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Cultural Tourism Benefits Author of this article: People’s Daily 2015-08-18
Enclosure charges、Tickets skyrocketing、Population migration、Heritage destroyed、Excessive commercialization kills the vitality of tourism in ancient towns。To make tourism in ancient towns develop sustainably,Operators need to break through ticket economic thinking,Build a complete tourism industry chain relying on cultural heritage。The ancient town is not just a tourist attraction,An ancient town is not a cash cow。From the sustainable development of foreign ancient towns,We have more revelations。
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A famous tourist village that does not rely on tourism to generate income: Black Gold City

188bet sports betting app download Late 17th century,A Portuguese expedition came to a desolate place in Brazil,Seeing black shiny "sand stones" scattered everywhere,It turns out that it is a gold mine wrapped in palladium。Hence the name Black Gold City。The gold mines and grand occasions of those days are now just memories,Only a baroque city remains,Attracting tourists。

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Professor Renato from the Department of Architecture of the University of Brasilia was an engineer who participated in the planning and construction of Black Gold City in the 1970s。He said,Black Gold City has never been overly commercialized,Black Gold City has basically maintained its original appearance。The revenue generated by tourism accounts for less than 7% of the city’s fiscal revenue。Marcio, president of a hotel, said: "We are famous for tourism,But what really gives this city the greatest economic vitality is the mining industry and the university town。Many families are not limited to opening restaurants、Hotel,We still have our own careers。”

Most of the historical buildings in the city are old private residences,Many residents have transformed their homes into family hotels。To prevent excessive commercialization,The city government provides strong supervision over the development of family hotels。Yabas, director of the Municipal Tourism Bureau, said in an interview,If you change the color of the interior wall of the building or modify the doors and windows,Must apply for authorization,And also in line with the tone and characteristics of the colonial Baroque style,And use antique materials。If you violate the rules,The government will order the restoration,There will also be a fine。

Black Gold City has encountered the problem of population expansion during its development。Nearly 40 years,The city’s population increased from 3.20,000 increased to 70,000。“An increase in population requires more developed industry and commerce and better medical facilities and infrastructure,But Black 188bet Online Sports Betting and Casino Gold City has not developed in these aspects,Instead, new towns were built around it,No more than ten kilometers apart,New residents living in these new towns,Come here to work。"Professor Renato said。

Black Gold City once faced the difficulty of shortage of protection funds。Black Gold City was originally the state capital,But due to limited space,When the state government moves away,No one cares about Black Gold City,City maintenance and construction funds are beginning to be in short supply。As a historical city,It is difficult for Black Gold City to develop other more active economic activities。In order to raise protection funds,Black Gold City starts from the following two aspects:

One is by the government、In particular, the Brazilian National Institute for the Protection of Cultural Heritage (IPHAN) provides special funds。According to IPHAN engineer Romulo,The government has granted this agency the authority to regulate public buildings,Identify the preservation status and whether it needs to be repaired, etc.;

The second is to establish universities to generate income。1940s,The mining industry drives the rapid development of local industry,Black Gold City took advantage of the situation to build universities and so on,This has brought considerable financial revenue to the city,Thus ensuring the funds required by the government to maintain and develop the city。

The development of multiple industries frees the ancient town from the pressure of income generation,Making the ancient town better protected。

Travel Business Control + Apple Theme: Beveron

Notes on the ancient town:Beveron is an ancient town located in the Lower Normandy region of northern France。1972,The town government launched a plan to save and restore the ancient town,Preserving the original appearance and freshness of the village completely、Based on the simple and original rural life characteristics,Creating a tourism environment that meets leisure and ecological requirements。

1981,France created the “most beautiful countryside” brand,Bevron, surrounded by greenery and decorated with flowers, became the first ancient town to receive this reputation。From now on,This agricultural town with a history of more than 1,000 years,Successfully achieved transformation,Started a new life focusing on tourism。Relying on its long traditional culture and local characteristics,Through the reorganization and comprehensive development of surrounding tourism spaces and resources,Embark on a sustainable development path。

Anna Lohr, who is responsible for Beveron tourism promotion said,Today,Bevron only has 235 villagers,We receive 200,000 tourists every year。Architecture and cider are its most local tourism resources,It is also a golden sign to attract tourists。

Because it is located in Calvados, the famous apple producing area in France,Bevron joins forces with neighboring villages and towns,Work together to create an industrial chain and apple-themed tourist route called "188bet app download Cider Road"。At the farm,Visitors can learn various knowledge and folk customs about apples and cider,You can also taste apple whiskey on the spot、Apple liqueur、Freshly squeezed apple juice and pure applesauce。A dessert named "Bevron",Also made from apples。Beveron also holds a grand cider festival in October,Attracting visitors from all over the world。

To maintain the original ecology,Bevron strictly controls the number of commercial buildings developed。There is only one bakery in town、A small supermarket and a few cafes and restaurants,In comparison,There are more small shops selling specialty products。The "Barber's Café" built in 1928,Still only providing drinks、The tradition of allowing customers to bring their own food into the store。Talk about these,The boss lady said: "The nearest barber shop is 7 kilometers away from Beveron,The supermarket is further away,Must drive。”Although life is not very convenient,But the balanced development and positive interaction between protection and development,Provides life to Beveron,Also brought benefits to the villagers。

According to Loire-Ascoet, an official at the French Ministry of Culture in charge of the protection of ancient buildings and other cultural heritage,In France,There are 157 ancient towns like Bevron with the title of "the most beautiful countryside",All listed as French cultural heritage protection scope。Management and protection of ancient towns,There are laws to follow not only at the national level,Local governments at all levels have also promulgated relevant laws and regulations,Propose policy guidance,To strengthen the regulation and supervision of the "most beautiful countryside" brand market。Loire Ascoet said,The French Ministry of Culture has set up a cultural heritage protection committee,And develop a set of standards and measures,Reevaluate regularly,"Delist" those who fail to pass the test。

Free performing arts festival to enhance cultural taste: Guanajuato

Notes on the ancient town:Just walked into Guanajuato, a small Mexican city surrounded by mountains,You will be impressed by the colorful buildings,It seems like a brilliant and colorful painting written by Van Gogh。Guanajuato is a Spanish colonial city,Founded in the 16th century,Once a famous silver mining area。The small town not only brought a lot of wealth to Spain,Mineral mining also allowed the development of small towns。

Guanajuato is famous,It is largely due to the Cervantes International Art Festival (referred to as Cervantes Festival) held here every year。1973,At the initiative of then President Echeverria,The first Cypriot Festival held in Guanajuato。Juan Carlos, Minister of Tourism Development and Promotion of Guanajuato City, briefing reporters,Guanajuato is a city founded on culture。Accumulated through 40 years of experience in hosting the Cypriot Festival,Guanajuato has good hardware facilities: 24 museums,7 theaters,City Square、The streets are also natural 188bet app download stages for performances。In these artistic performances or cultural activities,80% is free。

Except for plug festivals,Guanajuato holds various art activities basically every month。A large part of these art activities are activities organized by private individuals or social groups,Guanajuato provides a platform for performance。Among the tourists who visit Guanajuato every year,Partly to appreciate the local architecture and understand the related history,A large part of them are attracted by its rich cultural resources。During the interview, the reporter met Cecilia from Queretaro, which is also a world cultural heritage city,She and her friends came here just to watch an opera。She said,Compared with other ancient cities in Mexico,The cultural atmosphere in Guanajuato is more intense,Artistic activities are more abundant,For her who loves art,Extraordinarily attractive。

Juan Carlos said,With the help of various cultural activities,Guanajuato attracts a large number of tourists,Provides rich financial resources for the protection of the ancient city,These funds also create conditions for protecting the local inherent culture。For example,A local history museum was built、Folk Culture Museum, etc.,Every year, a Mexican state is invited as the guest state,Showcase its culture at the festival。The holding of these art activities not only has no impact on local culture,On the contrary, it promotes the integration of trendy culture and traditional culture。

Said Raúl Nieto, professor at Mexico’s National School of Architects and Building Restoration,If Guanajuato relied solely on its colonial architecture to attract tourists,Many people will never come back after seeing it once。But since the art festival was held here,Attracting a large number of art lovers and tourists every year,Thus achieving sustainable development of tourism。

DangLocal life priority + relying on professional institutions: Cuenca

Notes on the ancient town:Cuenca is surrounded by mountains and rivers、The buildings are well-proportioned,The cathedral and hanging house built in the 12th and 14th centuries respectively are its landmark buildings。The old town of Cuenca was once a gathering place for many famous Spanish Impressionist writers,Cuenca Museum of Abstract Art is the most prestigious abstract art museum in Europe。

In the opinion of Francisco Luis, General Manager of the Cuenca Federation of Hotels and Tourism,The ancient town of Cuenca is a good combination of landscape tourism and cultural tourism。In the opinion of Nilves Moort, the commissioner in charge of tourism affairs of the Cuenca Municipal Government,The good combination of the beauty of life and the beauty of history is a true reflection of the ancient city of Cuenca。Nilves said,From the perspective of the municipal government,Hopefully Cuenca’s old town can remain vibrant,Rather than a pure scenic spot that becomes lifeless after the tourists leave at nightfall,Only the living ancient city is 188bet app download the most charming。For this,Cuenca opens medical center, school, etc. in the old town,Perform a large number of public services。

In order to effectively protect and promote the ancient city,Spanish Ministry of Culture、Regional Government of Castilla-La Mancha、The Cuenca Provincial Government and the Cuenca Municipal Government jointly funded the establishment of the Royal Cuenca Consortium in 2005,There are only 3 similar royal consortiums in Spain。

Daniel Leon, general manager of the consortium, pointed out in an interview,The Royal Cuenca Consortium has two main responsibilities,First, the maintenance and repair of the ancient city,The second is to promote tourism and carry out cultural activities。To promote the commercial development of the old city,The consortium has also set up special subsidies for new shops in the ancient city,To fund store decoration,Guarantee that it meets the requirements of World Cultural Heritage。The consortium has also invested a lot of money to improve the quality of the ancient city’s pavement、Expanding the parking lot and setting up communication lines, etc.,Further improved the quality of living。Resident Maria told reporters: “It’s like living in history here,The tranquility and beauty here are not found in the new city。Now the infrastructure of the ancient city is also very complete,The bus passes by the house every quarter of an hour。”

The Royal Cuenca Consortium serves as the specific implementation unit of the Cuenca Ancient City Protection and Development Project,Can carry out overall planning for various protection and development projects,Also has a hotline with relevant persons in charge of governments at all levels。However,In the context of debt crisis,The Royal Cuenca Consortium, like many other organizations that rely on government funding, is facing budget cuts。The entire budget of the Royal Cuenca Consortium in 2012 is 3.24 million euros,But its budget has dropped to 2.84 million euros in 2013。Daniel said,In order to cope with the financial problem,Considering the possibility of private capital involvement。

Regard tourism as a public service + reduce visual symbols of industrial society: Verona

Notes on the ancient town:The ancient Italian city of Verona is located at the southern foot of the Alps,Surrounded by the Adige River。Because of the pleasant climate and beautiful scenery,Has become a resort as early as ancient Rome,Caesar、Dante and other history、Cultural celebrities have left their footprints here。More than 3 million tourists from all over the world every year make this ancient city full of vitality。

Gabriele Ren, head of the Verona Tourism Bureau said,The monuments in Verona cover various historical periods from ancient Rome to the Habsburg Dynasty,The old town also preserves its complete medieval style,Having unique advantages in tourism resources,The love story of Romeo and Juliet adds a romantic color。

Verona’s creative use of the Roman Colosseum,Unlike 188bet Online Sports Betting and Casino other cities that only protect it as a monument,Verona has a long history of using it for opera performances。The city government organizes opera festivals on a regular basis,Promote the ancient art form of open-air opera,More than 500,000 people come here to enjoy opera every year,Bringing this dilapidated ancient building back to life。

Successful handling of social problems caused by tourism is a key factor in the sustainable development of Verona tourism。Gabrielle Ren says,The large influx of tourists brings huge traffic pressure and difficult problems such as the protection of historical and cultural relics,But only if tourism is viewed as a true public service,Only in this way can we truly ensure the sustainable development of tourism。

Facing traffic problems caused by tourism development,Many historical and cultural ancient cities in Italy have set up the ancient city center as a restricted traffic area,Private vehicles entering without permission,Will face high fines。This not only reduces traffic congestion caused by heavy traffic,It also provides a reliable guarantee for the personal safety of tourists in the ancient city。The symbols of industrial society represented by automobiles have been greatly reduced,It also creates the best tourist experience for cultural tourism using the ancient city as a brand。Gabrielle Lun thinks so,Combined with the medieval cityscape of Verona,In order to better appreciate the story of Romeo and Juliet。

A large number of tourism-related industries have been developed,Brings benefits to local residents,The continuous optimization of urban service levels has also greatly improved the quality of life of local residents。Although Verona receives more than 10 times its own population of tourists every year,But facing all year round、When tourists from all over the world flock here,The citizens of Verona feel more joy than trouble。Many residents said,Various skin colors、Visitors of all nationalities add a lot of vitality to Verona,Let this ancient city exude vitality everywhere。

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