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LoginRecently,Home Inns Hotel Group announced its partnership with Xingjing Weiwei Group (NASDAQ: NIPG,referred to as Xingjingweiwu) reached a strategic partnership。
Based on protocol,Homeinn Hotel Group, a subsidiary of BTG Homeinn, will establish a joint venture with Xingjing Weiwu,Focus on the development and operation of e-sports themed hotels。The joint venture will be controlled by Xingjing Weiwu,And responsible for investment、Operations and Management。Home Inns Hotel Group and Xingjing Weiwu will 188bet sports betting app download complete the opening of the first e-sports hotel within a few months after the establishment of the joint venture。What deserves attention,This is an exclusive strategic cooperation,This represents the mutual optimism of both parties on the e-sports hotel track and their firm commitment to the joint venture。
Chairman of Home Inns Group、CEO Sun Jian said: “Cooperation with Xingjingweiwu,will help Home Inns further enrich its product matrix,Gain the opportunity to enter the fast-growing e-sports hotel market。Relying on Xingjingweiwu’s appeal and professionalism in the field of e-sports,The joint venture will create an innovative e-sports hotel experience,To further meet the diverse accommodation needs and preferences of e-sports enthusiasts。”
Chairman of Xingjing Weiwu Group、CEO He Youjun said: “This strategic cooperation is of great value to both Xingjing Weiwu and Home Inns Group。Xingjing Weiwu Group will gain valuable opportunities to expand into the physical field of hotels through 188bet Online Sports Betting and Casino cooperation with Home Inns Group,Bringing subversive living experience to e-sports enthusiasts。At the same time,This also helps us reach a wider range of consumers,Consolidate its leading position in the e-sports industry。”
With the rapid popularity of the Internet and smart devices around the world,E-sports has become a new “Super digital scene”,And continue to extend to the outside world through the advantages of digital content。Recently,The launch of the first domestic 3A game "Black Myth: Wukong",further activates the imagination space for the diversified development of the upstream and downstream industry chains in the game and e-sports market。Cooperation between Home Inns Group and Xingjing Weiwu Group,Derived from a deep insight into the ecology of the e-sports industry and the lifestyle of young consumers,It also revealed the firm confidence of both parties in the long-term development of the e-sports industry。Future,Both parties 188bet online sports betting will be committed to establishing industry standards for e-sports hotels,And enhance consumer experience through technological innovation and cultural integration。
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