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LoginJune 19,Meihao Lizhi 3.0 Product launch and departure ceremony of Qicheng Liquor Management was held at Suzhou Tongcheng Travel Building。Meihao Lizhi 3.0Reinterpret brand positioning,And comprehensively iterative upgrades in products and services,Aiming to reshape the new standards of the mid- to high-end hotel industry。Upgraded Meihao Lizhi 3.0,Will pass service、Comprehensive experiences such as products reinterpret the definition and value of mid- to high-end hotels,Thus providing guests with an accommodation experience that is derived from life but higher than life。
Activity,Elong Hotel Technology Qicheng Wine Management, created by industry leader Chang Kaifeng, made its first public appearance。
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Meihao Lizhi 3.0 Lobby Design
Since the opening of the first direct-operated store in 2016,Mehao Leizhi Hotel brand has always been a hotel brand with high investor and customer satisfaction。Meihao Lizhi 3.0Comprehensive renovation based on inheriting the past reputation,Adhering to the people-oriented concept,Pay attention to product details and personalized experience。
In space design,Meihao Lizhi 3.0Absorb the charm of the East,Interpreted with international expressions,Create Eastern and Western style、Modern Oriental Space Design。Under design,Meihao Lizhi 3.0The product selection method is natural,Get“Ting”、“Bamboo Forest”The shape and meaning,188bet online sports betting Jiang Zhu、Wood、Stone and other elements are cleverly integrated into modern interior design,The intention of living in a pavilion in the bamboo forest,Built in a busy city“There is a room in the pavilion”、Safe and self-consistent space atmosphere。
The hotel entrance is decorated with an oriental courtyard-style landscape,The lobby space adopts earthy tones,The combination of light-transmitting guide table and implicit grille,Make the space peaceful and moist,Create the coexistence of tranquility and texture,Quiet, luxurious and comfortable casual style。“City Living Room”Hotel as business、The inherent characteristics of short-term residence are transformed into community integration space,Flexible switching of living rooms、Restaurant and other modes。
“Temperature Sense”As the core of standard guest room design,Not only throughout the space color matching and material selection,Go deeper into the selection of each item。Meihao Lizhi 3.0,Desk、Book chair、The MINI bar retains the oriental charm and texture at the same time,Abandoned the cumbersome decoration,Return to form。Wall paper art hanging picture、Tea sets and other intangible cultural elements are integrated into it,Integrate the imprint of art and humanity into the space,Let the brand go beyond the integration of cultures,It is also the carrier of cultural inheritance,make“Activation of local intangible cultural heritage”Become the embodiment of the brand’s unique social value。
Meihao Lizhi 3.0 guest room design
Focus on user value and redefine mid- to high-end hotels
At the press conference,Elong Hotel Technology Qicheng Liquor Management CEO Chang Chuangchuang said: “Mehao Leizhi Hotel 3.0 will return to the original intention of the brand,Attach importance to customer value,Adhere to people-oriented,Innovation through customer experience,Create a brand with customer 188bet sports betting app download experience and high quality-price ratio as its core。”
According to introduction,Meihao Lizhi 3.0 Positioned as an urban lifestyle hotel,Taking into consideration both quality office and leisure needs,Provide guests with an accommodation experience that is derived from life but higher than life。Upgraded Meihao Lizhi 3.0The service includes three parts: quality basic experience module、Menu-based customized experience module and lifestyle experience module。&ldquo provided by the hotel;Morning coffee, afternoon tea and evening wine”、Garden Terrace、Multi-functional social space with privacy、These experiences of the joint layout of the gym and laundry,All come from the real needs of market consumers。
Meihao Lizhi 3.0Focus on creating lifestyle experience,Pass“City Exploration”、“Lizhi Weekend”and other special services,Provide consumers with a higher quality and more memorable business travel experience。
It is worth mentioning,Meihao Lizhi 3.0 has made innovative upgrades in catering services,Provide a variety of dining services for guests。Refreshment break in the lobby、Special breakfast、Lizhi Afternoon Tea、A bowl of noodles late at night、Free fruits and snacks are provided in the guest room minibar and snack area、The silent experience of having a drink before going to bed to moisturize your body。Continues from morning to late at night,Extended from check-in to check-out,Let customers feel warm care without interruption。At the same time,Extended breakfast time launched“Brunch as you wish”,Breakfast takeaway service,Let customers have a good breakfast even if they wake up late,Meet the vitality and energy that customers need throughout the day。
Expressed by Chen Yu, Executive Vice President of Qicheng Wine Management of Elong Hotel Technology and EBO of Meihao Lizhi,“Compared with mid-range hotels,The definition of mid- to high-end hotels 188bet online sports betting is not a model or number,The core difference lies in experience and service。”Senior investor Zang Xiaoan agrees。He thinks,Mid-to-high-end hotels are not divided into hardware,It just depends on the guest’s feelings。In existing market,Breaking through space efficiency through innovation,Focus on customer experience,Mid-to-high-end hotels have great potential。
Executive Vice President of Elong Hotel Technology Qicheng Liquor Management and Meihao Lizhi EBO Chen Yu shared on the spot
Internet + mid-to-high-end hotels, creating new productivity in the hotel industry
As an accommodation industry platform with Internet genes,Elong Hotel Technology continues to provide technology to the industry、Traffic、Marketing、Financial and other system-wide empowerment。Elong Hotel Technology was established in 2021 by Tongcheng Travel,As of May 31, 2024,The number of hotels opened on the eLong hotel technology platform exceeds 1,800,The number of contracted hotels exceeds 2,800。
Xi Dandan, CEO of Elong Hotel Technology, shared on the spot
Xi Dandan, CEO of Elong Hotel Technology, said at the press conference,“Empowerment is not a function word,But to make it easier for everyone in the industry to do this。”
Currently,The hotel industry has entered the era of inventory,Create a more efficient“New Productivity”Becoming the only way for the industry to undergo deep transformation。Hu Shengyang, Executive Vice Chairman of the Hotel Digitalization Professional Committee of China Hotel Association and CEO of Yingdie Consulting said,Stock Era,The hotel industry needs to pay attention to how hotels make a flop,The specific and feasible method is to renovate。
Li Yukai, COO of Elong Hotel Technology, said: “Hotel renovation stems from the maturity of the use of new materials and cost optimization brought about by China's industrialization process。The key to renovation is to shorten the business cycle,Reasonable investment、Quick modification。”As a representative of renovated hotels,Mehao Lizhi Hotel (Guangzhou 188bet online sports betting East Station Branch) average price in 2023 will reach 495 yuan,Annual RevPAR exceeds 473 yuan。
What deserves attention,Meihao Lizhi 3.0,Its business model has also exceeded the critical point of investment return for mid- to high-end hotels。As understood,The average return cycle of mid- to high-end hotels in the industry is generally more than 5-6 years。Meihao Lizhi 3.0 by canceling flashy experience items、Optimizing consumable costs and other measures,Ensure controllability of construction and operating costs,The cost of a single room is 12.Starting from 50,000 yuan,The investment return period is about 3.9 years。
Relying on the digitalization and industrial chain resource advantages of eLong Hotel’s technology platform,Plus a first-class team with decades of experience in the hotel industry,Qicheng Liquor Management can provide investors with one-stop service、Companionship service covering the entire hotel life cycle。Meanwhile,Elong Financial United Ping An Commercial Factoring Co., Ltd.、Haitong Hengxin International Financial Leasing Co., Ltd. and other financial institutions,will provide financial support to Meihao Lizhi Hotel brand franchisees,Solution to franchisee project decoration、Financial difficulties in material procurement,Empower Meihao Leizhi franchisees to open more stores、Open a good store。
“Our goal is to open 500 profitable and profitable stores in Mehao Lizhi within five years,No rush to scale up quickly,Calm down and improve customer experience。Leading by quality-price ratio,Focus on good experience、Good reputation、Human touch。Customer’s heart is traffic,Help investors earn the money they deserve。”Chang Chuangchuang said。
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