Medog County, Linzhi City, Tibet Autonomous Region is the last county in China with access to roads，May this year，The 10,000th store of Huazhu Group is opened there。For Huazhu，This Hanting is a milestone。Proposed the goal of thousands of cities and thousands of stores since the end of 2019，After more than 4 years of hard work，Finally achieved“Thousands of cities and thousands of stores 1.0”’s goal，Also marks the beginning of a new chapter。

August 21，At the Huazhu 2024 second quarter results conference，Jin Hui, CEO of Huazhu Group, said: “With the continued advancement of the sinking strategy，We see that there are still huge opportunities and room for growth in the Chinese market，At the same time, it also accumulated a lot of practical experience and organizational capabilities。We will start again，Continue to be customer-centric，High-quality growth strategy around service excellence，Towards Thousands of Cities and Thousands of Stores 2.0’s target，Climb the next new peak。”

Previous day，Huazhu Group 188bet sports betting app download has just released its unaudited financial performance report for the second quarter and interim period of 2024，Data display，The company’s operating performance is steady and improving，Achieved revenue of 6.1 billion yuan in the second quarter，11 year-on-year increase.2%，Better than the previously announced upper limit of guidance for year-on-year growth of 7%-11%。First half of the year，Huazhu Group’s income 114.2.6 billion yuan，14 year-on-year increase.1%，Of which Legacy-Huazhu’s income is 90.7.3 billion yuan，14 year-on-year increase.3%，Huazhu International ((Legacy-DH) Revenue 23.5.3 billion yuan，13 year-on-year increase.7%。Operating profit、Indicators such as operating profit margin have increased both month-on-month and year-on-year，Profitability continues to be optimized，Highlighting business resilience。

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As of June 30, 2024，Huazhu Group has 10 hotels in operation worldwide,286，In-camp guest room 1,001,865 rooms。10 of which Huazhu China operates hotels,150，974 guest rooms in camp,313 rooms，1328 cities across the country，132 more than the same period last year。A veritable“Thousands of stores in cities”Behind the scenes is Huazhu with the blessing of vision，The result of unremitting progress。

Collins mentioned in his book "Built to Last"，Foresight，Is the prerequisite for a successful enterprise。Huazhu’s vision is first reflected in its strategic layout，It focuses on budget and mid-range hotels，Deeply cultivate the mass market，Effectively meets the 188bet Online Sports Betting and Casino development trends of China’s hotel industry and consumer market needs，And support its own sustained and high-quality hotel network development。

Second quarter of this year，Huazhu China opened 567 new stores，3266 hotels to be opened。As of the end of the second quarter，Hotels in operation of Huazhu China’s budget and mid-range brands、The proportion of hotels to be opened and newly opened hotels has reached 92% respectively、82% and 89%。

Viewed from the distribution area，Huazhu continues to focus on sinking markets with greater potential，Continuous penetration into lower-tier cities，Target looking for areas that have not been fully developed，Export high-quality supply，Fill the service gap。Jin Hui revealed，As of the end of the second quarter of 2024，The company’s operating hotels account for 41% in third-tier cities and below，Increased 2 percentage points year-on-year，The number of hotels to be opened in third-tier and below cities has also increased by double digits compared with the same period last year。

The Hanting Hotel in Medog County is Huazhu’s penetration into the Chinese market，A manifestation of extending high-quality services。It is located along the Sichuan-Tibet Line 318 National Highway due to the scarcity of chain hotels，Many travelers who drive here report that it is difficult to find reliable hotels，And now，Already gathered Hanting under Huazhu、All seasons、Orange、Starway、Haiyou、Ibis and many other brands。

Rooms at Hanting Hotel Linzhi Modog County

Travel demand is stable, providing positive support

China’s overall travel 188bet Online Sports Betting and Casino demand remains solid in the first half of the year。Civil aviation and railway passenger transport data have increased，Data released by the Ministry of Culture and Tourism also shows，27 domestic trips in the first half of the year.2.5 billion，14 year-on-year increase.3%；Total travel expenses of domestic tourists 2.73 trillion yuan，19 year-on-year increase.0%，County areas are particularly popular for tourism。These are the supports for Huazhu and other hotel and tourism companies to have confidence in the future。

Judging from Huazhu’s operating results，The sold room nights of China business in the second quarter increased by approximately 21% year-on-year。While opening a new store，Occupancy rate (OCC) is still 0 year-on-year.7 percentage points increase。Jin Hui said: “This aspect is in line with the company’s goal of increasing the occupancy rate set at the beginning of the year，At the same time, it also reflects the stability of overall travel demand。”Average Daily Price (ADR)，The concentrated outbreak of travel in the second and third quarters of 2023 and the short-term supply shortage resulted in a very high ADR base last year。“Judging from the overall industry development this year，We believe that both OCC and ADR should gradually return to a relatively healthy and sustainable development trend this year。”

“Three-pronged approach” Promote long-term sustainable development

To promote the company’s long-term sustainable development，And bring effective performance 188bet app support，Huazhu plans to pass product upgrade、Excellent service and membership“Three-pronged approach”，Continuously strengthen the company’s core competitive advantages。

Huazhu will continue to target its major brands in a rhythmic manner，And the old store、Old products are upgraded，Meeting Changing Consumer Needs。As of June 30, 2024，Hanting 3.The proportion of products with 5 and above has reached 36.3%，An increase of 6 compared to the end of last year.5 percentage points；All Seasons 4.The proportion of products 0 and above will increase from 30% in 2020 to 65% by the end of 2023.7%，And further increased to 71 in the second quarter of 2024.2%；The proportion of Orange’s latest Lohas products in this brand’s hotels to be opened will increase from 58 by the end of 2023.4% increased to over 90%。

Adhere to customer-centricity，Showing Huazhu’s excellent service。Provide guests with a better accommodation experience，Create higher value for franchisees，Achieving a win-win ecosystem。For example: Hiyou brand was upgraded in the second quarter，Focus on customers“Sleep well、Take a good bath”’s core accommodation needs，By creating universal hotel rooms and efficient and convenient self-service，At the most cost-effective price，Provide international standard accommodation experience for mass travelers。Hiyou also innovatively created “Guest self-service + digital front desk + employee mobility”Trinity digital operation system，To achieve “188bet online sports betting Extreme value for money”’s brand positioning。Haiyou will be a good complement to Hanting and you，Further assist the company in advancing its market strategy，Consolidate Huazhu’s leading position in the national market。

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In terms of membership system construction，Increase member stickiness and repeat purchases through Huazhu Club，Supplement business customers with Huazhu Business Hotel，Enhancing sources of own traffic。Second quarter of 2024，The number of room nights booked by Huazhu through corporate direct connection exceeds 6 million，31% year-on-year increase，26% month-on-month increase，The number of active enterprise customers exceeds 3600，47% year-on-year increase，36% month-on-month increase。

Looking to the future，Huazhu will continue to uphold the purpose of excellent service and deliver goodwill，Join hands with ecosystem partners，Contribute to the development of the industry and the beauty of the journey。