screening to post-operation，Strictly control the quality level，By carefully creating a benchmark model，Leading and accelerating the quality innovation of the entire store network。

5、Adhere to the principle of not opening stores in close proximity，Fundamentally protect the interests of investors:Avoid internal competition，Ensure that each franchise store can obtain sufficient growth opportunities and income guarantee in a reasonable market space，To build a virtuous cycle of franchise ecosystem。

6、Focus on efficiency，Create an operating system for differentiated operations:Implement differentiated operation strategies and special management according to store characteristics，Provides solid support for the rapid growth of new stores and the quality upgrading of old stores，Ensure that each type of store can find a suitable position in the market，Maximize benefits。

▲Picture Note: Yishang Hotel Wuhu Pedestrian Street Branch

With the steady implementation of Dongcheng’s strategic deployment in East China，The results are gradually showing，A large number of its stores have broken the circle，Many franchisees also spoke highly of Dongcheng’s services during interviews。“What Dongcheng sells is not a signboard，is a full solution，Good localized service，From investment to store launch，Even later operations，Most of the work is done by the East China team，The store has always been profitable in the past two years，I also have more time to do other business。”

As understood，Yishang Hotel Wuhu Pedestrian Street Store completed its ramp-up period in less than 3 months after opening，Franchise confession，I felt anxious in the early stage of joining，But Dongcheng’s service and strength relieved his worries like reassurance，And build his confidence in long-term profitability。When asked if he would join Dongcheng again，He also used 3&ldquo in a row;会”，This is a positive reply，It undoubtedly provides a strong endorsement for Dongcheng’s development strategy in East China。

The true industry leader，Not only can accurately capture the subtle changes in the market，We must dare to make bold and precise decisions at critical moments，With the increasing improvement of Dongcheng’s market layout in East China，We have reason to believe，Dongcheng Group’s“Second Growth Curve”It will get higher and higher，Becoming a force that cannot be ignored in East China。

simultaneously，Under the influence of Dongcheng Benchmark Store，The surrounding hotels and tourism industry are also gradually glowing with new vitality，Strive to stand out in the fierce market competition，This healthy competition not only promotes the development of the entire industry，It also brings more choices and better service experience to consumers。