With the increase in residents’ income and changes in consumption concepts，National tourism consumption level is also constantly improving，The traveling groups are becoming more and more diverse，Visitors 188bet mobile login more frequently。In this context，The demand for “customization” of travel 188bet mobile login is becoming more and more obvious.To this，Industry insiders believe that,A communication platform between the tourism and 188bet mobile login industries should be established，Strengthen the sharing of data resources between industries，Launch targeted products。

Increased awareness of travel 188bet mobile login

Beijing received a total of 2 tourists in 2014.6.1 billion，An increase of 3 over the previous year.8%，Tourism revenue achieved is 428 billion yuan，8% year-on-year growth。Chinese outbound 188bet mobile login market is growing strongly，It’s 2014，The number of outbound passengers has reached 98 million。From a national perspective，As of 2014，3.6 billion domestic tourism trips，Outbound 188bet mobile login exceeded 100 million for the first time，reached 1.0.9 billion people。The total annual tourism revenue reached 3.25 trillion yuan。

But,The current domestic 188bet mobile login industry chain is relatively long，There are many links involved，The ability to resist risks is relatively weak，Any unexpected incident may cause serious damage to tourists’ lives and property，It may also cause a major setback to the 188bet mobile login industry of a country and region。

Therefore，Benefit from public awareness of rights protection、Enhancement of security awareness，Purchasing 188bet mobile login before traveling has become an active choice for many travelers，Travel-related 188bet mobile login is therefore receiving more and more attention。

Chinese outbound tourists currently have a high awareness of purchasing 188bet mobile login products，Nearly 90% of people will take the initiative to purchase travel 188bet mobile login products。But he also pointed out，Only about 30% of passengers purchase products through 188bet mobile login companies，Nearly 70% of other passengers purchase from travel agencies or other channels。

China Youth Travel Service(23.27, 0.27, 1.17%) Zhao Hui, deputy general manager of the Finance Department of Holding Co., Ltd. revealed，From 2012 to 2014, China Youth Travel Service 188bet mobile login sales data display，When the business scale of travel agencies expands，The amount of 188bet mobile login sales will also increase。

In fact，This is a period of rapid development of my country’s tourism industry，The demand for travel 188bet mobile login has also increased greatly，In traffic safety、Service Guarantee、Food safety、Risk prevention in emergency rescue and other aspects has become more necessary and urgent。

The 188bet mobile login industry is an important means of social governance，The 188bet mobile login mechanism should be introduced into social risk management，Promptly implement financial compensation to the victims，Conflict resolution and rights protection，Form a highly efficient social management mechanism in which the market and government cooperate with each other。

There is an obvious demand for product “customization”

With the booming development of personalized travel market，The demand for “customization” of 188bet mobile login products is becoming more and more obvious。"Self-driving car、Theme Tour、Customized tour、Niche tours are becoming more and more popular among tourists。Travel consumers want personalization、Contents covered by customized travel 188bet mobile login products、There are new demands for supporting services。”Suggestions from many industry insiders，188bet mobile login companies should segment customer groups，Launching targeted “customized” 188bet mobile login products，To change the current situation of product asymmetry。

As understood，Currently, there are usually three types of 188bet mobile login for tourists，Travel agency liability 188bet mobile login respectively、Travel personal accident 188bet mobile login、Vehicle accident 188bet mobile login，Above 188bet mobile login types，Respectively responsible for the travel agency’s negligence in organizing tourism activities、Legal compensation for accidents caused by negligence，And tourists encountering foreigners、Sudden、Compensation for accidents not caused by disease and death or disability caused by accidents while riding in transportation。

For consumers，When choosing travel personal accident 188bet mobile login, you need to consider the coverage、Insured amount、Starting from these three perspectives of disclaimer，Lock the product that suits you。In Personalization、Customized 188bet mobile login itinerary，Consumers need more segmented products，If determined to be different，Scope of coverage，Including accidental death and disability compensation、Medical expenses、Insured amount of hospitalization allowance, etc.，Some accident 188bet mobile login products also include medical evacuation and repatriation costs、Guarantee for the repatriation of deceased remains，Travelers need to make choices based on the risk level of their own itinerary。

Also, in general,After an accident，Those in danger will usually report to the police immediately、Hospital、Transportation and other relevant departments seek help，But for the desert、Snow Mountain、Distress situations outdoors such as the sea，The above departments are not professional、Permanent rescue agency。

At this time，The "personalized" service advantages of 188bet mobile login institutions are reflected。A person in charge of China Travel 188bet mobile login of Ruimeiya Property and Casualty 188bet mobile login said，188bet mobile login companies will provide relevant rescue services。

Rumeiya has a relatively complete global rescue and information system;There are 8 rescue call centers around the world，Can provide timely help to customers in case of accidents。The packaging system of Mayer Plus 188bet mobile login products and services，When an accident occurs to tourists，Meiya can guarantee the response speed and response quality。

Products can be further “fragmented”

Industry insiders believe that,Domestic travel 188bet mobile login is still in its infancy，The future travel 188bet mobile login market will be a segmented market，The 188bet mobile login company needs to contact the travel agency、Internet platform and other cooperation，Big data analysis of tourists’ needs，Launch targeted products。

“The concept of customization is the idea for the future development of travel 188bet mobile login。”The above people think，To truly implement it，188bet mobile login companies need to develop two-way products and services。The development of value-added services is a basic starting point，That is, on the basis of providing basic protection，Create more competitive services for policyholders。

Li Chao, General Manager of the Small, Medium and Micro Customer Business Department of China Pacific Property & Casualty 188bet mobile login Co., Ltd.，188bet mobile login companies still don’t segment their customers well。“For example, the International Travel Center，Both high-end customers and mid- to low-end customers do it，Some travel agencies specialize in high-end services，Some are mid- to low-end。But we do not develop very specific products for some specialized 188bet mobile login plans。”

He thinks，There is still a big gap between the high-end overseas products provided by 188bet mobile login companies and actual customer needs。So customers are not very motivated to buy，And like a self-guided tour、New travel methods such as outdoor travel，Products needed by these customers，The 188bet mobile login company did not cover it。

Crack these tourism products into fragments one by one，Form a product factory，In this way, 188bet mobile login companies can combine products according to the needs of different travel agencies。He said，“We provide many guaranteed products，Basically covers all risks，Then let’s break it into fragmented products，Form a product factory。Then after this product factory，One is an 188bet mobile login company. We combine our products according to the needs of different travel agencies，Thus improving customer experience。”

Therefore，To dig deeper into the market，Divided by region、Divided into groups、Develop travel 188bet mobile login products by activities，Meet the increasingly diversified market needs。At the same time，Need to strengthen joint publicity。Including concept recommendations、Brand recommendation and service recommendation。

The development of tourism requires increasing demand for risk control and strengthened management，This provides important development opportunities for the 188bet mobile login industry，Whether 188bet mobile login companies should exchange information with travel companies，Building an Internet platform，Launch targeted customized products。