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Big accommodation Author of this article: Zhihui 2024-08-20
Realized revenue of 6.1 billion yuan in the second quarter,11 year-on-year increase.2%,Slightly higher than the upper end of previously announced revenue growth guidance of 7%-11%。
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August 20,Huazhu Group (NASDAQ: HTHT;Hong Kong Stock Exchange: 1179) releases unaudited financial results announcement for the second quarter and interim period of 2024。Data display,Second quarter of this year,Huazhu Group’s hotel turnover is 23.4 billion yuan (RMB,The same below),15 year-on-year increase.5%,Realized revenue of 6.1 billion yuan,11 year-on-year increase.2%,Slightly higher than the upper end of previously announced revenue growth guidance of 7%-11%。First half of the year,Huazhu Group’s income 114.2.6 billion yuan,14 year-on-year increase.1%,Among them, Legacy-Huazhu’s income is 90.7.3 billion yuan,14 year-on-year increase.3%,Huazhu International (Legacy-DH) income 23.5.3 billion yuan,13 year-on-year increase.7%。

Second Quarter,Huazhu Group continues to expand its hotel network with high quality,And usher in an important milestone moment,Achieved“Wandian”Target。Standing at a new starting point,Jin Hui, CEO of Huazhu 188bet sports betting app download Group, said: “Huazhu China will continue to focus on product upgrades、Excellent Service and Membership Program,To enhance our competitive advantage and drive long-term sustainable growth in RevPAR。”

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As of the end of the second quarter,The number of hotels operated by Huazhu Group worldwide reaches 10,286,The number of hotel rooms is 1,001,294 families,The number of hotels to be opened is 3,294 families。Among them,10 hotels in operation of Huazhu China,150,567 newly opened hotels in the second quarter。

In terms of strategic layout,Huazhu continues to penetrate into lower-tier cities where the demand for accommodation has not yet been fully met,Export high-quality supply,Filling the gap in the local hotel chain market,Let more people on the road enjoy hotel products and services of consistent quality and standards。

Huazhu China’s 10,000th store——Hanting Hotel Linzhi Modog County is located on National Highway 318 of the Sichuan-Tibet Line,This hotel is brand new to Hanting 3.Version 5,In addition to high-looking design,Also adds self-service delivery、Self-service laundry、Service scenarios such as self-service locker areas。Today,Hanting under Huazhu Group has gathered along National Highway 318、All seasons、Orange、Starway、Haiyou、Ibis and other brand hotels。

Not only along the Sichuan-Tibet Line 318 National Highway,Huazhu has also opened brand&ldquo in many cities;First store”。In Dazhu County, Sichuan Province,Huazhu opened the first local all-season store,This restaurant located in a small county 188bet online sports betting town has more than 40% of local guests,Loved by local consumers。In Renhuai City, Guizhou Province,Huazhu opens the first local intercity hotel,Provides a new choice for elite business people to travel。

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Zunyi Renhuai Intercity Hotel

The hotel industry has a promising future, and its original intention of serving the mass market remains unchanged

China’s overall travel demand remains stable。According to data released by the Ministry of Transport,In the first half of the year, cross-regional personnel mobility in my country increased by 7% year-on-year.4%;According to data from the Ministry of Culture and Tourism,First half of the year,Domestic travel times 27.2.5 billion,14 year-on-year increase.3%;Total travel expenses of domestic tourists 2.73 trillion yuan,19 year-on-year increase.0%,Especially in county areas, tourism is becoming more popular;Cross-border travel,Inbound travel in“China Travel”Strong growth momentum amid the boom,Statistics from the National Immigration Administration of China,1463 foreigners entering the country at various ports in the first half of the year.50,000 people,152 year-on-year increase.7%。Overall view,Consumers’ enthusiasm for travel is expected to continue to increase in the second half of the year,Macroeconomic recovery will also bring more business travel demand,The hotel industry still has promising prospects。

Serving the mass market remains one of the key factors supporting hotel performance,Huazhu has always focused on economy and mid-range hotels,Promote iterative upgrades of structure and products 188bet online sports betting at the same time,Pay equal attention to both increment and quality improvement。From the financial report data,As of the second quarter,Huazhu’s budget and mid-range brand hotels in operation、The proportion of hotels to be opened has reached over 90% and 80% respectively。In this process,Consumer groups’ impressions of budget and mid-range hotels are also quietly changing,So much so that &ldquo has emerged on overseas social media;China Hotel”Trend。In the current critical period of the hotel industry's transformation from large-scale expansion to quality improvement,The chain trend has promoted industry concentration,Enhance consumers’ brand stickiness,It also shows greater attraction to hotel franchises。

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Orange Hotel 3.0 new product

Steady operation, grasping the long-term value of the hotel industry

Due to the concentrated release of compensatory travel demand in 2023,Superimposed supply recovery lag,Accommodation leading to most destinations、Transportation prices are generally on the high side。Since this year,The tourism industry has basically returned to normal rhythm,The supply side has been comprehensively improved,The consumer market is gradually returning to normal。China’s hotel industry in the second quarter on a year-on-year basis,Both average daily rate (ADR) and occupancy rate (OCC) are under pressure。

Second Quarter,Huazhu China RevPAR、Average Daily Rate (ADR)、All three key operating indicators of occupancy rate (OCC) increased month-on-month。Compared to the same period last year,Although RevPAR fell slightly by 2% due to the high base in the same 188bet app download period last year,Huazhu China is still maintaining high-quality development of its hotel network,Further improved the occupancy rate of its hotels。Second Quarter,Huazhu China’s OCC bucked the trend and increased to 82.6%,Increased by 0 year-on-year.7 percentage points。Overseas business,Huazhu International’s operating indicators improved significantly in the second quarter,ADR、OCC and RevPAR both increased year-on-year。

The sustained and steady hotel operating performance is the result of Huazhu Group’s efforts to strengthen and polish its brand over the years、Products and Services,The result of insisting on high-quality development。The hotel industry is always a long-term business from the perspective of business model,In the new normal of the industry,Huazhu will also continue to adhere to customer-centricity,High-quality growth strategy around service excellence,Grasp the long-term value of the hotel industry。

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