188bet best bookmaker acquires eLong to change market structure

The online travel industry is changing rapidly，188bet best bookmaker acquires eLong、Tencent offers to privatize eLong，Shocking the industry again and again。

Wei Changren, President of Jinlv.com, thinks，Look in the short term，The most important role of 188bet best bookmaker’s acquisition of elong is to optimize 188bet best bookmaker’s competitive environment and status。However，For 188bet best bookmaker，Now that I have adopted Yilong as my own，The next step to consider is how to maximize the value of eLong。Therefore，Continue to make efforts in hotel reservation business，Help 188bet best bookmaker fight against Qunar.com、Alibaba Travel·Go and wait for competitors，This is the ultimate mission of Yilong。The industry’s focus is，Can eLong continue to make a glorious turn along the road of hotels，Help 188bet best bookmaker block competitors。

Some analysts believe，188bet best bookmaker is tough though，Quickly eliminate a powerful enemy，But latecomers still flock to it，188bet best bookmaker does not have the world to itself，With Qunar.com、Go and wait to form a pattern of one pole and many strong ones。

As 188bet best bookmaker’s number one rival，Qunar.com and 188bet best bookmaker recently started a “reporting war”，The data shows muscles and makes the gunpowder full。After the news of 188bet best bookmaker’s acquisition of eLong and Tencent’s offer to privatize eLong，Qunar.com twice stated that 188bet best bookmaker is suspected of monopolizing the market，Submit reporting documents to the Monopoly Bureau of the Ministry of Commerce of China。Also，On 188bet best bookmaker、The day when eLong announced its second quarter financial report，Qunar.com also disclosed hotel data in a high profile，Announced that Qunar.com’s summer hotel room nights peaked at 300,000 per day，Wireless hotels account for over 85%。

Alibaba, who is born with the characteristics of platform, go to it，Also publicly challenged 188bet best bookmaker on the grounds of “really 50% off” hotel promotion。Except for the war of words，Quaa is also gradually developing its hotel business through a series of actions，The “Future Hotel” strategy was released in March this year，Recently, new moves in the “future hotel” strategy have been launched，Joined forces with Zhejiang Junting Hotel Management Co., Ltd. to unite Home Inns。Go, CEO Li Shaohua said，Alibaba Travel will launch 20,000 full-scenario credit hotel hotels within the year。Actually，Go to Ali behind the scenes，Not only has payment advantages，At the same time, it also took the lead in breaking through the service credit system，Launch of credit housing and other services。Analysys analyst Zhu Zhengyu pointed out，Goa also has certain advantages in providing hotel back-end services。In the vertical segmentation of online travel，Small and medium-sized enterprises quickly seize the market by solving the pain points of tourism services。

No matter where to go、Go ahead、Meituan，Or Elong used by 188bet best bookmaker to fight back，The focus of competition is hotels。Zhu Zhengyu’s analysis，Hotel commission income is an important source of income for online travel companies，Compared to zero-commission air tickets and non-standard vacation business，The hotel market is easier to enter。

BAT disrupts the online 188bet best bookmaker market

No matter where you go、Go to Meituan，The voice of BAT behind it becomes clearer。After Tencent’s offer to privatize eLong，188bet best bookmaker, which has always kept a distance from BAT, finally gets closer to Tencent。

Over the past few years，BAT giants intervene in online travel in different ways。Baidu controlled Qunar.com as early as 2011，Alibaba self-built Ali Travel·Go，Also invested in Qyer.com、Baicheng Travel Network、Waiting for online travel companies on the road，Tencent invested in eLong、Tongcheng、Mama Donkey, etc.，Tuniu was also classified as Tencent because of the bridge of JD.com。Outside BAT，188bet best bookmaker is considered to be the “X” in “BATX” and is in a league of its own，Before it was Baidu、Alibaba or Tencent，None of them have direct equity relationship with 188bet best bookmaker。

However，Because of the eLong privatization incident，The relationship between 188bet best bookmaker and Tencent has undergone subtle changes。Zhu Zhengyu pointed out，188bet best bookmaker previously established a financial division，But we haven’t found a better partner，In addition to Tencent being the same as 188bet best bookmaker、ELong shareholders，His WeChat payment、QQ wallet and social attributes meet 188bet best bookmaker’s needs。Industry insiders pointed out，If the "T" and "X" in "BATX" join forces to fight against the enemy，The opponents are undoubtedly "B" and "A"。

For the integration prospects of these OTAs and BATs，Zhu Zhengyu’s analysis，Baidu, which dominates the market with search, previously provided a large amount of traffic to Qunar.com，But today with the continuous development of mobile terminals，Baidu does not have an absolute advantage;Alibaba is a company with a relatively complete layout，Although I am going, I have not yet contacted 188bet best bookmaker、Qunar.com forms a new three-legged pattern，But with the help of Alibaba’s payment function，Quaah has advantages in payment;For Tencent，Although there are many online travel companies in the camp，But there is no strong control。

Localization service companies join the melee

In addition to BAT’s strong entry into OTA，Localization companies also join the battle with BAT。From the perspective of BATX division，Companies that have no local services except 188bet best bookmaker，Alibaba owns Meituan，At the same time, support the reputation of direct enterprises，Baidu also recently generously supported Baidu Nuomi，Tencent owns Dianping。

Meituan, a dark horse in the hotel business, has become the most obvious example。Meituan.com, which has been engaged in localization services before，Not only established a hotel and tourism business group，Also acquired the online travel company Kuxun。Jinlv.com data display，Meituan accounted for 6% of the Chinese hotel booking market last year.6% share，Second only to 188bet best bookmaker and Elong。It’s worth noting，Meituan has competed with Qunar.com in the hotel business many times before。Industry pointed out，Meituan enters the low-end hotel market with hotel group purchasing，Putting greater pressure on Qunar.com, which has always focused on the mid- to low-end hotel market。

There were rumors that Baidu would promote the merger of Qunar.com and Baidu Nuomi，However, Qunar.com quickly denied the news。However，Baidu invests heavily in Qunar.com，Now facing 188bet best bookmaker’s strong acquisition of eLong，The restructuring of Qunar.com must be an important consideration for it，Meituan.com is the common rival of Baidu Nuomi and Qunar.com。Therefore，The new model of Qunar.com + Baidu Nuomi may pose a certain threat to Meituan，It may even have a certain impact on 188bet best bookmaker。

Tongcheng Travel CEO Wu Zhixiang thinks，188bet best bookmaker’s acquisition of eLong did not bring peace to the world，qunar.com、Meituan has become a market disruptor，DiDi Taxi and other private car companies are also involved in localized services，In the future, Meituan may be subverted by the urgent needs of travel，Even entering the tourism industry is unknown。For the current complex pattern of the online travel market，Wu Zhixiang said "You thought it was about to end，In fact, it has just begun” to summarize。