Some parts of the country are still experiencing extremely hot weather with temperatures above 35°C，Out of season this winter“Hoarding for travel”Already started。Recently，Wanda Hotels and Resorts、Club Med Resort、Vanke Songhua Lake Resort、Cuiyunshan Tourist Resort and other brand merchants launch winter ski package sales in Fliggy。Take Wanda Hotels and Resorts as an example，Only 8 days，The cumulative transaction volume of its snow season package products sold through Fliggy exceeds 1.800 million yuan，The highest sales volume of a single product exceeds 70,000 pieces。

A group of people who love ice and snow sports、Customers who pursue quality experiences start planning their itinerary 4 to 5 months in advance。Changbai Mountain、Beidahu、Yabuli、Popular destinations such 188bet app download as Chongli，Includes ski lessons、Innovative products for parent-child activities and hot spring experiences are very popular among consumers，“Northeast Skiing + Seeing the Sea in Sanya”’s combined redemption package product sales rank top，Consumers place an order to unlock multiple ways of playing。

“With‘Store first, make an appointment later’The popularity of style consumption，Consumers have developed the awareness and habit of stocking up on ski products in advance。”Wang Xin, Vice President of Wanda Hotels and Resorts，In addition to brand building and increasing sales，Make snow season pre-sales in advance，Hotels can also more accurately judge the tourism popularity and consumer demand of this year’s snow season，Marketing pricing for hotel brands、Product Innovation、Provide important decision-making basis in personnel arrangement management and other aspects。”

According to Wang Xin’s introduction，Wanda Hotels and Resorts will open membership levels to partners for the first time in 2022，Since realizing membership connection with Fliggy，Both parties have launched pre-sales of winter ski packages in advance of summer for three consecutive years。As of now，The reservation rate of package products increased by 70% year-on-year。188bet Online Sports Betting and Casino Among the consumers who placed orders this year，Old members account for about 50%。

“Hoarding for travel has become the mainstream way for consumers to travel and vacation。”Wang Xin said，Pass“Hoarding for travel”The proportion of consumers who come to experience Wanda Changbai Mountain’s winter skiing services is increasing year by year，Winter 2023 only，The number of users who made reservations with package products on Fliggy doubled compared to 2022。

Since the early morning of August 9th，The&ldquo of Cuiyun Mountain Tourist Resort;Stock up for skiing”Products are officially on sale at Fliggy。“Many consumers who stay in summer will take the initiative to inquire about the business hours of this year’s ski resort，And what new ways to play this year、New experience。”Zhang Wenbin, General Manager of the Marketing Management Department of Hebei Tourism Investment Cuiyunshan Tourist Resort said，The&ldquo launched in advance this year;Stock up for skiing”Products cover various types from budget hotels to mid-to-high-end hotels，Not only consumers have wider choices，The price is also more cost-effective。

Zhang Wenbin thinks，The ski market is very segmented，User needs are relatively obvious，Pass“Hoarding for travel”You can target the target group 188bet app download in advance，Influence vertical users more accurately，Further build brand awareness，Bring effective traffic to merchant operations。“Consumers we attracted through the snow season in previous years，Some of them have gradually become repeat visitors to the resort in spring, summer and autumn。”Zhang Wenbin said。

The "2024 China Ice and Snow Tourism Development Report" released by the China Tourism Academy shows，In policy bonus、Inspired by factors such as demand release and product innovation，The national ice and snow tourism market will usher in a substantial rebound，It is expected that the number of ice and snow leisure tourists in my country will exceed 400 million for the first time in the 2023-2024 ice and snow season，my country’s ice and snow leisure tourism revenue is expected to reach 550 billion yuan。

Last winter“Erbin Hot”Hot out of the circle，Ice and snow travel entered consumers’ shopping lists half a year in advance。Industry insider analysis，Development to date， “Hoarding for travel”Already increased revenue from wine and tourism businesses to attract customers during the off-season、Marketing methods to increase occupancy rate，Developed to highlight brand advantages、Manage full-year income，让“Better in peak season”'s powerful grip。

In the&ldquo jointly 188bet app sponsored by China Tourism Academy and China Tourism Association;2023 China Tourism Group Development Forum”Previous，Flying Pig“Hoarding for travel”Consumption model was rated as a 2023 tourism entrepreneurship and innovation industry integration demonstration case。