at“2024 Hotel Brand Exhibition and Hotel Brand Summit”Previous，Wang Rui, Vice President of Fliggy pointed out，The hotel industry has experienced shortage of supply、Supply exceeds demand，Now entering“Supply and demand breakdown”Times，This is not just a competition of service quality，It is also a test of users’ deep emotional insight。Brand direct sales capabilities established through Fliggy，Hotels can expand the scope of official brand positions，Better understand and serve users。

The latest "2024 China Hotel Industry Development Report" and "2024 China Hotel Group and Brand Development Report" released by the China Hotel Association show，As of the end of 2023，my country’s hotel chain rate increased from 38 in the previous year.75% increased to 40.95%。Enlarge brand equity、The topic of improving membership services is the right time。

Travel is a low-frequency consumption scenario，For 188bet app hotel brands，Discover new users、Attract old users“Look back”is naturally more difficult。In addition, the market competition is becoming increasingly fierce，Only use the natural traffic brought by the peak season or lower prices as a pulling force，It is difficult to create stable orders for hotels。Wang Rui thinks，“User-centered”Designing operation strategies has become a necessary option for hotel brands nowadays。He said: “As users place orders more cautiously、Business difficulty continues to rise，Hotel brands need to do refined operations for segmented groups，Strive to provide unique emotional value for different consumer groups，And then explore new growth points。”

Wang Rui said，Some hotel brands have taken advantage of the brand direct sales capabilities provided by Fliggy，Multiple levels for users、Effective operation throughout the life cycle，Build deep trust with users，Effectively expanded brand assets and member assets。

Use the flying pig as a bridge，Hotel brands can connect to broader consumption scenarios within the Alibaba ecosystem，at“Supply and demand breakdown”The times unearth more valuable“Traffic”，and continue to be converted into“Reserve amount&188bet sports betting app download rdquo;。For example，Marriott organized a cross-border event between its hotel brands Sheraton and Heytea on the Fliggy platform，The booking volume of hotel calendar rooms and package products brought to Sheraton during the period doubled compared with the week before the event，where“Generation Z”User accounted for over 50%；Emerging“Hotel + Park”The number of fans of brand Kaiyuan Senbo’s flagship store opened in Fliggy has exceeded 350,000，During June 18 this year，The brand’s turnover once again exceeded 100 million。As of now，Marriott、Hilton、Accor、Mandarin Oriental、Dozens of travel and lifestyle brands such as Wanda Hotels and Resorts have opened official flagship stores in Fliggy for direct sales，And get access to membership，Explore opportunities for new customer growth and membership operations。

Wang Rui used Fliggy and Wanda Hotels and Resorts to pre-sell ski packages in the summer、Examples of storing water for winter operations in advance。After cooperating with Fliggy to open an official directly operated brand flagship store and gaining membership，Wanda Hotels and Resorts Observed，Some users are exposed to high temperatures of 35 degrees Celsius，Already planning a winter ski trip in advance。188bet sports betting app download Since then，Wanda Hotels and Resorts has launched ski packages with Fliggy in the summer for three consecutive years。Data display，Winter 2023，The number of users who booked a stay at Wanda Changbai Mountain with package products on Fliggy doubled compared to 2022；The turnover in this year’s event exceeded 1 within 8 days after it was launched.800 million yuan，Old members account for about half。

“Cross-brand consumption within the same hotel group is also on the rise，Deeply explore user needs for hotel membership system、Lay a solid user base，Provides a rare opportunity。”Wang Rui thinks，Hotel brand focuses on the value of existing members，Continue to create the feeling of great value for money，Can also discover new growth points。

According to Wang Rui’s introduction，Fliggy is also continuing to upgrade platform products，Improve customer operation efficiency and service experience。For example，Back in 2021，Fliggy has achieved 100% online reservation for domestic hotel packages；During June 18 this year，Fliggy launches waitlist reservation and“Multiple rooms for 1 night”Reserve services at the same time，Realize refined demand matching on both sides of supply and demand。