With the opening of primary and secondary schools，The 2-month summer tourism market has come to an end。August 28，Ctrip releases “2024 Summer Travel Market Report” (hereinafter referred to as “Report”）。Report Display，The tourism market this summer vacation continues to show consumption resilience，Overall presentation“Three highs and three lows”Features。“三高”Domestic travel、Cross-border tourism continues to maintain high prosperity，High-quality accompanying parent-child tour、Family travel continues to be popular，“Spiritual Villager”、City ride、Concerts and other games that provide high emotional value are popular among young people；“Three Lows”That is, low-temperature destinations suitable for summer escape and popular indoor projects，Air tickets and hotels show a downward trend due to supply recovery，Third and fourth tier cities、Lower-line destinations such as counties and rural areas have become popular。

Domestic Travel、Cross-border tourism is booming and inbound tourism has grown by about 70% 

The crowds of people everywhere last summer were impressive。This summer，Domestic Travel、Cross-border travel based on high base，Continue to maintain a high business momentum。National Railway Group 188bet app download Statistics，Since the start of summer sports (until August 25)，National railways have sent a total of 8 passengers.0.2 billion people，YoY growth of 6.2%。Civil Aviation Administration data display，As of August 20，my country’s civil aviation has transported a total of 1 passengers.1.7 billion people，Daily average reaches 228.60,000 people，11% year-on-year increase，245 on August 10th.140,000 people，A record high in single-day passenger traffic。

From the destination perspective，Beijing、Shanghai、Chengdu、Guangzhou、Chongqing、Hangzhou、Xi’an、Shenzhen、Changsha、Qingdao and other cities are among the top ten popular tourist cities in summer。Changji、Shuozhou、Jingdezhen、Datong、Deyang is a city with faster growth，The growth rate exceeded 30% year-on-year。

Cross-border travel is a highlight of this summer’s tourism market。China Travel trend continues throughout the summer，Ctrip data display，Summer inbound travel orders to China increased by about 70% year-on-year，Giant Panda“福宝”The strong attraction has made South Korea become the country with the largest number of tourists visiting China during the summer，The rest are Thailand、Japan、Singapore、Malaysia、United States、Australia、Lijiang、UK、Philippines。The popular city for inbound travel picked by overseas tourists is Shanghai、Beijing、Guangzhou、Xi’an、Chengdu，Zhangjiajie, a new hot entry city、Lijiang、Chongqing、Suzhou、Xiamen、Tianjin, etc.，The total number of inbound tourists increased by more than 30 times year-on-year。

Outbound travel，Summer outbound travel orders increased by more than 40% year-on-year，The most popular destinations for outbound travel are Japan、Thailand、Singapore、South Korea、Malaysia、United States、UK、Australia、Lijiang、188bet sports betting app download Indonesia，Among them, long-term travel destinations account for three seats。Blessed by mutual visa exemption，The iron triangle of short-term outbound travel“Singapore, Malaysia and Thailand”Return to user view，Order volume increased by nearly 50% year-on-year，The overall average order price dropped by nearly 10% year-on-year。around“Singapore, Malaysia, Thailand and South Korea”Four popular destinations，Ctrip air tickets open for the entire summer vacation;Enjoy the Four Kingdoms”Special offer，Issuing air ticket coupons for 8 weeks，And with the Tourism Authority of Thailand、Cooperation with Incheon Airport in Seoul, South Korea，Bringing outbound tourists a cost-effective air ticket experience。

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Summer is a family trip、Peak season for family travel，Study Tour、RV Tour、Chartered tours, etc. focus on family travel、High quality companionship，Becoming a popular summer tourism item。Ctrip data display，Parent-child customer group accounts for 35% of overall summer orders。Overall summer car rental orders increased by 22% year-on-year，Among them，RV has both transportation and accommodation functions，And high degree of freedom、Strong privacy、Pets allowed，Becoming a new choice for family travel this summer。On Ctrip platform，RV self-driving accounted for 49% of new customers，65% of self-driving RV users are families with parents and children，A family of three、The proportion of combinations of four or even grandparents living under the same roof has increased。

Short term、The impact of the increase in the proportion of daily travel study products，The number of parent-child families signing up for study tours this summer has increased significantly。On Ctrip platform，The number of study tour orders increased 188bet app by 175%，Among them，The number of domestic study tours increased by 2 times，A popular study tour destination is Beijing、Shanghai、Nanjing、Hulunbuir、Chengdu；The number of overseas study tours increased by 120%，Popular destinations include long-term travel to the UK、United States、New Zealand，And short-term Singapore、Malaysia、Thailand, etc.。

Whether it is travel + sports that releases dopamine，Travel + Concert，Travel + Games，Still pursuing self-healing、Escape the hustle and bustle of county travel、Country Tour，Tourism projects that can provide high emotional value are also hot spots in summer。On Ctrip platform，Summer performance tourism products increased by 70% compared with the first two months，The post-90s generation is the group that loves to travel to a city for a performance，Accounting for 40%。The Olympic Games have driven“Travel with the event”，Orders from Chinese tourists to Paris during the Olympic Games increased by 129% year-on-year，And led to a 170% year-on-year increase in car rental orders in Europe。Also，The release of the first domestic 3A game "Black Myth Wukong" also made Shanxi once the most searched tourist destination。Since the game was launched，The number of ticket orders for Xiaoxitian Scenic Area, one of the game filming locations, increased by 261% year-on-year。

This summer vacation, more and more people are choosing to be a“Spiritual Villager”，No longer pursue comprehensive travel guides and compact travel routes covering as many attractions as possible，But let yourself go and let yourself be content with the situation on the journey。Rural Tourism、County tourism focuses on niche areas、Reverse，Provides the possibility for tourists to spend their vacation in a relaxing way。Also in third and fourth tier cities、County、Surge in travel orders 188bet app to low-tier destinations such as rural areas。

Ctrip data display，Summer domestic county destination travel orders increased by 45% compared with the previous two months，Higher than the growth rate of first-tier cities。The popular county tourist city (including county-level cities) in summer is Dali City、Dunhuang、Anji、Yangshuo、Kashgar City、Dujiangyan、Yining City、Tonglu、Yiwu、Shangri-La。Traveling in county area，Visitors from other places account for 77%，Most tourists traveling to the county come from surrounding first- and second-tier cities，such as Chengdu、Hangzhou、Xi’an、Chongqing、Suzhou, etc.。

It is worth mentioning，Same“Understand the Scriptures”There are also foreign tourists，The number of inbound tourism orders in the summer county market surged 102% year-on-year，Higher than the overall market。Among them，Dali City、Yiwu、Yanji、Jiuzhaigou、Tongxiang is a favorite county travel destination for overseas tourists。from South Korea、Japan、Myanmar、Singapore、Overseas tourists in Thailand prefer small counties in China。

Go to a low-temperature destination to escape the heat，Stable supply and demand prompts year-on-year decline in machine wine prices

After mid to late July，High temperature weather is coming to all parts of the country。“Cool”“Rescue the summer heat”Become the primary consideration for summer travel。Low temperature Northeast、Southwest、Northwestern and other regions，Becoming a popular summer tourist destination，Kashgar、Ili、Summer travel orders in Heihe and other places increased by 27% year-on-year respectively、25%、23%。Guiyang、Qinhuangdao、Xining、Chun'an、Chengde、Dujiangyan、Qingyuan、Zhangjiakou、Shennongjia、The average temperature in Lushan Mountain is no more than 30 degrees，188bet Online Sports Betting and Casino Overlay water play、Canyon、Grassland and other factors，One of the top ten summer destinations in Ctrip’s word-of-mouth list。

Under high temperature，Indoor summer escape has become the best choice for parents with their children。Ctrip data display，The number of visitors to domestic museums during the summer showed double-digit growth year-on-year，Museum ticket bookings once even exceeded those of theme parks，Ranked first among all scenic spots。Except the National Expo、Except for popular summer products such as the Forbidden City，Sanxingdui、The National Oceanographic Museum and the Ancient Egyptian Civilization Exhibition in Shanghai are both good places for indoor summer vacation and study this summer。

No revenge tour like last year，Plus supply chain recovery，Air tickets for this summer、Hotel、Travel products such as study tours are showing a downward trend in price，More rational。Ctrip data display，The average price of domestic air tickets dropped by about 10% during the summer，The average price of outbound air tickets dropped by double digits compared with last year。Meanwhile，The average hotel price dropped by less than 10% year-on-year。While study tour orders have increased significantly，The average price of overseas study tours dropped by about 40%。

Before the Mid-Autumn Festival and National Day tourist season is coming，Travel product prices are expected to drop further，Suitable for off-peak travel。Ctrip data display，As of August 26，Air tickets for travel from September to before the Mid-Autumn Festival、Hotels can save an average of 20% to 30% compared to summer vacation。During this period，Ctrip opens 919 Global Travel Deals Festival，United more than 200 brands in more than 20 countries around the world，Introducing global hotels with 40% off，Buy one get one free ticket，Hot-selling tickets 9 yuan 9 and other discounts，188bet Online Sports Betting and Casino Creating off-peak travel nodes for tourists。